Organizing IPI services around investor needs

Mr. Kevin BessoondyalAssistant Director

Board of Investment

October 2010

www.investmauritius.com

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The Board of Investment

Apex Government institution responsible for: Investment promotion in Mauritius Investment facilitation Improve the business climate Policy Advocacy

Operates under the Ministry of Finance & Economic Development

Fully state funded but operates under private sector basis

Created & Regulated under the Investment Promotion Act (IPA) 2000.

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The Board of Investment (03-05)

Structure

Inefficient communication & coordination between department

No specialisation of labour w.r.t. economic sectors of the country

Loss of information between departments

Board of Directors & Chairman

MD’s Office

DIR

IP

DIR

IF

DIR

PME

BPO

SEC

DIR

CS

DIR

R&D

From a Silo Based Model…

Inefficient Line of Communication

High Dependency between Depts.

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The Board of Investment (06 Onwards)

Structure Market facing clusters organised

as per economic sectors of the country Specialisation of workforce leading to

a professional follow up of project from investor targeting, project implementation & follow ups

Creation of personal relationship with investors which builds up trust and sense of security to investors

Optimisation of time & resources as each cluster responsible for promotion, facilitation & aftercare management of projects under their banners

Efficient line of communication

Clear & well defined objectives

MD’s Office

Board of Directors & Chairman

SAMEE

Policy & Plannin

g

HCLS

NBD

IBS

HPD

CORP. Dev

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How do we do customer acquisition

Structured Overseas investment missions in traditional and new markets

Participation in conferences

Participation in trade fairs

Direct marketing: Intelligence on potential investors

Visits at BOI: - Structured- Walk-in

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How do we communicate on investment and business

opportunities

BOI Portal (http://www.investmauritius.com)

Sector Website (http://www.worknlive.mu)http://www.creativearts.muhttp://www.hospitality-property.mu

E-Newsletter Annual Report (Printed and Electronic Format) Brochure (Printed and Electronic Format) Advisory Centre – Telephone / chat / email Overseas Offices - (IP Telephony) SMS to Portal

(send a SMS on +230 422 8300 for instant reply on business opportunities and work and live in Mauritius)

All the above support investment promotion missions

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Board of Investment Website

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Facilitation Services:

Inquiry Handling at the Board of Investment

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How Investors generally chose investment locations?

Investors look at multiple investment destinations at the same time Generic information:

Information on opportunities, cost of doing business, information on different sectors being promoted through portal

When information is not available on website, the investor makes an inquiry. Already a potential lead.

Upon inquiry, timely, critical, correct and clear information to the investor

Appropriate follow up actions Invite them to visit the country Organise programmes of appointments during their visits High profile public and private sector meetings Meet potential local JV partners

Information to potential lead on incorporating a company, permits etc…

Aftercare services after investment

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Service to Facilitate Project Implementation

Investment Management Information System (IMIS) Contact Management System

Leads Management System 3 levels (Low/Medium/High Potential)

Investment Tracking System (Committed /Realised)

Visitors Tracking System

Mission Tracking System

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The IMIS & Project Follow Ups

Officers in Market facing clusters act as accounts officers for each project

Performance Management System HR optimisation through track record on

officers workload & action initiated on each project acquired

Transparent performance valuation through work logs entered by officers on system

Motivation: Rewards through performance bonuses

and promotion

Contact Management System

Customer Relationship System

Leads Management System

Investor Tracking System

Aftercare System

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Case Study: Rubric Quality Consultants Ltd

About Rubric Consulting:

Rubric Quality Consultants, Ltd. Is a young and dynamic South African company specializing in the field of Software Testing and Quality Assurance serving the Southern African IT market

Rubric Quality Consultants

Advisory Centre

Website

Timely responses & provision of relevant information

MKT facing unit

IBS, ICT/BPO DPT

Info on investment opps. in the ICT/BPO sector of

Mauritius & follow up on contact

Fact finding Mission

Nurturing of relationship leads to a fact finding mission

from Rubric

Company Establishes

Investment USD 322k, Employment:15

APR2008

Nov2009

Company establishes with export of services in software

dev & qual. Assurance

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Sustaining the long-term reform program:

E-Regulations Project

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The International Perspective

Mauritius: 17 out of 183 Countries in World Bank’s Ease of Doing Business survey 2010

0 50 100 150

Starting a Business

Constrution permits

Employing Workers

Registering Property

Getting Credit

Protecting Investors

Paying Taxes

Trading Across Borders

Enforcing Contractts

Closing Business

As

se

me

nt

Cri

teri

on

Mauritius Rankings by field

World Bank Doing Business Survey 2010

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42

36

66

8712

12

1966

73

15

1st in Africa

International Benchmarks

Index Rank

World Bank Doing Business Survey 2010 17th out of 183 countries1st in Africa

Outsourcing Readiness Index (Africa) 2009 2nd out of 15 African countries

Ibrahim Index of African Governance 2010 1st out of 51 African countries

Global Competitiveness Index 2008 55th out of 133 countries

Democracy Index 2008 26th out of 167 countries

International Property Rights Index 2007 44th out of 115 countries

Index of Economic Freedom 2009 12th out of 179 countries

A.T. Kearney Location Index Report – 2009 25th out of 50 countries

Mauritius is among Top 3 in Africa for all indexes

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Economic Modernisation

Mauritius…

…towards a Global Service Delivery Platform

Global Service Delivery & Assoc. dev.

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Thank You