Partner Logo

Overcoming Buyer ObjectionsQ2 2009

1

Partner Logo 2

Overcoming Buyer Objections

“I’m going to wait on buying a new PC.”

Partner Logo 3

“I’m going to wait on buying a new PC.”

Running older equipment can cost youOlder equipment costs more to fix and to power, and incurs more downtime.

Plus it’s usually not as secure.

  

Upgrading is vital to every business Employees are only as fast as their PCs – they need the newest, fastest machines in order to be productive and keep your business competitive.

 

PCs that run Intel® Core™2 Processors are an important business investment.

Your Response

Partner Logo 4

Overcoming Buyer Objections

“I’ll save on the processor.”

Partner Logo 5

“I’ll save on the processor.”

The processor is the MOST IMPORTANT PART of the computer 

It is responsible for the system’s overall performance.

It is the engine that your employees will rely on every day to operateat the highest level, allowing them to work as efficiently as possible.

Your Response

Partner Logo 6

Overcoming Buyer Objections

“Why should I pay more for vPro?”

Partner Logo 7

“Why should I pay more for vPro?”

Intel® Core™ 2 processors with vPro technology offer important benefits with built-in features

Verify that anti-virus /anti-spyware software is installed using Intel® IT Director1

for greater employee productivity and reduced energy consumption

Service providers can conduct secure maintenance, virus patch updates, and even get down systems up and running -- all remotely and after hours--

even when the machine is shut down2

Your Response

Your customers can see the potential savings – visit: Intel® Core™ 2 Duo processor with vPro technology ROI Calculator*

* A Powerpoint version of this calculator is also available in the last slide of this presentation. Put this slide into presentation mode for the calculator to appear.* A Powerpoint version of this calculator is also available in the last slide of this presentation. Put this slide into presentation mode for the calculator to appear.

Partner Logo 8

Overcoming Buyer Objections

“I don’t have time to engage a Managed Service Provider.”

Partner Logo 9

“I don’t have time to engage a Managed Service Provider.”

You can’t afford not to.

Your IT security, employee productivity and customer response time are critical to your

success

 Using PCs based on Intel® Core™ 2 processors with vPro™ technology as the foundation for

managed services can save you a TREMENDOUS amount of downtime and cost

“I recently explained to a customer that if we put them on a managed services

agreement—all of their machines are already vPro-enabled—it would only

cost them roughly $15,000 a year rather than the $40,000 they spent last year.”

-Lyle Epstein, Kortek services

Your Response

Partner Logo 10

Overcoming Buyer Objections

“I don’t need a server. My PC (or desktop-derived server) has been very reliable.”

Partner Logo 11 11

“I don’t need a server. My PC (or desktop-derived server) has been very reliable.”

As the volume of data you deal with grows, your PC won’t allow you to keep up.

A real server based on the Intel® Xeon® processor brings you the peace of mind of:

•Always-present file storage and data backup

•Integrity and security of your data

•Built-in reliability features with automated memory error correction

•Business uptime

Your Response

Partner Logo 12

Overcoming Buyer Objections

“Servers cost too much – I can just use a desktop system”

Partner Logo 13 13

“Servers cost too much – I can just use a desktop system”

This was true in the past. Today, entry single socket servers typically start at price points that are comparable

to desktop systems.

A server will deliver to your business:• Improved reliability

• Reduced maintenance costs

• Better return on investment

The cost of downtime can quickly negate any perceived savings from using a desktop system3 

Your Response

Intel Confidential

Partner Logo

14

THANK YOU FOR CHOOSING INTEL

Partner Logo 15

1. Intel® IT Director utility is available for Intel® Core™2 Duo with vPro™ technology-based systems. Specific security and manageability features as well as power-efficient performance make these systems the first choice of business customers. Supported Intel® vPro™ technology platforms include Intel® Core™2 Duo processors and Intel® Core™2 Quad processors, as well as the Intel® Q45 Express chipset.

2. Intel® Active Management Technology requires the computer system to have an Intel(R) AMT-enabled chipset, network hardware and software, as well as connection with a power source and a corporate network connection. Setup requires configuration by the purchaser and may require scripting with the management console or further integration into existing security frameworks to enable certain functionality. It may also require modifications of implementation of new business processes. With regard to notebooks, Intel AMT may not be available or certain capabilities may be limited over a host OS-based VPN or when connecting wirelessly, on battery power, sleeping, hibernating or powered off. For more information, see http://www.intel.com/technology/manage/iamt/.

3. Source: Lawrence Associates LLC, 2003

Intel may make changes to specifications, release dates and product descriptions at any time, without notice.

Intel, the Intel logo, Intel Core, Core Inside, Intel Core 2 Duo, Intel Centrino, Intel Centrino 2, the Centrino logo, the Centrino 2 logo, and Xeon are trademarks of Intel Corporation in the U.S. and other countries.

 *Other names and brands may be claimed as the property of others.

 Copyright © 2009 Intel Corporation. All rights reserved.

Legal Information