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THE KANSAS CITY STAR TS-1 ADVERTISING SPECIAL SECTIONS WWW.KANSASCITY.COM 2012 TARGETED SECTIONS CALENDAR Gear your adverting to reach your market with The Kansas City Star’s targeted sections PAGE 2 FIRST & SECOND QUARTER TARGETED SECTIONS PAGE 3 THIRD & FOURTH QUARTER TARGETED SECTIONS PAGE 4 STAR MAGAZINE HEALTH CHECK SECTIONS PAGE 6 GRAND COMMUNICATION MAGAZINE PUBLICATIONS PAGE 7 SPECIALTY PRODUCTS and CONTACT INFORMATION PAGE 5 STAR MAGAZINE LIFE PERFECTED, TRAVEL and STAR BUSINESS Mmagazine Back to School Issue August 2011 June/July 2011 $3.95 mmagkc.com loads of backpacks sandwiches delicious, healthy learning disorders: get the facts Kansas City kids hit the books! techno school’s new age cover june revised image!.indd 1 7/28/11 9:47:04 AM WWW.KANSASCITY.COM SUNDAY, AUGUST 28, 2011 G THE KANSAS CITY STAR. Our annual ranking of the regions publicly held companies Why the asterisk? Find out why our universe came up one star short this year on Page D7. Business The men’s department at Halls Crown Center moves to third floor. CITYSCAPE | D4 THE NEW HEIGHT OF FASHION FYI SECTION E, INSIDE 1346.29 842.80 RUSSELL 2000 15377.00 BATS 1000 +101.11 1.4365 $ PER EURO +.0049 1513.75 GOLD +18.15 102.55 OIL +5.37 3.162 10-YEAR T-NOTE +.015 WWW.KANSASCITY.COM TUESDAY, MAY 10, 2011 D THE KANSAS CITY STAR. STAR BUSINESS WEEKLY INSIDE: THE GREATER KC CHAMBER’S TOP 10 SMALL BUSINESSES ADVERTISING SECTION GOOD TO GO | FAVA PLATE A FAVORITE AT THE SAHARA CAFÉUPDATED: February 3, 2012 PUBLICATIONS & DATES SUBJECT TO CHANGE TARGETED ADVERTISING OPPORTUNITIES THAT BUILD MOMENTUM

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Page 1: PAGE 4 PAGE 5 - The Kansas City Starmedia.kansascity.com/static/adv/doc/KCS_2012_Targeted_Sections.pdf · Special Sports Section ... Deadline: Wed., February 29 Six Zoned Sections

Special sections to The Kansas City Star H 2009THE KANSAS CITY STAR TS-1ADVERTISING SPECIAL SECTIONSWWW.KANSASCITY.COM

2012 TARGETED SECTIONS CALENDAR

Gear your adverting to reach your market with The Kansas City Star’s

targeted sections

PAGE 2FIRST & SECOND QUARTERTARGETED SECTIONS

PAGE 3THIRD & FOURTH QUARTER TARGETED SECTIONS

PAGE 4STARMAGAZINE HEALTH CHECK SECTIONS

PAGE 6GRAND COMMUNICATION MAGAZINEPUBLICATIONS

PAGE 7SPECIALTYPRODUCTS and CONTACT INFORMATION

PAGE 5STAR MAGAZINE LIFE PERFECTED, TRAVEL and STAR BUSINESS

Mm

agazine

Back

toS

chool Issue

August

2011

June/July 2011 $3.95

m m a g k c . c o m

loads ofbackpacks

sandwichesdelicious,

healthy

learningdisorders:get the

facts

Kansas City

kids hit the

books!

technoschool’snew age

M cover june revised image!.indd 1

7/28/11 9:47:04 AM

Football must be magic. How else could westomach its work stoppages, scandals andshady characters? If loving this sport iswrong, we don’t want to be right. | G12

C O L L E G E S , S E C T I O N H | H I G H S C H O O L S , S E C T I O N I

WWW.KANSASCITY.COM SUNDAY, AUGUST 28, 2011 GTHE KANSAS CITY STAR.

Our annual ranking of the

region’s publicly held companies

Why the asterisk? Find out why our universe

came up one star short this year on Page D7.

BusinessThe men’s department at

Halls Crown Center moves

to third floor.

CITYSCAPE | D4

THE NEW HEIGHT

OF FASHION

FYI

SECTION E,

INSIDE

12684.68

DOW

+45.94

2843.25

NASDAQ

+15.69

1346.29

S&P 500

+6.09

842.80

RUSSELL 2000

+9.46

15377.00

BATS 1000

+101.11

1.4365

$ PER EURO

+.00491513.75

GOLD

+18.15102.55

OIL

+5.37 3.162

10-YEAR T-NOTE

+.015

WWW.KANSASCITY.COM

TUESDAY, MAY 10, 2011 D

THE KANSAS CITY STAR.

STAR BUSINESS WEEKLY ★

INSIDE: THE GREATER KC CHAMBER’S TOP 10 SMALL BUSINESSES ADVERTISING SECTIONGENTRY MULLEN | THE KANSAS CITY STAR

GOOD TO GO | FAVA PLATE A FAVORITE AT THE SAHARA CAFÉ | PAGE 20

UPDATED: February 3, 2012 PUBLICATIONS & DATES SUBJECT TO CHANGE

T A R G E T E D A D v E R T i s i n G O P P O R T U n i T i E s T H A T B U i L D M O M E n T U M

Page 2: PAGE 4 PAGE 5 - The Kansas City Starmedia.kansascity.com/static/adv/doc/KCS_2012_Targeted_Sections.pdf · Special Sports Section ... Deadline: Wed., February 29 Six Zoned Sections

For the second consecutive March, the Tigers, Jayhawks and Wildcats are all together in the Big Dance.

THREE TO TANGONCAA TOURNAMENT GUIDE

KANSAS: NO. 1 SEED

The Jayhawks earned the

second overall top seed,

trailing only Ohio State, and

will face Boston University on

Friday in Tulsa, Okla. | C2

K-STATE: NO. 5 SEED

The Wildcats are headed to

Tucson, Ariz., for a Thursday

game against 12th-seeded Utah

State, a team that finished 30-3

and in the national polls. | C7

MIZZOU: NO. 1 1 SEED

The Tigers’ draw has a Big East

flavor as they’ll play Cincinnati on

Thursday in Washington, D.C., and

face a potential matchup with

Connecticut in the next round. | C6

ILLUSTRATION BY NEIL NAKAHODO | THE KANSAS CITY STAR

WWW.KANSASCITY.COM★

MONDAY, MARCH 14, 2011 C

THE KANSAS CITY STAR.

JanuaryMartin Luther King, Jr.Mon., January 9Deadline: Wed., January 4Special Tab Section

MBA & Education*Tues., January 10Deadline: Tues., January 3 Special Business Section

FebruaryLawTues., February 7Deadline: Thurs., February 2Tuesday Business Cover Story

Education*Thurs., February 16Deadline: Fri., February 3Six Zoned Sections

Auto Racing/DaytonaSun., February 26Deadline: Mon., February 20Special Sports Section

MarchAuto Show Program*Sun., March 4Deadline: Mon., February 20

Big 12 BasketballWed., March 7Deadline: Thurs., March 1Special Sports Section

Grow 1*Thurs., March 8Deadline: Wed., February 29Six Zoned Sections

Sporting KCSun., March 11Deadline: Thurs., March 1Special Sports Section

NCAA TournamentMon., March 12Deadline: Wed., March 7Special Sports Section

Grow 2*Thurs., March 15Deadline: Wed., March 7Six Zoned Sections

Golf PreviewSun., March 18Deadline: Mon., March 12Special Sports Section

Social Security AdministrationSun., March 18Deadline: Wed., Feb. 8Special Tab Section

Chamber’s Small Business Candidates Showcase*Tues., March 20Deadline: Thurs., March 1Special Business Section

Grow 3*Thurs., March 22Deadline: Wed., March 14Six Zoned Sections

Grow 4*Thurs., March 29Deadline: Wed., March 21Six Zoned Sections

aprilBaseball PreviewSun., April 1Deadline: Thurs., March 22Special Sports Section

Grow 5*Thurs., April 5Deadline: Wed., March 28Six Zoned Sections

Spring FashionSun., April 8Deadline: Tues., March 20Star Magazine Tab Edition

Grow 6*Thurs., April 12Deadline: Wed., April 4Six Zoned Sections

Royals Home OpenerFri., April 13Deadline: Fri., April 6Special Sports Section

Grow 7*Thurs., April 19Deadline: Wed., April 11Six Zoned Sections

The Green Life*Sun., April 22Deadline: Fri., March 16Broadsheet

Sprint Cup Racing PreviewSun., April 22

Deadline: Mon., April 16Special Sports Section

Grow 8*Thurs., April 26Deadline: Wed., April 18Six Zoned Sections

MayGrow 9*Thurs., May 3Deadline: Wed., April 25Six Zoned Sections

Chamber’s Small Business Celebration (Top 10)*Tues., May 8Deadline: Thurs., April 19Special Business Section

Star 50Tues., May 8Deadline: Mon., April 30Special Business Section

Grow 10*Thurs., May 10Deadline: Wed., May 2Six Zoned Sections

Grow 11*Thurs., May 17Deadline: Wed., May 9Six Zoned Sections

Summer FunThurs., May 24Deadline: Mon., May 14Preview

Grow 12*Thurs., May 24Deadline: Wed., May 16Six Zoned Sections

June

First Quarter seCOND Quarter

Special sections to The Kansas City Star H 2009THE KANSAS CITY STARTS-2 ADVERTISING SPECIAL SECTIONS WWW.KANSASCITY.COM

tarGeteD seCtiONsFirst and second quarter advertising opportunities

* Special Advertising Section

Our annual ranking of the

region’s publicly held companies

Why the asterisk? Find out why our universe

came up one star short this year on Page D7.

Business

The men’s department atHalls Crown Center movesto third floor. CITYSCAPE | D4

THE NEW HEIGHTOF FASHION

FYISECTION E, INSIDE

12684.68DOW

+45.94

2843.25 NASDAQ+15.69

1346.29S&P 500+6.09

842.80RUSSELL 2000+9.46

15377.00BATS 1000

+101.11

1.4365$ PER EURO

+.0049

1513.75GOLD+18.15

102.55 OIL

+5.37

3.16210-YEAR T-NOTE+.015

WWW.KANSASCITY.COM

TUESDAY, MAY 10, 2011 D

THE KANSAS CITY STAR.

STAR BUSINESS WEEKLY ★

INSIDE: THE GREATER KC CHAMBER’S TOP 10 SMALL BUSINESSES ADVERTISING SECTION

GENTRY MULLEN | THE KANSAS CITY STAR

Page 3: PAGE 4 PAGE 5 - The Kansas City Starmedia.kansascity.com/static/adv/doc/KCS_2012_Targeted_Sections.pdf · Special Sports Section ... Deadline: Wed., February 29 Six Zoned Sections

JulyMLB All Star GameTBD

MBA & Education*Tues., July 10Deadline: Tues., July 3Special Business Section

Education*Thurs., July 19Deadline: Fri., July 6Six Zoned Sections

Engineering & ArchitectureTues., July 24 Deadline: Thurs., July 19 Tuesday Business Cover Story

augustPro, College & High School FootballSun., August 26Deadline: Thurs., August 16Special Sports Section

septeMberFall FashionSun., September 9Deadline: Mon., August 20Star Magazine Tab Edition

Fall Grow 1*Thurs., September 13Deadline: Wed., September 5Six Zoned Sections

Fall Grow 2*Thurs., September 20Deadline: Wed., September 12Six Zoned Sections

United WaySun., September 23Deadline: Thurs., August 9Special Tab Section

Fall Grow 3*Thurs., September 27Deadline: Wed., Sept. 19Six Zoned Sections

OctOberFall Grow 4*Thurs., October 4Deadline: Wed., Sept. 26Six Zoned Sections

Sprint / Nextel Cup Racing PreviewSun., October 21Deadline: Mon., October 15Special Sports Section

Social Security Administration*Sun., October 28Deadline: Fri., Sept. 21Special Tab Section

nOveMberThe Green Life*Sun., November 4Deadline: Fri., Sept. 28Broadsheet

College BasketballSun., November 4Deadline: Thurs., October 25Special Sports Section

Gift Guide 1*Thurs., November 22Deadline: Mon., October 29Star Magazine - SpecialFreestanding Edition

DeceMberGift Guide 2*Sun., December 2Deadline: Tues., November 13Star Magazine

Gift Guide 3*Sun., December 9Deadline: Tues., November 20Star Magazine

Special sections to The Kansas City Star H 2009THE KANSAS CITY STAR TS-3ADVERTISING SPECIAL SECTIONSWWW.KANSASCITY.COM

tarGeteD seCtiONsThird and fourth quarter advertising opportunities

tHirD Quarter FOurtH Quarter

MAKE LONG-LASTING CHANGES EVERY HOUR, EVERY DAY

United Way of Greater Kansas City

Advertising Supplement to The Kansas City Star | Sunday, September 25, 2011

1

Every hour of every day, United Way of Greater Kansas City donors are making a difference in our community. They are providing long-lasting changes in the lives of those in need. They are creating opportunities for everyone to reach their full potential.

Whether it’s 1 a.m. in Kansas City or 2 p.m. in Olathe or 7 p.m. in Liberty, a gift to United Way is there working to advance the common good by providing the building blocks of a good life: Education, Income and Health. After all, these building blocks are the basic things that we all need for a good life: A high quality

education that leads to a stable job, income that can support a family through retirement and good health.

Each building block requires multiple approaches, including community change strategies, funding programs at partner agencies as well as other

community initiatives.Consider the impact your gift to United Way has in a mere 24 hours.

It makes it possible for a 41-year-old man who was paralyzed in an accident to learn how to drive again and reclaim independence and self-worth.It makes it possible for a 91-year-old to bring a bounty of healthy food to his dining table.It makes it possible for a 17-year-old student to save for a college education and realize her dream of someday becoming a graphic artist.Vital building blocks. Important changes. Wonderful possibilities.A community that is living united through a gift that begins with you.

UnitedWayGKC#unitedwaygkc

George Batts, 91, picks a bucket of okra and a dozen or so green peppers from his garden in East Kansas City. “The key to retirement is staying active. I don’t have to exercise, I get it here,” George says. “This is great, too, for being on a fi xed income. We don’t have to buy anything. My freezer is full. I had 70 pounds of tomatoes in my garage one time this summer. I share with a lot with the seniors at my church.”

George’s garden is one of 90 plots available through Kansas City’s Community Gardens Self-Help for Low Income Households program.

8:00 a.m.

CONTINUED ON NEXT PAGE

www.unitedwaygkc.org

Football must be magic. How else could we

stomach its work stoppages, scandals and

shady characters? If loving this sport is

wrong, we don’t want to be right. | G12C O L L E G E S , S E C T I O N H | H I G H S C H O O L S , S E C T I O N I

WWW.KANSASCITY.COM

SUNDAY, AUGUST 28, 2011 G

THE KANSAS CITY STAR.

SPRING 2011

Thursday, February 17, 2011 | An Advertising Supplement to The Kansas City Star

E D U C AT I O N A L O P P O R T U N I T I E S T H AT L A S T A L I F E T I M E

EDUCATION

www.KansasCity.com

ADVERTISING SPECIAL SECTION to THE KANSAS CITY STAR. Thursday, April 7, 2011 D1

GrowYOUR LAWN AND GARDEN SOURCE

BY JERRY MOORE

Grass Pad

It was July of 1977 and I had just

watched Tom Watson hold off

Jack Nicklaus at Turnberry. He

had red hair and so did I. He could

make eight-footers and so could

I. He was showing Jack the rock-

ing chair just like I was going to

do to Tom.

Two weeks later, James He-

garty beat me in the club cham-

pionship by 6 strokes. I realized

if I was going to stay around the

game of golf I’d better get bet-

ter at growing grass. I have been

mowing greens and changing

cups on golf courses since I was

12. Green grass and golf are in my

blood.Back in those good old days if

you grew the grass thick enough

the weeds couldn’t squeeze in. If

the grass wasn’t thick enough, you

planted more seed and you fertil-

ized it every month until it was.

The best advice I ever got on

growing grass came a long time

ago. It came from the old man on

the corner, Mr. Schlonga. His yard

was always perfect. He taught

me the difference between green

and dark green.

Forty years ago he said, “Buy

good seed. If it’s got creeping red

or annual ryegrass in it, that’s

just fi ller. Seed it thick and you

won’t have to buy weed killers.

While you’re at it, fertilize too!

Don’t use that stuff your dad puts

on his sweet corn, put lawn fer-

tilizer on and you won’t have to

mow as much.”

Turns out, that advice is still

true today: Do it right the fi rst

time.High-quality turf grass seed

does not have fi llers or fl uff in

the bag. Grass seed should be 98

percent pure and 99.99 percent

weed-free. Don’t presume fancy-

branded bags are all pure grass

seed. Some are half full with peat

moss and other inert matter. That

makes expensive seed and expen-

sive peat moss.

High-value grass seed mixes

like Estate Mix, Macho Mix, and

Overtime are all grass seeds with

no fi ller. Remember, the magic is

in the grass seed, not in the fi ller.

Lawn fertilizers like Golf

Course Starter and Loveland

Renovator are formulated for turf

grass, not for corn or soybeans.

Healthy green grass needs the

micro nutrients and the slow re-

lease fertilizer that professional

golf course formulas provide.

Just like the golf course, the

green grass in your lawn needs

that old-fashioned secret. Plant it

thick, feed it well and choke out

bare spots.

Once you get your lawn good

and thick you can put PREVENT!

down to control crabgrass. If a

dandelion slips in every now and

then you can control it with Love-

land Weed N Feed.

Remember what the old man

on the corner said. “If it’s not

perfect, plant some more seed

and fertilize it.” You don’t have

to listen to every expert on the

airwaves with a new plan. You’ll

know you’re there when you’re

sitting in that lawn chair in the ga-

rage, and folks walk up the drive

way and ask, “Excuse me, but

what do you do to your lawn?”

Jerry Moore is the Senior Store

Manager at the Barry Road Grass

Pad

Jerry Moore

GUEST COLUMNISTSEED AND FEED | When it comes to grass, do it right the fi rst time

BY MIKE FITZGERALD

Grow writer

When Kathy Pemberton looks back

on last year’s fi rst growing sea-

son at the 18Broadway gardens,

she thinks about tomatoes.

Not just any tomatoes. They were, in

some respects, orphan tomatoes.

“We sort of inherited a group of little

plants, and these tomato plants were re-

ally, really small,” said Pemberton, the

garden coordinator for DST Systems,

which owns the 18Broadway project in

downtown Kansas City.

“They were from a stand – you know

how these little stands open in the spring

and summer time and they sell things?

And these plants were the ones they

weren’t going to be able to sell because

they were closing down for the season

because it was the Fourth of July. So we

somehow inherited these plants.

“We did go ahead and plant some of

these tomatoes, and it was just amazing

to me. I wouldn’t say that they actually

thrived but they eventually did take hold,

even being planted that late in the sea-

son. They yielded – they gave us toma-

toes!”In a way, that’s what 18Broadway is

about. Much more than a community

garden, 18Broadway is a square block

from 18th to 19th streets between Broad-

way and Central that is a living labora-

tory for sustainable water and energy

practices, growing food and providing

shelter. A fi nancial services fi rm, DST

Systems transformed that vacant down-

town block it owned into what looks like

a community garden with walking paths

winding through it.

However, there is much more go-

ing on there, some of which is not eas-

ily seen. Specially-designed curbs help

capture rain water runoff and direct it

into swales of grasses that fi lter out pol-

lutants. That water eventually ends up in

a 40,000-gallon underground cistern,

where it can be reused in the gardens.

A wind turbine powers the perimeter

lighting, and solar panels make electric-

ity and send it back to the grid, helping

make the project energy-neutral.

The project is free and open to the

public, giving gardeners a good look at

the wide diversity of vegetables and oth-

er plants that can be grown in the Kansas

City area.

18Broadway is not the company’s

fi rst garden project, but its scope makes

it different from the production gardens

that are staffed by DST volunteers at

10th Street and Jefferson Avenue and at

51st and Main streets.

Because construction at the 18Broad-

way site last year didn’t allow any plant-

ing until early June, Pemberton knew

she was missing all of the spring growing

season and, accordingly, kept her expec-

tations in check.

“(The plants) did what you would

expect them to do for crops that were

planted in the middle of June that should

have been planted in the middle of May,”

she said. “They were doing well by Sep-

tember. The fall stuff did fabulous. The

lettuces got huge, the cabbages, the

broccoli – all the fall crops.”

For the most part, 18Broadway con-

tains two different gardening areas. The

upper section (the block drops downhill

diagonally from the corner of 18th and

Broadway to 19th and Central) is the

demonstration garden that features con-

tainer plantings and some raised beds.

Much of the remainder of the growing

area is terraced and consists of 4-foot

by 12-foot raised beds. Last year, there

were 71 raised planters and beds at

18Broadway. This year, they hope to add

about 25 more 4x12 beds. Most of the

4x12 raised beds are for single crops and

are in 18Broadway’s heavy food produc-

tion area.

Almost everything grown at 18Broad-

way is edible and is donated to Harvest-

ers, a Kansas City clearinghouse for

collecting and distributing food. Even

with an abbreviated growing season and

not all of its raised beds in production,

18Broadway sent about 1,400 pounds of

food to Harvesters last year, Pemberton

said.The demonstration garden shows

three different ways – in-ground, con-

tainer and raised beds – that home gar-

deners can approach vegetable garden-

ing, Pemberton said. It also puts into

practice the idea of edible landscaping

– growing plants that are both attractive

and can also be eaten.

Another idea explored in the demon-

stration garden is showing the wide va-

riety of plants that can be grown in this

area.“Like peanuts, for example,” Pem-

berton said. “They are pretty, they have

lovely yellow fl owers. They are a lovely

little plant, and when you pull them out

of the ground, you’ll have some peanuts

you can eat.”

Just a few of the many plants grown

in the demonstration area that were

both edible and attractive included okra,

which had a red stalk and a hibiscus-like

fl ower; a Yellow Doll watermelon, Bright

Lights Swiss Chard, which has multicol-

ored stems; tomatillos, which are used in

salsa; a purple-fl owering oregano, yellow

nasturtiums, Cherokee purple tomatoes

and Lemon Boy, a true yellow tomato.

Pemberton advised home gardeners

to check which plants grow well in con-

tainers before trying them. She also said

containers should be roomy enough for

the mature plant and should drain well.

Sweet potatoes did particularly well in

containers last season, she said.

“If someone is looking for something

pretty out of a container – that’s really

pretty,” she said. “It’s also a great crop

for people who don’t have a lot of time to

mess with things. You just plant them in

May. And that’s what really makes them

nice, if you are into no-maintenance gar-

dening. They have a nice yield.”

Pemberton said that stevia, the leaves

of which can be used as a sweetener, did

well last year, as did a hybrid spinach

mustard, some Melody spinach and Ca-

nasta lettuce. A hardy kiwi was trellised

on a shed last fall.

This year, Pemberton said she would

like to try cotton and some upland rice,

just to add more diversity to the demon-

stration area plantings.

The other main section of the garden

is the heavy-production area that con-

tains the raised beds of single crops. Last

year, the raised beds were fi nished just in

time for fall production. Pemberton said

the lettuces, spinach, cabbage and broc-

coli did very well, however.

This season, she wants to add three

or four beds of asparagus. By the end of

the year, Pemberton hopes they will be

able to donate about a ton of produce to

Harvesters.

See 18BROADWAY | Page D4

EDIBLE LANDSCAPE

18Broadway shows that growing food can be a beautiful thing

Photos courtesy of 360 Architecture

GROWING AREA | 18Broadway, just south of the new Kauffman Center for the Performing Arts, is a showcase for sustainable practices, such as growing food and the use of water and energy.

GARDEN PARTY | Rows of lettuce (left) and pepper plants (above) were just some

of the many plants that called 18Broadway home last year.

* Special Advertising Section

Page 4: PAGE 4 PAGE 5 - The Kansas City Starmedia.kansascity.com/static/adv/doc/KCS_2012_Targeted_Sections.pdf · Special Sports Section ... Deadline: Wed., February 29 Six Zoned Sections

The Kansas City Star Maga-zine is one of the few local Sunday magazines published in the country by a daily newspaper. It’s a Sunday staple that focuses on Kansas Citians, and it is the third most read Sunday section in The Star. Advertising op-portunities include regular advertising special sections on health care and lifestyle.

• Most of The Kansas City Star Magazine readers are women, who make the majority of health-care spending decisions for their families.

• These targeted sections provide the opportunity to promote your business to over a half million Star Magazine readers.

• These sections are posted online at KansasCity.com where over 2 million local, unique visitors can view your ad, print it or email it..

— 2011 Scarborough R2/ 2010 Reader Sruvey

Special sections to The Kansas City Star H 2009THE KANSAS CITY STARTS-4 ADVERTISING SPECIAL SECTIONS WWW.KANSASCITY.COM

star MaGaZiNe | healthcheckAll Star Magazine Health Check sections have a “buy-an-ad, get-a-story” component available.*

Shape Up Diet, fitness and related aesthetic procedures

Sun., January 1Deadline: Fri., Dec. 9, 2011*

Heart and Stroke Heart health month

Sun., February 5Deadline: Tues., January 17*

Savvy Seniors 1Active senior living options

Sun., February 19 Deadline: Tues., January 31*

KC DoctorsHonoring local doctors

Sun., February 26 Deadline: Tues., February 7*

OrthopedicsSpine, hip and knee advancements

Sun., March 11Deadline: Tues., February 21*

Allergy, Asthma & COPDLatest in treatment for allergy and pulmonary care

Sun., March 25Deadline: Tues., March 6*

Cancer and PreventionNational Cancer Control Month

Sun., April 1Deadline: Tues., March 13*

KC WomanWomen’s health

Sun., April 29Deadline: Tues., April 10*

KC NursesHonoring local nurses

Sun., May 6Deadline: Tues., April 17*

Savvy Seniors 2Wellness and longevity, home health

Sun., May 13Deadline: Tues., April 24*

KC Men’s HealthSleep Apnea, prostate and ED

Sun., June 10Deadline: Tues., May 22*

Prevention and WellnessUpdates on disease treatments and health tips

Sun., June 17Deadline: Tues., May 29*

Family PhysiciansFamily health, pediatrics, urgent care and concierge medicine

Sun., July 15Deadline: Tues., June 26*

KC HospitalsLatest news of local hospitaltechnology and facilities

Sun., July 29Deadline: Tues., July 10*

Baby & ChildPediatrics, obstetrics and infertility

Sun., August 26Deadline: Tues., August 7*

Savvy Seniors 3Increased mobility and orthopedics

Sun., September 9Deadline: Tues., August 21*

Cutting EdgeLatest advancements

Sun., September 16Deadline: Tues., August 28*

Breast CancerOctober is Breast Cancer Awareness Month.

Sun., September 30Deadline: Tues., September 11*

Women’s Heart & HealthHeart disease and ovarian cancer

Sun., October 14Deadline: Tues., September 25*

DiabetesCauses, effects and wellness tips

Sun., October 28Deadline: Tues., October 9*

Savvy Seniors 4Alzheimer’s Care Month

Sun., November 18Deadline: Tues., October 30*

Cosmetic Enhancements Cosmetic and bariatric surgery, aesthetics and dental procedures

Sun., December 9Deadline: Tues., November 20*

KC Hospital PrognosisInnovations in 2012 and looking forward to 2013

Sun., December 23Deadline: Tues., December 4*

BUY-AN-AD, GET-A-STORY

EARLY DEADLINES*For advertisers wanting to include advertorial content

with their ad, the deadline is 5 1/2 wEEKS PRioR to the

PuBliCATion dATE.

THE KANSAS CITY STAR MAGAZINE ★ October 30, 2011

19

Advertising Special Section to The Kansas City Star | Sunday, October 2, 2011

CONTINUED ON PAGE 21

By Linda CruseSpecial sections contributing writer

Advances in targeted breast cancer treatments are saving women’s lives.

They’ve helped three generations of a Missouri family, who each received a breast cancer diagnosis, including two women within the same year.

First, Joan Hall of Blue Springs was diagnosed with cancer six years ago when she was 82. Next, her daughter, Jan Barnhart, 63, of Grain Valley, was diagnosed last year. Finally, Barnhart’s 40-year-old daughter, Jenny Parish of Blue Springs, was diagnosed in May.

In all cases, the women’s breast can-cer treatment was specifi cally targeted at their tumor markers, the cancer’s size and stage, as well as their age and other factors.

Surprisingly, genetic testing re-vealed that neither Barnhart nor Par-ish have abnormal BRCA1 or BRCA2 genes, Barnhart said.

“Both my daughter and I had BRCA testing and it was negative,” Barnhart said. “So it’s really strange that all three of us have had it. It’s impor-tant for women to realize they aren’t home free if they don’t have the abnormal genes.”

BRCA1 and BRCA2 are human

BREAST CANCER AWARENESS MONTH

A Star Magazine Health|Check Special Section

Early detection, targeted treatment are keys to surviving breast cancer

Photo by Judy Revenaugh, Art Direction by Robin Langdon/The Star

Joan Hill (left) and Daugher Jan Barnhart

THE KANSAS CITY STAR MAGAZINE ★ October 2, 2011 19

Paid Advertising Supplement to The Kansas City Star • Sunday, February 20, 2011

SavvySeniorsSavvySeniorsPickleball

Fever:

CONTINUED ON PAGE 21

Seniors get into the game

BY JACQUIE LEHATTO

SPECIAL SECTIONS CONTRIBUTING WRITER

It was tough to tell who was having

more fun on a recent morning at Matt

Ross Community Center in Overland

Park: the four teams of doubles play-

ing pickleball in the center’s gym or the

dozen people waiting their turn to play.

Conversation in the bleachers is as lively

and upbeat as the play on the courts.

Despite rounds of wicked winter

weather, pickleball has been a big hit

lately for the over-60 set at the commu-

nity center because, as the players will

tell you, it is hard to be down when you

have a pickleball paddle in your hand.

Charlie Droste, 66, of Lenexa, is a

regular at Matt Ross. Until a few years

ago, Droste had never heard of pickle-

ball. “I go, pickleball? What’s that?” he

said. “But I came here and I could not

leave the place.”

Marilyn Cordill, 65, of Shawnee, is

one of the newer players. She started in

October.

“It’s helping me lose weight,” said

Cordill, who has lost about 20 pounds

in the last three months.

At the end of each pickleball game, players meet at the net and touch paddles.

From left are Clark Hay, Mick Dale, Rob Moritz and Charlie Droste.

Photos by Judy Revenaugh, art direction by Robin Langdon/The Star

THE KANSAS CITY STAR MAGAZINE ★ February 20, 2011

19

Page 5: PAGE 4 PAGE 5 - The Kansas City Starmedia.kansascity.com/static/adv/doc/KCS_2012_Targeted_Sections.pdf · Special Sports Section ... Deadline: Wed., February 29 Six Zoned Sections

Special sections to The Kansas City Star H 2009THE KANSAS CITY STAR TS-5ADVERTISING SPECIAL SECTIONSWWW.KANSASCITY.COM

traVeLFor advertising opportunities, call 816-234-4167.

Ski GuideSun., Jan. 15Deadline: Tues., Dec. 27, 2011

CruisesSun., March 11Deadline: Tues., Feb. 21, 2012

BransonSun., April 15Deadline: Tues., March 27

Colorado SummersSun., May 13Deadline: Tues., April 24

Lake of the OzarksSun., May 20Deadline: Tues., May 1

St. LouisSun., July 15Deadline: Tues., June 26

CruisesSun., Oct. 7Deadline: Tues., Sept. 18

SkiingSun., Nov. 25Deadline: Tues., November 6

SkiingSun., Dec. 16Deadline: Tues., Nov. 27

star BusiNessFor advertising opportunities, call 816-234-4179

JanuaryMBA & Education*Tues., January 10Deadline: Tues., January 3 Special Business Section

FebruaryLaw Tues., Feb. 7 Deadline: Thurs., February 2Tuesday Business Cover Story

MarchSmall Business Celebration (Showcase)* Tues., March 20Deadline: Thurs., March 1 Special Business Section

MaySmall Business Celebration (Top 10)* Tues., May 8 Deadline: Thurs., April 19Special Business Section

STAR 50 Tues., May 8Deadline: Mon., April 30Special Business Section

JulyMBA & Education*Tues., July 10Deadline: Tues., July 3Special Business Section

Engineering & ArchitectureTues., July 24 Deadline: Thurs., July 19 *Advertising Special Section

ADVERTISING SPECIAL SECTION TO THE KANSAS CITY STAR TUESDAY, JANUARY 11, 2011 | C9MBA & EDUCATION

BY CHRISTEN EVERETTSpecial Sections contributing writerToday’s business world is a global village. National bor-ders no longer exist because of the growing globalization of the economy, increasing trade among nations and greater in-teraction between countries, said Nicolas Koudou, Ph.D.,

professor of business adminis-tration and director of the mas-ter of business administration program for Park University.Because of these factors, global education has become a vital piece to most MBA pro-grams.“As a result of this global-ization, we no longer have the luxury to ignore this trend,” Koudou said. “That’s why Park University has a concentration in international business within our MBA program, to keep up with the trend of globaliza-tion.”

Dee Steinle, MBA program director for the University of Kansas, said international busi-ness is an important focus of the KU MBA. In addition to of-fering a concentration in inter-national business, the program also requires a one-credit-hour seminar course for all MBA stu-dents. “We believe it is important all students have exposure to this topic,” she said. “Beyond this, we offer study-abroad courses in various lengths and intensity to meet the needs of all students. Our part-time stu-dents are big enthusiasts of our 1-2 week short study abroad opportunities. Nearly 50 per-cent of the MBA students study abroad.”

Steinle said in today's econ-omy, all business is global. Each region and country of the world operates according to varying customs and practices in busi-ness. Understanding these com-plexities is essential for success in the global environment.The Bloch Executive MBA program at the University of Missouri-Kansas City has ac-knowledged the importance of incorporating global educa-tion into its curriculum from its inception, said Joan Gallos, professor of leadership and di-rector for the Executive MBA program.

UNIVERSITIES INCORPORATING GLOBAL EDUCATION INTO MBA CURRICULUMS

Continued on page C15

Preparation can make family ski time more enjoyable

SKIING

PAID ADVERT IS ING SUPPLEMENT TO THE KANSAS C ITY STAR | SUNDAY, JANUARY 16, 2011

Skiing with the family can be a great bonding vacation but it can also take some extra time and planning.

If you are renting equipment at the ski slope, consider renting it the night before. The rental shops are very busy in the mornings, and outfit-ting an entire family with boots, skis, helmets, boards and other equipment can take a lot of time that could have been spent on the slopes.

Consider lodging near the slopes and enjoy the experience of ski in/ski out. It is convenient and also a major time-saver.

Book kids programs in advance. At the most popular family ski destinations, the kid pro-grams often fill quickly.

If you are willing to spend a little more, look for “Fresh Tracks” programs that allow slope access early in the mornings. For special ser-vices that will provide added comfort and time savings, consider staying at a resort that has a ski valet or concierge service that will have all of your gear ready for you.

When everyone is comfortable on the slopes, the outing is more enjoyable for all.

For the young skier, make sure they start out wearing a helmet. The practice will become a habit.

A L O O K A T T H E 2 0 1 1 C O L O R A D O S K I S E A S O N

By Judie BurkhalterSpecial sections contributing writer

CONTINUED ON NEXT PAGE

THE KANSAS CITY STAR MAGAZINE ★ January 16, 2011 19

star MaGaZiNe For advertising opportunities, call 816-234-4193

LiFe PerFeCteDFor advertising opportunities, call 816-234-4726.

PUBLISHES DEADLINESJanuary 8 . . . . . . . .Dec. 20, 2011February 5 . . . . . . . Tues., Jan. 17March 4 . . . . . . . . .Tues., Feb. 14April 1 . . . . . . . . Tues., March 13May 6 . . . . . . . . . Tues., April 17June 3 . . . . . . . . . Tues., May 15July 8 . . . . . . . . . . Tues., June 19August 5 . . . . . . . .Tues., July 17September 9 . . . . Tues., Aug. 21October 7 . . . . . . . Tues., Sept. 18November 4 . . . . . .Tues., Oct. 16December 2 . . . . . Tues., Nov. 13

THE KANSAS CITY STAR MAGAZINE ★ March 6, 2011

20

The Yellow Barn:Unique “featherings” for your home and garden.

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“The sistersunderstand me.”TRUST THE SISTERS FOR ALLTHE LATEST FROM LILLA P.

JANE & JULIE ARESISTERS BY BIRTH,PARTNERS BY CHOICE.THEY’VE OWNED KC’SSTYLISH BOUTIQUE FORWOMEN SINCE 1992.

THE KANSAS CITY STAR MAGAZINE ★ March 6, 2011 17

Page 6: PAGE 4 PAGE 5 - The Kansas City Starmedia.kansascity.com/static/adv/doc/KCS_2012_Targeted_Sections.pdf · Special Sports Section ... Deadline: Wed., February 29 Six Zoned Sections

GraND COM | publicationsFor advertising opportunities, call 816-234-4951

M MagazinePUBLISHES DEADLINESFeb. 1 . . . . . . . . . . . Tues., Dec. 27, 2011 March 1 . . . . . . . . . Tues., Jan. 24, 2012April 1 . . . . . . . . . . . . . . . Tues., Feb. 21May 1 . . . . . . . . . . . . . Tues., March 27June 1 . . . . . . . . . . . . . . Tues., April 24Aug. 1 . . . . . . . . . . . . . . . Tues., June 26Sept 1 . . . . . . . . . . . . . . . Tues., July 24Oct. 1 . . . . . . . . . . . . . . . .Tues., Aug. 28Nov. 1 . . . . . . . . . . . . . . .Tues., Sept. 25Dec. 1 . . . . . . . . . . . . . . . Tues., Oct. 23

Kc WeDDingsPUBLISHES DEADLINESFall / WinterJune 15 . . . . . . . . . . . . . . . Fri., April 20Spring / SummerDec. 15 . . . . . . . . . . . . . . Tues., Oct. 23

Mm

agazineB

ackto

SchoolIssue

August

2011

June/July 2011 $3.95

m m a g k c . c o m

loads ofbackpacks

sandwiches

delicious,

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learningdisorders:get the

facts

Kansas Citykids hit thebooks!

technoschool’s

new ageM cover june revised image!.indd 1 7/28/11 9:47:04 AM

laid-back in the florida keys, an interview with kc’s own marshall watson, get your best night’s sleep, cooking in color and so much more!

PLUS

kitchensliving roomsbedroomsall around the home

Fresh, Fabulous

Color!princess gracebridal fashion fit for royalty

bride ideasflowers, favors and rings that rock

love actuallyreal Kansas City weddings

+ plus perfectly pink cakes, local design gems and the hunt for the glass slipper

NewWedding WoWs!something bold,

something

Cover_FINAL_NoSpine.indd 1 1/5/11 9:24:56 AM

spacesPUBLISHES DEADLINESFeb. 1 . . . . . . . . . . . Tues., Dec. 20, 2011March 1 . . . . . . . . . Tues., Jan. 24, 2012April 1 . . . . . . . . . . . . . . . Tues., Feb. 21May 1 . . . . . . . . . . . . . Tues., March 27June 1 . . . . . . . . . . . . . . Tues., April 17Aug. 1 . . . . . . . . . . . . . . . Tues., June 26Sept. 1 . . . . . . . . . . . . . . . Tues., July 24Oct. 1 . . . . . . . . . . . . . . . .Tues., Aug. 28Nov. 1 . . . . . . . . . . . . . . .Tues., Sept. 25Dec. 1 . . . . . . . . . . . . . . . Tues., Oct. 23

inKPUBLISHES:Every WednesdayDEADLINES:The Wednesday prior at 5 p.m.

04.27.11{ vol. 4, issue 5 }

BAR GUIDE Find your ideal patiowith our flow chart

INSIDE: Details on564 area bars

DAVID COOK... talks up his new album, KC barbecue58

ADAMCAROLLA’Loveline’ alum tellshow he fell into fame12

19 FREE

Special sections to The Kansas City Star H 2009THE KANSAS CITY STARTS-6 ADVERTISING SPECIAL SECTIONS WWW.KANSASCITY.COM

Page 7: PAGE 4 PAGE 5 - The Kansas City Starmedia.kansascity.com/static/adv/doc/KCS_2012_Targeted_Sections.pdf · Special Sports Section ... Deadline: Wed., February 29 Six Zoned Sections

Special sections to The Kansas City Star H 2009THE KANSAS CITY STARTS-7 ADVERTISING SPECIAL SECTIONS WWW.KANSASCITY.COM

Ski GuideSun., Jan. 11Deadline: Mon., Jan. 5

CruisesSun., March 15Deadline: Mon., March 9

Colorado SummersSun., May 10Deadline: Mon., May 4

St. LouisSun., May 17Deadline: Mon., May 11

BransonSun., June 21Deadline: Mon., June 15

Lake of the OzarksSun., July 19Deadline: Mon., July 13

CruisesSun., Oct. 4Deadline: Mon., Sept. 28

SkiingSun., Nov. 8Deadline: Mon., Nov. 2

extenDeD Online reachMany Kansas City Star Targeted Sections are also placed on-line at KansasCity.com. Please consult your account executive for these specific editions.

aDvertising cOntactsRetail: 816-234-4144 National:

816-234-4144

Star Magazine:

816-234-4193

Travel Themes:

816-234-4167

Grand Com Publications:

816-234-4951

a VeNDOr seCtiONis PerFeCt FOr:• A new construction

project• Grand opening• An expansion project• A major anniversary• Public relations story

A vendor special section is the perfect way to be your own publisher for the day. Your company’s special section will reach your TARGET MARKET of Kansas City Star readers. Plus, we will help you get financial assistance from your vendors and business partners.

tHe star wiLL:• Assist with creative

delivery and project management

• Assign a special sections writer and designer to tell your story in a professional manner.

• Mail approved solicitation letter to potential advertisers and supply postage

• Follow up with potential advertisers to confirm commitment

• Print and distribute the section

• Provide additional copies• Promote section on

KansasCity.com

YOu, tHe CLieNt, wiLL:• Provide The Star with

a list of potential advertisers (on Excel Spreadsheet) to be asked for support in the section.

• Approve and sign request letter sent to potential advertisers

• Provide letterhead, stationary and envelopes

• Assist with contact of potential advertisers, if necessary

• Commit at least 25% of the total cost

• Supply story ideas, content and photos (if possible) and have a contact person available for questions and assistance.

• Proof “your section” at The Kansas City Star prior to publication

FOr MOre iNFOrMatiON, CONtaCt: rOBiN aLLeNThe Kansas City Star1729 Grand Blvd., Kansas City, MO 64108PhOnE: 816-234-4063FAx: 816-234-4288EMAil: [email protected]

Be YOur OwN PuBLisHer!

Create your targeted section and ...

Post your advertising message on the front page of The Kansas City Star any day of the week. It will stand out

and stick in potential customer’s minds too!

Also, Star Notes can be placed on the front of some targeted sections. It’s great for coupon offers, special events, grand openings, new product introductions, .com advertising

and supplement/newspaper advertising referrals.

FOR MORE INFORMATION, CONTACT:TEd MAssINg @ 816-234-4193

Make it POP with Star NOteS

aDDitiONaL iNFOContact Ted Massing, Co-op and Targeted Sales Manager 816-234-4193