DO MORE Student Media Summer 2014 Recruitment

SOAR Pass-Outs During the morning of Day 1 during the 15 two-day summer orientation sessions, the marketing division came to the 8am check-in/browse and distributed hundreds Student Media publications, including newspapers and magazines. An informational table was also set-up, manned by a marketing member ready to answer questions and displaying all of our products. Informational handouts as well as an email contact sheet were available at the table, as well. Attached to the magazines being passed out to students and parents were small pieces of paper briefly detailing our organizations opportunities, contact information, and breakout session details for later on in the day. At 11am on Day 2, the marketing division distributed its new student magazine, Our House, to all the students attending the Dean of Students Presentation. SOAR Breakout Sessions From 11:00-11:50am on Day 1, we had a meeting room reserved for new students and parents to come learn about our organization, our opportunities, and how to get involved. This often included handouts, testimonials, examples of past online and video content, photos of our events, and a Q&A portion at the end. These sessions often included approximately 20 people, although the number did vary depending on the circumstances. At the end of the presentation, students were encouraged to leave their contact information, which approximately 100 students did over the course of the summer. Social Media Throughout each orientation, details regarding our organization’s actions and involvement, as well as reminders and photos of breakout sessions, were regularly posted on out Twitter and Instagram accounts. As the fall semester approached, more details about how to join the organization, including advertisements with the tagline: “Do more. Join Student Media.” were displayed. Individual emails were sent out to each student who gave the marketing division their contact information, describing in more detail how to join. A press release about our organization accepting new members was sent out and accessible to every Georgia Southern student. Video testimonials that complimented these advertisements were posted on Facebook during the months of July and August. These videos most often had staff members answer the questions “Why did you join Student Media?” and “What do you like most about Student Media?”

Advertisements The “Do more.” advertisements, including contact information, different skills our organization offers, and application deadlines, ran in the newspaper for three weeks and posted in the form of flyers around campus for three weeks. Three different versions of the ad were created, each in a different set of colors and featuring different details, depending on the area and target market it specialized in. There was one ad for writing and journalism, one for digital media and production, and one for business and marketing. Classroom Presentations During the first three weeks of classes, Student Media staff members visited relevant classrooms and gave brief explanations as to why to join Student Media, what we do, and how to get involved. The courses were often focused on graphic design, photography, English, writing, journalism, multimedia, film production, business, marketing, and PR. We made sure to visit core classes, as well, in order to attract more Freshmen and students with a wide variety of interests, especially those who may not be studying media academically. This campaign and entry program resulted in the largest group of Student Media candidates our organization has ever had at any one time.

       

       Student Media provides a unique opportunity for GSU students of all majors to get involved on campus. Each division within the organization provides a variety of professional leadership experience that works around class schedules. New members are accepted during the first month of every semester, and students must complete one semester of training before being eligible to apply for a paid position.      The George-Anne  GSU’s school newspaper prints twice a week and strengthens people’s skills in writing, copy editing, and other aspects of journalism. The individual sections of the paper include Arts & Entertainment, Sports, News, and Opinions.  Editor-in-Chief: William Price, GAeditor@georgiasouthern.edu    Magazines  The magazine division contains multiple publications that launch at varied points throughout the year, providing diverse writing and editing opportunities. The different magazines include Reflector, Miscellany, Our Neighborhood, Our House, and Lantern Walk.  Editor-in-Chief: Jeff Licciardello, MAGSeditor@georgiasouthern.edu    Digital  The digital division focuses on multimedia journalism, which incorporates both videography and online writing. This work will be published regularly on a special section of thegeorgeanne.com.  Editor-in-Chief: Chase Chalker, WEBed@georgiasouthern.edu    Creative  The creative division contributes to all areas of Student Media through work with photography and graphic design.  Production Manager: Heather Yeomans, PRODmgr@georgiasouthern.edu    Marketing  The marketing division involves a unique combination of branding, advertising, distribution, public relations, and event planning.  Marketing Manager: Emily Skolrood, SMmarketing@georgiasouthern.edu    Business  The business division works with local companies to provide them with an on-campus advertising presence.  Business Manager: Virginia Byrd, ads1@georgiasouthern.edu        

Like us on Facebook: Student Media at Georgia Southern University  Follow us on Twitter: @GSUStudentMedia  

Contact us by phone: (912) 681-0069  

OMORE.ARE YOU INTERESTED IN EVENT PLANNING, SALES,

ADVERTISING, OR LOGISTICS?

FOR MORE INFORMATION, CONTACT: WILLIAM PRICE, THE GEORGE-ANNE EDITOR-IN-CHIEFGAEDITOR@GEORGIASOUTHERN.EDUJEFF LICCIARDELLO, MAGAZINE EDITOR-IN-CHIEFMAGSEDITOR@GEORGIASOUTHERN.EDU

JOIN STUDENT MEDIAAUGUST 26TH, 27TH, AND 28TH - 10AM, 1PM, AND 2PM - WILLIAMS CENTER 2023

REPORTER TRYOUTS:

OMORE.ARE YOU INTERESTED IN EVENT PLANNING, SALES,

ADVERTISING, OR LOGISTICS?

JOIN STUDENT MEDIAAPPLICATION DEADLINE: WEDNESDAY, AUGUST 27TH

NEW MEMBERS WILL BE POSTED BY THE END OF THE DAY ON FRIDAY, AUG. 29TH

FOR MORE INFORMATION, CONTACT: VIRGINIA BYRD, BUSINESS MANAGER ADS1@GEORGIASOUTHERN.EDU

EMILY SKOLROOD, MARKETING MANAGER SMMARKETING@GEORGIASOUTHERN.EDU

OMORE.

ARE YOU INTERESTED IN PHOTOGRAPHY, GRAPHIC DESIGN, OR DIGITAL MEDIA?

JOIN STUDENT MEDIAAPPLICATION DEADLINE: THURSDAY, AUGUST 28TH

NEW MEMBERS WILL BE POSTED BY THE END OF THE DAY ON FRIDAY, AUG. 29TH

FOR MORE INFORMATION, CONTACT: HEATHER YEOMANS, PRODUCTION MANAGERPRODMGR@GEORGIASOUTHERN.EDUCHASE CHALKER, DIGITAL EDITOR-IN-CHIEFWEBED@GEORGIASOUTHERN.EDU