OUTLANDISH SOUL FESTIVAL

unity, Love & peace

Organized by FlashpackingINDIA in association with The International Society of Travel & Photography, under

Ministry of Tourism, Himachal Pradesh

3rd , 4th & 5th October 2014Naddi, MecleodGanj, Himachal Pradesh, INDIA.

Who are we?Our team has been engaged in the travel industry so far, this year we are going to unleash our true potential by giving THE HIMALAYAS a SOUL FEST- OUTLANDISH.

Our team comprises experts from the diverse field, each individual adding to the glory of the event.

What binds us all is our love for travel & music, the motivation behind the event is our search for UNITY, LOVE & PEACE

CONCEPT EVENT: OUTLANDISH Art & Music Festival DATES: 3, 4 & 5 October 2014 VENUE: Himgiri Resort, Naddi, McLeodganj, Himachal Pradesh TARGET AUDIENCE: Music and art lovers across all age groups starting 18

years of age TARGET REGION: Punjab, Himachal Pradesh, Delhi, Jammu & Kashmir,

Uttar Pradesh, Mumbai, Bangalore, Pune, Hyderabad etc. KEY ACTIVITIES: Music, Paintings, Tattoo making, Photography workshops,

Bike Rallies, Trekking, etc. MUSIC GENRE: Rock/ electronic, Sufi, Folk, Jazz, Metal, Etc

OBJECTIVES

To give Mcleodganj the distinction of being able to host a premier international-standard music festival.

To develop an enjoyable music, dance & cultural festival in the region that will help to create exciting bond between residing populations & visiting population

To assist the local bodies & government unit for developing a strong tourism industry.

To bring artists from every corner of India and inspire a musical revolution that goes beyond a just rock music.

USP OF VENUE“THE HIMALAYAS”

Untouched By External Customs

A Flashpackers Hub

Blend of Different Cultures

No Existing Music Event

Great Hospitality

Pocket Friendly

Embalming Weather

Tourist’s Delight

Accessible

OUTLANDISH – SOUL FEST 2014

The 1st Outlandish – Soul Fest has been conceived as a confluence of musicians and artists from across India.

The event has been conceptualised to fill the need for a premier music festival in the hill state which can showcase the best of regional, national and international talents in the music field to the people of the region. Besides serving as a platform for interaction among musicians, music professionals, music lovers, music trade firms and music institutes, the festival will also help initiate cross-cultural dialogue among people and artistes of the region with those from others parts of the country and the world.

Apart from music Outlandish will also promote local artisans (painters, weavers to name a few) and photography community. Live painting contest, photography workshops, JAM session at camps, Tattoos will be some of the major highlight of the festival.

The events will be spread across three step campus of Himgiri Resort. An open-air stage for live music, an indoor auditorium for photography, a food court and ten stalls specially created for the purpose.

While the live music performances will be held in the open-air venue, the auditoriums and pavilions will be used for the lecture-demonstration sessions, film screening event, display kiosks for professionals and firms from the music trade industry.

A Himachal Pradesh ethnic food festival will also be held on all three days of the festival in the food court inside Himgiri.

FESTIVAL ITINERARYDAY 1•12 PM - 2 PM Folk Music•02 PM - 4 PM Rock / Jazz & Blue Music•04 PM - 5 PM Sufi Music•05 PM - 9 PM Rock Music•09 PM - 11 PM Electronic Music•Simultaneous painting/ tattoo / art

activities/ JAM session

DAY 2•10 AM - 12 AM Photography Workshop •12 PM - 2 PM Folk Music •02 PM - 4 PM Jazz & Blues Music•04 PM - 5 PM Sufi Music•05 PM - 9 PM Rock / House •09 PM - 11 PM Electronic Music•Simultaneous painting/ tattoo / art

activities/ JAM session

DAY 3•10 AM - 12 AM Photography Workshop•12 PM - 2 PM Folk Music •02 PM - 4 PM Rock / Jazz Music•04 PM - 5 PM Sufi Music•05 PM - 9 PM Rock / House•09 PM - 11 PM Rock / Electronic Music•Simultaneous painting/ tattoo / art

activities/ JAM session

PERFORMING ARTISTSSoul’d Out Susmit Sen Chronicles

Five 8 Tankbund The Urban Earlymen

Hari & Sukhmani Sage and The Comets Gravy Train Mind flewNice Weather for Ducks

Ganesh Talkies (Calcutta) Desi Roots Curtain Blue The Ltd. Experience

Frisky pints MenwhopauseThe Circus Faridkot The Local Train

Manpal Singh NucleyaVarious Other Artists

**Final list to be confirmed based on the amount of sponsorships

WHY PARTNER WITH US?IT’S A WIN-WIN !!!Sponsoring the OUTLANDISH SOUL FEST event provides you the

unique opportunity to connect with community through the 10,000 plus audiences, to build brand awareness and show your company’s support of an important cause: THE MUSIC!

Each event reaches a different key audience segment and provides a fun, entertaining and engaging way for you to “wow” clients, vendors and employees. Feel good about supporting our local arts, heritage and cultural organizations as you enjoy an unforgettable weekend.

SPONSORSHIP CATEGORIESWE’LL FIND THE RIGHT FIT

TITANIUMRs. 25 Lakh (Exclusive)

PLATINUMRs. 15 Lakh

(Two Sponsors)

GOLDRs 10 Lakh

(Three Sponsors)

SILVERRs. 5 Lakh

(Five Sponsors)

INDIVIDUAL STALLSRs. 1 Lakh

(Maximum 5)

Looking for opportunity to become a part of one of the biggest events of the year?

To put your company name in front of hundreds of sophisticated party goers?

Want to show your employees and investors your dedication to our community?

Consider a sponsorship at OUTLANDISH MUSIC FESTIVAL

TITANIUM SPONSORSHIP Rs. 25 Lakh 1. TITLE SPONSOR (CO HOST STATUS): Your company shall be the title sponsor of the event.

2. PREMIER EXHIBIT SPACE:Your agency will receive A high impact and premium Exhibit location. You will have the opportunity to distribute your

Company literature or product(s) on-site at the event

3. NEWSPAPER ADVERTISEMENT:Your Company will receive a premium placement as a “Title Sponsor” in our newspaper advertisement in “Times of

India” (In Delhi-NCR, Chandigarh & Punjab. In total 1/6th page 8 advertisements).

4. DIRECT ADVERTISING:Company name/logo will be prominently placed and mentioned as “Title Sponsor” in all on posters, banners, flyers,

social media and all marketing materials used for the event.

5. RADIO ADVERTISING:Company name will be announced as a “Title Sponsor” in all radio promotion activities. (In Red FM for 30 days during

the prime times; Morning & Evening)

6. BILLBOARD ADVERTISING:Company name/logo will be prominently placed and mentioned as “Title Sponsor” in all billboards located at the

premium spots in Delhi, Chandigarh and Punjab region.

7. ONSITE ADVERTISING:This would be a great opportunity to market your product In front of thousands of people. Company banner & logo will

be prominently displayed at the center stage and at front entrance of venue.

8. VERBAL RECOGNIZATION:You will be given a 10 minutes slot at the center-- stage. You Can use the time to promote your product, service or ‐

organization to the audience.

9. VIP PASSES: 100 complimentary VIP passes

10. HIGHLIGHTED SIGNAGE:Your Company’s name and logo will be highlighted throughout the venue on written materials and signage.

11. ONLINE ADVERTISEMENT:Company name/logo will be prominently placed and mentioned as “Title Sponsor” in:a) Outlandishfestival.com websiteb) Outlandish Festival Facebook Fan Pagec) On our online ticketing partner’s website.

12. PRESS RELEASE: Your Company’s name and logo will be highlighted as a “Title Sponsor” in all press releases.

13. T-SHIRT ADVERTISING:500 promotional t-shirts with company logo distributed at concert. The company must provide the T-Shirts.

14. NAMING RIGHTS: Naming rights option on next year’s event.

PLATINUM SPONSORSHIP Rs 15 lakh1. PREMIER EXHIBIT SPACE:Your agency will receive A high- impact and premium Exhibit location. You will have the opportunity to distribute your Company literature or product(s) on-site at the event

2. NEWSPAPER ADVERTISEMENT:Your Company will receive a premium placement as a “Platinum Sponsor” in our newspaper advertisement in “Times of India” (In Delhi-NCR, Chandigarh & Punjab. In total 1/6th page 8 advertisements).

3. DIRECT ADVERTISING:Company name/logo will be prominently placed and mentioned as “Platinum Sponsor” in all on posters, banners, flyers, social media and all marketing materials used for the event.

4. RADIO ADVERTISING:Company name will be announced as a “Platinum Sponsor” In all radio promotion activities. (In Red FM for 30 days during the prime times; Morning & Evening)

5. BILLBOARD ADVERTISING:Company name/logo will be prominently placed and mentioned as “Platinum Sponsor” in all billboards located at the premium spots in Delhi, Chandigarh and Punjab region.

6. VIP PASSES: 70 complimentary VIP passes

7. ONSITE ADVERTISING:This would be a great opportunity to market your product In front of thousands of people. Company banner & logo will

be prominently displayed at the venue and at front entrance of venue.

8. VERBAL RECOGNIZATION:You will be given a 10 minutes slot at the center-- stage. You can use the time to promote your product, service or ‐

organization to the audience.

9. HIGHLIGHTED SIGNAGE: Your Company’s name and logo will be highlighted throughout the venue on written materials and signage.

10. ONLINE ADVERTISEMENT:Company name/logo will be prominently placed and mentioned as “Platinum Sponsor” in:a) Outlandishfestival.com websiteb) Outlandish Festival Facebook Fan Pagec) On our online ticketing partner’s website.

11. PRESS RELEASE: Your Company’s name and logo will be highlighted as a “Platinum Sponsor” in all press releases.

12. T-- SHIRT ADVERTISING:‐300 promotional t shirts with company logo distributed at concert. The company must provide the T-- Shirts.‐ ‐

GOLD SPONSORSHIP RS 10 LAKH1. EXHIBIT SPACE:Your agency will receive a prime exhibit location. You will have the opportunity to distribute your Company literature or

product(s) on-site at the event

2. NEWSPAPER ADVERTISEMENT:Your Company will receive a premium placement as a “Gold Sponsor” in our newspaper advertisement in “Times of

India” (In Delhi-NCR, Chandigarh & Punjab. In total 1/6th page 8 advertisements).

3. DIRECT ADVERTISING:Company name/logo will be prominently placed and mentioned as “Gold Sponsor” in all on posters, banners, flyers,

social media and all marketing materials used for the event.

4. BILLBOARD ADVERTISING:Company name/logo will be prominently placed and mentioned as “Gold Sponsor” in all billboards located at the

premium spots in Delhi, Chandigarh and Punjab region.

5. ONSITE ADVERTISING:This would be a great opportunity to market your product In front of thousands of people. Company banner & logo will

be prominently displayed at the venue and at front entrance of venue.

6. VERBAL RECOGNIZATION:You will be given a 5 minutes slot at the center-stage. You Can use the time to promote your product, service or

organization to the audience.

7. VIP PASSES: 50 complimentary VIP passes

8. HIGHLIGHTED SIGNAGE:Your Company’s name and logo will be highlighted throughout the venue on written materials and signage.

9. ONLINE ADVERTISEMENT:Company name/logo will be prominently placed and mentioned as “Gold Sponsor” in:a) Outlandishfestival.com websiteb) Outlandish Festival Facebook Fan Pagec) On our online ticketing partner’s website.

10. PRESS RELEASE:Your Company’s name and logo will be highlighted as a “Gold Sponsor” in all press releases.

SILVER SPONSORSHIP RS 5 LAKH 1. EXHIBIT SPACE:Your agency will receive a prime exhibit location. You will have the opportunity to distribute your Company literature or

product(s) on-site at the event

2. DIRECT ADVERTISING:Company name/logo will be prominently placed and mentioned as “Silver Sponsor” in all on posters, banners, flyers,

social media and all marketing materials used for the event.

3. ONSITE ADVERTISING:This would be a great opportunity to market your product In front of thousands of people. Company banner & logo will

be prominently displayed at the venue and at front entrance of venue.

4. VIP PASSES: 30 complimentary VIP passes

5. ONLINE ADVERTISEMENT:Company name/logo will be prominently placed and mentioned as “Silver Sponsor” in:a) Outlandishfestival.com websiteb) Outlandish Festival Facebook Fan Pagec) On our online ticketing partner’s website.

CUSTOMIZABLE SPONSORSHIPOutlandish offers marketers a variety of creative and innovative sponsorship elements and activation strategies that will allows brands to customize ideas and content.

Our partnership team would be happy to create a customize sponsorship packages for your brand based on your marketing objectives, budget, target demographic, etc.

If you’re interested in a customized sponsorship package, please give us a call and we would be glad to sit with you to discuss the possibilities and how we can make this a memorable event for both of us.

The Comparison ChartPARTICULARS TITANIUM PLATINUM GOLD SILVER

PRICE 25 LAC 15 LAC 10 LAC 5 LAC

ADVERT PLACEMENT PREMIUM PRIME EVIDENT

NAMING RIGHTS / CO HOST YES -- -- --

RADIO ADVERTISING YES YES -- --

NEWS PAPER ADVERTISING YES YES YES --

PRESS RELEASE YES YES YES --

HOARDINGS YES YES YES --

HIGHLIGHTED SIGNAGE YES YES YES --

T-SHIRT ADVERTISING YES YES YES --

ONLINE ADVERTISING YES YES YES YES

DIRECT ADVERTISING (During Event) YES YES YES YES

ONSITE ADVERTISING YES YES YES YES

FLYERS & POSTERS YES YES YES YES

EXHIBIT SPACE YES YES YES YES

VIP PASSES 100 70 50 30

The location of advertisements in Newspaper and banners etc would be different based on the sponsorship type where ‘Titanium Sponsors” would be given the premium spots.

Sponsorship segments

Auto and Auto Ancillary Partner

Online Partner Adventure Gear Partner Design Partner Beverage

Partner

Travel Partner Telecom Partner

Logistics Partner Media Partner Gaming

Partner

Publicity Partner

Fashion Partner Sports Partner Music Partner Ticketing

Partner

VISIBILITY DELIVERABLES Hoardings at strategic locations in Delhi, Chandigarh, Punjab, Himachal

Pradesh Frequent quizzes & contests on OUTLANDISH website Branding tie ups with online portals Viral promotion through Facebook, Twitter & other social networking websites Advertisements on online portals (Festival website and other partner websites) Prime branding space at the venue Advertisements in daily newspapers In house scrolling advertisement on screens Video Promos Data Sharing & data generation options Event Merchandise 10,000 Plus Audience

ADD ON DELIVERABLESThe partnering organization is allowed to use below event

marketing collaterals at the venue: Special activity for Title/Co-sponsor Canopy/Stall at the venue Self Corporate Identity – can use own marketing collateral like

T-Shirt, mascot, cap etc

Communication media Internet- Online advertisement and social media. Radio Advertisements at prime time (Morning & evening)

During the course of four- weeks,3000 seconds of promotional message will be running on the Red FM station. ‐ Outdoor Marketing

Posters , Flyers & Standees Banners at strategic locations. Road shows in Delhi, Punjab & Himachal Pradesh Advertisements on buses of HP Tourism

Print MediaWe will have 8, 1/6th page advertisements in Times of India (In Delhi & NCR, Chandigarh Times etc)

Advertisements on Multiplex screens Promotion through online booking partners. PR Activity

EVENT COLLATERALSStageBackdrop & BannerStandees BannersPosters and Flyers Audio and Video Souvenir BookletsApparels (T-shirts & Caps for crew)Stationary Badges

Contact Us:

Dipika : dipika@flashpackingINDIA.comSivesh: sivesh@flashpackingINDIA.comAnkit : hi@flashpackingINDIA.com