overcoming objections & succeeding with dailydeals
DESCRIPTION
Laura Swisher Peoria, IL. Diane Williams Springfield, IL. Richard Brown Rockford, IL. Overcoming Objections & Succeeding with DailyDeals. “I’m already doing a deal with a competing daily deal website”. Distinguish by offering points of differentiation and ensure timing makes sense . - PowerPoint PPT PresentationTRANSCRIPT
Overcoming Objections&
Succeeding with DailyDeals
Diane WilliamsSpringfield, IL
Richard BrownRockford, IL
Laura SwisherPeoria, IL
“I’m already doing a deal with a competing daily deal website”
Distinguish by offering points of differentiation and ensure timing makes sense
44 sold for $440
Too much paperwork
Currently 44 sold for $440
This program is very exclusive. We also give you a check at the end of the day. To do that, there are a few forms that need filled out completely to ensure we are both protected.
Small operation won’t be able to fulfill vouchers sold
Agree to a maximum thatallows the deal to be profitable for both parties.
Maximum of 50, bumped up to 70Currently 56 sold for $1,680
“I’m already doing a deal with a competing daily deal website”
Apples and oranges. We conquer the competition in terms of scale and ability to deliver.
Maximum of 500Sold out for $5,000
Concern about the state of the newspaper industry
Conversation regarding circulation,digital growth and mobile. DailyDeals is just another way we are adapting as a company (industry) to serve our customers.
Margin – “How am I going to make money doing this?”
18 sold for $900
Have also run a nearly $3k deal
Offer nearly empty off season junior golf class via DailyDeals with the potential tobuild their consumer database, increase pro shop sales from these new customers and transition them toon-season class customers.
“I have a bunch of coupons out right now and can't really afford to give away more”
Schedule the deal during slower periodsor use the ROI calculator to illustratewhy this deal is different from others
509 sold for $4,540
“We're actually pretty busy right now and just don't need anymore business”
New audience from untapped/ surrounding area.New word of mouth in primary metro area.Merchant receives check before many vouchers are redeemed.
500 sold for $5,000
‘I don't want to come off as a "couponing business”’
Use testimonials and examplesof other, similar businesses...perhapseven their competitors…
67 sold for $3,720
Concerns about returns (on investment)
Selecting the right deal price versusaverage ticket price
608 sold for $7,600
ROI Calculator
Q&AObjections from the field
For more information contact:Shannon [email protected]
Diane WilliamsSpringfield, IL
Richard BrownRockford, IL
Laura SwisherPeoria, IL