our mission - nofa-ny · web advertisement with display of partnership level on the field day web...

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OUR MISSIONNOFA-NY is an organization of farmers, gardeners, and consumers working together to create a sustainable regional food system that’s ecologically sound and economically viable. Through demonstration and education, we promote land stewardship, organic food production, and local marketing. We bring consumer and farmer together to make high-quality food available to all people.

NOFA-NY AT A GLANCE

For more information, please email [email protected] or call 315.988.4000

73% Farmers

13% Gardeners

6% Business Representatives

6% Consumers

2% Non-profit / Education Partners

ACTIVE MEMBERS2,200WE HAVE MORE THAN

with 3% growth over the past year.

across all of our platforms.

PEOPLE ONLINE A MONTH27,000WE REACH NEARLY

10,000 Website Visitors

2,823 Instagram

Social Media Followers

4,395 Twitter

9,506 Facebook

+ Our print materials reach over 10,000 farmers, gardeners, and consumers per year. This includes our Winter Conference mailer and brochure, Members Matter newsletters, Annual Report, and Field Day postcards.

+ We have more than 12,000 subscribers between eNews, and policy, education, and consumer-focused emails. + Our monthly eNews alone has 5,628 subscribers, with a 29% open rate and an 8% click rate.

Winter Conference in Saratoga Springs, NY

On-Farm Field Days across New York State

January May – October

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ANNUAL PARTNERSHIPS

OPPORTUNITIESAnnual partnerships are a meaningful, high-impact opportunity for any organization or individual to join NOFA-NY in creating a sustainable regional food system through educational programming. These partnerships include benefits at NOFA-NY’s events and in our communications, providing year-round opportunities for community engagement.

Annual BenefitsBarnraiser

$25,000Harvester

$15,000Planter $10,000

Event Benefits

Sponsorship at all NOFA-NY On-Farm Field Days* Patron Platinum Gold

Sponsorship at the NOFA-NY Winter Conference** Patron Platinum Gold

Seed Conference Sponsorship Upgrade**

Premier trade show booth at the NOFA-NY Winter Conference

Provide your promotional products at all NOFA-NY events

Web advertisement with display of partnership level on the Winter Conference website

Five scholarships to the Winter Conference offered in your name

Exclusive sponsorship of a Winter Conference social hour

Communications Benefits

Hyperlinked logo with display of partnership level on the NOFA-NY website

Recognition in the NOFA-NY Annual Report

Opportunity to display “Proudly Supporting NOFA-NY” and the NOFA-NY logo on your website

Hyperlinked logo with display of partnership level in the monthly NOFA-NY eNews

Dedicated social media post on the NOFA-NY Facebook and Instagram pages

Web advertisement on the NOFA-NY website homepage

NOFA-NY-hosted lunch and learn for your company employees

*NOFA-NY On-Farm Field Day Sponsorships can be found on page 3. **NOFA-NY Winter Conference and Seed Conference Sponsorships can be found on page 4.


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2020 ON-FARM FIELD DAYS

On-Farm Field Days: + Reach approximately 500 people per year, with events across New York State.+ Provide innovative on-farm education on a variety of production practices. + Sponsorship of a Field Day is a unique opportunity for community engagement

in partnership with NOFA-NY and experienced farmers and researchers.

WHEN: May – October 2020

BenefitsPatron $2,000

Platinum $1,000

Gold $500

Sponsorship level and logo on event page and webinar presentation

Sponsorship level and logo in spring and fall publications of Members Matter

Advertisement in spring and fall publications of Members Matter Full Page 1/2 Page 1/4 Page

One-year business membership

Recognition and banner advertisement in NOFA-NY’s eNews

Web advertisement with display of partnership level on the Field Day web page


Present at the Field Day of your choice

ADVERTISING DIMENSIONSAd Type Width Height

Full Page 8 inches 10.5 inches

1/2 Page 8 inches 5.125 inches

1/4 .875 inches 5.125 inches

Banner 600 pixels 200 pixels

Web 250 pixels 250 pixels

All advertisements are full color. The preferred formats are pdf, jpeg, and tiff. All advertisements must be at least 300 dpi. Artwork must be submitted via email to [email protected] by the deadlines below.

ADVERTISING DEADLINES+ In order to be listed in the spring publication of Members Matter, you must submit your logo and

advertisement by Friday, May 29, 2020.

+ In order to be listed in the fall publication of Members Matter, you must submit your logo and advertisement by Friday, August 7, 2020.

+ Banner advertisements can be submitted at any time and will run in the following eNews.

+ Web advertisements can be submitted at any time and will remain online through October 2020.

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2021 WINTER CONFERENCE


Benefits

Winter Conference Sponsorship Levels

Seed Conference

Patron $4,500

Platinum $3,000

Gold $1,500

Silver $750

Upgrade* $500

Sponsorship level and logo on event signage

Sponsorship level and logo in mailer and conference program**

Advertisement in conference program** Full Page 1/2 Page 1/2 Page 1/4 Page

One-year business membership

Trade show booth***

Two non-transferable registrations including all meals

Recognition in NOFA-NY’s eNews

Web advertisement with display of partnership level on the Winter Conference website


Recognition on signage at every workshop

Verbal recognition at conference

Premier trade show booth****

Sponsorship level and logo in Seed Conference section of conference program

Recognition on signage at Seed Conference

Recognition on signage at Seed Swap

*A Winter Conference Sponsorship (any level) must be purchased in order to purchase the Seed Conference Upgrade. An Upgrade includes the Winter Conference Sponsorship benefits purchased, in addition to the Upgrade benefits. **Advertising deadlines and dimensions can be found on page 5. ***Trade show booths do not include electricity unless purchased separately. Details can be found on page 5. ****Premier trade show booth details can be found on page 5, map on page 6.

The 39th Annual Winter Conference: + One of the largest food and farming conferences attracting 1,100 attendees annually. + Hosts 100+ workshops on regenerative agriculture, policy, homesteading, and more! + Welcomes 80+ trade show exhibitors offering a variety of products and services.+ Provides invaluable networking opportunities and social events.

The Third Biennial Seed Conference: + Gives attendees the opportunity to share regional seed stories and traditions. + Hosts 12 seed-saving and plant-breeding workshops for beginners and experts alike. + Builds seed sovereignty and seed security for communities!

WHEN: January 15-17, 2021

WHERE: Saratoga Hilton & City Center Saratoga Springs, NY

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ADVERTISING AND TRADE SHOW OPPORTUNITIESDon’t miss your chance to get your message in front of our attendees! In addition to being a benefit of sponsorship, advertisements and trade show booths can be purchased à la carte at the rates below.

ADVERTISING DEADLINES+ In order to be listed in the mailer, you must submit your logo by Friday, October 23, 2020.

+ In order to be listed in the conference program, you must submit your logo and advertisement by Friday, December 11, 2020.

+ Web advertisements can be purchased at any time and will remain online through February 2021.

ADVERTISING DIMENSIONSAd Type Width Height À la Carte Rate

Full Page 7.625 inches 10 inches $660

1/2 Page 7.625 inches 4.875 inches $365

1/4 Page 3.6875 inches 4.875 inches $200

Web 250 pixels 250 pixels $300

All advertisements are full color. The preferred formats are pdf, jpeg, and tiff. All advertisements must be at least 300 dpi. Artwork must be submitted via email to [email protected] by the deadlines below.


TRADE SHOW BOOTHS+ All trade show booths include two registrations plus all meals, and recognition in the conference program.

In order to be listed in the program you must purchase your booth by Friday, December 11, 2020.

Booth Type Description À la Carte Rate

Single Booth10’ x 10’ and includes one 8’ table, two chairs, an identification sign, and a waste basket

$750

Double Booth20’ x 10’ and includes two 8’ tables, four chairs, an identification sign, and a waste basket

$1,200

Upgrade Description Rate

ElectricityTrade show booths do not include electricity unless purchased separately.

$25

PremierIncrease your foot traffic by choosing a Premier booth location from our trade show map (page 6). These spaces are first-come, first-served.

$250

2021 WINTER CONFERENCE

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TRADE SHOW MAP

Note: This is a preliminary layout and is subject to change.

Premier BoothsRe

cept

ions

and

Coff

ee B

reak

s

Exhibit Hall Main Entrance

Food Demo Kitchen

Meals

our mission - nofa-ny · web advertisement with display of partnership level on the field day web...

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