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TRANSCRIPT
White Paper
Linking bottom line performance to EQ and climate
Publica(on Date: April 3, 2013
ORGANIZATIONAL ENGAGEMENT, EMOTIONAL INTELLIGENCE AND PERFORMANCE
Lorenzo Fariselli, Joshua Freedman and Massimiliano Ghini
in collaboration with Fabio Barnabè and Erika Paci of Gruppo Amadori
Abstract
A three-‐year study of AMADORI, a supplier of McDonald’s in Europe, assesses links between emo@onal intelligence,
individual performance, organiza@onal engagement, and organiza@onal performance. Emo@onal intelligence was
found to predict 47% of the varia@on in manager’s performance management scores. Emo@onal intelligence was
also massively correlated with increased organiza@onal engagement with 76% of the varia@on in engagement
predicted by manager EQ. Finally, plants with higher organiza@onal engagement achieved higher boKom-‐line
results building a link between EQ-‐>Engagement-‐>Performance. During this period, employee turnover also
dropped by 63%.
Introduction
Many studies have iden.fied the importance of employee engagement, others the value of emo.onal intelligence.
This paper provides a unique intersec.on of three factors: Performance, Engagement, and Emo.onal Intelligence:
The study answers three questions:
Does Emotional intelligence affect Individual Performance?
Does Emotional Intelligence affect Organization Engagement?
Does Organizational Engagement impact Organizational Performance?
To answer these questions the HR team at AMADORI, a major player in Europe’s food industry,
and Six Seconds’ researchers conducted a multi-year study to assess these variables.
THE AMADORI CASE ENGAGEMENT, EQ & PERFORMANCE
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Emotional Intelligence
Organizational Engagement
IndividualPerformance
OrganizationalPerformance
Background
Amadori is one of the leading companies in the Italian agro-‐food sector, an
innova(ve company and an industry benchmark for meat processing. The turnover
in 2011 was over 1.2 billion euros. Founded forty years ago in San ViQore di Cesena,
the group relies on collabora(on with over 6,000 workers and has industrial plants,
subsidiaries and branches all over Italy. A supplier of poultry to McDonalds in several
countries in Europe Amadori is subject to intense market pressure which requires
constant innova(on.
An internal analysis in 2007 led the senior leadership to focus on people management and development
as a strategic priority. The Human Resources department was charged with leading transforma(on. In
the words of HR Director Paolo Pampanini, “Managers, in par(cular, considered the renewal a business
priority in order to achieve (ghter integra(on among different business areas, beQer communica(on
processes and sharing of informa(on and mainly support management growth in terms of the
development of personnel.”
In 2008, the HR team evaluated the company’s performance management process, and determined that
a key ingredient for success would be integra(ng emo(onal intelligence into the leadership culture. The
company created a new performance management process along with “The Amadori Academy” to focus
on prac(cal, real-‐world training.
Pampanini and the leadership team iden(fied two key goals:
1. Applica(on of the company’s competencies to be stronger as a learning organiza(on.
2. Development of a manager-‐coach perspec(ve where managers guide and support the development
of employees with the use of feedback and individual development plans.
In 2009, the company partnered with Six Seconds, The Emo(onal Intelligence Network, to develop
stronger people-‐leadership skills for managers. The goal was for top and middle managers to have new
“emo(onal intelligence” skills and insights that would enable them to lead the complex changes that
were underway. In 2011, the project expanded to measure organiza(onal engagement in all of
Amadori’s plants.
The project @meline is on the next page.
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Tools
Emotional Intelligence
Emo(onal Intelligence was measured with the Six
Seconds Emo(onal Intelligence Assessment (SEI).1 The SEI is based on the Six Seconds Model of
Emo(onal Intelligence consis(ng of eight core
competencies divided into three macro areas:
o Self Awareness, called “Know Yourself”
includes two competencies: Enhance
Emo(onal Literacy and Recognize PaQerns.
o Self Management, called “Choose Yourself”
includes four competencies: Apply
Consequen(al Thinking, Navigate Emo(ons,
Engage Intrinsic Mo(va(on, Exercise
Op(mism.
o The Self Direc(on area, called “Give Yourself,”
includes Increase Empathy and Pursue Noble
Goals.
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1 The only tool based on Six Seconds' model, the SEI is focused on developing key capacities for living and leading with emotional intelligence. (www.6seconds.org)
15
2008 2009 2010 2011 2012 PERFORMANCE MANAGEMENT
AMADORI ACADEMY – EQ TRAINING
CLIMATE ANALYSIS
N° assessed: 553 N° evaluators: 93
N° assessed: 703 N° evaluators: 117
N° assessed: 755 N° evaluators: 126
N° assessed: 785 N° evaluators: 131
- Web PM
- Technical Skills Evaluation (189 roles)
- Executives & Key Managers Individual Coaching
- 19 managers - 19 managers and middle managers
- 6 Plants: sample of 1.259 factory workers out of 6.389 (Cesena 334, Teramo 288, S. Sofia 278, Siena 161, Brescia 80, Controguerra 118)
- Offices: N° 563 (out of 740) office workers
2009 2010 2011 2012
2011 2012
classroom, individual coaching, test (SEI; SEI 360), distance learning, outdoor
- 120 people in 6 editions (middle managers, sales force, high potentials)
- Agents Assessed
N° assessed: 1.085 N° evaluators: 168
- Evaluators Training
The assessment provides and overall EQ score plus scores for each of the three macro areas and each of
the eight competencies for a total of 12 norma(ve values.
Organizational Engagement
Organiza(onal Engagement was measured with OVS (Organiza(onal Vital Signs), a sta(s(cally reliable
research process to pinpoint areas assis(ng and interfering with growth and boQom-‐line success.
There are five key drivers in the Vital Signs Model: Trust, Mo(va(on, Change, Teamwork, and Execu(on.
According to the Vital Signs Manual2, a high performing organiza(onal climate is driven by these five
factors:
Trust. People have a sense of safety and
assurance so they’ll take risks, share,
innovate, and go beyond their own comfort
zones.
Mo-va-on. People need to feel energized
and commiQed to doing more than the
minimum requirement.
Change. Employees and the ins(tu(on are
adaptable and innova(ve.
Teamwork. People feel collabora(on and
communicate to take on the challenges.
Execu-on. Individuals are both focused and
accountable.
The OVS is a validated measure normed by
hundreds of organiza(ons and over 10,000
administra(ons across Asia, Europe, and the
Americas. Normed scores are generated for each factor on a scale from 50-‐150 with 100 as the mean.
An addi(onal scale in the OVS is a measure of engagement, which represents an overall score on the five
factors. “Engagement Index” is a cumula(ve OVS benchmark based on ra(o of the number of
employees who are ac(vely engaged (fully commiQed) vs neutral vs disengaged (not commiQed). The
Engagement Index is reported on a scale from 0 to 100%, with 50% as a mean score.
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2 Freedman, Ghini, Fariselli (2010). The Vitals Signs Technical Manual. www.6seconds.org/tools/vs
PerformanceAMADORI’S internal performance management data was used to assess performance. As shown in the
graphic below, the evalua(on is comprised of competencies (the “how”) and results (the “what”),
resul(ng in a quan(ta(ve performance score from 0-‐100.
Intervention
To equip managers with new skills, in 2009, Amadori had enrolled 18 top managers in the “Six Seconds'
EQ Management Cer(fica(on -‐ developing the managerial intelligence." The program was customized
for Amadori’s needs. The structure follows the Change MAP, Six Seconds’ framework for transforma(on. 3There are three phases in this process: Engage, Ac(vate, and Reflect.
The Engage phase focuses on crea(ng readiness, and included pre-‐assessment and ini(al
training.
The Ac-vate phase focuses on building capability, and included addi(onal training and
individual coaching.
The Reflect phase is about solidifying learning, and included post-‐assessment and evalua(on.
In total, the program included six days of classroom training , individual coaching, assessment using the
SEI and/or SEI 360°, distance learning, and two days of outdoor training.
“The feedback we received from the par(cipants were extremely posi(ve,” said HR Director Paolo
Pampanini, “We were impressed by the pragma(sm of the training -‐ the results are measurable and that
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3 Freedman & Ghini (2012) INSIDE CHANGE. Also see “Structuring Transformational Learning”
PERFORMANCE
EVALUATION
• Assure more “objectivity” (is based on measurable elements); • Allow to define benchmark for performance expected through a
continuous match with performance results; • Allow to evaluate the impact on business final results.
RESULTS/TARGETS COMPETENCES
• Allow to examine performance in a more complete way (including non measurable aspects using quantitative index);
• Introduce medium term elements; • Allow to evaluate performance of roles that have no direct impact on
quantitative results; • Allow to program staff development actions and improving future
behaviours.
“WHAT” “HOW”
created a clear return on investment for the project. It was also powerful to see the depth of the
approach to the topic of leadership.”
Four years later, 38 managers and 120 intermediate managers, sales managers, and high-‐poten(al
employees have par(cipated in the Six Seconds training.
Analysis
A variety of techniques were used to analyze the data to answer the three ques(ons:
3. Does Emo(onal intelligence affect Individual Performance?
4. Does Emo(onal Intelligence affect Organiza(on Engagement?
5. Does Organiza(onal Engagement impact Organiza(onal Performance?
1 To assess this ques(on, two variables were evaluated: EQ scores and Performance scores.
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Does Emotional Intelligence affect Individual Performance?
EMOTIONAL QUOTIENT
Score between 50-150 deriving from SEI Assessment administration
Sample – 147 managers and middle managers completed the online assessment.
INDIVIDUAL PERFORMANCE
Score between 0-100 - Performance results were measured using the company’s Performance Management System – year 2010.
Sample – 147 managers and middle managers.
Results: High and Low EQ
The managers in the top 25% of EQ scored higher on the company’s performance management system:
84.44$
80.00$
84.01$
81.65$
76.67$
80.39$
72.00$
74.00$
76.00$
78.00$
80.00$
82.00$
84.00$
86.00$
Objec2ves$Score$ Competencies$Score$ Performance$Score$
Highest$25%$of$EQ$ Lowest$25%$of$EQ$
Results: Predictive ValueTo assess the power of the rela(onship between EQ and
performance, a linear regression4 analysis was conducted,
revealing a sta(s(cally significant posi(ve rela(onship
between the managers‘ EQ scores and their Results scores.
Finding: EQ scores predict 47% of the varia(on in managers’
performance results.
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4 Linear regression reveals not only the relationship between the two variables, but also the impact of one variable (EQ) on the other (Results).
Emotional Intelligence
47% Other Factors
MANAGERS EQ Competencies R Square Sig. Impact (%)
Results 2010 Complete Model 0.47 0.042 47%
To further explore this finding, a similar analysis was conducted on Amadori’s sales force. EQ,
par(cularly the “Self-‐Awareness” and “Self-‐Management” por(ons of EQ, are significant predicators of
performance for this popula(on.
SALES FORCE EQ Competencies R Square Sig. Impact (%) -Square of R partial
Performance Self Awareness 0.46 0.048 21%
2010 Self Management 0.58 0.010 33.1%
Discussion: Question 1
While many studies correlate emo(onal intelligence with business performance,5 this finding is unique
because of the strong, significant link between the “hard” outcome of results and the “soq skills” of
emo(onal intelligence. Since we know that emo(onal intelligence is learnable6, this finding suggests
that massive individual performance benefits can be reached by developing these skills, and by selec(ng
managers who already exhibit these skills.
It’s also worth no(ng that unlike many of the other studies of emo(onal intelligence, this study is looking
at an industrial sector. Thus, even in a basic infrastructure industry, it appears that emo(onal
intelligence is a cri(cal success factor.
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5 Freedman (2010), The Business Case for Emotional Intelligence, www.6seconds.org/case
6 Fariselli, Freedman, Ghini (2006), Increasing Emotional Intelligence, www.6seconds.org/tools/sei/research
2 To assess this ques(on, two variables were evaluated: EQ scores and Engagement scores.
EMOTIONAL QUOTIENT
Score between 50-150 deriving from SEI Assessment administration
Sample – This analysis considers 125 individuals who comprise the management of Amadori’s three largest plants.
ENGAGEMENT INDEX
Score between 0-100 from the Organizational Vital Signs assessment.
Sample – The OVS was administered to every Amadori plant and office. This analysis focuses on results from the three largest plants.
Results: EQ and Engagement Correlate
Average manager EQ, and average Engagement Index were calculated for the three largest plants in the
Amadori Group: Cesena, Santa Sofia, and Teramo.
The plants with higher EQ managers also had higher levels of engagement:
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Does Emotional Intelligence affect Organization Engagement?
Cesena Santa Sofia Teramo
Emotional Intelligence Score (x) 103.8 106.2 110.2
Office Engagement Index (y) 77 82 83
These data can be presented visually. Each plant is represented by one circle. In the circle is the EQ
score above mean EQ (100), which is also the size of the circle. On the ver(cal axis is the Engagement
Index Score for each plant.
3.8$
6.2$
10.2$
75$
77$
79$
81$
83$
85$
Engagemen
t(Ind
ex(Scores(
Engagement(&(EQ(
While this is a large sample of individuals, it’s
a small sample of plants. However, if we graph
the three plants with a linear regression, to the
right, it appears that 76% of the varia(on in
Employee Engagement is predicted by the
varia(on in Manager EQ scores.
Discussion: Question 2
The managers’ level of emo(onal intelligence appears to posi(vely influence employee engagement.
While this is a small number of plants, the trend is very powerful. In this sample, 76% of the varia(on in
engagement is predicted by varia(on in manager EQ -‐-‐ sugges(ng that increasing manager EQ is
impera(ve for organiza(ons concerned with increasing employee engagement.
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R²#=#0.761#
76#77#78#79#80#81#82#83#84#85#
103# 104# 105# 106# 107# 108# 109# 110# 111#
Employee(Engagem
ent(
Manager(EQ(Scores(
Engagement(vs(EQ(
Cesena Santa Sofia Teramo
3 ENGAGEMENT INDEX AND OUTCOME SCORES
Score between 0-100 from the Organizational Vital Signs assessment.
Sample – The OVS was administered to every Amadori plant and office. This analysis focuses on results from the three largest plants.
PLANT PERFORMANCE SCORE
Score between 0-100 from Amadori’s performance management system, based on the “Global Key Performance Indicator” (Global KPI) of overall performance.
Sample – The Global KPIs were collected from Amadori’s three largest plants.
Results: Correlations of Engagement and Performance
The Plant with a lower level of engagement (Cesena) performed worse:
Cesena Santa Sofia Teramo
Plant Engagement Index (x) 58 67 70
Plant Performance Score (y) 61.5% 72% 72%
These data are graphed on the following page, with the size of the bubbles corresponding with the
engagement scores above the mean (50).
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Does Organizational Engagement impact Organizational Performance?
8"
17" 20"
58%"
60%"
62%"
64%"
66%"
68%"
70%"
72%"
74%"
Globa
l&KPI&Score&
Performance&&&Engagement&
In addi(on, the OVS also measures key
performance outcomes, including
Mo(va(on (drive toward results), Reten(on
(commitment to remain in the workplace),
Produc(vity (percep(on of effec(veness).
These outcome scores for each plant are
shown to the right and below:
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Cesena Santa Sofia Teramo
Cesena Santa Sofia Teramo
Mo(va(on 112 113 114.2
Reten(on 108.8 109.2 112
Produc(vity 109.5 110.2 117.8
104$
106$
108$
110$
112$
114$
116$
118$
120$
Cesena$ Santa$Sofia$ Teramo$
Mo5va5on$
Reten5on$
Produc5vity$
Discussion: Question 3
While the link between engagement and outcomes as measured by the OVS is well established7, this
study provides an important addi(onal ingredient. The objec(ve performance data from the company’s
Key Performance Indicator substan(ates the link between employee engagement and performance.
Further, this finding adds evidence that the outcomes measure by the Organiza(onal Vital Signs
assessment are linked to “real world” performance.
Conclusion
The study provides evidence to affirm the three of the ques(ons:
Does Emotional intelligence affect Individual Performance? Yes, strongly.
Does Emotional Intelligence affect Organization Engagement? Yes.
Does Organizational Engagement impact Organizational Performance? Yes.
There is strong evidence that emo(onal intelligence is predic(ve of individual performance; we found
that 47% of the varia(on in performance is predicted by varia(on in EQ. Plants with more emo(onally
intelligent managers had higher organiza(onal engagement. Plants with higher organiza(onal
engagement reached beQer performance. This graphic captures these findings:
Emotional Intelligence
Organizational Engagement
IndividualPerformance
OrganizationalPerformance
It appears that Emo(onal Intelligence, as measured by the Six Seconds Emo(onal Intelligence
Assessment, is a significant (perhaps even essen(al) capacity to only for individuals but also for en(re
organiza(ons. These findings suggest that emo(onal intelligence and organiza(onal engagement are key
drivers of performance.
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7 Freedman, Ghini, Fariselli (2010). The Vitals Signs Technical Manual. www.6seconds.org/tools/vs
In Pampanini’s words:
“In general it is possible to say that within a few years of using the performance and
talent management system we have witnessed an improvement of the managerial
competencies of the whole structure and especially in those of middle management.”
“This is a not a negligible result, as it affects both corporate culture and the
management approach towards change and complexity. We can certainly say that the Six
Seconds training proved decisive in pushing managers and middle managers towards
improving their leadership skills and towards applying at best the personnel
development prac(ces offered by our department.”
In addi(on to the results of the study, one striking result was a dras(c 63% reduc(on of personnel
turnover of Amadori’s sales force. Sales managers par(cipated in the EQ training, and the competency
framework and manager-‐coach process was extended to the external sales force (300 sales agents all
over Italy). The employee turnover rates are shown in this graph:
40.9%&
28.1%&
19.3%&
10.0%&
15.0%&
20.0%&
25.0%&
30.0%&
35.0%&
40.0%&
45.0%&
2010& 2011& 2012&
Recommendations
For other companies considering this type of implementa(on, there were several “lessons learned” in
the Amadori case. The first is the value of metrics. The project started with robust data and the crea(on
of a meaningful performance management system.
Many organiza(ons are moving toward a “balanced scorecard” approach to performance management.
It can be a difficult transi(on when most opera(ons have tradi(onally only focused on results. Senior
leaders need to be very serious if they are going to commit to measure both the “what” and “how.” In
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this case, we can see that focus is part of the boQom line too. It’s about having a longer-‐term vision; if
we only focus on the short-‐term, “good results” in one quarter could actually be undermining value.
When those results are created in a healthy way, the organiza(on becomes stronger.
These systems are oqen imperfect, but Pampanini points out that it’s important to have the data and
refine. Using tools like SEI and VS provided norma(ve data that is
robust and meaningful for individuals as well as the whole
organiza(ons.
This “refining” concept is consistent with the best prac(ces of the
Change MAP process. The three stages of Engage, Ac(vate, Reflect
are presented in a cycle. A mul(-‐year project goes through this
cycle many (mes, con(nuously building awareness and
commitment. As the project progresses, the people involved
become more deeply engaged and build the emo(onal energy that
brings others along (shown in the graphic to the right, the feelings
on the outer ring become a driving force for con(nuous
improvement as a learning organiza(on).
Finally, Pampanini points to the importance of HR working strategically as a partner to opera(onal
leadership: “We believe that HR systems can produce value only if properly executed by the people
within the company. This is why inves(ng in the development of emo(onal intelligence for all key
managers is a cri(cal success factor.”
About Six Seconds
Six Seconds is a global network suppor(ng people to create posi(ve change -‐ everywhere, all the (me.
Our experience and research shows that the skills of emo(onal intelligence (EQ) are invaluable for
leading change. Therefore, we conduct research, develop powerful measures and tools for EQ
development, and support a world-‐wide network of experts to put the learnable, measurable skills of
emo(onal intelligence into ac(on. Our vision is that by 2039, one billion people will be prac(cing the
skills of EQ. For more informa(on, see www.6seconds.org/about.
Six Seconds’ Founder, Karen McCown, authored a method for integra(ng emo(onal and academic
development, called Self-‐Science, first published in 1978. In 1995, Daniel Goleman described the Self-‐
Science process as one of two models for teaching emo(onal intelligence. Established as a 501(c)3
organiza(on in California in 1997, Six Seconds is now a global network with offices in San Francisco,
Bologna, Amman, Dubai, Beijing, Tokyo, Mumbai, Singapore, Kuala Lumpur, and Jakarta, plus
representa(ves Bogota, Sao Paulo, Vilnius, Lisbon, Paris and Durban.
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