rainking eloqua connector
DESCRIPTION
The RainKing Eloqua connector lets you leverage RainKing analytics in your Eloqua. The combination of RainKing analytics and marketing automation facilitates more precise segmenting and predictive lead scoring.TRANSCRIPT
RainKing Software, Inc. 2013
Eloqua
Connector Overview
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RainKing Fuels Marketing Automation
RainKing Software, Inc. 2013
Gold-Standard Service
Analytics / Targeting
Actionable Intelligence
Marketing Ecosystem
411
Get Help Anytime.
Customers rave about
quality & responsiveness
Understand context to
target more precisely &
make dialog relevant
Fit RainKing into your
ecosystem & measure
value
Find current verified
names, titles, emails,
phone numbers
Use the intelligence by
applying predictive
analytics software to score
your best prospects
RainKing and the Marketing Ecosystem
RainKing Software, Inc. 2013
CRM
Other Lead Generation
Events Purchased
Lists Web site
Marketing
Automation
How RainKing Integrates a Demand Generation Program
Data
synch
Inside / Telesales
Field sales
Smarter Targeting
Demand Generation
Marketing Operations
RainKing Software, Inc. 2013
Connector Benefits
Accurate Data Means More
Conversions: 95% accurate contact data
ensures your messages get through, so you can get
higher conversions on every campaign.
One-Click Integration: Users move data
from RainKing to their automation system with one-
click.
Analytics: Improve lead scoring by using
RainKing’s Prediction Engine to augment your
scores.
Smarter Message Routing: Use
RainKing’s Prediction Engine rankings (e.g. Top
1% for Firewalls) to tell Marketo what message
to send to which person. Get the right message
to the right buyers at the right time.
New Leads: Add net new decision makers
likely to be interested in your products.
Easy Setup & Administration: Be
live in minutes. You choose how to map data and
set de-dupe/update policies. Setup in 30 minutes
or less.
Up-to-date
contact
information
(so your
emails get
delivered)
Who’s likely to
buy which
products (so you
know what
message to send)
RainKing Software, Inc. 2013
Explicit = Who They Are
(Profile Fit of Customer)
Typically: Title, Industry,
Company Size – limited
data
Implicit = What They’ve Done
(Level of Interest or Engagement)
Typically emails opened, web
pages visited, maybe
events/meetings from CRM
A 1
Allows you to know
what products and
what messages to
pitch to each prospect
in your automated
nurturing campaign
With RainKing: Use
Cross-Sell Rankings to
augment your Explicit
Score. Contains
demographics PLUS pain,
spending, projects,
technologies used
Problem: You don’t know much about your prospects until they engage.
Even then, you know what they looked at (Explicit), not who they are (Implicit)
What is their role? Are they decision makers? Where are they spending? What projects do they have?
What other technologies do they use? What are they likely to buy? Where do they fit in the organization?
Using RainKing to Help Lead Scoring
RainKing Software, Inc. 2013
Once set up, you can easily incorporate RainKing’s Prediction
Engine rankings into your Automation workflow and lead scoring
models.
This gives you near limitless options to enhance how you
segment and prioritize who you talk to, whether your strategy is
small net fishing or broader marketing initiatives.
Using RainKing to Help Lead Scoring (cont.)
RainKing Software, Inc. 2013
1. Marketing automation tools are simply engines and they cannot perform
without fuel - RainKing
2. By fueling your Automation investment with RainKing we will help you
achieve a significantly higher ROI
3. Predictive Analytics allows you to get the right message to the right
buyers at the right company. Avoid spray and pray and increase lead to
sales conversion rates
4. RainKing guarantees 95% accuracy. Accurate data ensures delivery and
increases campaign success
5. Make lead scoring and campaign logic smarter. Your score logic will
include incredibly valuable “Explicit” data
Summary
Targeting the right people dramatically increases your
conversion rates. Only RainKing has the predictive
analytics/deep intelligence to accomplish this.