engaging our audience utv pitch
TRANSCRIPT
The Agenda
The evolution of sports broadcastingwith Moz Dee, Darren Gough & Stan Collymore
Overview of the Mobile & Tablet marketwith Nic Newman, Managing Director, Tigerspike
Panel Q&A Session
The evolution of sports broadcasting –with Moz Dee, Darren Gough & Stan Collymore
Content driving growth on talkSPORT.co.uk
A record
1.7 MILLIONunique users(up 600% in 6
months)
A record
9 MILLIONpage
impressions(up 400% in 6
months)
Social media growth
41,560Facebook friends
(up 56% in last 3 months)
Comments show our audience is engaged
Social media growth
58,100followers on
Twitter(up 44% in last
3 months)
2nd highest number of followers in UK radio
171,994 followers (up 55% in last3 months)
58,472 followers (up 44% in last3 months)
31,068 followers (up 21% in last3 months)
49,464 followers (up 23% in last3 months)
15,300 followers (up 15% in last3 months)
Highest in commercial radio
58,472 followers (up 44% in last3 months)
15,300 followers (up 15% in last3 months)
Social media growth
16,000subscribers to
YouTube channel
16 MILLION
total upload views
Darren Gough
@DGoughie@talkSPORTDRIV
E
Putting a Drive Time show together using social media…
Stan Collymore@TSCollymore
Planning for a typical matchday commentary with social media and enabling interaction on Call Collymore…
Overview of the Mobile & Tablet marketwith Nic Newman, Managing Director, Tigerspike
UTV and Personal MediaNic Newman, MD EMEA, Head of Strategy
As devices evolve personal media devices are becoming the first screen
450 million smartphones will be sold in 2011
1.1 billion smartphones will be sold in 2015
69 million tablets will be sold in 2011
294 million tablets will be sold in 2015
*Source: Gartner forecast April 2011
mobile internet usage will exceed desktop by
2010
Morgan Stanley – Internet Trends, April 2010
Smartphone market share 2010 - 2015
• Pad = market leader• Flexible monetisation
options
Apple continues to dominate with device, usage and no. apps
Tablet market share 2010 - 2015
• Pad = market leader• Flexible monetisation
options
The iPad will dominate the tablet market for next 12 months
TigerSpike Innovation Lab Presentation:
‘What’s Happening in Mobile’
They are changing the way we live and work
INTRODUCING
Building a relationship with your audience
And getting closer than you have before
Going beyond the Sport News
Sport News
Related News
Social Environment
?
Building a relatinship with your audience
