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TRIZ-based Creativity

based on OTSMbased on OTSM

hongyul tr zcenter.co.kr

en er

www.trizcenter.co.kr

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OTSM-based TRI Z for Market inTRIZ-based creativi ty

1

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OTSM-based TRI Z for Market inTRIZ-based creativity

MarketingMarketing

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TRIZ-based creativity

I denti f icat ion ofthe Current Market

Cur rent Values ?No

New Market Creation

Not current market

System I mprovement

Yes

Curr ent Syst em ?No

w ith t he Current value deliver

Yes

ran m ageImprovement

3

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- TRIZ-based creativity

-

the Current Market

Value CurveChange ?

Not Sure

Mult i Screen Think ing

Value SetChange ?

Basic ValueBased?

Not Sure Not Sure

Market EvolutionTrends

Adapted Creativ eImagination

OTSM-basedMult i Screen Think ing

Sure

AdaptedFeature Transfer

Sure Sure

NOYES

OTSM-based Mul t i Screen Thin king

I n v en t iv e St an dar ds Bi z 4 0 Pr in ci pl es AdaptedARI Z

Effectsfor Bi z

I FR Same St rat egy ?

.

OTSM-b ased Mult i Screen Thin kingNo Ot her

Problem s ?

NO

4

Tact ics, Action Plans, & Technical Developm ent

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OTSM-based TRI Z Process for System I mprovement 2012A

TRIZ-based creativity

Current S stemI denti f icat ion

urren a e u - creen

NO

YE

Funct ion Analysis & Custom er I nt erview

MPV list

S-Curve Anal ysis

R & D with OTSM-based TRIZ

Typical ?

Solut ion I dea Check (Mult i-Screen)NO

YES

?

5

Spec. Design Concept

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OTSM-based TRI Z Process for Brand I mage I mprovement 2012A

TRIZ-based creativity

Current MarketIdenti f icat ion

Current State (Multi-Screen)

NO

YES

NO

Feature

NO

YES

FunctionCause-Effect

What is the problem ?< Problem List>

YES

Transfer Analysis

?NO

Problem Check (Mu lt i-Screen) : Problem List

Analysis

I FR

How t o eliminate the gap ?< I dea List>

Solut ion I dea Check (Mult i-Screen)NO

Evolut ion Trends

Separation Rules

Effects

6

Spec. Design ConceptYES