Our Social Audience

Cork’s RedFM

Website Overall Reach

So where are they coming from?The answer is pretty evident from the stats. (taken from 1st Jan 2016 to April 18th 2016)Facebook, (emphatically on mobile) is driving our social audience to our website.This represents the actions of our audience, their first port of call is our Facebook page, and from there they venture to our website for additional content.As a result we structure our client posts in a way that entices and exploits this vast social audience landscape and draws them in to engage with both the content and the client brand, with incredible results.It’s important to note that a proportion of this figure is neutral. That they have either stumbled upon, or come across our page in one way or another. This means that the potential social audience is ever-expanding day by day, and minute by minute. The key is to give them a reason to return, which is where the creative responsibility of our digital team comes in to play.

Facebook Reach – 7 day period

We’re well ahead of our competition on social!

Our audience engagement.Cork Cashes Out was one of our most successful social media campaigns to date.The campaign ran for several weeks, with half a dozen videos produced on social media, involving all presenters interacting with listeners on the streets.As you can see, this particular post achieved a reach of over 117,000 people, over 450 likes and 80 comments.The nature of these comments is what’s important, with people taking the opportunity to mention their own experience with the client as opposed to just noting that they liked the video.It’s our job to be creative with promotional content, and to trigger an emotive reaction from the audience to ensure they engage with the content in the strongest way possible.

Good digital content generates results.Here’s an example of one of our more creatively diverse and qualitative campaigns this year.With The Wedding Journal Show giveaway, we created a unique challenge for each contestant to accomplish over the space of two weeks. Some were more humiliating than others!The challenges, and the videos which were produced daily, became a talking point around Cork city and county, concluding at a grand finale in the Silver Springs Hotel.The prize matched the scale of the competition, and people were prepared to invest more for the life-changing reward.See for yourself:https://www.youtube.com/watch?v=5cLUQpbsuUU

The interview that got the whole country talking.This is our potential.This is the reach that is available to clients, and the scale of engaging audience that will be exposed to your brand via our social content.Over 730,000 reached, over 2300 likes, and over 770 comments.Our social presence and the audience that accompanies it, is a powerful tool for both ourselves and our clients to avail of in equal measure.It has grown rapidly over the last 12 months, as more and more exciting and engaging content is produced.It will continue to do so, as we embrace opportunities to work with new clients and invest in new relationships.

Client Testimonials

• Don’t just listen to us, here’s what our existing and past clients have to say!

• https://www.youtube.com/watch?v=2l1crFBV7Kw