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Our Customers Anyone Seeking Affordable LuxuryTREND Transformations has worked hard to cultivate a reputation for outstanding customer service,

and we take pride in that reputation. We work with a variety of customers, doing everything from

home remodels to new construction to large commercial projects. Our customers love that we create

beautiful and high quality products, and then stand behind them with our lifetime limited warranty.

So, who does business with TREND Transformations?

• Homeowners looking to renovate

• Builders and contractors

• Owners of commercial spaces

• Architects and designers

As a TREND Transformations franchise owner, you will have a large potential client base

with whom you can do business.

trendfranchise.com | trend-transformations.com 3

HomeownersTwo of the most commonly remodeled areas in homes are kitchens and bathrooms1, and TREND

Transformations makes those renovations as easy as possible on the homeowner. Kitchen and

bathroom remodeling can be pricey, which is why TREND Transformations is such a good pick for so

many homeowners who value affordable luxury. In 2017 we were ranked the #1 Kitchen and Bath

remodeling franchise by Entrepreneur magazine.

WHAT DO HOMEOWNERS WANT IN THEIR KITCHENS?In a survey of homeowners getting ready to renovate their kitchens2, some interesting trends emerged:

GORGEOUS DESIGN: The #1 reason homeowners want to renovate their kitchens is to

improve their look. Appearance matters in kitchens, so much so that the look was more

important than storage and functionality.

ENVIRONMENTALLY SOUND MATERIALS: 49% of homeowners surveyed

said that using energy efficient appliances and environmentally friendly materials is

important to them. That includes products like sustainably sourced wood and green

countertop materials like the ones that TREND specializes in.

QUARTZ COUNTERTOPS: Four or five years ago, half of homeowners wanted granite

countertops compared to 36% who wanted quartz. Fast forward to now, and quartz

and engineered stone are the most popular choice, because they are more durable and

sustainable than natural stone like granite or marble3.

ADDED VALUE: As one of the most important rooms in the entire house, kitchens have

a lot of impact on the value of a home. Interestingly, though, the survey revealed that

resale value was not a top consideration for homeowners, showing that the majority of

consumers update their kitchens for their own satisfaction.


What Do Homeowners Want in Their Bathrooms?

Second in popularity only to kitchens, bathroom renovations are an important staple for TREND

Transformations franchisees. The 2016 Houzz Bathroom Trends Study4 showed what today’s

consumers look for in a bathroom remodel:

• UP THE STYLE FACTOR: For a room that is typically small, a bathroom can pack a lot of

style punch. 46% of the homeowners surveyed said that they remodeled their bathrooms

because they couldn’t stand the look of their old bathroom any longer.

• COMPLETE ROOM OVERHAUL: According to the survey, the majority of homeowners

replaced major features of their bathrooms, spending between $10,000 and $25,000.

• RESALE VALUE: Just like with kitchens, a bathroom remodel can have a positive impact

on a home’s value. But similar to the respondents in the kitchen trends survey, bathroom

remodelers are less interested in the resale value than they are in the personal enjoyment of

having a beautiful space in their homes.



BUILDERS AND CONTRACTORSThe work that we have put into building a relationship with builders and contractors has been

mutually beneficial for TREND and the contractors with whom we work. When contractors use TREND

Transformations, they know that our high quality, green surfaces are leading the industry. Builders

and contractors use us both when they are creating newly constructed homes and developments as

well as during renovations.

NEW CONSTRUCTION

Undertaking new construction of a home or development is a big project, and builders can save

themselves a bit of work by outsourcing things like the kitchen and bathroom surfaces. The average

amount that a consumer pays for a newly constructed home is $292,8915, which means that an entire

new housing development has potential to be lucrative for the builders and contractors.

TREND’s products are perfect for construction developments because we have so many options

for homeowners to choose from. Even better, builders and contractors can boast that they

partner with an ecofriendly company, whose devotion to green practices extends throughout the

manufacturing process.

RENOVATIONSMany homeowners who renovate their homes

before they move in or after living there for several

years do so with the help of a general contractor.

There are many benefits of using a general

contractor for help with a renovation, which is why

58% of surveyed homeowners report that they

hired or plan to hire a professional6.

As a franchisee, take the time to build professional

relationships with builders and contractors in your

area. A relationship with a respected builder may

bring you clients, as the builder can recommend

TREND’s beautiful, guaranteed products to the

people he works with.



COMMERCIAL When commercial spaces invest in their appearance it has a positive impact on their bottom line.

Commercial property renovations make up an enormous industry in the United States, valued at $26

billion, and projections are extremely positive7. Businesses in all industries are updating both their

interiors and exteriors to get a new look.

What Are Commercial Owners Looking For?Commercial client needs differ from residential client needs in a number of ways, including:

SPEED: A commercial space like a business or hotel cannot spend a lot of time

renovating because of the risk of losing customers. A project needs to interrupt

business as little as possible in order to be worthwhile.

STYLE: Every brand has its own unique feeling and sensibility, and the design of

its premises needs to reflect that.

SIMPLICITY: A commercial client wants to know how much the job will cost,

how it will affect business, and that the design will fit the brand’s vision. This

straightforward approach keeps things simple for both you and the client.

SUSTAINABLE PRODUCTS: Architects are always looking for the product

that can assist them with their projects while also remaining cognizant of its

environmental ramifications. Our products have a strong contribution to LEED

(Leadership in Energy and Environmental Design)


Our CommitmentOutstanding ProductsTREND Transformations is committed to making beautiful, quality products and our customers know it.

Franchisees benefit from the ways we have set ourselves apart in the industry, including our promises

to our customers and the many benefits of using quality manufactured stone.

We Set Ourselves ApartAt TREND Transformations, we are proud of our products. Our Italian heritage and commitment to

the environment combine to make us a truly one-of-a-kind business. Clients know when they choose

TREND, they are choosing sustainable option that still gives them the gorgeous design

they are looking for.

ECOFRIENDLY FROM START TO FINISHBy committing to environmentally friendly practices and materials, we have been able to make a

name for ourselves as an ecofriendly company. We work hard to make every process as green as

possible, from using water recycling systems to eliminating or reducing construction waste by fitting

our countertops over existing fixtures. Our recycled glass even uses less energy to ship because it

is so lightweight!

We are recognized by national and international organizations that rate green products and

companies, including:

• Greenguard Gold Indoor Air Quality Certified (Children and Schools)

• NSF 51 (National Sanitation Foundation, food equipment materials)

• U.S. Green Building Council

• LEED (Leadership in Energy and Environmental Design)

• 17 different architectural tests


One-Stop-ShopCustomers love that they can get a completely new look in their homes or businesses without the

hassle of working with a variety of contractors. Our installation process is unlike any other, because

our countertops can all be installed over the top of what is already there, completely eliminating the

demolition process.

One-of-a-Kind-FactoryWe create all of our TREND Origina™ engineered stone products at our state-of-the-art factory in

Sebring, Florida. This factory creates 900 slabs or approx. 36,000 square feet of beautiful products to

be shipped all over the world each year. Not only does our factory use environmentally friendly

technology and practices, but it also employs our proprietary, high tech polishing heads that no one

else in the industry uses. With business units in over 12 Countries, we export these proprietary

products worldwide.

Many of the materials that go into our TREND Origina™ are recycled products and include:

Every product from TREND Origina™ comes from the captivating personality that only nature can

grant, grouped with the best technology. This combination transforms elements into products that

boost the imagination and materialize great ideas. Moreover, TREND Origina™ has the charm of a

product made from recycled products with a look and feel that adapts smoothly to any project or

environment….taking the word design to another dimension.

• 5 different recycled glass

• 7 different recycled granite

• Recycled porcelain

• Recycled mother of pearl

• Recycled mirror

• Quartz

• Metallic Quartz

• Avventurina Semi precious glass



Done in a Day. Beautiful for Life. Not only is a TREND installation virtually mess-free, but it can also be completed extremely quickly,

sometimes in just one day. Even better, our lifetime limited warranty shows our customers we keep the

promises we make. That’s why our motto is, “Done in a day, beautiful for life.”

WarrantyTo put it simply, we make high quality

products and we know it. Because of that, we

aren’t afraid to promise our customers long-

lasting, beautiful surfaces for a lifetime. Our

lifetime limited warranty—which promises

to replace or repair manufacturing defects

for the life of the product—shows clients

just how confident we are in our products.

That confidence inspires our customers to be

confident in their choice.

BenefitsThe benefits of using TREND Transformations

products are simply too numerous to list…

but we’ll try. These are just some of the

many reasons why customers love to choose

TREND Transformations:

• Durable

• Scratch resistant

• Withstands heat and cold

• Fast installation

• Demolition-free

• Does not require sealant

• Easy to clean—no grout

Our OpportunityFranchise in Your Territory With a variety of customers and such outstanding product offerings, the TREND Transformations

franchise opportunity is worth investigating.

Contact Us to Learn More! www.TrendFranchise.com

TRENDFRANCHISE.COMCONTACT US @ 888-887-4698

®

Sources1. http://eyeonhousing.org/2016/05/kitchen-and-bath-remodeling-more-common-than-ever-in-2015/ 2. https://www.forbes.com/sites/houzz/2013/10/24/what-homeowners-really-want-in-their-kitchens/#71b6e8a31075 3. http://time.com/money/3754952/quartz-kitchen-countertops/ 4. https://www.houzz.com/ideabooks/71161422/list/how-people-upgrade-their-main-bathrooms-and-how-much-they-spend 5. http://www.homeadvisor.com/cost/architects-and-engineers/build-a-house/ 6. http://info.houzz.com/rs/houzz/images/Houzz%20%26%20Home%202013%20Report.pdf 7. https://www.ibisworld.com/industry/commercial-property-remodeling.html

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