o'rafferty-consensus-conference
TRANSCRIPT
INTERSECTIONS OF RESEARCH
design for sustainable behaviour &
practices
co-design for policy innovation
RESEARCH METHODS
ETHNOGRAPHIC AND PARTICIPATORY RESEARCH USER JOURNEY MAPPING STAKEHOLDER AND SYSTEM MAPPING PROTOTYPING EVALUATIVE RESEARCH (REALIST) PERSONAS AND EXPERIENCE DIAGRAMMING SERVICE SAFARIS, CULTURAL PROBES DATA VISUALISATION
DIFFERENT WAYS OF KNOWING QUALITATIVE VERSUS RATIONAL MAKING INTANGIBLE CONCRETE
ITERATIVE / HEURISTIC AMBIGUITY
Personas represent different users - they act as heuristics for design and differ from segmentation
image source: greatfridays.com
Prototypes help visualise possible interventions, test assumptions, create shared language
image source: stby.eu
DESIGNERLY POLICY MAKING
DESIGNERLY POLICY MAKING Curious: challenging assumptions, willing to experiment Networked & collaborative: Humble about role of civil servant Digitally engaged
1. Broadening the range of people to engage with
2. Using the latest analytical techniques and knowledge
3. Taking and Agile, more iterative approach to implementation
Social media engagement Crowdsourcing Collaborative policy processes
User led design Behavioural economics Systems thinking Data sciences Wellbeing analysis Evidence from What Works
Prototyping and iterating Randomised control trials Scenario modelling