THINGS YOU NEED TO KNOW ABOUT THE KILLER APP BUILT JUST FOR YOUThe great content wave: Are obsessed marketers compounding the complexity challenge? 6

ORACLE ELOQUA USERS:

Also known as “assets,” the great content wave spares no media type, distribution channel, form factor, language, or locale. From video to infographics, ebooks, FAQs, and apps—it seems we just can’t get enough of it. Nor can we control the urge to create more. Indeed, several studies indicate that the content-creation trend shows no signs of abating.

So how do we manage it all? Sometimes it even comes in big collections of similarly themed content with a consistent message meant to inspire action by a carefully defined persona. These collections are usually distributed (“launched” or “rolled-out”) methodically—across multiple platforms, channels, devices, languages, locales, and target markets.

Yes. They are global campaigns. They are many. And they’re large, increasingly complex, and a management nightmare for most marketers.

As a global marketer, you’re part of a vibrant, creative, increasingly complicated industry that’s completely obsessed with content.

WHEN SIMPLE REALLY MEANS SIMPLE: AUTOMATE VIA A FAMILIAR UI Easily select the content you want to translate through the platform’s ultra-intuitive interface. And choose the target languages you need with a simple, point-and- click tool. Then, with one click, your request is routed to your language service provider for translation. It’s that simple. When your content is ready, it’s automatically transferred back into your Oracle Eloqua system exactly the same way.

Introducing the Lionbridge APP for Oracle EloquaNow you can overcome the complexities of multilingual campaign management

with the Lionbridge App for Oracle Eloqua.

By introducing translation automation to Oracle Eloqua’s rich feature set, you can eliminate inefficient, labor-intensive processes that needlessly complicate global campaign translation management.

The App also helps drive global revenue streams—and significantly speeds time-to-market while reducing translation production costs.

The Lionbridge App for Oracle Eloqua simplifies the creation, publishing, and management of cross-channel multilingual campaign content—and is built to meet the demands of the modern marketer. An Oracle Certified Application, it’s also powered by best-of-breed Clay Tablet integration technology.

• Reduce time to launch multilingual campaigns by 70%• Increase savings by up to 40%

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THE ULTIMATE IN FLEXIBILITY AND CONNECTIVITYAs a global marketer, you rely on a complex and diverse set of technologies. The Lionbridge App for Oracle Eloqua is highly flexible and integrates with every marketing and localization platform there is. So you can easily connect to your entire marketing tech stack as well as every LSP’s translation technology suite. So you can choose to send content to virtually any LSPs translation management environment—from either your Oracle Eloqua system or your content management system (CMS).

Simplify, streamline, and automate translation management workflowsand processes

• With the Lionbridge App for Oracle Eloqua, you can simplify the creation and management of global campaign assets—such as emails, landing pages, videos, and more—directly from within your Oracle Eloqua environment. The app’s advanced connector technology integrates your content platform with your LSPs translation management technology to enable automation.

• Once the app is installed on your system, simply select “translate” from the user interface and you’ll be walked through a workflow. You’ll than be prompted to select the “source-language” campaign assets you need localized and the “target languages” you’d like them translated into—as well as the LSP who’ll be expecting the content. Once you’ve named the project and provided a brief description, select send to route the content to your provider.

• You can also track and monitor project status and receive alerts via a project dashboard. Once complete, your translated campaign content is automatically reimported into your Oracle Eloqua system—where you can choose to review, revise, reject, or publish your content.

(Note: Transfer content “asset-by-asset,” or in batches to accommodate content for multiple campaigns—for complete control over your source-language content export and the translated,

target-language content import.)

02.Eliminate manual copying and pasting to minimize errors and boost efficiencies

• With the Lionbridge App for Oracle Eloqua, the days manually copying and pasting files into Microsoft Excel or Word become a distant memory.

Unfamiliar with the process? A brief overview:

• While highly inefficient, time- and labor-intensive, and error-prone, you may still be copying and pasting strings of campaign content from your Oracle Eloqua system into Microsoft Excel or Word documents. Then, you’d either choose to send the docs by email or ftp to your LSP partner for translation.

• Once complete, your LSP would reverse the process by emailing your content back to you in the same document. You’d then open the document and manually copy and paste countless strings of content—for every asset and target language. These would then be reassembled into your Oracle Eloqua system for review, revision, etc.

03.Speed time-to-market and reduce translation production costs

According to statistical averages provided by Clay Tablet Technologies, the Lionbridge App for Oracle Eloqua can speed time-to-market of your translated content up to 70% faster when compared with manual copy/paste processes. Automating via connector technology also reduces translation production costs by up to 40% vs. manual workflows.

6 THINGS YOU NEED TO KNOW ABOUT THE KILLER APP BUILT JUST FOR YOU

05.Avoid "middleware": Send content directly from Oracle Eloqua to your LSP instead

When evaluating translation technologies, you may encounter offerings referred to as 'translation project management solutions'. It is recommended to avoid these "middleware" solutions—especially if you’re looking for a provider that actually provides translation services (middleware vendors provide no language services). Here’s more:

• With offerings often called “translation apps,” middleware type solutions are aptly named since they sell software that effectively routes content from the customer on one side to the customer’s LSP on the other. Why pay a middle man for that?

• So you’d effectively be buying into an inefficient workflow (with several unnecessary steps), rather than a connector-based, automated solution that seamlessly integrates with the Oracle Eloqua system you’re comfortable working with. You’d also pay for the privilege of installing, learning, managing, and maintaining a new platform. And to top it off, you’re also expected to find your own translation provider.

06.Choose Lionbridge: The only full-service LSP with an end-to-end solution built for Oracle Eloqua

As the world’s largest, full-service LSP, Lionbridge provides the language, cultural, and global marketing expertise you need to most effectively engage international consumers. And by reducing the complexities of multilingual campaign and content management, we help more than 800 of the world’s top brands deliver high-value, locally relevant content to customers and prospects—on a global scale.

04.Launch global campaigns simultaneously to amplify messaging and boost engagement

• Since highly optimized workflows enable translators and marketing teams to workin parallel, you can coordinate your global campaign content for simultaneouslaunch across multiple locales, languages, and channels.

• This go-to-market strategy can amplify your messaging’s impact and extend itsreach to larger numbers of prospects for increased customer engagement. It alsohelps to ensure that your message is heard above the din of an increasingly noisyand competitive digital marketplace.

6 THINGS YOU NEED TO KNOW ABOUT THE KILLER APP BUILT JUST FOR YOU

Save time, reduce costs, avoid errors—and enjoy efficiencies.The time has passed for copy/paste.>> Visit www.lionbridge.com/oracle today for

more ways to benefit from the Lionbridge App for Oracle Eloqua.

Lionbridge, a proud member of the Oracle Marketing AppCloud Partner Program, expanded its market reach by integrating with the world’s leading digital marketing platform that has the broadest partner ecosystem built specifically for marketers.

Interested in becoming a partner? Visit the Oracle Marketing AppCloud Partner Program to find out how. Check out the Oracle Marketing AppCloud Marketplace to learn more about our Partner Apps. Lionbridge is also proud to be an Oracle Gold Partner, reflecting our in-depth product knowledge, technical experience, and global customer commitment.

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