PAGE 1 OF GOOGLE IN 90 DAYS OR LESSUncovering the secrets to a successful website presence for your real estate business.

Why Page 1?

90% of all Home Buyers use the Internet

Why Page 1?

64% of Real Estate Sellers only talk to ONE agent

One Two Three Four +0%

20%

40%

60%

80%

Agents Contacted by Sellers

Why Page 1? Rule of 86

86% of Real Estate Consumers will select the first agent with which they have a meaningful conversation

Why Page 1?

6.2 Million Searches a Day for Real Estate in Search Engines

2.2 Million Searches a Day for Homes for Sale in Search Engines

3 Major Search engines control 96% of all searches

72%

15%

9% 4%

Internet SearchGoogleYahooBingOthers

Why Page 1?

92% of all searchers clicked on Page 1 results

Only 4.5% clicked on Page 2 results

1 2 3 4 5 6 7 8 9 100

10

20

30

40

5042.3

12.58.9

6.2 5 4.3 3.8 3.1 2.8 2.9

Organic Search by Position

Why Aren’t You on Page 1? Time Commitment is

Too Much Cost is Too High Learning Curve is Too

Steep Tried Unsuccessfully

Why Aren’t You on Page 1?

Third Party Disinter-mediaries Dominate the Search Results for Real Estate Target Markets

Between 6 and 8 of the top 10 search results for real estate target markets are companies that sell leads to agents or charge agents for premium placement.

Getting to Page 1

Step 1

Target Market Research

• Target Market Research1. Use Google Adwords

Keyword Research Tool2. Pick Phrases with High Value3. Pick Phrases with Low

Competition4. Pick Phrases with Weak

Competition5. Pick Phrases with 10,000+

Searches per Month

Google Keyword Research Tool

Getting to Page 1

Step 2

URL Selection

• URL Selection1. Use a Domain Searching Tool2. Pick a Domain as Close to

the Keyword Phrase as Possible

3. Use Numbers or Hyphens4. Use .net or .info when .com

is not available

URL Search Tool

Getting to Page 1

Step 3

URL Purchase and Website Hosting

• Buy the URL and Set Up Hosting1. Many to choose from2. Godaddy.com is easy and

has everything you need

Getting to Page 1

Step 4

Content Management Software Install

• Install Wordpress

Getting to Page 1

Step 5

Site Setup

• Set Up Wordpress Site1. Online Tutorials for

Wordpress.org2. Need to Upload a Template

with a Real Estate Theme or design it yourself

3. Search Internet for Wordpress Themes

4. Need to Learn How to Use Plugins and Widgets

Getting to Page 1

Step 6

Search Engine Optimization

• Begin Optimizing Site1. Add Keyword Phrase to Title2. Add Keyword Phrase to

Header3. Add Keyword Phrase to

Description

Getting to Page 1

Step 7

Business Pages

• Set Up Business Pages1. Add Terms of Use Page2. Add Privacy Policy3. Add Disclaimers and Links to

Broker Information

Getting to Page 1

Step 8

Front Page Setup and Design

• Set Up Front Page1. Use Keyword Phrase

frequently but not too frequent

2. Emphasize Keyword Phrase3. Add Pictures and Label them

with Keyword Phrase

Getting to Page 1

Step 9

Search Engine Submission

• Submit Website to Search Engines1. Build a Sitemap2. Submit the Sitemap to

Google, Yahoo and Bing3. Update the Sitemap and

resubmit when you make changes to your website

Getting to Page 1

Step 10

Video Content

• Set Up Youtube Account1. Build a Youtube Channel with

Keyword Phrase2. Create Videos and Add them

to your channel3. Embed the videos onto Front

Page of website

Getting to Page 1

Step 11

Link Building Campaign

• Begin Link Building Campaign1. Start by Adding Links to your

site2. Create a Blogroll3. Put Links onto your front

page4. Write posts that have lots of

links to other sites5. Add links to additional

reading articles6. Submit to Real Estate

Directories7. Read articles about Link

Building Techniques

The Solutions

Do it Yourself: Target Your Market Buy the Best URL Available Set up Hosting Choose the Content Management

Software to Run your Site Design Your Site Set Up Business Pages Learn SEO Techniques Create Sitemap and Analytics Begin Link Building Campaign Monitor Keyword Density Upload Media Rich Content

This will take you anywhere from 3 - 6 months to implement.

The Solutions

Outsource: Pay for a Web Designer Pay for Monthly

Maintenance Pay for Monthly Hosting Pay for Monthly Search

Engine Optimization

$2500 Set Up Fee/Design

$150 per hour

$20 per month

$500-$1500 per month

The Solutions

Pay per Click(PPC): Set Up Pay per click

Campaign with the top 3 search engines (Google, Yahoo and Bing)

Identify Targeted Traffic Monitor Results

Case Study:Chantilly Va Homes for Sale#5 Organic Position gets 8.75

clicks per day

Equal to $722/month PPC campaign.

The Option 4 Success Solutions

Option 4 Success 90 Day Workshop 8 Hour All Inclusive Workshop $150 for URL and 1 Year of Hosting Owned by the Agent, Controlled by the Agent Targeted Traffic Minimum of 20 Searches per Day (worth $1500 per

month) One Time Fee of $997

The Option 4 Success Solutions

Annual Coaching and Training Program 8 Hour All Inclusive Workshop 12 Additional Modules Topics Include

Advanced SEO Tactics, Website Automation, Traffic Conversion and Freemiums, Advanced Networking, Geography Domination Strategies, Wordpress Template Training, Advanced Back Linking Techniques, Social Media Techniques to Build Traffic, Reverse Engineering the Competition, Lead Conversion and Drip Campaigns, Advanced Conversion Techniques, Site Reach Expansion, Creating Passive Income with Your Site

Setup Fee of $250 and $250 monthly fee

The Option 4 Success Solutions

Option 4 Success Full Service Program Website Setup Search Engine Optimized Owned by the Agent Controlled by Agent, Maintained by Option 4 Minimum of 20 Searches per Day Guaranteed Money Back Offer $2500 setup fee, $625 monthly fee

Option 4 Success Workshops

June 21st June 22nd

Limited Space Requires a Laptop with

wireless connection Working Knowledge of

the Internet and Search Engines

Please Fill Out the Response Form

Do It Yourself - Free Workshop - $997 Annual Coaching and

Training - $250 and $250 per month

Outsource to Option 4 - $2500 and $625 per month

PAGE 1 OF GOOGLE IN 90 DAYS OR LESSUncovering the secrets to a successful website presence for your real estate business.