ORGANISATIONAL STRUCTURE

ENVIRONMENT• Customer Demand

• R&D Department keeps an eye on the latest trends

• Competitors

• Suppliers

• Labour - HR• Number structure and Time Structure – Continuous Work• Production – Time Management

• Social & Cultural• Seasonal demand• Geographical Demands

RESOURCE

• Raw Material – Cotton Production

• Resource Productivity• How many resources are being used currently?• How many resources will be used in the future?

• Optimum use of Resources• Reduction in wastage

TIME

• Continuous Process – Increase in the working Time of Existing Labourers

• Meeting the Demands on time

• Inventory Management – Buffer Stock

HIERARCHY 1

4

16

64

CEO

PRESIDENT

DEPARTMENT

DEPARTMENTAL EMPLOYEES

GeographicalCEO

South America

Asia(India)

Marketing Production Finance Human Resource

Europe USA

Production Department

ManagerA

Design/Sketch

Basic block

Working pattern

Sample garments

Approved Sample

ManagerB

Production pattern

Grading

Marker making

ManagerC

Fabric spreading

Cutting

Sorting & Bundling

Sewing

ManagerD

Ironing & Finishing

Inspection & Packing

Cartooning

Despatching

MARKETING(BRAND MANAGER)

BUSINESS DEVELOPMENT

(MANAGER)

SALES & AFTER SALES

PARTNER RELATIONS &

DEVELOPEMENT

MARKET RESEARCH(MANAGER)

MARKETING COMMUNICATIONS

(MANAGER)

ADVERTISEMENTS & PR

BRANDING

STEPS TAKEN TO ACHIEVE THAT 5 % GROWTH WITH RESPECT TO THE MARKETING DEPARTMENT

• Introducing new current styles

• To know the target audience in a better way and depending upon that introduce variants

• Wide spread promotion using up maximum media coverage & their media vehicles

• *(subject to the budget allocated by finance department)

FINANCE

• Increase in Bargaining Power – Bulk Orders

• Budget Allocation according to the report presented by R&D Dept.

• Marketing Budget

• Incentives for Overtime for Labours