p2 2 dan_boabes_ecomtim_2013_simplus
TRANSCRIPT
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mPaymentstatus
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History of value exchange
1. Goods exchange
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History of value exchange
1. Goods exchange(disruption)
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History of value exchange
1. Goods exchange(disruption)2. Metal
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History of value exchange
1. Goods exchange(disruption)2. Metal(disruption)
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History of value exchange
1. Goods exchange(disruption)2. Metal(disruption)3. Paper
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History of value exchange
1. Goods exchange(disruption)2. Metal(disruption)3. Paper(disruption)
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History of value exchange
1. Goods exchange(disruption)2. Metal(disruption)3. Paper(disruption)4. Plastic
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History of value exchange
1. Goods exchange(disruption)2. Metal(disruption)3. Paper(disruption)4. Plastic 5. Digital/mobile
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History of value exchange
1. Goods exchange(disruption)2. Metal(disruption)3. Paper(disruption)4. Plastic(?)5. Digital/mobile
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History of value exchange
1. Goods exchange(disruption)2. Metal(disruption)3. Paper(disruption)4. Plastic(?)5. Digital/mobile
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History of value exchange
1. Goods exchange(disruption)2. Metal(disruption)3. Paper(disruption)4. Plastic(?)5. Digital/mobile
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Lower card penetration
Higher chance for mobile to emerge
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Mobile payments
Use of a wireless communication device (such as a mobile phone) to make a purchase or other payment related transaction
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Mobile – 10-15 years ago
1. Entertainment
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Mobile – 10-15 years ago
1. Entertainment - ringtones- logos
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Mobile – 10-15 years ago
1. Entertainment - ringtones- logos
2. Entertainment - ringtones- logos
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USER GROUP10-15 years ago
1. Young
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USER GROUP10-15 years ago
1. Young
2. Very young
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TypesValue Low value (<5 €), Medium (5-25 €), High (>15 €)
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TypesValue Low value (<5 €), Medium (5-25 €), High (>15 €)
Physical- with Point-of-Sale terminal (POS)- remote (no POS available)
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TypesValue Low value (<5 €), Medium (5-25 €), High (>15 €)
Physical- with Point-of-Sale terminal (POS)- remote (no POS available)
Type of settlementThrough operator (e.g Premium SMS)Pre-paid walletDebit card enabling or credit card enabling
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TypesValue Low value (<5 €), Medium (5-25 €), High (>15 €)
Physical- with Point-of-Sale terminal (POS)- remote (no POS available)
Type of settlementThrough operator (e.g Premium SMS)Pre-paid walletDebit card enabling or credit card enabling
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MOnetizeMOnetize
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MOneyMOney
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MObileMObile
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3 ways
Payment
Marketing
Notifications
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Monetize + Mobile <=> Mobile payment
Easy access to money
Deffered payment
Impulse buying
Digital/real-time transaction
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Reasons to grow
- enlarge target group (age/experience etc)
- add value (time saving, cost saving, entertainment, rich info etc)
- loyalty schemes
- affordability
- trust
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Case study
Mobile ticketing- started more than two years ago- month to month continuous increase- already 12% of trips are paid by mobile
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Mobile app
TransportUrban.ro(website + mobile app)
- route planner- payment- 6% of mobile purchases are already made through application
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Mobile app
TransportUrban.ro(website + mobile app)
- route planner- payment- 6% of mobile purchases are already made through application
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M-enabled vending
The best example for aggregator-approach advantage:- developing a special board able to connect to different vending protocols- deploying a m-payment and remote monitoring solution- decreasing cash colection cost
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Case studyMobile marketing
Fashion Days- online retailer- target: switch buyers from offline spending mood to online action
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Case studyNotifications
Urgent CurierHOW: SMS notifications for delivery
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Case studyNotifications
Urgent CurierResults: - increased completion rate for deliveries (15%-17%) („I am not home” problem solved)- decreased rate of returns- improved operational efficiency
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Technical Integration
SilkwebExperienced e-commerce platform
Target: Integrate SMS notifications and mobile payments
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Technical Integration
SilkwebHOWAPI-based integration between platform and SMS servers
Websites: can easily integrate mobile payments + notifications
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SimPlus.ro
Dan BoabesCEO
“ The best way to predict the future is to invent it.”
Alan Kay
“ The best way to predict the future is to invent it.”
Alan Kay