packaging design presentation
TRANSCRIPT
CORBUS PACKAGING DESIGN SERVICES
• Efficiency and productivity are increasingly important to our CPG and Food & Beverage customerso Productivity Key concepts:
SimplificationStandardizationScalabilitySpeed-to-marketSpecialization/focused project management
• Equally important is the ability for suppliers like Corbus to deliver innovation to their customerso Real and measured business value/results
INDUSTRY ANALYSIS/TRENDS
Purpose
• Corbus’ Packaging Design Service helps companies improve productivity and quality in packaging design while significantly reducing costs.
• This presentation is intended to provide an overview of the service, discuss Corbus’ implementation model, and communicate the benefits that are realized from working with Corbus in this area.
CORBUS PACKAGING DESIGN SERVICES - PURPOSE
• Corbus has developed a specialized project management service that helps to streamline, standardize and reduce the time to market and costs of packaging design. o Corbus’ Packaging Design Services (PDS) is designed to manage complex multi-functional activities
throughout the packaging design lifecycleo PDS focuses on managing the execution activities of design and uses proven project management
practices and tools to deliver executional excellence and build scalable solutions
• PDS provides optimized design management practices delivered through highly specialized Design Production Coordinators and Managers who manage the end-to-end process.
WHAT IS CORBUS’ PACKAGING DESIGN SERVICES
Design Brief
Concepts
Copy in Context Final
Initiate Plan Execute Monitor & Control
Close
Design/MarketingPackaging Design Services
Industry Issues with Packaging Design Processes• Inconsistent standards and processes exist throughout the packaging design lifecycle.• More than half of a Design Team’s capacity may be consumed
by project management work. o The Design Team is typically not trained in project management practices
• Often roles and responsibilities are unclear leading toinconsistency and delays.
• The Marketing Department is often used as a design resourceto counter shortages in Design Team capacity.
• Much of the work on design projects involves projectmanagement and budget tracking which is best managedby PM professionals.
WHY DO COMPANIES NEED PACKAGING DESIGN SERVICES?
PDS is Applied to All Packaging Design Projects• High-level Projects: major packaging changes that generally affect all products for an entire
brand or sub-brandCorbus’ PDS ensures:
o Collaboration with higher level managemento Support for design managers to increase capacity and allow more focus on core functionso Scheduling, budgeting, and the reviewing of estimates are completed, monitored and controlledo All information is documented, maintained and used in decision makingo Design vendors are trained, monitored and held accountable for deliverables
• Medium and Low Level Projects: minor packaging changes that generally affect a few products or are retailer specific
Corbus’ PDS ensures:
o Adherence to specific policies and procedureso Designs are delivered on time and budgeto Vendors deliver the highest value by tracking against assigned schedules, measures and scorecards
CORBUS HELPS CLIENTS’ MANAGE ALL PACKAGING PROJECTS
Marketing DepartmentPackaging Design Services frees the Marketing Team from detailed project management tasks
Leverage project management practices to speed up launches Coordinate Packaging Design vendors Execute Schedule and Budget Tracking
Design TeamPackaging Design Services will allow more time for the Design Team to focus on the creative
PDS provides single point of contact for design execution Reduces re-work and increases productivity Improves schedule and budget creation and management Provides executional support for Design Agencies
ArtworkPackaging Design Services optimizes artwork delivery and streamlines processes
Provides a single point of contact for design execution and artwork needs Drives clear and informed decision making during design execution Manages design planning and artwork meetings and processes Executes Schedule and Budget Tracking
HOW CAN PACKAGING DESIGN SERVICES HELP YOU?
• Project Managemento Focuses on managing the client relationship and delivery of the overall packaging
design process and program• Project Coordination
o Focuses on technical production elements of the packaging design process and program
• Financial Managemento Focuses on managing spending and financial reporting of packaging design programs
• Print Quality Managemento Focuses on managing the client relationship and delivery of the overall print
execution• Print Capability Management
o Focuses on managing expectations and ensuring capabilities meet success criteria.
PDS - KEY ROLES
• Staff Backgroundo PMs with Creative Agency
Experienceo Packaging/Printing Technical
Resourceso Budget Analystso Coordinators from Publishing and
Media, Print, Advertising and Marketing and other communication industries
PDS - DEVELOPING OUR STAFF
• Professional Developmento Project Management Formal
Trainingo PMP Certification Trainingo Brand Equity Training and
Brand Building Frameworko Munsell Color Trainingo Fundamentals of Color and
Appearanceo Epadex Trainingo Soft Skills Trainingo Office Tools Training
Standardizationo Disciplined processes that drive consistent and measureable results by utilizing technical mastery and best practices
Simplificationo Creating optimized processes that requires less “touches”
• Color Simplification: Results in faster, cheaper and more consistent printed materials• Digitization: Includes digital proofing and virtual prototyping. Results in lower costs and increased consistency
Specializationo Assigning design activities to the role/vendor equipped for delivering the best value
• Production Designs: Concepts and Designs are delivered by the Design Agency, production artwork is delivered by production artwork vendors
Vendor Number Reductiono Reducing the number of vendors drives consistency, lower costs, and higher quality
Waste Reductiono Reducing the size and improving the sustainability of packaging
Budget Managemento Lowers costs while maintaining high quality and driving process efficiency through establishing improved budget
tracking processesProject Management
o Understanding and optimizing the full project lifecycle which increases speed, quality and cost savings o Leveraging RACI (roles and responsibilities matrix) effectively reducing rework and improving speed to market
IMPROVING PACKAGING DESIGN – WHAT ARE THE KEY CONCEPTS?
Corbus’ engagement model for implementing Packaging Design Services follows a traditional approach to business process improvement
1. Landscape Assessment is used to understand the current design process and identify areas for improvement2. Transition Plan is developed to plan for the new process and to ensure organizational acceptance3. Action Plans are developed for specific brands, categories, or areas4. Measurements and Scorecards are used for monitoring compliance and improvement5. Closure involves transitioning to a steady state model, documenting results, and establishing an ongoing governance model
HOW DOES CORBUS IMPLEMENT PACKAGING DESIGN SERVICES?
Initiate Plan Execute Monitor & Control
Close
Landscape
Assessment
Value Plan
ActionPlans
Measurement &
Scorecards
Deliver
Monitor and
Control
Plan
Time• Improved speed to market by minimizing design rework
through optimized work processesQuality
• More consistent quality and design intent delivered to the shelf
Productivity• Design and Marketing Teams focused on their core capabilities
Costs• Maximized design budgets driving priority projects• Reduced production costs by leveraging cost savings
processesRisks
• Reduced risks in failing to deliver on time, budget, and quality
WHAT ARE THE MEASURABLE BENEFITS?Quantifiable Benefits
Client Example:• Reduced Artwork Budgets
by 20%• Design Managers time
freed up 60%• Marketing Team time freed
up 15%• Improved speed-to-market
by 20% • Cost savings of 30% on
production budgets
Corbus is partnered with a Fortune 50 CPG Client to deliver packaging design management services• Solution includes standard practices, implementing technology, and trained
and experienced PMs, PCs and Quality SMEs
• Staff of 44 employees supporting 7 different categories
• Operations are located in Cincinnati, Boston, Panama, Geneva, Singapore, and China
FORTUNE 50 CPG CLIENT DESIGN AND DELIVERY SUCCESS STORY
Fortune 50 CPG Client• Web Center for the Design function• Pantone Live: continuing to support the implementation process• Additional insights and feedback on Esko products used within the Fortune 50
CPG client organization• Introduction/support of other Esko products
ESKO AND CORBUS – AREAS TO WORK TOGETHER
Other CPG Opportunitieso Esko: Streamlining your packaging design & management process – from concept to store
• Web Center and Dynamic Content Engine could be a technical enabler for our DDS offering• Studio and Studio Store Visualizer• PantoneLIVE PM support
o Esko: Project Management - Achieve your projects on time, within budget and at the expected quality• Provide a flexible source of PM Services• PM Training (Intro and Certification)
o Esko: Cape Palletization• Corbus provides supply chain and procurement services
o Esko: Software Development• Corbus offers onshore and offshore cost-effective solutions
ESKO AND CORBUS – AREAS TO WORK TOGETHER
Corporate OverviewFounded in 1994
Certified Minority Business Enterprise (MBE)Company Headquarters in Dayton, OH
Specializing in Sourcing and Procurement, Business Process Management and Information Technology services
Multi-shore Delivery Model Providing Services Globally
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ABOUT US
Advancing Solutions. Transforming Businesses.
OUR SERVICES
• Order to Cash
• Packaging Design Management
• Marketing Campaign Management
• Digital Marketing
• IT Project Management
• Strategic Sourcing
• Procurement
• Source to Pay
• Procure to Pay
• Spend Management
• Content Management/Social Media Management Solutions
• Web and Application Development
• Application Maintenance and Operations
• Data Analytics
Business Process
Management Services
Sourcing & Procurement
ServicesIT Services
OUR GLOBAL PRESENCE
INDUSTRY FOCUSED SERVICES
Packaging DesignDigital Marketing EcommerceCampaign Mgmt.
Partnership for
Business Transforma
tion and Innovation
Increase Process
Efficiency and Cost Savings
Technology Enablement
and Modernizatio
n
Process Outsourcing & Expertise
Technology & Process Expertise
CPG & Retail Telecom &
Mobility Pharmacy Healthcare
Media & Publishing
Manufacturing Aviation Oil & Gas
Advisory Consulting Independe
nt Verification Service
Program/ Project Management
Strategic Sourcing
Process Improvements and Tools
Ecommerce
Web Enablement
CloudEnablement
DigitalMarketing
Business Analytics
Mobility Solutions
