1. GREEN IS GOOD

2. PULL ON THE LOOSE THREADJust a Problem With Fringe Operators?Its the Wild West Out ThereThink AgainA new company is formed, using Organic inYou could perhaps understand it if thisits name, with every product using thebehavior occurred within a shady fringe of Organic branding and all marketingcompanies that spring up in any industry tomaterial based on supporting their coreexploit loopholes but this tends to be a proposition, Organic.short term opportunity because either theIn association with well known medialoophole closes, or consumer eventually shun publications, the company is given accoladesthe business.and awards that support their OrganicAlas, many of the worlds leading and most positioning. It isnt stated what the judgingadmired consumer products, and healthcriteria are, or what if any the relationship isand beauty product manufacturers turn abetween the awards and the companysblind eye to this issue and perpetuate the advertising expendituresame approaches. But what exactly does this mean? 100%Check for yourself go to any cosmetics organic ingredients? 90%? 50%?retail outlet and look for products that You wont find this information in theirposition themselves as natural or organic. literature but in this real-life case study oneThen check the ingredients and the commentator has commented the productsproportions of each ingredient. In most casescontain practically no organic ingredients.the information you need to verify their Unethical? Misleading? Deliberatelyclaims and understand exactly what you are deceptive? You be the judge. But illegal?buying will not be there.Hell, no.Most reasonable people would ask whynot?