OUGD503

Project ReportEmily Ball

RESPONSIVE MODULE

OUGD503

CONTENTS PAGE

brief #1 - the feel good drinks company 1-2

5-6

9-10

3-4

7-8

11-12

brief #3 - packaged gift range

brief #5 - penguin books

brief #2 - leeds brewery

brief #4 - mountain trike

brief #6 - dazed and confused

BRIEFRe-design the labels for the Feel Good Drinks bottles, focussing on the still and sparkling juice ranges. The design needs to communicate that Feel Good Drinks are healthy, with no added sugar and 100% natural ingredients, as well as making people smile and feel good. How can Feel Good Drinks really stand out on the shelf against competitors. The design should be fresh, cheeky, informative and creative.

EVALUATIONI really enjoyed incorporating a photographic aspect into the packaging designs for this brief, allowing me to stray from Illustrator and develop my repertoire a bit whilst improving my Photoshop skills. As I was submitting this brief for a competition, the length to which I picked apart the brief and evaluated all the different aspects was more thorough and informed than usual which made all the difference with the informed resolutions at the end.

SUMMARYMy concept for this brief, focuses on the notion that smiling is infectious. The photography used in this brief is intended to make the user immediately smile upon seeing the cheeky, feel-good-faces on the bottle label whilst communicating the healthy aspects of the product to an audience of young professionals.

THE FEEL GOOD DRINKS COMPANY 1

FINAL PRODUCTS 2

BRIEFTo design a Creative Networks beer label to appear on the Leeds Brewery supplied beer for upcoming 2013 events. Leeds Brewery has agreed to print front beer labels for the events in 2013. Keep a focus on being innovative, eye-catching, contemporary and memorable whilst reflecting the nature of the events. The product itself is a fiery, pale bitter entitled ‘Hellfire’.

EVALUATIONI found this brief challenging, mainly due to the product name ‘Hellfire’ which at first, limits the design aesthetics and imagery used and is implicit of references to the devil, fire and the occult. Having spent a lot of time recently designing in a more simplified and minimalist style, designing a beer label gave me the opportunity to try an alternative style which reflected the nature of the brief, creating a busy, detailed composition and giving me the opportunity to experiment with my own hand-rendered type which I’ve never really explored before.

SUMMARYInspired by the ale label designs from Odell Brewing (whose products are sold at Brudenell Social Club and other student bars in Leeds) I designed a beer label reminiscent of the tradi-tional style of ale labels with a contemporary feel through addition of minimal use of colour, hand-rendered typography and geometric shapes. I wanted to incorporate aspects of the name ‘Hellfire’ through symbols, shapes, patterns and type.

LEEDS BREWERY 3

PALE BITTER

FINAL PRODUCTS 4

BRIEFAs a poor student, coming to the end of her student loan, Christmas presents were looking unlikely. As a result of this, I gave myself a brief to package and produce a range of self-branded products, appropriate to be given as Christmas gifts to family members. As the products are homemade, the designs should reflect this aspect also.

EVALUATIONI love packaging design, and as this was a self-initiated project and range of gifts from me to my family, I was able to design more to my tastes in order to allow for my personality to shine through in the design. I had a lot of fun putting all the different aspects of the pacakging together and adding fabric lids and ribbons to make it seem more gift-like and like a finished product. The gifts were incredibly well received and the thought and time that had gone into the products was worth it in the end and definitely a more economical and inventive solution to Christmas presents.

SUMMARYI made my own apricot jam and chocolate chequers which were the products to be designed and packaged. I took my inspiration from old fashioned confectionary aesthetics with the candy stripes and polka dots and incporated hand drawn details and typography into the label to reiterate the homemade feel of the gifts.

PACKAGED GIFT RANGE 5

FINAL PRODUCTS 6

BRIEFFollowing on from work experience in the summer with the design team at BrandFuel, Josh Douglas and I were given the opportunity to collaborate and work on a live brief for Mountain Trike. The brief was to re-design the leaflet for Mountain Trike, the all-terrain wheelchair.

EVALUATIONThis brief was one of my highlight’s for this year. Whilst the brief itself was limited due to the mandatory requirements and inclusions into the design, Josh and I worked really hard and worked well as a team which paid off. The client, Mountain Trike, had already selected a new leaflet design (designed by the BrandFuel creative team) when we were briefed, however with a quick turnaround, we sent off our two final designs to the client for feedback, and they ended up changing their minds and selecting one of our concepts for the final design instead! It was a big achievement for me to have something real, an aspect of my design out in the real world.

SUMMARYAfter putting together a series of concept boards and ideas, which we sent off to the Brand-Fuel creative team for feedback, we ended up designing two very different leaflets between us, to send off to the client. The old leaflet was incredibly out-dated and so we took our inspiration from mountain bike branding and editorial design, giving the product a fresher and more exciting aesthetic.

MOUNTAIN TRIKE

FINAL PRODUCTS

BRIEF‘The Big Sleep’ is a serious and significant mainstream novel that just happens to possess elements of mystery and crime. Design a new cover for a new generation of readers, avoiding the obvious clichés. Originality is key. There are many layers and themes within the book, discover what they mean to you and how they can be inter-preted.

EVALUATIONI chose this brief due to my love of literature and the book cover design that goes alongside it. Literature is embedded with an abundance of symbols and themes which inform the graphic design aspect nicely. Once I’d read up on the recurring themes, symbols and motifs in the novel, I a large portion of this brief sketching and developing my cover design, keeping the style reminiscent of Saul Bass’s illustrations and aspect of hand drawn into the aesthetics and typography.

SUMMARYMy idea is based upon a combination of some recurring themes and symbols found in the novel. The gun, being the murder weapon throughout the duration of the novel, and the smoke which contorts into an orchid is reminiscent of a quote early on in the novel:“they are nasty things. Their flesh is too much like the flesh of men. And their perfume has the rotten sweetness of a prostitute.” The orchid is furthermore symbolic to the portrayal of the female characters in the novel whilst suggestive of their participation in the murder scenes.

PENGUIN BOOKS

FINAL PRODUCTS

BRIEFThe original brief was to produce a single, iconic photograph that portrays contemporary youth culture to be featured in Dazed & Confused magazine. Lisa and I decided to expand on this and produce a range of products to go alongside the single photograph, to portray different aspects of youth culture.

EVALUATIONThis brief was by far my favourite overall since starting at Leeds College of Art. Lisa and I complemented each other incredibly well, where we both had similar tastes in terms of design style and what we wanted to do with the brief, while each specialising in different aspects that contributed to the project overall. Even though we were ambitious with our ideas, we managed to pull it off successfully and the time and effort that went into this brief definitely shows in the outcomes. It also gave us the opportunity to explore loads of different aspects of graphic design in one, applying our contemporary youth culture concept into typography, way-finding, editorial design, installation, promotion, photography and video.

SUMMARYWe set-up our own event, a basement party (entitled #basement) for all our friends, as a photo shoot showing the range of styles, stereotypes, fashion trends and most importantly the party culture of today. We treated it as a real party, setting up a Facebook event, getting a sound system set-up with our own DJ’s as well as dressing the overall interior of thebasement appropriately to create an interactive space for the photography. With everyone in their element, we were able to capture a semi-staged yet realistic perspective of the night-life culture of today’s youth- how they dress, dance, act, look and interact with each other.

DAZED & CONFUSED 11

FINAL PRODUCTS 12