HUMMINGBIRD HOLDINGSCrowdfunding Essence

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Hummingbird Holdings Logo Design

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The Brief:

Design a logo for a new UAE based angel investment business, called Hummingbird Holdings with the slogan, Crowdfunding Essence.

Concept: A formal yet welcoming and engaging logo, showcasing their name in a literal sense of showing a humminbird landing amongst trees - an angel landing to help others.

Audience:

The main target will be new and existing businesses seeking angel investors and start-up funds.

Tone of Voice:

Corporate, formal, trustworthy, loyal, obvious, established, luxury and professional.

Visual Language:

Obvious visual language has been used to showcase the name of the company. Orange, grey and black are the pre-specified colour choices. The typeface chosen was Bodoni.

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Stationary:

A large variety of stationary has been branded showing how the logo would work on a range of different applications.

Digial Media & Other Applications:

The logo itself would also be used on their website and promotional materials as well as any interior and exterior signage.