operations 102 communications, class 6. operations 102—communications 1.strategy: the culture of...
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Operations 102—Communications
1. Strategy: The Culture of Your Church.
2. Strategy: Parsing the Preaching Pastor
3. Web
4. Hardware & IT
5. Productivity Tools
6. Multisite & Cutting Edge Issues
7. Advertising
8. Policy & Practice
9. Policy & Practice
10. Communications Team
Today’s Topic, Part 1
The first part will deal with the unique communications challenges in multisite churches. Multisite churches need to determine centralized services versus campus-provided services. How will sermon streaming be done—by sneaker-net, internet or DVD? Will there be video announcements or live? Shared bulletins or unique to each campus … or will you “go green” and have none at all?
Topic, Part 2
The second part will examine cutting edge trends in church communications, which has a direct bearing on many multisite churches. What are the latest and greatest trends in communications?
This class has two parts to it, both linked and yet also independent of each other.
Rick Clapp
Rick Clapp is the Executive Pastor for Mountain Springs Community Church in Colorado Springs. Previously, he served as Executive Pastor for nine years developing the staff and leaders of Vanguard Church in Colorado Springs.
Houston Clark
Houston Clark is a Co-Founder & Principal of Clark. Drawing from their experience working with North Point Community Church, 20 years ago, George and Houston Clark developed a vision to create relevant and impactful environments that could reach culture. From that they developed a unique approach to creating AVL systems that helped shape contemporary worship in many churches throughout the country, enabling them to be highly relevant communication platforms.
Our journey as a multi-site church is forcing us to
come face to face with who we really are.
Multisite, in general, forces you become very
aware of who you are and are not. This is seen in
values, systems, and owning what really matters.
All these things will be replicated at other
campuses and therefore essential to discover
and embrace. The following pages highlight the
four biggest areas where we as a church are
attempting to grow, understand, and move
forward to live out our unique calling.
Issue #1: Selecting Leadership
The difference between a campus pastor and a church planter: The terms
sound very similar yet they are so different. We are beginning to believe
there is a general profile of a campus pastor and a different one for a church
planter. Of course there are always exceptions …
Campus Pastor (community to core)
Gifted in leadership, shepherd/pastor heart
highly relational
good speaker & can communicate well
influence is through relational connectedness
understands how to connect others in small groups
not speaking regularly isn't an issue for this leader
shepherd/administratively gifted
needs guidance, desires to create community.
Church Planter (crowd to community)
Entrepreneur, pioneer
highly catalytic and creates movement
excellent teacher, influence through preaching/teaching
understands how to connect others to a movement/vision
wants to speak often, visionary gifted
needs space to create, desires to create uniqueness.
I s sue #2: Campus DNA
How much like the original site is wanted, needed, or
expected? Is it exact or only a little? What will you use
to measure success?
Franchise vs. Do your own thing
All of our branding will look the same (same painted hallways in
children's ministry, colors, logos, etc.)
Check us out luncheons, membership classes are all similar in
materials and information
Communicating church history, connection, and membership is
the same
Service Uniqueness
Communion is available each week at one campus and not at the
other.
The service environment is different at West with the cross, arts,
prayer stations, etc. not the same at the Woodmen campus.
Core Ministries
The core ministries will be the same at each campus (children's,
students, worship, small groups, hospitality, & teaching).
Live vs. Video teaching Currently we do both.
Live teaching the first weekend of the month and on special
weekends (Mother’s Day, Father’s Day, etc.)
Video teaching all the other weekends. We believe we would be
doing less live teaching if our campus pastor wasn’t so gifted in
speaking
Issue #3: Central vs. Campus
Specifi c
Centralized shared services-vs-campus provided. When is there a
need for central support? Is there a certain number of campuses
before implementing central support? How to make sure each site is
getting quality? Is there a `hybrid' model?
Research
Churches recommend developing a central support when you
launch your 3rd site.
However, with two, now is the time to begin building the structure
and what you think you will need. Implement when you have 3 or
more.
In the meantime, lead your staff and communication according to
services. For instance, if you have 3 services at one site and 2 at
another, your church has 5 services it needs to cover for it's
ministries, greeting, announcements, etc.
Morale
Central support helps you get to a place where you are more
multi campus verse a church with another venue or one campus.
Helps with mentality and morale. With 2 campuses there can start
to develop the `us' and `them’ language. The second campus feels
left out and not priority.
Helping staff make the mental shift from one campus to a church
with many campuses helps get beyond the two campus mentality.
B2/M2 Building and Brand is Central; Missions & Ministry is campus
specific (uniqueness in the community)
Size of campus may come with different dynamics, example, 250
in attendance verse 2500 at another campus.
Helps reinforce the reality that the 2nd site is a campus verses a
new church plant. Some staff may have a tendency to place
expectations on the smaller site that it should function just like
the larger one.
Flexibility & Control
Control is correlated to consistency, flexibility is correlated to
variation.
Defining what matters most, and why, gets more and more
challenging.
What is non-negotiable? Where can there be flexibility?
Some staff may feel the church becoming too `corporate' and less
like a `family.’
Finances
Knowing where the money is being spent.
Is it for all campuses or just for one specific campus
How do you budget for two campuses?
Do all campuses feel valued?
Time
How much of the staff's time is spent on central responsibilities
and how much of their time is spent on campus responsibilities?
Is the staff clear on where they should spend their time?
When first getting started most staff will wear two hats and both
will suffer to a degree.
This tension helps reveal the need for some type of `central
support.'
Facilities
How will we keep up with building usage such as weddings,
policies and procedures, cleaning?
The volume of work begins to feel overwhelming. The
ramifications of losing a person or changing the cleaning crew are
felt differently.
You feel as if you are in `discovery mode' realizing the
ramifications of decisions after the fact because decision-making is
not communicated organizationally or in some type of `central'
conduit.
Advocate
Each campus needs an advocate who is communicating the needs
of the campus.
Often times this is the campus pastor or admin. Then campus
needs should be communicated in a consistent venue for care and
consistency.
Value
Communicating value to all campuses. Verses the 1st campus
trumping when it needs something. Worship pastor at Campus 1
goes on break and pulls the 2nd campus to come fill in for
Campus 1.
Staff meetings. How often is everyone together and included?
Issue #4: Communication
Sermon streaming, bulletins & announcements. What is campus
only vs. organizationally wide? How do you determine?
Bulletin
Our ‘West’ campus is a week delayed in the message, we us ‘G’
drive for campus specific announcements, sermon notes on the
correct weekend, etc.
Mistakes: Announcements for Woodmen in West bulletin that
doesn't apply. It felt like two different campuses doing their own
thing. Baptism was announced at one campus and not at West but
baptism being on the same day.
Announcements
Called `Family News' at MSC.
Typically is done live by the one teaching that day.
If a video message, the campus pastor will give the news. All
announcements are listed in the bulletin.
Streaming
Woodmen campus is the recording campus currently. Only that
campus is online streaming live.
Podcast of service goes up a week delayed.
Collaboration
Systems/Software: We need everything to run through one
location/system.
Purchasing: We get a better price because of volume when
purchasing. Helping others stay on the same page and a central
support mindset.
Coordination: Someone, centrally, is always thinking of all the
variables for everyone at all campuses
Chapter 6, “The Catalyst of Chaos”Cracking Your Church’s Culture Code by Sam Chand
1. A healthy culture celebrates success...what are we all doing to celebrate successes throughout our ministries?
2. To create a new culture, you have to destroy the old one. And, you must have a consistently high sense of urgency. Creating (and maintaining) healthy culture is hard work!
John Boyle