Batch – 2016

Course Code – 50421107

Course Name- Event

Management I

Roll # - 1138

Assignment # - A 108

PRETTIEST ATTIRE WEEK

Conceptualizing

A show of Indian Attire :- SAREE’S

Fashion show with top 50 models of

India.

All 30 top designers of India would

showcase their saree’s.

Decoration theme would be :

ETHNIC

Budget Around 3.50crore to 4 crore.

Highest rates of models is around 35

lakh.

Set up which includes :-

Lighting , LED’s

Decorations

60 round tables with 5 chairs

Sitting Arrangements

Back stage , A.C’s

Would cost around 80-90 lakh.

Sound System 4-5 Lakh , etc.

Stage would look like this

1st two rows would be reserved for

invited celebrities and special

WINE would be served to these 2

rows.

And back side would be round table

and chairs like this:

Sponsorship

Basically 2 main sponsorships are

there :-

POND’s White Beauty is very much

interested and want to sponsor half

of the budget and will showcase

their beauty products.

BMW is also interested and would

sponsor a respectable amount.

Marketing:

Planned to market with 4 mediums:

1) Online marketing

With :-

2) Newspapers

3) Hoardings – in major cities of

India

4) T.V - advertisement

Photography Daboo Ratnani :- one of the biggest

photographer who will only click for show stopper celebrities.

And 3 other well know photographers too.

10 models should walk for 1

designer along with a show

stopper.

Hospitality

Bailley :- water bottles would be served on tables.

Dinner would be provided to guests sponsored by THE TAJ.

Food preparation and food serving department would be at 30mts distance so that food doesn’t cools down.

Coffee would be also served on tables , sponsored by STARBUCKS.

Public Relation

A booklet will be provided to all

visitors, carrying all the designs of

saree’s and this event.

An official opening ceremony with

Media would also followed by press

release.

Also a press conference.

Show would end with all the

designers on the stage like this -

We will try to make this event successful

and turn it into a biggest saree week.

Thank you