UnifAsia

UnifAsia Travel Agency

www.unifasia.com

More Assistance, more Harmonious society.

23/4/8 1 Team Enif Presents

About UnifAsia

Target--Japanese Seniors & disabled people who are in

need of physical assistance and are under good economic condition.

Positioning--We are a travel agency that offers highly personal

and customized premium travel plans for our customers.

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Contents

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1 Description of Business

2 Market Analysis

3 Operation and Marketing Plan

4 Financial Plan

5 Future Vision

3 UnifAsia

Description of Business

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1 Description of Business

UnifAsia

Japanese People Who Travel—divided by age groups

Source: Japan Association of Travel Agents

Description of Business

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Getting Started by Finding the Demand

5

Description of Business

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Description of Business

Key Word: Senior People Disabled People Traveling

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We see the increasing demand, and the shortage of supplies.

We see the increasing demand, and the shortage of supplies.

UnifAsia

Description of Business

Our service—7 steps

Customers contact with the company (within 1 month)

Customers contact with the company (within 1 month)

Giving consulting to the customers

Giving consulting to the customers

sending the initial organized plan a week later

sending the initial organized plan a week later

Hear their opinions about the plan

Hear their opinions about the plan

Finalize the planFinalize the plan

They travel with our employees!!!

They travel with our employees!!!

FeedbackFeedback

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Description of Business

Business Model

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Our companyOur companyOur companyOur company

Tour guideTour guideTour guideTour guide Care takerCare takerCare takerCare taker

Senior and Disabled peopleSenior and Disabled peopleSenior and Disabled peopleSenior and Disabled people

Empl

oym

ent

Empl

oym

ent

CustomersCustomersCustomersCustomers

Staff Staff DatabaseDatabase

Staff Staff DatabaseDatabase

Don

atio

n

Don

atio

n

Profitable Profitable OrganizationsOrganizations

Profitable Profitable OrganizationsOrganizations

Non-profit Non-profit OrganizationsOrganizations

Non-profit Non-profit OrganizationsOrganizations

““Partner Ship”Partner Ship”““Partner Ship”Partner Ship”

Promote

Promote

Customized choices

Customized choices

9 UnifAsia

Description of Business

Packaged (Standard) program

Provide for a high-demand season Provided for groups Offered at a cheaper price compared to customized

program

Customized program

Provided mainly for individuals Planning with our customers and decide a tailor-made

traveling schedule according to their will

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2 types of choices

10 UnifAsia

Description of Business

Concept Definition

Personal & customized

CSR concern

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Market Analysis

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2 Market Analysis

UnifAsia

Market Analysis

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SupplierSupplier

The Industry

13 UnifAsia

Market Analysis

Segmentation and Targeting

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High quality

ExpensiveCheap

Low quality

UnifAsiaUnifAsiaUnifAsiaUnifAsia

Existing Existing Travel Travel

AgenciesAgencies

Existing Existing Travel Travel

AgenciesAgencies

Other Other Caring Caring

FacilitiesFacilities

Other Other Caring Caring

FacilitiesFacilities

UnifAsia

Market Analysis Marketing Mix

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•Ads and Ads and Info withInfo with

strong focusstrong focus•Face to FaceFace to Face

SchedulingScheduling

•Ads and Ads and Info withInfo with

strong focusstrong focus•Face to FaceFace to Face

SchedulingScheduling

•2 professionals 2 professionals for every tripfor every trip

•““Partner Ship”Partner Ship”MaintenanceMaintenance

•MarketingMarketing

•2 professionals 2 professionals for every tripfor every trip

•““Partner Ship”Partner Ship”MaintenanceMaintenance

•MarketingMarketing

•Choice--Choice--Standard &Standard &PackagedPackaged•FeedbackFeedback•On-trip callsOn-trip calls

•Choice--Choice--Standard &Standard &PackagedPackaged•FeedbackFeedback•On-trip callsOn-trip calls

•CustomizedCustomized•InteractiveInteractive•Personal carePersonal care

•CustomizedCustomized•InteractiveInteractive•Personal carePersonal care

15 UnifAsia

Operation and Marketing Plan

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3 Operation and Marketing Plan

UnifAsia

Our companyOur companyOur companyOur company

Tour guideTour guideTour guideTour guide Care giverCare giverCare giverCare giver

Senior and Disabled peopleSenior and Disabled peopleSenior and Disabled peopleSenior and Disabled people

Empl

oym

ent

Empl

oym

ent

CustomersCustomersCustomersCustomers

Staff Staff DatabaseDatabase

Staff Staff DatabaseDatabase

Don

atio

n

Don

atio

n

Profitable Profitable OrganizationsOrganizations

Profitable Profitable OrganizationsOrganizations

Non-profit Non-profit OrganizationsOrganizations

Non-profit Non-profit OrganizationsOrganizations

““Partner Ship”Partner Ship”““Partner Ship”Partner Ship”

Operation Plan

Promote

Promote

Customized choices

Customized choices

23/4/8 17 UnifAsia

Operation Plan

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““Partner Ship”Partner Ship”““Partner Ship”Partner Ship”Profitable Profitable OrganizationsOrganizations

Profitable Profitable OrganizationsOrganizations

Non-profit Non-profit OrganizationsOrganizations

Non-profit Non-profit OrganizationsOrganizations

Airlines and insurance companies

Travel agencies in China and Korea

NGO, NPOsSocial Services Government

18 UnifAsia

Our companyOur companyOur companyOur company

Tour guideTour guideTour guideTour guide Care takerCare takerCare takerCare taker

Senior and Disabled peopleSenior and Disabled peopleSenior and Disabled peopleSenior and Disabled people

Empl

oym

ent

Empl

oym

ent

CustomersCustomersCustomersCustomers

Staff Staff DatabaseDatabase

Staff Staff DatabaseDatabase

Don

atio

n

Don

atio

n

Profitable Profitable OrganizationsOrganizations

Profitable Profitable OrganizationsOrganizations

Non-profit Non-profit OrganizationsOrganizations

Non-profit Non-profit OrganizationsOrganizations

““Partner Ship”Partner Ship”““Partner Ship”Partner Ship”

Operation Plan

Promote

Promote

Customized choices

Customized choices

23/4/8 19 UnifAsia

Staff Staff DatabaseDatabase

Staff Staff DatabaseDatabase

Operation Plan

Tour guideTour guideTour guideTour guide

Care giverCare giverCare giverCare giver

Full-timeFull-timeFull-timeFull-time Part-timePart-timePart-timePart-time

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40%TG of our own co.;

Contracted TG from “Partner Ship”

60%Volunteers from NGOs;

University students;Interns

70%Experienced CTs from other co. (Hired with a

higher wage)

30%Interns;

Semi-professional volunteers from NGOs

expensive cheap

UnifAsia

Marketing Plan

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PricePricePricePrice

For the initial years, we will offer the customized tour plans for 70,000 yen as starting point for domestic traveling and 145,000 yen for international traveling to East Asian countries.

Average Price of Tour Plans

*Price includes full travel fee*Price subject to change according to economical situation of

Japan*+ Additional prices apply for optional services-Door to Door service: -Consultation at home outside Kanto areas: 1,500yen for

additional 10 kilometers. (Free ‘at home’ consultation service for Kanto area residents

within 60 Kilometers)UnifAsia

Marketing Plan

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PlacePlacePlacePlace

UnifAsia

Marketing Plan

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PromotionPromotionPromotionPromotion

Our objective is to:Get the word of mouth out and get our

company knownThere are similar tour agencies in Japan but

there isn’t one company that is true market leader. Therefore, we will differentiate with them by providing our professional and premium service and active marketing.

After we succeed in realizing this,“We will be the leader in the disabled tour

industry”.

UnifAsia

Marketing Plan

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PromotionPromotionPromotionPromotion

Marketing options:Work with our partners to establish good relationship/ get word of mouth out and get news out

Holding supporting events such as seminars to seniors, disabled, society

Spokesperson for the company

Good after service- give personal letters, and give out brochures

Charity bazaar

Hand out leaflets or posters on social services UnifAsia

Financial Plan

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4 Financial Plan

UnifAsia

Financial Plan

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Start-up Budget (In JPY) 　 　 　 　 　 　

Jan. 2009 Feb. 2009 March. 2009

Cash Needed % of Total Cash Needed % of Total Cash Needed % of Total

Monthly Costs

Salary 4,000,000 4% 4,200,000 14% 4,218,000 12%

Rent 2,000,000 2% 1,200,000 4% 1,054,500 3%

Sales and Marketing - 18,000,000 60% 22,847,500 65%

Platform Operation 30,000,000 30% 6,000,000 20% 6,327,000 18%

Miscellaneous 2,000,000 2% 600,000 2% 703,000 2%

Subtotal 38,000,000 38% 30,000,000 100% 35,150,000 100%

One-Time Costs

Fixtures and Equipment 20,000,000 20% - - Installation charges 5,000,000 5% - - Legal and other professional fees 10,500,000 10.00% - - Promotion Activities for opening 24,000,000 24.00% - - Cash 2,000,000 2% - - Miscellaneous 1,000,000 1% - -

Subtotal 62,500,000 62% - - Totals 100,000,000 100% 30,000,000 100% 35,150,000 100%

Start-up Budget

UnifAsia

Financial Plan

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Pro Forma Income Statement

27

Pro Forma Income Statement (In JPY)

　 　 　 　 　

2009 2010 2011 2012 2013

Revenue 110,100,000

121,110,000

133,221,000

146,543,100

161,197,410

Cost of Revenue 66,060,000

70,243,800

73,271,550

76,202,412

77,374,757

Gross Margin 44,040,000

50,866,200

59,949,450

70,340,688

83,822,653

Operating Expenses:

Sales and Marketing 16,515,000

12,111,000

13,322,100

14,654,310

16,119,741

Administrative Expenses 13,212,000

14,533,200

15,986,520

17,585,172

19,343,689

Service Development 3,303,000 3,633,300 3,996,630

4,396,293 4,835,922

Depreciation and Amortization 2,202,000 2,422,200 2,664,420

2,930,862 3,223,948

Partner Ship project expenses 5,505,000 6,055,500 6,661,050

7,327,155 8,059,871

Miscellaneouce expenses 1,101,000 1,211,100 1,332,210

1,465,431 1,611,974

Total Expenses 41,838,000

39,966,300

43,962,930

48,359,223

53,195,145

Net Profit 2,202,000 10,899,900

15,986,520

21,981,465

30,627,508

Net Profit/Revenue 2% 9% 12% 15% 19%

UnifAsia

Financial Plan

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Future Vision

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5 Future Vision

UnifAsia

Future Vision

Change the perception of the society toward seniors and disabled people

Give back to society through CSR business

Promote self confidence and independence

Harmonious society

UnifAsia

UnifAsiawww.unifasia.com

More Assistance, more Harmonious society.

23/4/8 31 UnifAsia