optimizing your network with telco data

Optimizing Your Network with Telco DataA world of data

Today’s Presenters

Pitney Bowes | Optimizing Your Network with Telco Data 2

Andy BellDirector Global Data Product Management, Pitney Bowes

Andy has accumulated a wealth of experience over 25 years in geographic/demographic data and analytics, leading teams involved in retail location analysis, product development, statistical modeling and GIS. He previously worked for GMAP, GlaxoSmithKline and CallCredit instigating a number of innovative data developments including creation of an International suite of geodemographic classifications which now covers 37 countries. Andy drives the data strategy for Pitney Bowes where he identifies and develops innovative data products to meet new and exciting client demands.

Sue DisyPrincipal Solutions Engineer, Pitney Bowes

Sue supports the Pitney Bowes Americas sales organization with our Location Intelligence software solutions and data. Sue has been with the organization for nearly 24 years and has previously held the positions of Sales Engineer and Software Trainer. She has worked with a variety of our software products ranging from data analytic tools, geocoding technologies and of course, our desktop mapping software, MapInfo Pro. Sue studied Geography and GIS at SUNY New Paltz and SUNY Albany.


Global coverage, providing clients

access to the most comprehensive

data catalogue.

Focus on providing global breadth and

local depth.

Make our data assets available in new

ways, to new customers, for new

needs.

Global Data Strategy

Global Data


World Streets

• Map Tiling

• World StreetPro

• StreetPro by Country

• StreePro Nav

• Desktop Routing & Drivetime

• Enterprise Routing & Drivetime

World Points of Interest

• World Points of Interest (POI) Premium

• World Points of Interest (POI) Base

• Retail Destinations

• Retail Pitch

• Digital Elevation Models

World Boundaries

• World Boundaries Premium

• Postcode and Admin Boundaries, Points and reference tables

• WorldInfo & World Timezones

• Cadastre, Parcel, Building Outlines & Indoor Maps

• Telco

• Risk & Hazard

World Demographics

• Base Demographics

• Detailed Demographics

• Geodemographics

• Location Attributes

• Income & Purchasing power

• Consumer spend

Utilizes geocoding/reverse geocoding to append address-specific data allowing clients to enrich customer data.

Provides a robust set of libraries to attribute address with spatial data.

Enables the easy consumption of location intelligence data.

Becomes a delivery channel for additional data products. Provides an important pathway to deliver new products that our clients find valuable for risk, opportunity and insights.• Partner data• Data monetization• Advanced spatial modelling of data from many sources

Geo-enrichment


Spatially-enriched

data asset

Geo-enrichment module

Spatially-enriched

data asset

PB performs spatial assignment of our data asset to

address locations

Solution Data

Location Context POI

MLDData

Geo-Code

Reversed Geo-

Code

Telco—Wireless Carriers


Customer Insight

• Target the right customers and the right locations

• Identify the best next action• Reduce churn• Uplift cross-sell and up-sell activities• Enrich data• Onboard customers• Manage marketing-packaged

products: broadband, wireless, media and phone

• Identify who your customers are and where they’re located

Location-based Marketing and Mobile

• Utilize proximity marketing management to see what your customers are near

Network Planning

• Manage assets• Identify where infrastructure can and

should go • Emergency services• Broadband coverage• Telecommunication network planning• Identify where to invest

FPO FPO


Common Customer Insight and Location-Based Marketing Questions

How can I understand who my customers are and what they like/dislike?

How can I target the right customers in the right location?

How do I attract and retain more customers?

How can I deliver marketing messages that are relevant to each customer?

How can I learn more about my customers?

How can I improve customer experience?

Primary Datasets for Telco—Wireless Carriers


Points of Interest

Understand customer lifestyle and behaviors based on locations visited.

Enable geofencing or activity triggers for marketing campaigns.

Demographics & Geodemographics

Describe customer consumption via brick and mortar, direct, indirect or online.

Understand the impact local characteristics have on business performance.

Identify target audiences and locations for LBM.

Boundaries

Utilize a pre-defined geography such as postcodes and census tracts to define territories and catchments.

These and other attributes provide an easy way to analyze locations.

Geofencing ideal for location-based marketing (LBM).

World Points of Interest


Location Data: World Points of Interest


Provides location information and details for a diverse pool:• Business Locations• Leisure Hot Spots• Geographic Features

With this insight, make more informed decisions around:• Risk analysis• Citizen access to services or recreation

facilities• Store location, location-based marketing• “Find my nearest” searches

Updated quarterly.

Global coverage.

World Demographics


World Demographics


Access the most comprehensive global demographic data available on the market.

Support analytical, marketing and advertising activity with a broad range of data about people and the places they live.

Basic demographics available for 140 countries, describing 6.7 billion consumers.

Premium demographics available for 39 key markets, describing 4.1 billion consumers.

Income model for 37 countries.

Estimates and projections available for five major markets.

Delivered with associated boundary data.

Geodemographics


What’s the Difference?


Demographics

Raw census data—answering questions like, “What is the count of 18 to 25 year-olds in this area?”

Used primarily for retail analysis.

Geodemographics

Consumer segmentation based on the types of people living in a neighborhood. For example, Category 1A identifying high society families.

Used primarily in marketing, market research and advertising.

Geodemographics


Global geodemographic consumer insight based on affluence, lifestyle and socio-economic data.

The most extensive global suite of geodemographics and neighborhood consumer classification systems available on the market.

Available for 37 countries, describing 1.5 billion consumers.

Local group and category segmentation.

Single international segmentation system across all countries.

Includes income focus segmentation.

Audience Profiles


20+ Behavior AttributesEnthusiast, Shopper and Lifestyle


Business TravellerLeisure TravellerCollege StudentCasual DinerFine DiningFast Food EnthusiastDo It YourselferEntertainment EnthusiastGamer Comic EnthusiastGolf EnthusiastHealth Enthusiast

Movie EnthusiastPet EnthusiastSports EnthusiastTech EnthusiastBig Box ShopperExpectant MomGreen ShopperDepartment Store ShopperLuxury ShopperNational Chain Clothes ShopperAuto Intender

Telecommunications Examples



PSAP Pro®

Public Safety Answering Point

Quickly determine the 911 call center that responds to emergency calls at a particular location

AHJ Pro

Authority Has Jurisdiction

PSAP’s request emergency calls to route directly to the proper authority

Faster routing for companies that will send emergency calls on behalf of residential or commercial subscribers



CallingAreaInfo™

Geographically map local calling area – on your desktop or the web

Perform an analysis starting with NPA/NXX, rate center or exchange name

Direct access to call plan data

Integrated mapping

CarrierInfo™

A single source for ILEC, CLEC and wireless carrier service

Parent company layer provides a researched parent company name so affiliates can be viewed as part of the larger parent company

OCN layer provides a more detailed view of a parent company’s individual operating company numbers

Provides a critical link between Telcordia® LERG™-based company names and an industry-recognized company name



ExchangeInfo Plus™

Foundation for the public telephone infrastructure

Built using industry-standard sources

Wire center service areas verified with over50 million addresses

Updated monthly to provide the most up-to-date information available

MediaPrints™

Visualize cable franchise coverage areas

Maps of over 10,000 cable systems

High Speed Internet access areas



MobileMarketInfo™

Comprehensive mapping solution for analyzing wireless license landscape

Complete with market partitioning and frequency disaggregation

RateCenterInfo™

Determine which rate centers to order NPA/NXXs

Determine the central offices to collocate

Properly assign customers to the correct rate center for new service


Global Data Catalogue Desktop Application


Entire data portfolio in a single application.Available for Windows and Mac.

Highly detailed and accurate data to help you understand customer segments, manage risk and make decisions with confidence.


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A wealth of data to

support business critical

decisions.

Global breadth and local depth.

Comprehensive data catalogue.

Regularly updated to provide the

newest and most accurate data.

Fully attributed.

Underpinned by a thorough quality

assurance process.

Qualified and fully supported

sources.

Licensing flexibility.

Coupled with other Pitney Bowes

solutions to transform location and

business data into enhanced insight.

Q&A

For more information, visit us online:pitneybowes.com/us/location-intelligence/location-business-data

800 327 [email protected]

@pb_digital

optimizing your network with telco data

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