overview of impertion communities april 2016

Overview of Impertion

CommunitiesApril 2016

Impertion Overview www.impertion.com 2

Online Communities for the Technology Sectors Worldwide

CIOshared.com

CFOshared.com

MarTechShared.com

Engineeringshared.com

April 2016: 90,000+ Members Globally

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Where Are We?

Impertion Overview www.impertion.com

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What We Do Publisher of Online Communities in the Technology

Sector Communities Are Persona-Based:

CIO’s (Incl. VP’s, Directors, Managers across IT) CFO’s (Incl. VP’s, Directors, Audit, Compliance,

Procurement) CMO’s (Incl. VP’s, Directors, Managers, Consultants Engineers (Mechanical, Electrical, Design, Civil)

Members join to SHARE


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Shared Content

“Insider”Product

Experience

Q&A Webinars

Events

Research

CredPoints

Research

Webinars

AppsFree

Templates

Videos


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Why Is Membership Growing So Quickly? More than just editorial

Dynamic, interactive peer-to-peer sharing by Members that are engaged

Editorial alone is being seen by many Executives as too “old school”

Social Media 3.0 – we’re breaking the mould! We go beyond LinkedIn, Facebook, Twitter, etc Sharing of valuable free strategic tools, templates, apps

and research Plus…Groups, Q&A, Answer scoring, How-to Videos,

Webinars Insider – what’s it like to work with solution X?


Impertion Ltd www.impertion.com 7

Rising Above The Noise

DemandGen Report 2014: “87% of B2B buyers either agreed or strongly

agreed that they feel overwhelmed by the amount of content that is available”

Trusted Source and Social Credibility are increasingly important to content engagement.

Impertion Ltd www.Impertion.com 8

Our Market Positioning

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Members by Country - MarTechShared

Impertion Ltd www.impertion.com

ANZ

SE Asia

EMEA

North America

South America

Other

0% 5% 10% 15% 20% 25% 30%

April 2016: 22,400

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Members by Country – CFOshared.com

Impertion Ltd www.impertion.com

USA

UK

Australia

India

Canada

Germany

France

Other

0% 5% 10% 15% 20% 25% 30% 35%

CFOshared.comMembership by Country

Mostly APAC & LATAM

April 2016: 21,300

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Members by Country – CIOshared.com

USA

UK

Australia

India

Canada

Germany

France

Poland

Czech Republic

UAE

Other

0% 5% 10% 15% 20% 25% 30%

CIOshared.comMembership by CountryMostly APAC

April 2016: 29,200


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Members by Country – EngineeringShared.comApril 2016: 17,500

North America22%

South America8%

Europe31%

Middle East13%

Asia-Pac16%

Russia6%

China4%

EngineeringShared.comBreakdown by Region


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Engaging Our Members - Marketing

Banner / Newsletter Ads

White Paper / Video Downloads

Webinars

Free trial products / demo’s

• Awareness• Interest

• Evaluation

• Trial

• Purchase


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Case Study White paper download campaign focused on Asia

Pacific Client: Agency and Major Technology Company Topic: Ebook for marketing automation Targeting criteria: Marketing decision makers.

Companies with 500+ employees. Goal: 600 downloads – reached within three months

of campaign launch


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Targeting Criteria Industry Geography Job Title Company Size

Limitations: We must have a critical mass of Members to target for your tactic

A single city, a specific account, or a single industry may be problematic Additional qualifying questions (e.g. BANT) will increase the price per lead.

We also have to be respectful of the type / number of questions we ask out Members to answer.

We do not collect “user data” so we cannot target “Only Microsoft Dynamics Users” for example


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Research Downloads: Data We Provide To You

First Name and Last Name Job Title Company Name Email Telephone City and Country Company Size Approval by the Member to provide their details to you


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Sample Solutions – Guaranteed Results. Marketing Qualified Leads (MQL’s): €85 each (all languages)

Meets basic selection criteria Downloads white paper, completes form Agrees for Impertion to share details with you for follow up

Pipeline Qualified Leads (PQL’s): €500 each (English speaking only) MQL plus follow up. Lead agrees to next step such as:

Free workshop Free benchmarking / audit call Impertion email both Lead and You to arrange a time for the appointment

Sales Qualified Leads (SQL’s): €800 each (English speaking only) PQL plus BANT criteria

Project identified with Budget, Authority, Need, Timeframe Impertion email both Lead and You to arrange a time for the appointment

Minimum Project Size: €4,500Impertion Overview www.impertion.com

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Premium Sponsorship Packages

Gold Sponsor 15% Discount Maximum of 8 Gold Sponsors €20,000 per year “Own” a sector Customised programme to suit

your needs

Platinum Sponsor 25% Discount Maximum of 3 Platinum

Sponsors €40,000 per year Branding on Home Page “Own” 3 Sectors Customised programme to suit

your needs


Thank YouWe Look Forward To Engaging You With Our

Members!

ContactE: [email protected] W: www.Impertion.com

mailto:[email protected]

http://www.impertion.com/