page 1 of 5 study of successful partnerships: … · study of successful partnerships: supplemental...

www.project-redcap.org

ConfidentialRecord ID ("Serial" from MySQL) 11

of 5

Study of Successful Partnerships: SupplementalInformation Request

Please complete the survey questions (see link to the survey below) and provide the requested information. Wewould be grateful if you'd send the requested information, using the survey link and uploading any supplementaldocuments, to us or before Wednesday, January 8, 2014. If you could provide it sooner, that would be great.

If you would like to discuss these questions or if we can assist in any way as you compile it, please contact our StudyManager, Ann Kelly, at 859.218.2317 or via email at [email protected] or the Principal Investigator, Larry Prybil,PhD, at 859.218.2239 or via email at [email protected].

As you complete the survey, use the "tab" key to advance to the next question.

I. ID INFO

SID 89

Time Nov 15 2013 - 3:37pm

II. PARTNERSHIP BEING NOMINATED:

1. Formal Name or Title of the Partnership Fit NOLA Partnership

2. Primary Contact Person for this Partnership

Partnership Contact: Name and Title: Dr. Karen DeSalvo, MD, MPH, MSc

Partnership Contact: Mailing Address: 1300 Perdido Street, Suite 8E18

Partnership Contact: Email Address: [email protected]

Partnership Contact: Phone Number: (504) 658-2529

3. Partnership Description

http://www.project-redcap.org



of 5

Partnership Description (approx. 400 words): According to the 2010 U.S. Census, the populationof New Orleans is 343,829. The 2011 projection is360,740, making New Orleans the fastest growingmajor U.S. city. NOHD serves a diverse populationin terms of both race and socioeconomic status.The population of New Orleans is 60 percentblack, 33 percent white, and 5.2 percent Hispanicwith a notable Asian American community(primarily Vietnamese). Twenty-four percent ofthe total population lives in poverty and thechild poverty rate is 35 percent. The low incomepopulation bears a disparate burden of socialinequities, socioeconomically driven stressors,unhealthy environments and barriers to health andoverall wellness. The disproportionate impact ofthese inequalities results in poor healthoutcomes including higher than national averagerates of poor nutrition, physical inactivity,hindered access to quality health care, smokingincidence, adverse pregnancy outcomes, chronicdisease, risky sexual behavior, unintentionaltrauma, violence, poor education, and a range ofracial/ethnic disparities. A major cause of thechronic disease burden in New Orleans is highrates of obesity. According to the Trust forAmerica's Health 2013 F as in Fat Report,Louisiana has the fourth highest rate ofchildhood obesity in the nation and has thehighest rates of adult obesity. In the 2007 YouthRisk Behavioral Health Survey for New Orleansshowed 12.7% of female and 20.6% of male highschool students were obese and 20.2% of femaleand 14.6% of male high school students wereclassified as overweight. The City of New Orleanshas made childhood obesity prevention a majorpriority. In February 2011, New Orleans joinedFirst Lady Michelle Obama's Let's Move!initiative to end childhood obesity in onegeneration. With funding and support from theRobert Wood Johnson Foundation, Mayor Landrieuconvened key partners to develop a blueprint toachieve this goal. The Fit NOLA Action Blueprint,released in the summer of 2012, set s the coursefor creating a nutritional and physically fit NewOrleans and lays out an ambitious plan for NewOrleans to become one of the top ten fittestcities in the nation by 2018, New Orleans 300thAnniversary. The Mayor's Fit NOLA Partnershipincludes more than 180 organizations ranging fromsmall neighborhood groups to Fortune 500companies. The Fit NOLA strategy is three-fold:(1) increase awareness of local nutrition andfitness resources; (2) build organizational andindividual capacity to support activities thatimprove access to nutritious food andopportunities to be physically active; and (3)set policy standards that support environmentsthat provide healthy nutrition and activelifestyles for children and families.Sector-based workgroups meet regularly to advancestrategies in six sectors identified in the FitNOLA blueprint: government, community, earlychildhood, school and out-of-school time, healthcare and business and media. Recognitions orawards received include: -Recipient of RobertWood Johnson Foundation Roadmaps to Health Prize($27,000); -Successful Blue Cross Blue ShieldGrant to implement a comprehensive strategy toincrease access to three underserved parks in New


Orleans and a Fruit and Vegetable PrescriptionProgram ($1,000,000 over three years); -Partnership for a Healthier America/BCBS PlayStreets Grant for five Play Streets events($50,000); -Strong Start grant from Kellogg focused on increasing breastfeeding rates($450,000); -Positive recognition of Fit NOLA'swork in Healthcare Journal of New Orleans and USNews and World Report (attached); -Fit NOLApartners featured at New Orleans City CouncilHealth, Education and Social Services Committeemeeting; and -U.S. Environmental ProtectionAgency Technical Assistance Grant for BikeShare

4. Organizational Partners:

Hospital Partner(s) Name Ochsner Health System(If none, write "none")

Hospital Partner(s): Key Contact Person Name: Avery Corenswet

Hospital Partner(s): Contact Person Title: Vice President, Community Outreach

Hospital Partner(s): Email Address: [email protected]

Hospital Partner(s): Phone Number: 504-654-7913

Health Department Partner(s) Name City of New Orleans Health Department(If none, write "none")

Health Department Partner(s): Key Contact Person Name: Ayame Dinkler

Health Department Partner(s): Contact Person Title: Chief of Staff & Health Policy Lead

Health Department Partner(s): Email Address: [email protected]

Health Department Partner(s): Phone Number: (504) 658-2529

Other Partners (Check all that apply) Local government agency(s) in addition to healthdepartment (e.g., social services)State health departmentOther state government unit(s) (e.g., Medicaidoffice)Local school system(s)University(s) or college(s)Nonprofit community-based organization(s) (e.g.,United Way)Community health center (including FQHCs)Other primary care provider(s)Multi-specialty physician clinic or grouppractice(s)Health insurance company(s) or health maintenanceorganization(s)Private business firm(s)Charitable Foundation(s)Other organization(s), please specify:



of 5

III. NOMINATION SUBMITTED BY:

Nominator: Name and Title: Ayame Dinkler, Chief of Staff & Health Policy Lead

Nominator: Mailing Address 1300 Perdido Street, Suite 8E18

Nominator: Email Address: [email protected]

Nominator: Phone Number: (504) 658- 2529

IV. DOCUMENTS UPLOADED BY NOMINATOR

Attachment 1 [document]

Attachment 2 [document]

Attachment 3

Attachment 4

Attachment 5

Attachment 6

V. UK PROJECT STAFF RE-CODING




of 5

Partnership State Alabama AlaskaAmerican Samoa ArizonaArkansas CaliforniaColorado ConnecticutDelaware District of ColumbiaFlorida GeorgiaGuam Hawaii IdahoIllinois Indiana IowaKansas KentuckyLouisiana MaineMaryland MassachusettsMichigan MinnesotaMississippi MissouriMontana NebraskaNevada New HampshireNew Jersey New MexicoNew York North CarolinaNorth Dakota Northern Marianas

Islands Ohio OklahomaOregon PennsylvaniaPuerto Rico Rhode IslandSouth Carolina South DakotaTennessee TexasUtah Vermont VirginiaVirgin Islands WashingtonWest Virginia WisconsinWyoming

Nomination sources Self-nomination CPH FormUK Staff nominated CPH FormASTHO/Duke Project nominationAligning Forces for Quality projectCDC Community Transformation GranteeAward winners -- Foster McGaw, AHA Nova, HospitalCharitable, RWJF Roadmaps, NACCHO Achieve

(check all that apply)

First Screening Decision Retain in Part 1 DatabaseAdvance to Part 2 Database

(Screening in late Nov 2013)

Is this nomination linked to other nominated partnerships?

YesNo




Page 1 of 5

Supplemental Information Request Part 2

Please complete the survey below.

Thank you!

1 In what year did the partnership you nominated or are associated with move from initial planning and organizationalsteps into actual operations?

Has not yet begun operationsDuring 2013During 2012During 2011During or before 2010

2 What is your partnership's current organizational model?

It is a corporate entity related to but separate from its sponsoring organizationsIt involves a formal affiliation agreement among its sponsoring organizationsIt involves a memorandum of understanding among its sponsoring organizationsIt is an informal consortium or "coalition" of interested partiesOther (please describe briefly)

If other, please describe briefly.

It is a collective impact model, comprised of over 180 partners in the community, with the City of New Orleans HealthDepartment serving as the backbone organization.

3 Please state (or upload) your partnership's mission, goals, and current operating objectives. Type "X" and tab to openupload link.

In 2018, New Orleans will celebrate its 300th anniversary by becoming a top ten fit city in the UnitedStates. To achieve this goal, Fit NOLA employs three overarching strategies:• Increase awareness (Resources for families and the community to be fit; Empower youth to be advocates forhealthy policies)• Build capacity (Improve access to affordable, nutritious food; safe environments for physical activity, andopportunities to exercise)• Set standards (Develop employee wellness programs; support policies encouraging healthy lifestyles)

Fit NOLA leverages the collective impact of the community, convened by the City of New OrleansHealth Department, to implement these strategies. The Fit NOLA Partnership truly is the sum of itsparts as each brings more expertise, talent and passion collectively than can ever be achieved by onegroup alone.

We are striving for a fit city that has:• Safe and clean places for children, families and adults to play and exercise• Neighborhood access to affordable, nutritious food• A better environment for biking, walking and stair use• More physically active children, families and adults• Children, families and adults eating balanced, nutritious meals• Nutritious lunches and physical education in schools• Exercise and nutrition promoted in the media• Opportunities to make healthy choices in all settings

Upload your mission, goals, and operating objectives [document]here.




Page 2 of 5

4 Please list (or upload) the key measures ("metrics") your partnership's leadership team currently employs to monitorits performance in relation to these goals and objectives. Type "X" and tab to open upload link.

Six Sector Teams largely drive the work of Fit NOLA. Each team was strategically selected torepresent several different areas related to community-wide physical and nutritional fitness: Businessand Media, Community, School and Out of School Time, Early Childhood, Government, and HealthCare.

A chair leads each Sector Team and all membersvolunteer their time to supporting the mission of Fit NOLA. Atthe backbone of Fit NOLA sits the Coordinating Group, a teamcomprised of each sector chair along with communitystakeholders in childhood obesity efforts. This constructionfollows the Collective Impact model by leveraging existingresources to achieve a common goal.

Over the past year, each Fit NOLA Sector Team has worked toadvance distinct projects, each of which were selected by thegroup and its members. Sector Team members identified workthat would produce widespread, system-level change in ourcommunity. Each of these projects enhanced and supported theoverall goal of Fit NOLA, as well as built capacity for existingprograms in the community.

Upload the description of the metrics yourpartnership employs to monitor performance.

5 To date, has the partnership produced any evidence of impact on the health of the population(s) that it serves?

YesNo

If yes, please briefly describe this impact (e.g. numbers of people served, the nature of the impact, etc.).

Highlights and Successes:5 Play Streets events serving over 1,000 people in the communityMoved up 12 spots in County Health RankingsRecipient of RWJF Roadmaps to Health Prize Moved up in Let's Move! city rankings




Page 3 of 5

6 Please list (or upload) a full list of the organizations and groups that are affiliated with your partnership at this time.Type "X" and tab to open upload link.

Partner Name

311Agenda for ChildrenAlliance for Healthier Generation- Healthy Out-of-School ProgramAlliance for Healthier Generation- Healthy Schools Program American Cancer SocietyAmerican Diabetes AssociationAcademy of Nutrition and Dietetics (formerly American Dietetic Association) American Heart AssociationAmerigroupArc of Greater New OrleansA's and AcesBaptist Community MinistriesBethlehem Lutheran ChurchBike EasyBlack Nurses AssociationBlue Cross and Blue Shield of LouisianaCatholic ArchdioceseCatholic CharitiesCenter for Development and LearningChildren's Hospital of New OrleansCity of Love ChurchCity of New Orleans Coca-ColaCode EnforcementCommunities in SchoolCommunity DevelopmentCrescent City Physical TherapyCrimestoppersDeveney CommunicationsDillard UniversityDowntown Development DistrictDrive Sports PerformanceEarly Childhood and Family Learning FoundationEast Jefferson General HospitalEdible Schoolyard NOLAElevate USAEmeril Lagasse FoundationEn-lighten UpEntergyFairground Triangle Neighborhood AssociationFight Fat ForeverFriends of Lafitte CorridorGambel PRGCR Master PlanGirls On The RunGreater New Orleans FoundationGreater New Orleans Pediatric SocietyGreater New Orleans Sports FoundationGris Gris LabGrow DatHawkins Visions Consultants IncHealth CorpsHealthy Lifestyle ChoicesHealthy Start New OrleansHollygrove Market and FarmHousing and Urban DevelopmentiCAN FoundationInstitute for Women and Ethnic StudiesJefferson Neurological CenterJefferson Parish School DistrictJoli Preventative Health Care Resource Center Junior League of New OrleansKids Rethink New Orleans SchoolsKidsWalk Coalition


Kingsley HouseLawLet's Move!Liberty's KitchenLine Dancing with Lady DLINKS Inc.Louisiana Academy of Family PhysiciansLouisiana Action for Healthy KidsLouisiana Business Group on HealthLouisiana Children's MuseumLouisiana Department of Health and HospitalsLouisiana DOTDLouisiana Endowment HumanitiesLouisiana Health Care CommissionLouisiana Public Health InstituteLouisiana Restaurant AssociationLouisiana Safe Routes to SchoolLouisiana State Medical SocietyLSULSU Ag CenterLSU Health Sciences CenterLSUHSC Physical TherapyMakeup LabMarket UmbrellaMary Amelia CenterMary Queen of VietnamMayor's OfficeNeighborhood Partnership NetworkNeighborhood ServicesNelson Charter SchoolNew Orleans Ballet AssociationNew Orleans Business CouncilNew Orleans City ParkNew Orleans Health DepartmentNew Orleans HornetsNew Orleans Kids PartnershipNew Orleans Mosquito, Termite and Rodent Control BoardNew Orleans OutreachNew Orleans Public LibraryNew Orleans Regional Planning CommissionNew Orleans SaintsNew Orleans Track Club New Orleans YMCANIKENOLA HoopingNORDcNORDC Teen CouncilNovo NordiskNutrition ConsultantOchsner Health SystemOffice of Public HealthOffice of Supplier DiversityOPSO (Orleans Parish Sheriff's Office)Orleans Parish Medical SocietyOrleans Parish School DistrictParks and ParkwaysPartnership for Youth DevelopmentPennington Biomedical Research CenterPicard CenterPlay NOLAPlayworksPontchartrain LinksPrevention Research Center at Tulane UniversityProperty ManagementProvidence Community HousingReConnect NOLARecovery School DistrictRenaissance ProjectRevolution FoodsRobert Royal FoundationSafety and Permits

SanitationSankofa Community Development CorporationSave-A-LotSchool Nutrition Association of Louisiana Second HarvestShare Our StrengthSocial Entrepreneurs of Health (Propeller)Taxi CabTeamer Strategy GroupTerrebonne ParishThe Fitness PrincipleThe McFarland InstituteThe NHP FoundationThomas Jefferson High SchoolTulane UniversityTulane Community Health ClinicTulane DieteticsTulane University Community Health CenterTulane University Medical CenterTulane University School of MedicineTulane University School of Public HealthTUMBLEBUS Big EasyU.S. National Park ServiceUnited HealthcareUnited States Department of AgricultureUnited Way for the Greater New Orleans AreaUnited Way of Southeast LouisianaUp2UsUrban StrategiesUS Healthcare JournalsVAYLAVeterans AffairsVolunteers of AmericaWal-Mart (Foundation)WSGOXavier University of LouisianaYLC KicksYoga Across AmericaYouth Run NOLA4H New Orleans Kids PartnershipGet fit kids corner

Upload a list of your partnership's affiliatedorganizations and groups.

Additional Document #1





Communication Notes:

From Ayame Dinkler via email: I also wanted to send you this fun video we put together from our Fit NOLAsupporters. https://www.facebook.com/photo.php?v=10152070309720152&set=vb.175383459267969&type=2&theater

1

A message from Mayor Mitch Landrieu: I am pleased to present our community with this first annual Fit NOLA progress report, which details the Fit NOLA Partnership’s achievements in 2013. Since becoming a Let’s Move! city in February 2011, the City has swiftly moved to increase the physical and nutritional fitness of our community. This has taken shape as the Fit NOLA Partnership. Last summer, we released our Fit NOLA action blueprint, a document which will lead New Orleans to becoming one of America’s most fit cities in 2018, our 300th anniversary. We are using policy, system and environmental change to create a community and culture that will enable nutritional and physical fitness. I know that Fit NOLA partners have been actively discussing these changes in its first year in order to move us closer to the fit city we all envision. In order to transform the health of our community, the City has made significant investments to expand recreational programming and the number of public spaces available for play and exercise. We have been actively engaging the community to revitalize our parks and playgrounds, and leveraging multiple public private partnerships to do so. We are also focused on increasing access to fresh, healthy foods through our Fresh Food Retailer initiative, which brings these items to traditionally underserved neighborhoods in the City, in addition to providing quality employment opportunities and serving as a catalyst for neighborhood revitalization. We are grateful for everything that that our Fit NOLA partners have contributed to achieve the accomplishments outlined in this report, and look forward to the Partnership’s continued success in 2014. Sincerely, Mitchell J. Landrieu Mayor, City of New Orleans

2

A message from the Health Commissioner: We are so excited to produce the first annual progress report highlighting the community’s work to support the Fit NOLA goal of becoming a top ten fit city in the US by 2018. We have made great strides in establishing our shared vision, goals and measures, developing a community of interested stakeholders and organizations and building momentum to make lasting and meaningful change. Though we have a long way to go to create a city where everyone can be nutritionally and physically fit, collectively have laid the right foundation for the future. I believe you will see that in this progress report. If we had any doubt, our recognition by the Robert Wood Johnson Foundation through the Roadmaps to Health Prize for shared work in systems, environmental and policy change towards fitness and health should make it clear. Since Mayor Mitch Landrieu launched Fit NOLA as the City’s Let’s Move initiative, more than 190 organizations and stakeholders have joined us in improving physical and nutritional fitness across the city. Please see the last section of this progress report for a listing of partners. I want to particularly thank the Steering Committee, Sector Chairs and committee members for their focus, dedication and successful work to see that we are achieving our goals. It is only through our collective action that we will become the fit city we want to be. We could not be where we are today without your commitment, passion and dedication to the fitness of this city. As you read this report, I hope you will be inspired to join our movement and become part of a healthier future where we live, learn work and play. Sincerely,

Dr. Karen DeSalvo Health Commissioner City of New Orleans

3

Contents Our Beginnings ........................................................................................................................................................................................ 4

Our Success ............................................................................................................................................................................................... 4

Our Future ................................................................................................................................................................................................. 5

Fit NOLA Goals ......................................................................................................................................................................................... 6

Fit NOLA Sectors ..................................................................................................................................................................................... 7

Government Sector ........................................................................................................................................................................... 7

Business and Media Sector ............................................................................................................................................................ 8

School and Out-‐of-‐School Time Sector ..................................................................................................................................... 9

Early Childhood Sector ................................................................................................................................................................. 10

Community Sector .......................................................................................................................................................................... 11

Health Care Sector .......................................................................................................................................................................... 12

2013 Fit NOLA Coordinating Group: Dr. Karen DeSalvo, City of New Orleans Health Commissioner*

Connie Bellone, Early Childhood and Family Learning Foundation* Julia Bland, Louisiana Children's Museum

Victoria Carter , Kids Rethink New Orleans Schools Avery Corenswet, Ochsner Health System

Nash Crews, Recovery School District Gerrelda Davis, Louisiana Department of Health and Hospitals

Dr. Rachel Dawkins, Children's Hospital of New Orleans* Nkechi Emuteche, New Orleans Recreation Development Commission Teen Council

Amber Ferchaud, Coca-Cola* Dr. Juan Gershanik, Louisiana State Medical Society

William Gilchrist, City of New Orleans Lauren Green, Pediatric Resident

Dr. Torrie Harris, Louisiana Public Health Institute* Rhonda Jackson, Share Our Strength

Natalie Jayroe , Second Harvest JT Lane, Louisiana Department of Health and Hospitals

Cindy LeBrun, YMCA of Greater New Orleans Kendra LeSar, Louisiana Public Health Institute*

Dr. Keith Liederman, Kingsley House Dr. Flint Mitchell, Greater New Orleans Foundation*

Minh Nguyen, Vietnamese American Young Leaders Association Dr. Kathryn Parker-Karst, Prevention Research Center at Tulane University

Vic Richard, New Orleans Recreational Development Commission Chief Ronal Serpas, New Orleans Police Department

Allison Sharai, Ochsner Health System Hamilton Simons-Jones, Kids Rethink New Orleans

Emery Van Hook, Market Umbrella Kel Villarubia, Coca-Cola*

*Denotes Sector Chair

4

Our Beginnings The Fit NOLA story begins in February of 2011, when Mayor Mitch Landrieu joined First Lady Michelle Obama’s Let’s Move! campaign to end childhood obesity in one generation. With support from the Robert Wood Johnson Foundation Center to Prevent Childhood Obesity and the Arkansas Center for Health Improvement, we set out to tackle serious issues affecting the physical and nutritional health of New Orleanians. This was no small challenge for our city. Two thirds of adults and more than one third of high school students in our city are overweight or obese. We have the distinction of having less than half of adults reporting frequent engagement in moderate physical activity. Less than 25% of New Orleans adults and high school students eat five or more servings of fruits and vegetables per day. Health Status Mayor Landrieu officially launched Fit NOLA in Summer 2012 with the public release of the Fit NOLA Action Blueprint. This release followed months of collective planning based on broad community input and a scan of national best practices. The Blueprint provided our broad roadmap for the Fit NOLA Partnership with a goal to improve the physical and nutritional fitness for those who live, learn, work, and play in New Orleans. Since the launch, the Fit NOLA Partners have: 1) secured more than $1.5 million in new funds aimed at implementing the Fit NOLA Blueprint; 2) held 5 events aimed at awareness and capacity building for physical fitness; 3) and created six distinct working groups to improve the health and wellness of the city: Government, Business and Media, Health Care, Early Childhood, School and Out of School Time, and Community Sectors.

Our Success

We now boast over 190 organizations in the Fit NOLA Partnership. Together, this group has worked to increase awareness, build capacity, and change systems, policy and the built environment towards the goal of a top 10 fit city by 2018, the City’s 300th Anniversary. Some of these successful efforts and many more important accomplishments are outlined here. For more information please visit us at www.nola.gov/health, follow us on Facebook or on Twitter (@FitNOLA). We look forward to having you join our collective work towards a fit city!

In recognition of the efforts of New Orleans to build a more healthy community, New Orleans received an inaugural Robert Wood Johnson Foundation Roadmaps to Health Prize. The prize spotlighted Fit NOLA as the core of the success. New Orleans was selected as one of six cities nationwide exhibiting strong community partnerships that help people build healthier, happier lives. New Orleans was recognized for its outstanding efforts to

rebuild a stronger city, with an emphasis on reinvesting in health and fitness. Take a look at some of our accomplishments in the video on our website: www.nola.gov/health.

5

Our Future Since the City of New Orleans first joined the Let’s Move! Campaign, Mayor Mitch Landrieu and a multitude of community partners have focused their efforts into making New Orleans a top ten fit city. The Fit NOLA partnership brought about important changes to our city, including better policies and programs that significantly improved access to healthy foods and physical activity. Our work has been recognized by national health organizations, such as the Robert Woods Johnson Foundation, Partnership for a Healthier America, and Blue Cross Blue Shield. In its first year, Fit NOLA Sectors produced six distinct projects that brought health and wellness back to the forefront of our city’s progress. While the Partnership has done a great deal to improve nutritional and physical fitness in the past year, we know our work does not end here. We look forward to creating new ways for New Orleanians to access healthy options where they live, learn, work, and play. Fit NOLA partners truly are the driving force behind infrastructure changes and programming that focus on enhancing health for all. The accomplishments highlighted here are only the beginning of what will come for the Fit NOLA partnership; we look to the future of the great changes to come.

6

Fit NOLA Goals In 2018, New Orleans will celebrate its 300th anniversary by becoming a top ten fit city in the United States. To achieve this goal, Fit NOLA employs three overarching strategies:

• Increase awareness • Build capacity • Set standards

Fit NOLA leverages the collective impact of the community, convened by the City of New Orleans Health Department, to implement these strategies. The Fit NOLA Partnership truly is the sum of its parts as each brings more expertise, talent and passion collectively than can ever be achieved by one group alone. We are striving for a fit city that has:

• Safe and clean places for children, families and adults to play and exercise • Neighborhood access to affordable, nutritious food • A better environment for biking, walking and stair use • More physically active children, families and adults • Children, families and adults eating balanced, nutritious meals • Nutritious lunches and physical education in schools • Exercise and nutrition promoted in the media • Opportunities to make healthy choices in all settings

Six Sector Teams largely drive the work of Fit NOLA. Each team was strategically selected to represent several different areas related to community-wide physical and nutritional fitness: Business and Media, Community, School and Out of School Time, Early Childhood, Government, and Health Care. A chair leads each Sector Team and all members volunteer their time to supporting the mission of Fit NOLA. At the backbone of Fit NOLA sits the Coordinating Group, a team comprised of each sector chair along with community stakeholders in childhood obesity efforts. This construction follows the Collective Impact model by leveraging existing resources to achieve a common goal. Over the past year, each Fit NOLA Sector Team has worked to advance distinct projects, each of which were selected by the group and its members. Sector Team members identified work that would produce widespread, system-level change in our community. Each of these projects enhanced and supported the overall goal of Fit NOLA, as well as built capacity for existing programs in the community. Each Sector’s goals for Fit NOLA’s Year One are outlined in the pages that follow.

7

Fit NOLA Sectors

Government Sector 2013 Chair: Dr. Karen DeSalvo, City of New Orleans Health Commissioner Goals: 1) Create a healthy vending policy for all City of New Orleans-owned buildings; 2) Increase fitness awareness through 5 Play Streets events, and 3) Improve access to biking as a mode of transportation. The healthy vending policy allows for less full-calorie beverages and more nutritional options in vending machines at City Hall and other City owned parks and playgrounds. The policy is based on Louisiana State Act 331 nutritional guidelines for high schools, falling in line with existing standards for healthy snacks. Play Streets Grant from Partnership for A Healthier America, largely funded by Blue Cross

Blue Shield of America and working in conjunction with First Lady Michelle Obama’s Let’s Move! campaign, allows for five community events offering physical activity programming to children and encouraging outdoor fitness. Fit NOLA has partnered with community organizations to build capacity for future events. Play Streets events were hosted in parks and streets around New Orleans, including A.L. Davis Park, Norwood Thompson Park, Conrad Playground, Joe W. Brown Park, and Esplanade Avenue.

Technical Assistance grant from Environmental Protection Agency (EPA) for Bike Share implementation: The City of New Orleans is working with several other City agencies to identify the needs and implications of creating a Bike Share program. Bike Share, currently available in Minneapolis, New York, Portland, and several other major cities across the world, offers patrons a systematic way to rent a bicycle and drop it off at designated stations throughout the city. The EPA grant offers technical assistance to determine the effects of a Bike Share program on both public and environmental health. Other Activities: • The second Fresh Food Retail Initiative grant made it possible to begin reconstruction of the

Circle Food Store in the 7th Ward after being closed for eight years. Reopening the Circle Food Store signified the return of not only a grocery store, but also a historical symbol of New Orleans.

• City Hall has developed a Health Lunch Options Map that shows over 20 lunch options within a 5 to 10 minute walk that offer healthy snacks and meals as options on their menus.

Partners involved:

Bike Easy Blue Cross and Blue Shield of Louisiana City of New Orleans, Department of

Public Works, Law Department Environmental Protection Agency Healthy Start New Orleans LSU Ag Center

New Orleans Recreation Department Teen Council

NOLA FOR LIFE Partnership for a Healthier America Regional Planning Commission Tulane Prevention Research Center Vietnamese American Young Leaders

Association

8

Business and Media Sector 2013 Chair: Amber Ferchaud, Coca-Cola, Manager of Public Relations and Communications Goals: 1) Create Fit Business program; 2) Use social and other media to increase awareness about Fit NOLA

The Fit Business Toolkit is the first Fit NOLA guide on incorporating wellness in the workplace. The Toolkit identifies policies and practices businesses can use to promote wellness for their employees. Informed by national models, the Toolkit gives businesses in New Orleans a systematic way of evaluating their health and wellness policies. It offers concrete tools and resources for addressing four key areas: breastfeeding, tobacco use, healthy eating, and physical activity. There is also an assessment that allows businesses to receive four different designations, ranging from Bronze to Platinum. Businesses will receive special incentives for their assessments and implementation of healthy practices for their employees. We developed a logo and set of informational materials and give aways for community members. We also worked to develop a social media foot print on Facebook and twitter. In the last quarter (July to September 2013), the Fit NOLA Facebook acquired over 31% more followers and had double the visits when compared to the previous quarter. The Fit NOLA Facebook page now hosts a community calendar of events with weekly requests for posting. Other successes:

• Coca-Cola provided financial support to Fit NOLA partners (Youth Run NOLA and Girls on the Run) during the 2012 Essence Festival, highlighting fitness as a priority for the company

Partners Involved:

American Heart Association Blue Cross Blue Shield Louisiana Coca-Cola Communities in Schools Downtown Development District Emeril Foundation Greater New Orleans Foundation Institute of Women and Ethnic Studies Mary Amelia Center National Black Nurses Association New Orleans Pelicans

Ochsner Health System Prevention Research Center at Tulane

University The Fitness Principle The Renaissance Project Tulane United Healthcare Urban Strategies Veteran's Affairs Volunteers of America Wal-mart

9

School and Out-‐of-‐School Time Sector 2013 Chairs: Thena Robinson-Mock, Kids Rethink New Orleans Executive Director; Kendra Lesar, Louisiana Public Health Institute School Health Connection; and Dr. Flint Mitchell, Greater New Orleans Foundation Goals: 1) Build awareness of physical activity and nutritional programming in schools; 2) Assess and build capacity in schools and after school programs to address physical and nutritional fitness.

This sector worked to assess the current national, state and local guidelines around physical activity and nutrition in schools. Their assessment will lead to an asset map of physical activity and nutritional programming currently available in New Orleans schools. The map will show the extra support in health programming that New Orleans schools offer their students. The Sector is also working with schools to educate administrators on the changing United States Department of Agriculture guidelines related to physical activity and healthy eating. They outlined a resource guide and infographic, describing the new standards and examples of how to meet those standards. These tools will help New Orleans schools meet federal designations of health and wellness, such as the USDA HealthierUS Schools Challenge. Partners Involved:

Alliance for a Healthier Generation Communities in Schools Edible School Yard New Orleans First Line Schools Girls on the Run Greater New Orleans Foundation Institute of Women and Ethnic Studies Kids Rethink New Orleans Kids Walk Coalition Tulane Prevention Research Center Louisiana Public Health Institute,

School Health Connection

New Orleans Kids Partnership New Orleans Outreach NORDC Teen Council OchnserHealth System Partnership for Youth Development Playworks Revolution Foods St. Mary’s Academy St. Peter Claver School Up2Us Vietnamese American Young Leaders

Association

10

Early Childhood Sector 2013 Chair: Connie Bellone, Childhood and Family Learning Foundation Chief Operating Officer

Goal: Enhance breastfeeding opportunities and awareness in the community. To address nutritional fitness, the sector developed an outreach plan to increase breastfeeding awareness to women as early as possible in their pregnancy. The plan targets clients, practitioners, and families, offering a comprehensive method for reaching New Orleans women. Outreach for this sector also includes materials for businesses and training for school nurses who work with teen mothers. Through the work of this sector, new mothers across Orleans Parish have received culturally appropriate and comprehensive breastfeeding education. Furthermore, fathers and other family members are included in improving the health of moms and babies. Strong Start Initiative: The City of New Orleans Women, Infants and Children program (WIC) is leading the effort in creating support groups for mothers and developing media materials around breastfeeding. The grant allows for more community input regarding programming for mothers and how to create events and materials that New Orleans mothers can identify with and utilize. WIC is also focused on educating workplaces and reaching fathers to provide social support. Success: Developed one-pager providing information about how to talk to family members about breastfeeding and where to access resources Partners Involved:

Agenda for Children Baptist Community Ministries Catholic Archdiocese of New Orleans Early Childhood and Family Learning

Foundation Greater New Orleans Foundation Healthy Start New Orleans Kingsley House Liberty's Kitchen Louisiana Action for Healthy Kids Louisiana American Academy of

Pediatrics

Louisiana Children's Museum Louisiana Public Health Institute Mary Amelia Center New Orleans Health Department Prevention Research Center at Tulane

University Second Harvest The Policy Institute of the Louisiana

Partnership for Children and Families Tulane University

11

Community Sector 2013 Chair: Dr. Torrie Harris, Louisiana Public Health Institute Goals: 1) Create a calendar highlighting community events related to fitness; 2) develop three “Fit NOLA Parks and Playgrounds” to enhance physical activity programming through the Blue Cross Blue Shield Challenge (BCBS) grant.

The calendar of events brings together most of the city’s activities related to physical or nutritional fitness into one place, serving as a hub for programming and events around the community. The calendar is currently hosted on the Fit NOLA Facebook page, reaching a wide range of businesses and community members.

A BCBS Louisiana grant is providing funding for the Fit NOLA Parks and Playgrounds effort lead by the Louisiana Public Health Institute. This grant builds capacity for physical activity in parks as well as improves healthy food access by incorporating healthy concession stand items and building a Fruit and Vegetable prescription program. The three Fit NOLA Parks and Playgrounds are located around the city at Norwood Thompson Park, Taylor Park, and St. Roch Park. The Fit NOLA Parks and Playgrounds team increased programming at each park based on residents’ requests. The grant also allows for each park to receive healthy concessions items and promote nutritional fitness.

The BCBS Parks and Playgrounds grant brings Fruit and Vegetable Prescriptions to community members through physicians. The prescriptions include information about local resources, linking both physicians and clients to fresh food providers. Fit NOLA Parks and Playgrounds promote the use of recreational services and build the capacity to have more physical activities available; it also incorporates the use of community policing to address the safety of park patrons. Partners Involved:

American Dietetic Association American Heart Association Bike Easy Blue Cross Blue Shield Louisiana Catholic Charities Chevron City of Love Church Daughters of Charity Services of New Orleans Emeril Lagasse Foundation Friends of Lafitte Corridor iBelieveIcan Foundation Institute of Women and Ethnic Studies Joli Preventative Health Care Resource Center Junior League of New Orleans Louisiana Public Health Institute LSU Health Science Center Market Umbrella

National Park Service Neighborhood Partnership Network New Orleans Recreation Department

Commission Playworks Ruth Fertel/Tulane Community Health Center Sankofa Community Development

Corporation Social Entrepreneurs of Health The Arc of Greater New Orleans The McFarland Institute The Renaissance Project Tulane Prevention Research Center Tulane University Community Health Center Vietnamese American Young Leaders

Association YLC Kicks YMCA New Orleans

12

Health Care Sector 2013 Chair: Dr. Rachel Dawkins, LSU School of Medicine and Children’s Hospital Goal: Use a Healthy Hospital Scan tool developed by the Centers for Disease Control and Prevention to assess the health and wellness of six New Orleans hospitals.

The Health Care Sector is using a Healthy Hospital Scan tool developed by the Centers for Disease Control and Prevention and administered by the Tulane Prevention Research Center. The scan evaluates the policies and procedures in place to maintain healthy habits for hospital staff and visitors. An accompanying interview process offers hospitals the opportunity to understand what procedures they can incorporate in order to be a healthy place for patients, visitors, and employees. The project allows hospitals to provide examples of worksite wellness best practices for large operations. These efforts are producing a clear picture of how hospitals incorporate wellness not only for their patients, but for their visitors as well. The Community Access to Child Health (CATCH) grant, from the American Academy of Pediatrics, will support essential efforts to develop a referral system between pediatricians and community partners. The grant offers planning resources to bridge pediatricians to afterschool programs, running clubs, and other health and wellness programs available to their patients. Part of the grant includes creating a database of Fit NOLA partners with descriptions and contact information. The database will be hosted online and provide a space where community members and providers alike can search for programs around the city related to physical and nutritional fitness.

• Supported the development of the Healthy Hospital Scan raises awareness to policies and procedures that can improve worksite wellness

• The Health Care supported a short-term intern to create an online database with contact and program information for the 190 Fit NOLA partners

Partners Involved: Children's Hospital Louisiana State University Health Science Center New Orleans Health Department Ochsner Health System Pennington Biomedical Research Center

Physical Activity Policy Research Network Slidell Memorial Hospital The Clinical Trials Center Tulane Hospital Tulane Hospital for Children YMCA of New Orleans

“Fitness means that at my age, at 65, I’m still getting my motor skills to operate right. It’s also a stress buster, very relaxing! I can come in, get my exercise and I can sleep right.” – Mr. Willy Parker, Jr., Yoga participant “Fitness is regularly engaging in physical fitness and proper nutrition so you’re healthy enough and skilled enough to be successful in any activity you want to do. Geaux Saints!” – William Mupo “ Fitness means exercising because it really makes you feel better. Every day you get up with more energy and your body works better and it staves off the decrepancy of old age.”- Mrs. Betty Karem, Yoga participant “Fitness means being healthy, staying in shape, and having fun.” – Faye Harrison, PE Teacher “I can stay active with my three kids.” – Erdwin Fuentes, Parks and Parkways “Fitness to me means eating plenty of fruits and vegetables!” – Germaine Bruno, New Orleans Health Department “Fitness to me means being able to perform daily physical activities in an efficient manner.” – Dwayne Berry, New Orleans Recreational Development Corporation “Fit NOLA means Geaux Lite Louisiana – a contest for Louisiana to lose 200 tons beginning October 1.” – Clark Cosse, Louisiana Hospital Association

Join the City of New Orleans and Health Department! www.nola.gov/health

www.facebook.com/fitnola Twitter: @fitnola (504) 658-2779

BUILDING A FIT NOLA New Orleans is a Let’s Move! City, part of First Lady Michelle Obama’s childhood obesity reduction

initiative. Over the course of the past year, the City of New Orleans Health Department has led an effort

designed to shape a shared vision for our own city to promote physical and nutritional fitness.

To achieve this goal, New Orleanians will all need to contribute. Businesses, schools, health care and

government will need to commit to healthier food and physical activity choices where we all

live, learn, work and play. And every New Orleanian will need to commit to being more nutritionally

and physically fit.

Together we can turn the tide to win the battle against obesity and create a more fit city. In 2018, New Orleans will

celebrate its 300th anniversary

by becoming a top ten fittest

city in the United States.

TAKING ACTION The Fit NOLA Partnership will focus its work by:

Increasing Awareness

• Resources for families and the community to be fit

• Empower youth to be advocates for healthy policies

Building Capacity

• Improve access to affordable, nutritious food; safe environments for physical activity; and opportunities to exercise

• Strengthen Fit NOLA Partnerships

Setting Standards

• Highlight successful programs and policies

• Develop employee wellness programs

• Health Care professionals help patients improve fitness

• Support policies encouraging healthy lifestyles • Implement healthy vending machine and concession options in City buildings and in playgrounds and recreation centers

FIT NOLA APPROACH Every person and organization in New Orleans has an important role in

building a nutritionally and physically fit environment. The Fit NOLA

Partnership currently includes over 100 groups from Fortune 500

companies to neighborhood organizations. Fit NOLA Partner

organizations are dedicating themselves to empowering everyone to

make good choices about exercise and nutrition. Recognizing the need

for healthy choices in all settings, organizations in each sector below

are working to coordinate and provide these healthy choices.

We are honored by the commitment of

our partner organizations to come

together to achieve our vision of

becoming a top ten fittest city in the

U.S. by our 300th anniversary in

2018. We look forward to having

more organizations and people join

us to build a strong, Fit NOLA.

To get involved, please contact Natasha Dowell at the New Orleans Health Department [email protected] (504) 658-2779 Facebook.com/FitNOLA Twitter: @FitNOLA www.nola.gov/health

WHAT DOES A FIT CITY LOOK LIKE? In a Fit New Orleans, more citizens make healthy choices, and by making these choices regularly

they encourage others to do the same. A Fit NOLA will have:

• Safe and clean places for children, families and adults to play and exercise

• Neighborhood access to affordable, nutritious food

• A better environment for biking, walking and stair use

• More physically active children, families and adults

• Children, families and adults eating balanced, nutritious meals

• Nutritious lunches and physical education in schools

• Exercise and nutrition promoted in the media

• Opportunities to make healthy choices in all settings

FAMILY FITNESS TIPS Exercise at least 1 hour (kids and teens) or 30 minutes (adults) a day most days of the week

Eat at least 5 servings of fruits and vegetables daily

Schedule 30 minutes a day of family time together to go for a walk or eat a healthy meal

Choose water and non-fat or low-fat milk

Set limits on television watching

Sleep 8 hours each night

Break up every hour you sit by standing up and moving around for 5 minutes

Please speak with your physician before starting an exercise or diet program

Like us on Facebook!

Facebook.com/FitNOLA

Twitter: @FitNOLA

Visit www.nola.gov/

health

WHY BECOME A FIT CITY? Becoming a fit city improves the quality of life for everyone in New Orleans. Fit citizens thrive because of the positive effects of exercise and healthy eating. Here is how nutritional and physical fitness can benefit both you and your community: • Prevents diseases and pain • Improves mood and self-esteem • Saves money for individuals and businesses • Increases productivity • Improves test scores for children

• Increases social ties among community residents

FIT NOLA PROGRESS REPORT CITY OF NEW ORLEANS

FALL 2013

“In 2013, New Orleans will celebrate its 300th anniversary by becoming a top ten fittest city in the United States.”

1

A message from Mayor Mitch Landrieu: I am pleased to present our community with this first annual Fit NOLA progress report, which details the Fit NOLA Partnership’s achievements in 2013. Since becoming a Let’s Move! city in February 2011, the City has swiftly moved to increase the physical and nutritional fitness of our community. This has taken shape as the Fit NOLA Partnership. Last summer, we released our Fit NOLA action blueprint, a document which will lead New Orleans to becoming one of America’s most fit cities in 2018, our 300th anniversary. We are using policy, system and environmental change to create a community and culture that will enable nutritional and physical fitness. I know that Fit NOLA partners have been actively discussing these changes in its first year in order to move us closer to the fit city we all envision. In order to transform the health of our community, the City has made significant investments to expand recreational programming and the number of public spaces available for play and exercise. We have been actively engaging the community to revitalize our parks and playgrounds, and leveraging multiple public private partnerships to do so. We are also focused on increasing access to fresh, healthy foods through our Fresh Food Retailer initiative, which brings these items to traditionally underserved neighborhoods in the City, in addition to providing quality employment opportunities and serving as a catalyst for neighborhood revitalization. We are grateful for everything that that our Fit NOLA partners have contributed to achieve the accomplishments outlined in this report, and look forward to the Partnership’s continued success in 2014. Sincerely, Mitchell J. Landrieu Mayor, City of New Orleans

2

A message from the Health Commissioner: We are so excited to produce the first annual progress report highlighting the community’s work to support the Fit NOLA goal of becoming a top ten fit city in the US by 2018. We have made great strides in establishing our shared vision, goals and measures, developing a community of interested stakeholders and organizations and building momentum to make lasting and meaningful change. Though we have a long way to go to create a city where everyone can be nutritionally and physically fit, collectively have laid the right foundation for the future. I believe you will see that in this progress report. If we had any doubt, our recognition by the Robert Wood Johnson Foundation through the Roadmaps to Health Prize for shared work in systems, environmental and policy change towards fitness and health should make it clear. Since Mayor Mitch Landrieu launched Fit NOLA as the City’s Let’s Move initiative, more than 190 organizations and stakeholders have joined us in improving physical and nutritional fitness across the city. Please see the last section of this progress report for a listing of partners. I want to particularly thank the Steering Committee, Sector Chairs and committee members for their focus, dedication and successful work to see that we are achieving our goals. It is only through our collective action that we will become the fit city we want to be. We could not be where we are today without your commitment, passion and dedication to the fitness of this city. As you read this report, I hope you will be inspired to join our movement and become part of a healthier future where we live, learn work and play. Sincerely,

Dr. Karen DeSalvo Health Commissioner City of New Orleans

3

Contents OurBeginnings......................................................................................................................................................................................4

OurSuccess..............................................................................................................................................................................................4

OurFuture...............................................................................................................................................................................................5

FitNOLAGoals.......................................................................................................................................................................................6

FitNOLASectors...................................................................................................................................................................................7

GovernmentSector..........................................................................................................................................................................7

BusinessandMediaSector...........................................................................................................................................................8

SchoolandOut‐of‐SchoolTimeSector....................................................................................................................................9

EarlyChildhoodSector...............................................................................................................................................................10

CommunitySector........................................................................................................................................................................11

HealthCareSector........................................................................................................................................................................12

2013 Fit NOLA Coordinating Group:

Dr. Karen DeSalvo, City of New Orleans Health Commissioner* Connie Bellone, Early Childhood and Family Learning Foundation*

Julia Bland, Louisiana Children's Museum Victoria Carter , Kids Rethink New Orleans Schools

Avery Corenswet, Ochsner Health System Nash Crews, Recovery School District

Gerrelda Davis, Louisiana Department of Health and Hospitals Dr. Rachel Dawkins, Children's Hospital of New Orleans*

Nkechi Emuteche, New Orleans Recreation Development Commission Teen Council Amber Ferchaud, Coca-Cola*

Dr. Juan Gershanik, Louisiana State Medical Society William Gilchrist, City of New Orleans

Lauren Green, Pediatric Resident Dr. Torrie Harris, Louisiana Public Health Institute*

Rhonda Jackson, Share Our Strength Natalie Jayroe , Second Harvest

JT Lane, Louisiana Department of Health and Hospitals Cindy LeBrun, YMCA of Greater New Orleans

Kendra LeSar, Louisiana Public Health Institute* Dr. Keith Liederman, Kingsley House

Dr. Flint Mitchell, Greater New Orleans Foundation* Minh Nguyen, Vietnamese American Young Leaders Association

Dr. Kathryn Parker-Karst, Prevention Research Center at Tulane University Vic Richard, New Orleans Recreational Development Commission

Chief Ronal Serpas, New Orleans Police Department Allison Sharai, Ochsner Health System

Hamilton Simons-Jones, Kids Rethink New Orleans Emery Van Hook, Market Umbrella

Kel Villarubia, Coca-Cola* *Denotes Sector Chair

4

Our Beginnings The Fit NOLA story begins in February of 2011, when Mayor Mitch Landrieu joined First Lady Michelle Obama’s Let’s Move! campaign to end childhood obesity in one generation. With support from the Robert Wood Johnson Foundation Center to Prevent Childhood Obesity and the Arkansas Center for Health Improvement, we set out to tackle serious issues affecting the physical and nutritional health of New Orleanians. This was no small challenge for our city. Two thirds of adults and more than one third of high school students in our city are overweight or obese. We have the distinction of having less than half of adults reporting frequent engagement in moderate physical activity. Less than 25% of New Orleans adults and high school students eat five or more servings of fruits and vegetables per day. Health Status Mayor Landrieu officially launched Fit NOLA in Summer 2012 with the public release of the Fit NOLA Action Blueprint. This release followed months of collective planning based on broad community input and a scan of national best practices. The Blueprint provided our broad roadmap for the Fit NOLA Partnership with a goal to improve the physical and nutritional fitness for those who live, learn, work, and play in New Orleans. Since the launch, the Fit NOLA Partners have: 1) secured more than $1.5 million in new funds aimed at implementing the Fit NOLA Blueprint; 2) held 5 events aimed at awareness and capacity building for physical fitness; 3) and created six distinct working groups to improve the health and wellness of the city: Government, Business and Media, Health Care, Early Childhood, School and Out of School Time, and Community Sectors.

Our Success

We now boast over 190 organizations in the Fit NOLA Partnership. Together, this group has worked to increase awareness, build capacity, and change systems, policy and the built environment towards the goal of a top 10 fit city by 2018, the City’s 300th Anniversary. Some of these successful efforts and many more important accomplishments are outlined here. For more information please visit us at www.nola.gov/health, follow us on Facebook or on Twitter (@FitNOLA). We look forward to having you join our collective work towards a fit city!

In recognition of the efforts of New Orleans to build a more healthy community, New Orleans received an inaugural Robert Wood Johnson Foundation Roadmaps to Health Prize. The prize spotlighted Fit NOLA as the core of the success. New Orleans was selected as one of six cities nationwide exhibiting strong community partnerships that help people build healthier, happier lives. New Orleans was recognized for its outstanding efforts to

rebuild a stronger city, with an emphasis on reinvesting in health and fitness. Take a look at some of our accomplishments in the video on our website: www.nola.gov/health.

5

Our Future Since the City of New Orleans first joined the Let’s Move! Campaign, Mayor Mitch Landrieu and a multitude of community partners have focused their efforts into making New Orleans a top ten fit city. The Fit NOLA partnership brought about important changes to our city, including better policies and programs that significantly improved access to healthy foods and physical activity. Our work has been recognized by national health organizations, such as the Robert Woods Johnson Foundation, Partnership for a Healthier America, and Blue Cross Blue Shield. In its first year, Fit NOLA Sectors produced six distinct projects that brought health and wellness back to the forefront of our city’s progress. While the Partnership has done a great deal to improve nutritional and physical fitness in the past year, we know our work does not end here. We look forward to creating new ways for New Orleanians to access healthy options where they live, learn, work, and play. Fit NOLA partners truly are the driving force behind infrastructure changes and programming that focus on enhancing health for all. The accomplishments highlighted here are only the beginning of what will come for the Fit NOLA partnership; we look to the future of the great changes to come.

6

Fit NOLA Goals In 2018, New Orleans will celebrate its 300th anniversary by becoming a top ten fit city in the United States. To achieve this goal, Fit NOLA employs three overarching strategies:

Increase awareness Build capacity Set standards

Fit NOLA leverages the collective impact of the community, convened by the City of New Orleans Health Department, to implement these strategies. The Fit NOLA Partnership truly is the sum of its parts as each brings more expertise, talent and passion collectively than can ever be achieved by one group alone. We are striving for a fit city that has:

Safe and clean places for children, families and adults to play and exercise Neighborhood access to affordable, nutritious food A better environment for biking, walking and stair use More physically active children, families and adults Children, families and adults eating balanced, nutritious meals Nutritious lunches and physical education in schools Exercise and nutrition promoted in the media Opportunities to make healthy choices in all settings

Six Sector Teams largely drive the work of Fit NOLA. Each team was strategically selected to represent several different areas related to community-wide physical and nutritional fitness: Business and Media, Community, School and Out of School Time, Early Childhood, Government, and Health Care. A chair leads each Sector Team and all members volunteer their time to supporting the mission of Fit NOLA. At the backbone of Fit NOLA sits the Coordinating Group, a team comprised of each sector chair along with community stakeholders in childhood obesity efforts. This construction follows the Collective Impact model by leveraging existing resources to achieve a common goal. Over the past year, each Fit NOLA Sector Team has worked to advance distinct projects, each of which were selected by the group and its members. Sector Team members identified work that would produce widespread, system-level change in our community. Each of these projects enhanced and supported the overall goal of Fit NOLA, as well as built capacity for existing programs in the community. Each Sector’s goals for Fit NOLA’s Year One are outlined in the pages that follow.

7

Fit NOLA Sectors

Government Sector 2013 Chair: Dr. Karen DeSalvo, City of New Orleans Health Commissioner Goals: 1) Create a healthy vending policy for all City of New Orleans-owned buildings; 2) Increase fitness awareness through 5 Play Streets events, and 3) Improve access to biking as a mode of transportation. The healthy vending policy allows for less full-calorie beverages and more nutritional options in vending machines at City Hall and other City owned parks and playgrounds. The policy is based on Louisiana State Act 331 nutritional guidelines for high schools, falling in line with existing standards for healthy snacks. Play Streets Grant from Partnership for A Healthier America, largely funded by Blue Cross

Blue Shield of America and working in conjunction with First Lady Michelle Obama’s Let’s Move! campaign, allows for five community events offering physical activity programming to children and encouraging outdoor fitness. Fit NOLA has partnered with community organizations to build capacity for future events. Play Streets events were hosted in parks and streets around New Orleans, including A.L. Davis Park, Norwood Thompson Park, Conrad Playground, Joe W. Brown Park, and Esplanade Avenue.

Technical Assistance grant from Environmental Protection Agency (EPA) for Bike Share implementation: The City of New Orleans is working with several other City agencies to identify the needs and implications of creating a Bike Share program. Bike Share, currently available in Minneapolis, New York, Portland, and several other major cities across the world, offers patrons a systematic way to rent a bicycle and drop it off at designated stations throughout the city. The EPA grant offers technical assistance to determine the effects of a Bike Share program on both public and environmental health. Other Activities: The second Fresh Food Retail Initiative grant made it possible to begin reconstruction of the

Circle Food Store in the 7th Ward after being closed for eight years. Reopening the Circle Food Store signified the return of not only a grocery store, but also a historical symbol of New Orleans.

City Hall has developed a Health Lunch Options Map that shows over 20 lunch options within a 5 to 10 minute walk that offer healthy snacks and meals as options on their menus.

Partners involved:

Bike Easy Blue Cross and Blue Shield of Louisiana City of New Orleans, Department of

Public Works, Law Department Environmental Protection Agency Healthy Start New Orleans LSU Ag Center

New Orleans Recreation Department Teen Council

NOLA FOR LIFE Partnership for a Healthier America Regional Planning Commission Tulane Prevention Research Center Vietnamese American Young Leaders

Association

8

Business and Media Sector 2013 Chair: Amber Ferchaud, Coca-Cola, Manager of Public Relations and Communications Goals: 1) Create Fit Business program; 2) Use social and other media to increase awareness about Fit NOLA

The Fit Business Toolkit is the first Fit NOLA guide on incorporating wellness in the workplace. The Toolkit identifies policies and practices businesses can use to promote wellness for their employees. Informed by national models, the Toolkit gives businesses in New Orleans a systematic way of evaluating their health and wellness policies. It offers concrete tools and resources for addressing four key areas: breastfeeding, tobacco use, healthy eating, and physical activity. There is also an assessment that allows businesses to receive four different designations, ranging from Bronze to Platinum. Businesses will receive special incentives for their assessments and implementation of healthy practices for their employees. We developed a logo and set of informational materials and give aways for community members. We also worked to develop a social media foot print on Facebook and twitter. In the last quarter (July to September 2013), the Fit NOLA Facebook acquired over 31% more followers and had double the visits when compared to the previous quarter. The Fit NOLA Facebook page now hosts a community calendar of events with weekly requests for posting. Other successes:

Coca-Cola provided financial support to Fit NOLA partners (Youth Run NOLA and Girls on the Run) during the 2012 Essence Festival, highlighting fitness as a priority for the company

Partners Involved:

American Heart Association Blue Cross Blue Shield Louisiana Coca-Cola Communities in Schools Downtown Development District Emeril Foundation Greater New Orleans Foundation Institute of Women and Ethnic Studies Mary Amelia Center National Black Nurses Association New Orleans Pelicans

Ochsner Health System Prevention Research Center at Tulane

University The Fitness Principle The Renaissance Project Tulane United Healthcare Urban Strategies Veteran's Affairs Volunteers of America Wal-mart

9

School and Out‐of‐School Time Sector 2013 Chairs: Thena Robinson-Mock, Kids Rethink New Orleans Executive Director; Kendra Lesar, Louisiana Public Health Institute School Health Connection; and Dr. Flint Mitchell, Greater New Orleans Foundation Goals: 1) Build awareness of physical activity and nutritional programming in schools; 2) Assess and build capacity in schools and after school programs to address physical and nutritional fitness.

This sector worked to assess the current national, state and local guidelines around physical activity and nutrition in schools. Their assessment will lead to an asset map of physical activity and nutritional programming currently available in New Orleans schools. The map will show the extra support in health programming that New Orleans schools offer their students. The Sector is also working with schools to educate administrators on the changing United States Department of Agriculture guidelines related to physical activity and healthy eating. They outlined a resource guide and infographic, describing the new standards and examples of how to meet those standards. These tools will help New Orleans schools meet federal designations of health and wellness, such as the USDA HealthierUS Schools Challenge. Partners Involved:

Alliance for a Healthier Generation Communities in Schools Edible School Yard New Orleans First Line Schools Girls on the Run Greater New Orleans Foundation Institute of Women and Ethnic Studies Kids Rethink New Orleans Kids Walk Coalition Tulane Prevention Research Center Louisiana Public Health Institute,

School Health Connection

New Orleans Kids Partnership New Orleans Outreach NORDC Teen Council OchnserHealth System Partnership for Youth Development Playworks Revolution Foods St. Mary’s Academy St. Peter Claver School Up2Us Vietnamese American Young Leaders

Association

10

Early Childhood Sector 2013 Chair: Connie Bellone, Childhood and Family Learning Foundation Chief Operating Officer

Goal: Enhance breastfeeding opportunities and awareness in the community. To address nutritional fitness, the sector developed an outreach plan to increase breastfeeding awareness to women as early as possible in their pregnancy. The plan targets clients, practitioners, and families, offering a comprehensive method for reaching New Orleans women. Outreach for this sector also includes materials for businesses and training for school nurses who work with teen mothers. Through the work of this sector, new mothers across Orleans Parish have received culturally appropriate and comprehensive breastfeeding education. Furthermore, fathers and other family members are included in improving the health of moms and babies. Strong Start Initiative: The City of New Orleans Women, Infants and Children program (WIC) is leading the effort in creating support groups for mothers and developing media materials around breastfeeding. The grant allows for more community input regarding programming for mothers and how to create events and materials that New Orleans mothers can identify with and utilize. WIC is also focused on educating workplaces and reaching fathers to provide social support. Success: Developed one-pager providing information about how to talk to family members about breastfeeding and where to access resources Partners Involved:

Agenda for Children Baptist Community Ministries Catholic Archdiocese of New Orleans Early Childhood and Family Learning

Foundation Greater New Orleans Foundation Healthy Start New Orleans Kingsley House Liberty's Kitchen Louisiana Action for Healthy Kids Louisiana American Academy of

Pediatrics

Louisiana Children's Museum Louisiana Public Health Institute Mary Amelia Center New Orleans Health Department Prevention Research Center at Tulane

University Second Harvest The Policy Institute of the Louisiana

Partnership for Children and Families Tulane University

11

Community Sector 2013 Chair: Dr. Torrie Harris, Louisiana Public Health Institute Goals: 1) Create a calendar highlighting community events related to fitness; 2) develop three “Fit NOLA Parks and Playgrounds” to enhance physical activity programming through the Blue Cross Blue Shield Challenge (BCBS) grant.

The calendar of events brings together most of the city’s activities related to physical or nutritional fitness into one place, serving as a hub for programming and events around the community. The calendar is currently hosted on the Fit NOLA Facebook page, reaching a wide range of businesses and community members.

A BCBS Louisiana grant is providing funding for the Fit NOLA Parks and Playgrounds effort lead by the Louisiana Public Health Institute. This grant builds capacity for physical activity in parks as well as improves healthy food access by incorporating healthy concession stand items and building a Fruit and Vegetable prescription program. The three Fit NOLA Parks and Playgrounds are located around the city at Norwood Thompson Park, Taylor Park, and St. Roch Park. The Fit NOLA Parks and Playgrounds team increased programming at each park based on residents’ requests. The grant also allows for each park to receive healthy concessions items and promote nutritional fitness.

The BCBS Parks and Playgrounds grant brings Fruit and Vegetable Prescriptions to community members through physicians. The prescriptions include information about local resources, linking both physicians and clients to fresh food providers. Fit NOLA Parks and Playgrounds promote the use of recreational services and build the capacity to have more physical activities available; it also incorporates the use of community policing to address the safety of park patrons. Partners Involved:

American Dietetic Association American Heart Association Bike Easy Blue Cross Blue Shield Louisiana Catholic Charities Chevron City of Love Church Daughters of Charity Services of New Orleans Emeril Lagasse Foundation Friends of Lafitte Corridor iBelieveIcan Foundation Institute of Women and Ethnic Studies Joli Preventative Health Care Resource Center Junior League of New Orleans Louisiana Public Health Institute LSU Health Science Center Market Umbrella

National Park Service Neighborhood Partnership Network New Orleans Recreation Department

Commission Playworks Ruth Fertel/Tulane Community Health Center Sankofa Community Development

Corporation Social Entrepreneurs of Health The Arc of Greater New Orleans The McFarland Institute The Renaissance Project Tulane Prevention Research Center Tulane University Community Health Center Vietnamese American Young Leaders

Association YLC Kicks YMCA New Orleans

12

Health Care Sector 2013 Chair: Dr. Rachel Dawkins, LSU School of Medicine and Children’s Hospital Goal: Use a Healthy Hospital Scan tool developed by the Centers for Disease Control and Prevention to assess the health and wellness of six New Orleans hospitals.

The Health Care Sector is using a Healthy Hospital Scan tool developed by the Centers for Disease Control and Prevention and administered by the Tulane Prevention Research Center. The scan evaluates the policies and procedures in place to maintain healthy habits for hospital staff and visitors. An accompanying interview process offers hospitals the opportunity to understand what procedures they can incorporate in order to be a healthy place for patients, visitors, and employees. The project allows hospitals to provide examples of worksite wellness best practices for large operations. These efforts are producing a clear picture of how hospitals incorporate wellness not only for their patients, but for their visitors as well. The Community Access to Child Health (CATCH) grant, from the American Academy of Pediatrics, will support essential efforts to develop a referral system between pediatricians and community partners. The grant offers planning resources to bridge pediatricians to afterschool programs, running clubs, and other health and wellness programs available to their patients. Part of the grant includes creating a database of Fit NOLA partners with descriptions and contact information. The database will be hosted online and provide a space where community members and providers alike can search for programs around the city related to physical and nutritional fitness.

Supported the development of the Healthy Hospital Scan raises awareness to policies and procedures that can improve worksite wellness

The Health Care supported a short-term intern to create an online database with contact and program information for the 190 Fit NOLA partners

Partners Involved: Children's Hospital Louisiana State University Health Science Center New Orleans Health Department Ochsner Health System Pennington Biomedical Research Center Physical Activity Policy Research Network Slidell Memorial Hospital The Clinical Trials Center Tulane Hospital

Tulane Hospital for Children YMCA of New Orleans

13

“Fitness means that at my age, at 65, I’m still getting my motor skills to operate right. It’s also a stress buster, very relaxing! I can come in, get my exercise and I can sleep right.” – Mr. Willy Parker, Jr., Yoga participant “Fitness is regularly engaging in physical fitness and proper nutrition so you’re healthy enough and skilled enough to be successful in any activity you want to do. Geaux Saints!” – William Mupo “ Fitness means exercising because it really makes you feel better. Every day you get up with more energy and your body works better and it staves off the decrepancy of old age.”- Mrs. Betty Karem, Yoga participant “Fitness means being healthy, staying in shape, and having fun.” – Faye Harrison, PE Teacher “I can stay active with my three kids.” – Erdwin Fuentes, Parks and Parkways “Fitness to me means eating plenty of fruits and vegetables!” – Germaine Bruno, New Orleans Health Department “Fitness to me means being able to perform daily physical activities in an efficient manner.” – Dwayne Berry, New Orleans Recreational Development Corporation “Fit NOLA means Geaux Lite Louisiana – a contest for Louisiana to lose 200 tons beginning October 1.” – Clark Cosse, Louisiana Hospital Association

Join the City of New Orleans and Health Department! www.nola.gov/health

www.facebook.com/fitnola Twitter: @fitnola (504) 658-2779

page 1 of 5 study of successful partnerships: … · study of successful partnerships: supplemental...

Documents