ANNA UNIVERSITY

MASTER OF BUSINESS ADMINISTRATION (MBA)

CURRICULUM (FULL-TIME)

Course No. Course Title L T P C

FIRST SEMESTER

Theory

BA 100 Statistics for Management 3 0 0 3BA 101 Economic Foundations of Business

Environment 4 0 0 4BA 102 Applied Operations Research for

Management 4 0 0 4BA 103 Organisational Behaviour 3 0 0 3BA 105 Accounting for Management 4 0 0 4BA 106 Legal Aspects of Business 3 0 0 3BA 116 Principles of Management * 3 0 0 0 *

Practical BA 104 Business Application Software 0 0 4 2

23

* This course shall be offered only to the students possessing qualification other than B.E./B.Tech. It is a zero-credit course and respective institutions shall conduct the examinations and furnish a certificate of completion to the university.

SECOND SEMESTER

Theory

BA 107 Production Management 3 0 0 3BA 108 Financial Management 3 0 0 3BA 109 Marketing Management 4 0 0 4BA 110 Human Resource Management 3 0 0 3BA 111 Management Information System 3 0 0 3BA 112 Systems Management 3 0 0 3BA 113 Research Methods in Business 3 0 0 3

PracticalBA 114 Communication Skills 0 0 4 2

24

THIRD SEMESTER

BA 231 International Business Management 3 0 0 3BA 232 Business Policy and Strategic Management 3 0 0 3

Elective I 3 0 0 3Elective II 3 0 0 3Elective III 3 0 0 3Elective IV 3 0 0 3Elective V 3 0 0 3Elective VI 3 0 0 3

PracticalBA 115 Practical Training (6 to 8 weeks during 0 0 0 2

previous summer vacation)

26

FOURTH SEMESTER

BA 244 Project Work 0 0 24 12

Total Number of credits to be earned for the award of degree 85

ELECTIVES

Course No. Course Title L T P C

BA 031 Strategic Marketing 3 0 0 3BA 032 Relationship Marketing 3 0 0 3BA 033 Service Marketing 3 0 0 3BA 034 Advertising & Sales Promotional

Management 3 0 0 3BA 035 Security Analysis and Portfolio

Management** 3 0 0 3BA 036 Advanced Financial Management 3 0 0 3BA 037 Industrial Finance 3 0 0 3BA 038 International Finance 3 0 0 3BA 039 Merchant Banking and Financial Services 3 0 0 3BA 040 Management Control Systems 3 0 0 3BA 041 Decision Support Systems 3 0 0 3BA 042 Relational and Object Oriented Data Base

Management systems 3 0 0 3BA 043 Industrial Relations and Labour Welfare 3 0 0 3BA 044 Labour Legislation 3 0 0 3BA 045 Enterprise Resource Planning for Managers 3 0 0 3BA 046 E-commerce Technology and Management 3 0 0 3BA 047 Managerial Behaviour and Effectiveness 3 0 0 3BA 048 Entrepreneurship Development 3 0 0 3BA 049 Logistics and Supply Chain Management 3 0 0 3BA 050 Software Quality Management 3 0 0 3BA 051 Risk Management 3 0 0 3BA 052 Environment Management 3 0 0 3BA 053 Infrastructure Management 3 0 0 3BA 054 Web enabled Marketing Management 3 0 0 3

BA 055 System Analysis and Design 3 0 0 3BA 056 Project Management for

software development 3 0 0 3BA 057 Investment Management** 3 0 0 3BA 058 Consumer Behaviour 3 0 0 3BA 059 Industrial Marketing 3 0 0 3BA 060 Rural Marketing 3 0 0 3BA 061 Marketing Research 3 0 0 3BA 062 Stress Management 3 0 0 3

BA 063 Creativity and Innovation Management 3 0 0 3

BA 064 Total Quality Management 3 0 0 3 BA 065 Materials Management 3 0 0 3 BA 066 Value-engineering 3 0 0 3 BA 067 Modeling and Simulation 3 0 0 3

BA 068 Business Process Re-engineering 3 0 0 3 BA 069 Computer aided Production

Management 3 0 0 3BA 099 Special Elective (Need based) 3 0 0 3

** A student can take either ‘BA057 Investment Management’ or ‘BA035 Security Analysis & Portfolio Management’ and not both.

MASTER OF BUSINESS ADMINISTRATION (MBA)

CURRICULUM (PART-TIME)

Course No. Course Title L T P C

FIRST SEMESTER

Theory

BA 100 Statistics for Management 3 0 0 3BA 101 Economic Foundations of Business

Environment 4 0 0 4BA 102 Applied Operations Research for

Management 4 0 0 4BA 116 Principles of Management * 3 0 0 0 *

Practical BA 104 Business Application Software 0 0 4 2

13

* This course shall be offered only to the students possessing qualification other than B.E./B.Tech. It is a zero-credit course and respective institutions shall conduct the examinations and furnish a certificate of completion to the university.

.

SECOND SEMESTERBA 103 Organizational Behaviour 3 0 0 3BA 105 Accounting for Management 4 0 0 4BA 106 Legal Aspects of Business 3 0 0 3

PracticalBA 114 Communication Skills 0 0 4 2

12

THIRD SEMESTER BA 107 Production Management 3 0 0 3BA 108 Financial Management 3 0 0 3BA 109 Marketing Management 4 0 0 4BA 110 Human Resource Management 3 0 0 3BA 112 Systems Management 3 0 0 3

16

FOURTH SEMESTERBA 111 Management Information System 3 0 0 3BA 113 Research Methods in Business 3 0 0 3

Elective I 3 0 0 3Elective II 3 0 0 3Elective III 3 0 0 3

15

FIFTH SEMESTER BA 231 International Business Management 3 0 0 3BA 232 Business Policy and Strategic Management 3 0 0 3

Elective IV 3 0 0 3Elective V 3 0 0 3Elective VI 3 0 0 3

PracticalBA 115 Practical Training (6 to 8 weeks during 0 0 0 2

previous summer vacation)

17

SIXTH SEMESTERBA 244 Project Work 0 0 24 12

Total Number of credits to be earned for the award of degree 85

BA 100 STATISTICS FOR MANAGEMENT L T P C 3 0 0 3

1. Sampling Distribution:Sampling Distribution Concepts - Normal Distribution -t-Distribution - Sample Size - Standard Error. 5

2. Estimation:Point and Internal Estimates of Proportions and Mean - Qualities of a Good Estimator. 5

3. Testing of Hypothesis:Hypothesis Testing of Proportion and Mean - Single and Two TailedTests - Errors in Hypothesis Testing - Measuring the Power of Hypothesis Test. 6

4. Chi - Square Analysis:Estimation of Chi - Square and Interpretation - Chi - Square Distribution Chi - Square Tests for Independence and Goodness of Fit. 5

5. ANOVA:Estimation and Interpretation of F Statistic - F Distribution -F Hypothesis Tests. 5

6. Non Parametric Methods:Sign Test of Paired Data - Rank Sum Tests - Mann-Whitney U Test-Kruskal - Wallis Test- One Sample Run Test - Rank Correlation-Kolmogorov -Smirnov Test. 6

7. Regression and Correlation:Estimation of Regression Line - Correlation Analysis - MeasuringReliability of the Estimating Equation - Making Inference About Population Parameters. 6

8. Time Series Analysis:Time Series - Variations in time series - Trend analysis - Cyclical, seasonal and irregular variations - Dealing with All Four Variationsof Time Series. 7

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Text Books:1. Amir D. Aczel, Complete Business Statistics, 5th edition, Irwin McGraw-Hill,

2001.2. Richard I.Levin and David S.Rubin, Statistics for Management, 7th edition,

Prentice Hall of India Pvt. Ltd., New Delhi, 1997.3. David M.Levine, Timothy C.Krehbiel and Mark L.Berenson

“Business Statistics: A First Course” , Pearson Education Asia,2nd edition, New Delhi, 2000.

References: .1. Bruce L. Bowerman, Richard T.O’Connell and Michael L.Hand, Business Statistics in Practice, 2nd Edition, McGraw-Hill / Irwin, 2001.2. Hooda,R.P., Statistics for Business and Economics, Macmillan

India Ltd., 2nd education, 2001.3. David F. Groebner, Patrick W. Shannon, Phillip C. Fry and

Kent D. Smith, “Business Statistics”: A Decision making approach, 5th edition, Prentice Hall, 2001.

4. Chandan.J.S., Statistics for Business and Economics, Vikas Publishing House Pvt. Ltd., 1998.

5. Lawrence B.Morse, Statistics for Business and Economics, Harpercollins College Publishers, New York, 1993.

BA 101 ECONOMIC FOUNDATIONS OF BUSINESS ENVIRONMENT L T P C

4 0 0 41. Nature and scope of macro economic issues:

Growth, employment, inflation, balance of paymentexchange rate - circular flow of income - national income concepts - measurement of national income - the role of economic planning - Indian economic planning. 5

2. Analysis of national income, employment and inflation:Keynesian perspective multiplier - accelerator - BusinessCycle - the role of fiscal policy - Indian fiscal policy and Experience. 15

3. Analysis of monetary sector: Demand and supply of money - equilibrium of money market - the role of monetary policy - Indian perspectives. 10

4. Integration of commodity and money market :Analysis of Inflation and unemployment - the roleof economic policies - Indian experience. 15

5. Analysis of external sector: International trade - trade multiplier - linkage model - the role of trade policy - analysis of performance of Indian economy in external sector. 15

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Text Book:

1. Sloman, John, Economics, Prentice - Hall of India Pvt. Ltd.,New Delhi, 1998.

2. Paul A. Samuelson & William D. Nordhans, Economics,Tata Mc Graw - Hill Publishing Company Limited, New Delhi, 1998.

3. Dwivedi D.N., Macroeconomics- Theory and Policy, Tata McGrawHill Publishing Co. Ltd, New Delhi, 2001.

References:1. Ruddar Dutt and K.P.M. Sundaram, Indian Economy, S. Chand and Co.,

Ltd., New Delhi, 2002.2 Irvin B.Tucker, Macroeconomics for Today, Thomson Learning, 2001.3. Government of India, Economic Survey (Annual Publication ,New Delhi).4. Business dailies like Economic Times, Financial Express and Business Line.5. Economic and political weekly.6. World Bank and IMF Reports.7. Kirit S. Parikh (ed.), Indian Development Report, 1999-2000, Oxford University Press, New Delhi, 1999.8. CMIE Reports.

BA 102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENTL T P C4 0 0 4

1. Linear Programming Techniques:Graphical and Simplex solution for maximizing and minimizing problems – A case of degeneracy in Simplex method – Post optimality analysis, Sensitivity Analysis, Parametric programming – Revised Simplex problem – primal / dual relationship – Goal programming 10

2. Linear Programming Extensions:

Transportation problem – North / West corner Solution, stepping stone method, Vogel’s approximate method, Modi method – Degeneracy ,imbalance matrix. Assignment model: Branch and Bound Technique, Hungarian method,Trans-shipment problem, Travelling salesmen problem.15

3. Integer Linear Programming / Game theory

Branch and bound Algorithm, Cutting plane algorithm, the fractional Algorithm, the mixed algorithm, zero-one Integer problem techniques – the additive algorithm, zero-one polynomial programming. Two person – zero sum games: Graphical and L.P. Solutions. 9

4. Dynamic programming and Project Scheduling:

Dynamic programming models: Deterministic case. Maximization and Minimization problem. Use of the D.P. techniques to solve the L.P. problems. C.P.M. and P.E.R.T. for Project Scheduling. Resource levelling, crashing, Resource planning. 15

5. Decision Theory:Decision under risk, Decision trees, Decision under uncertainty. Use of Simulation technique for decision making. Case studies for the use of Simulation techniques for decision making. Optimal Simulation run. 6

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Text books:

1. R. Panneerselvam, “ Operations Research “, Prentice Hall of India, 2002.

2. P.C.Tulsin, “Quantitative Techniques: Theory and Problems”, Pearson Education, 2002.3. Ronald L. Rardin, “Optimization in Operations Research” Pearson Education, 1998.4. Hillier and Lieberman, “ Introduction to Operations Research”, Mc Graw Hill International Edition, Seventh Edition, 20015. Hamdy A Taha, “An Introduction to Operations Research, Prentice Hall, Sixth edition, 20006. Ravindran, Phillips, Solberg, “ Operations Research: Principles and practice”, Second

edition, John Wiley , 1987.

Reference books:

1. U.K. Srivastava, G.V. Shenoy, S. C. Sharma, “ Quantitative Techniques for Managerial Decision”, Second Edition, Prentice Hall of India, 2001

2. P. K. Gupta, D.S.Hira, “ Problems in Operations Research”, S. Chand & Company, 2002.

3. P.K. Gupta and D.S. Hira, “ Operations Research”, S. Chand & Co. Ltd., New Delhi, 20024. J. K. Sharma, “ Operations Research: Theory and Applications”, Macmillan , 19975. C.K. Mustafi, “ Operations Research: Methods and Practice”, New Age International ( P) Ltd. Publisher, 2000.6. S. Kalavathy, “ Operations Research”, Vikas Publishing House (P) Ltd., 2000

BA 103 ORGANISATIONAL BEHAVIOUR L T P C

3 0 0 31. Focus and Purpose

Definition, need and importance of Organisational Behaviour - Nature and scope - Framework - Organisational Behaviour Models. 5

2. Individual Behaviour Personality - Types - Factors influencing personality -Theories. Learning - Types of Learners - The Learning Process - Learning Theories -

Organisational Behaviour Modification. Attitudes - Characteristics - Components - formation - measurement. Perception - Importance - Factors influencing perception - Interpersonal perception. Motivation - Importance - Types - Effects on work behaviour. 12

3. Group Behaviour Organisation Structure - Formation - Groups in Organisations - Influence - Group Dynamics - Emergence of informal leaders and working norms - Group Decision Making Techniques -

Interpersonal relations - Communication - Control 10

4. Leadership and Power Meaning - Importance - Leadership styles -Theories - Leaders vs Managers - Sources of Power - Power Centers -Power and Politics. 8

5. Dynamics of Organisational Behaviour Organisational Climate - Factors affecting Organisational climate - Importance. Job Satisfaction - Determinants - Measurement – Influenceon behaviour. Organisational change - Importance - Stability vs change - Proactive vs Reactive change - The change process - Resistance to change - Managing change. Organisational Development - Characteristics - Objectives - Team building. Organisational Effectiveness - Perspectives - Effectiveness vs efficiency- Approaches – The Time Dimension - Achieving organisational effectiveness. 10

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------ Text Books:

1. Stephen P. Robbins, Organisational Behavior, Prentice Hall of India, 9th Edition, 2001.2. Hellriegel, Slocum and Woodman, Organisational Behavior, South-Western,

Thomson Learning, 9th edition,2001.References:

1. Schermerhorn, Hunt and Osborn, Organisational Behavior, John Wiley, 7th edition, 2001.

4. Jit S.Chand, Organisational Behavior, Vikas Publishing House Pvt. Ltd, 2nd edition, 2001.

5. Fred Luthans, Organisational Behavior, Mc Graw Hill Book Co., 1998.6. New Strom and Davis, Organisational Behaviour, McGraw Hill, 2001.5. Jeff Harris and Sandra Hartman, Organisational Behaviour, Jaico, 2002.

BA 104 BUSINESS APPLICATION SOFTWARE

L T P C 0 0 4 2

1. Business Application Software – MS Office – Accounting Packages – Tally, Ex, SAPM, Metastock etc., Marketing packages – SPSS etc., Production Management Packages – ORSTAT and an introductionto latest packages. 20

2. Database Management Packages – Dbase, Foxpro, Foxbase, Visual Fox Pro, Visual Fox base, Ingress, Sybase, Oracle, Power builder, Developer 2000, Designer 2000. 20

3. In-house Development of a package. 20

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---------Text books:1. Winston, Practical Management science: Spreadsheet Modeling and applications, Thomson

learning, 20012. Carver, Doing Data analysis with SPSS 10.0, Thomson Learning, 20013. Namrata Agrawal, Financial Accounting using Tally 6.3, Dreamtech Press, New Delhi, 20024. Lucas, Information Technology for Management, Tata- McGraw-Hill, New Delhi, 2001.5. Alexis Jeon, Introduction to computers with MS Office 2000, Tata- McGraw-Hill, New

Delhi, 2001.

Reference Books: 1. Norman Gaither and Greg Frazier, Production and operations management, South-

Western College Publishing, An International Thomson publishing company, 1999. 2. V. K. Jain, Database management systems, Dreamtech Press, New Delhi, 2002.3. Vikas Gupta, Comdex computer course kit, Dreamtech Press, New Delhi, 2001.4. Vikas Gupta, Comdex computer programming course kit, Dreamtech Press, New Delhi,

2002.5. Dreamtech Software team, cracking the code: peer-to-peer application development,

Dreamtech Press, New Delhi, 2001.6. Stephanie Cottrell, Bryant, Teach yourself HTML 4 with XML, DHTML and JavaScript,

Dreamtech Press, New Delhi, 2001.7. David Crowder and Rhonda Crowder, Web Design with HTML/ Flash/ JavaScript, E-

Commerce, IDG Books India (P) Ltd., New Delhi, 2001.

BA 105 ACCOUNTING FOR MANAGEMENTL T P C

4 0 0 4

1. Basic Accounting ModelAccounting as an Information System, Recording Business Transaction,Measuring Business Income, Completing the Accounting Cycle,Accounting for Merchandising transactions. 12

2. Accounting for Assets Liabilities and Shareholder’s equity, Internal control systems,

cash and receivables, Inventories, Fixed Assets and Depreciation, Liabilities, Shareholder’s equity. 12

3. Analysis of Accounting Information Financial Statement Analysis, Statement of Cash flows. 12

4. Cost volume relationshipRelevant costs in decision making 3

5. Cost Accounting and budget or controlCost determination, cost accounting systems, job costing, processCosting, allocation of overheads. 10

6. Manufacturing cost control Budgets, flexible budgets, control of programme expenses profitBudgeting and analysis, Zero base budgeting. 6

7. Standard costs.Historical and combination cost systems, differential cost andDirect costing, variance analysis and evaluation of divisionalPerformance. 5 ------- 60

-------

Text books:1. M.Y.Khan & P.K.Jain – Management Accounting Tata McGraw Hill Publishing

Company Ltd,2. M.A.Sahaf - Management Accounting (Principles & Practice): 2000 edition Vikas

Publishing House Pvt.Ltd., New DelhiReferrences: 1. R.S.N.Pillai and Bagavathi – Management Accounting, S.Chand & Co. Ltd., New Delhi (2002 edition)

2 R.Narayanaswamy – Financial Accounting – A Managerial Perspective-1997.Prentice Hall India Pvt.Ltd., New Delhi

3. Bhattacharya S.K. John Dearden – Accounting for Management Text and cases (2000 edition) – Vikas publishing House, New Delhi

4. Charles T.Horngren – Introduction to Management Accounting (2001 editiion)Prentice Hall, New Delhi

BA 106 LEGAL ASPECTS OF BUSINESS L T P C 3 0 0 3

1. IntroductionNature and function of legal rules, The courts and the process of Adjudication, The Trial Stage, Judicial Law Making, Law built on procedures, Law making by Legislature, Interpretation of Statutes,Interpreting the Constitution, Law making and adjudication by Administrative agencies, Law in Society. 5

2. Mercantile LawContracts: Nature and Classification of contracts, The agreement-Offer and Acceptance, Reality of Assent - The effect of mistake,Fraud or duress, consideration, Legal capacity of partners, IllegalAgreements, contracts in writing, Assignment of contractual rightsand duties, Performance and discharge of contractual obligationsRemedies and damages for breach of contract.Sales: Sales contract, Transfer of title and risk of Loss, WarrantiesIn Sales contract, Performance of sales contracts, conditional sales. 15Negotiable InstrumentsNature and requisites of Negotiable Instruments, Transfer of NegotiableInstruments and liability of parties, Enforcement of secondary Liability, Holder in due course, Special rules for cheques and banksDischarge of Negotiable Instruments.AgencyNature of agency – How created, Agent’s authority and Liability ofPrincipal and third party, Rights and duties of principal, Agent andThird party, Liability of Principal or Agents Torts, Termination ofagency.

3. Company LawMajor principles – Types of Companies, Memorandum and Articles

Of Association, Prospectus, Powers, duties and liabilities of directors. 104. Industrial Law An overview of Factories Act, Payment of wages Act, Payment of

Bonus Act , Minimum Wages Act, Industrial Disputes Act. 105. Income Tax Act and Sales Tax Act

Corporate Tax Planning, An overview of Sales Tax Act 5 ------

45 ------

Text books:1. N.D.Kapoor , Elements of Mercantile Law – Sultan Chand and

Company, New Delhi – 1998. 2. Sen & Mitra, Arun Kumar Sen & Jitendra Kumar Mitra – Commercial and

Industrial Law – The World press, Private Ltd., Calcutta – 1996.

References: 1. P.P.S.Gogna, Mercantile Law, S.Chand & Co. Ltd, New Delhi, 1999 2. Dr.Vinod K.Singhania – Direct Taxes Planning and Management (1997 edition)

3. Respective Acts

BA 107 PRODUCTION MANAGEMENTL T P C3 0 0 3

1. Introduction to Production and Operations Management:Types of production systems – Job shop industry, Process Industry, Project type of industry, Mass production Industry with product layout, process layout and cellular manufacturing system etc. Pre-planning, Planning, Staffing,Directing, Monitoring and Control activities in Shop floor Managementfor resources like Men, Machines, Money, Material, Minutes and Methods. The concept of strategic planning, transactional planning and tactical planning as applicable to Production functional areas. The sub functional areas of Production function, such as: Materials Management, Maintenance Management, Quality Management, Production, Planning and Control etc. Inter relationship among other functional and sub-functional areas. A typical organizational structure for the Production functional areas etc. 15

2. Product design and process selection:Product design and Process selection – Evaluation and Selection of appropriate Production and Operations technology. Product Design and process selection. Make or buy decision using the Break- even – analysis. Determination of Product and / or Process layout, Cellular manufacturing systems. Impactof Marketing decision (Varieties / Market segmentation) on Productionfunction, Tolerance specification- Determination of Machine tool requirements, Layout design, Preparation route chart etc. 10

3. Managing the Supply chainSupply chain Management – Forecasting Techniques – Aggregate planning – Inventory Management for dependent and independent demands – MRP-I, MRP-II, ERP and use of Simulation technique for decision making ininventory management – Computer Integrated Manufacturing systems in Manufacturing. 7

4. Quality ManagementStatistical Quality Control for Acceptance Sampling and Process Control – Concepts of O.C.C. Curve – Use of the O.C. Curve – Concept of Type I andType II error – Quality movement – Quality circles – Suggestion schemefor quality improvement – Concept of Quality as a mission – Total Quality Management Concept – ISO Quality Certifications and types – Quality assurance. Quality movement in India. 7

5. Design of facilities and JobsCapacity Planning – Just-in-time production systems. Facility location – Facility layout – Job design and work measurement – Value Analysis – BusinessProcess Re-engineering – Cellular Manufacturing systems - Use of CPMand PERT for Project scheduling – Man power planning and resource leveling – Crashing. 5

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Text Books:

1. R. Panneerselvam, “Production and Operation Management”, Prentice Hall of India, 2002.2. Edward S. Buffa and Rakesh Sarin, “ Modern Production and Operations Management”,

John Wiley & sons., 1987.3. Lee J. Krajewski and Larry P. Ritzman, “ Operations Management: Strategy and Analysis”,

Addison Wesley, 2000.4. Chase, Aquilano & Jacobs “Production and Operations Management”,Tata McGraw Hill, 8th

Edition, 1999.5. Gaither, “Production and Operations Management ( with two CDs)”, Thomson Asia (P) Ltd.,

Bombay, Ninth Edition, 2002.

References:1. Arjan,J.Van Weele, Purchasing and Supply Chain Management, Vikas Thomson Learning,

2001.2. Everett E Adam Jr. and Ronald J. Ebert, “ Production and Operations Management , Prentice Hall of India, 1992.3. Seetharama L. Narasimhan, Dennis N Mc Leavey and Peter J.Billington, Production_Planning & Inventory Control, Prentice Hall of India, 2000.4. Manoj Kumar Sarkar, “ Production Management”, Crest Publishing House, New Delhi, 2000

BA 108 FINANCIAL MANAGEMENT

L T P C3 0 0 3

1. IntroductionScope and goal of Finance function 3

2. Techniques of Investment Analysis:Payback period method, Accounting Rate of Return, Introductionto Discounting and cash flows estimation, DCF methods, IRR, NPV, PI, Discounted payback methods, DCF method compared- conflicts resolution-Leasing and Lease evaluation. 12

3. Financing decision:Cost of capital, cost of equity, Debt, convertible Debentures, preference share capital, Minimum rate of return, capital structure, Optimum capital structure, Traditional theory,MM theory, corporate debt capacity, Indifference point. 15

4. Dividend decision:Dividend policy, Gordon's dividend Growth model, Walter'smodel, MM dividend Irrelevance Model, Practice in Industry. 5

5. Working capital Management:Current asset and liability decisions, estimation of working capitalrequirements, cash and marketable securities, Management ofaccounts receivables, financial aspects of investment, spontaneousfinancing, short term borrowings. 10

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Text Books: 1. I.M.Pandey – Financial Management, Vikas Publishing House Pvt.Ltd,

8th Edition, 1999 2. Prasanna Chandra, Financial Management, Theory and Practice, Tata McGraw Hill

Publishing Company Ltd, 5th Edition, 2001 Reference Books:

1. Aswat Damodaran, Corporate Finance Theory and Practice, John Wiley & Sons, 2000

2. Hrishikes Bhattacharya – Working Capital Management, Strategies and Techniques, Prentice – Hall of India Pvt.Ltd., New Delhi 2001

3. James C Vanhorne - Financial Management and Policy – Pearson Education Asia (Low priced edition) 12th edition 2002.

4. Khan and Jain – Basic Financial Management & Practice – Tata McGraw Hill – 5th edition 2001

BA 109 MARKETING MANAGEMENTL T P C

4 0 0 4

1. Marketing conceptual frame work - Marketing environment -customer oriented organization- Marketing interface with other functional areas-marketing in a globalised environment 10

2. Product Planning and Development - Product Life Cycle- Brand management, Developing New Product - Market segmentation-targeting and positioning. Pricing decisions - Channel designand Management - retailing and wholesaling . Promotionmethods: Advertising, personal selling, Public relations. 15

3. Understanding Buyer Behaviour - Influencing factors -responding buyer behaviour - Building customer satisfaction-marketing to organizations and marketing of services. 15

4. Marketing Research: Types, Process - Tools and Techniques-application of Marketing research- Product launching,demand estimation, advertising, brand preference ,customersatisfaction, retail stores image, customer perception,distribution, Customer Relationship, Competitor analysis and related Aspects- preparation of marketing research report-sample case studies. 10

5. Information Technology impact on marketing decisions: Onlinemarketing- Web based marketing programmes - Emerging new trends and challenges to marketers. 10

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Text Books: 1. Philip Kotler: Marketing Management (Millennium edition) , Prentice-Hall

of India (P) Ltd., New Delhi –2001. 2. Zikmund d’Amico, Marketing, South Western, Thomson Learning, 2000References:

1. Michael R. Czinkota & Masaaki Kotabe, Marketing Management, Vikas Thomson Learning,2001.

2. Douglas J.Darymple, Marketing Management, John Wiley & Sons, 20003. NAG, Marketing successfully A professional perspective, Macmillan 2001.4. Boyd Walker, Marketing Management, McGraw Hill, 2002.5. Aakar, Day and Kumar, Essentials of Marketing Research, John Wiley & Sons, 2001.6. Keith Flether, Marketing Management and Information Technology, Prentice Hall, 1998.7. R.L.Varshney, S.L.Gupta, Marketing Management Indian Perspective, Sultan Chand, 2000

BA 110 HUMAN RESOURCE MANAGEMENT L T P C

3 0 0 31. Perspectives in Human Resource Management

Evolution of Human Resource Management – The Importance of the Human Factor – Objectives of Human Resource Management

–Role of Human Resource Manager – Human Resource Policies –Computer Applications in Human Resource Management. 5

2. The Concept of Best Fit EmployeeImportance of Human Resource Planning - Forecasting HumanResource requirements – Internal and External sources.Selection Process – Screening - Tests – Validation – Interview-Medical Examination – Recruitment.Induction – Importance – Practices – Socialisation benefits. 8

3. Training and Executive DevelopmentTypes of training methods – Purpose – Benefits – Resistance.Executive development programmes – Common practices – Benefits –Self Development - Knowledge Management. 10

4. Sustaining Employee InterestCompensation Plans – Rewards – Motivation – Theories of motivation –Career Management – Developing Mentor – Protégé Relationships. 12

5. Performance Evaluation and Control Process Methods of Performance Evaluation – Feedback – Industry practices.

Promotion, Demotion, Transfer and Separation – Implications of job change.The control process – Importance – Methods – Requirements ofEffective Control System.Grievances – Causes – Implications – Redressal Methods. 10

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-------- Text Books :1. Decenzo and Robbins, Human Resource Management, Wiley , 6th edition,2001.2. Biswajeet Pattanayak,Human Resource Management, Prentice Hall of India, 2001.

References:1. Eugene Mckenna and Nic Beach, Human Resource Management, Pearson Education

Limited, 2002.2. Dessler, Human Resource Management, Pearson Education Limited, 2002.3. Mamoria C.B and Mamoria S., Personnel Management, Himalaya

Publishing Company, 1997.4 Wayne Cascio, Managing Human Resources, McGraw Hill,1998. 5. Ivancevich, Human Resource Management, McGraw Hill,2002.

BA 111 MANAGEMENT INFORMATION SYSTEM

3 0 0 31. Introduction:

Information Systems – Establishing the framework – Business models – Information System Architecture – Evolution of Information Systems. 7

2. System Development: Modern Information System – System development Life Cycle – Structured Methodologies – Designing Computer based methods, procedures, control , Designing structured programs. 8

3. Information Systems Functional Areas, Finance, Marketing, Production, Personnel – Levels, DSS, EIS, ES – Comparison, Concepts and knowledge representation - Managing International Information System. 10

4. Implementation and Control: Control – Testing Security – Coding Techniques – Detection of error – Validating – Cost Benefit Analysis – Assessing the value and risk of information system. 10

5. System Audit: Software engineering qualities – design, production, service, software Specification, software metrics, software quality assurance – systems methodology – objectives – Time and Logic, Knowledge and Human Dimension – software life cycle models – Verification and Validation.

10----45----

Text Book:1. Kenneth C. Laudon and Jane Price Laudon , Management Information

Systems –Managing the Digital firm, Pearson Education, Asia, 2002.References:1. Gordon B.Davis , Management Information System: Conceptual Foundations, Structure and Development, McGraw Hill, 1974.2. Joyce J Elam , Case series for Management Information Systems’,

Simon and Schuster Custom Publishing, 1996.3. Steven Alter, Information Systems – A Management Perspective - Addison

-Wesley, 1999.4. James A O’Brein, Management Information Systems, Tata McGrawHill,

New Delhi,1999.5. Turban, Mc Lean and Wetherbe, Information Technology for Management-

Making connections for strategic advantage, John Wiley, 1999.6. Ralph M. Stair and George W. Reynolds, Principles of Information Systems -

A Managerial Approach, Thomson Learning, 2001.

BA 112 SYSTEMS MANAGEMENT

L T P C3 0 0 3

1. System Analysis Fundamentals : Role of Systems Analyst – Understanding Organisational style and its impact on information systems – determining feasibility and managing analysis and design activities. 8

2. System Analysis Tools : Data flow diagrams, Decision Tables – Warnier Orr diagrams – Hierarchical Input Process Output Charts – Process flow charts – System flow chart. 8

3. Essential of Design : Designing effective input and output – designing database and files – designing user interface – designing accurate data entry procedures 7

4. Database system : Database system and evolution of database technology – Database systems in organisation- Objectives – Conceptual data modelling – Entities and Attributes – Schema and subschema 12

5. Database Design : Data models – Entity Relationship models – Hierarchical, Network and Relational models – Distributed Databases – Homogenous and Heterogeneous DBMS – Concurrency Control. 10

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------- Text Book :

1. Hawryszkiewycz , ‘Introduction to Systems Analysis and Design’, Prentice Hall, 1994.

2. Yourdon and Constantine , ‘Structured Design: Fundamentals of a Discipline of Computer Program and system Design’, Prentice Hall, 1995..

3. Hofter, Joey F. George, Joseph.S Valacich, Modern Systems Analysisand Design, Addison Wesley, 2001.

References:1. Jeffrey L.Whitten, Lonnie D. Bentley and Kevin C. Dittman, Systems Analysis

and Design Methods, Mc Graw Hill, Irwin, 2001.2. Page Jone , ‘Practical guide to structured systems design’,

2nd Ed.,Prentice Hall, 1995.3. James Martin , ‘Computer Database Organisation’, Prentice Hall, 1993.4. David M.Kroenke , ‘Database Processing: Fundamentals, Design and

Implementation’, Prentice Hall, 1995.

BA 113 RESEARCH METHODS IN BUSINESSL T P C3 0 0 3

1. Introduction to Research:The hallmarks of Scientific research – the Building blocks of Science in Research – The Research Process for Applied and Basic Research – The need for theoretical frame work – Hypothesis development – Hypothesis testing with quantitative data. The Research design. The purpose of the study: Exploratory, Descriptive, Hypothesis Testing (Analytical and Predictive) – Cross sectional and Longitudinal studies. 8

2. Experimental Designs: The laboratory and the Field Experiment – Internal and External Validity - Factors affecting Internal validity. Measurement of variables – Scales and measurements of variables. – Developing scales: Rating scale and attitudinal scales. Validity testing of scales developed. Reliabilityconcept in the scales being developed. Stability Measures . 7

3. Data collection Methods:Interviewing, Questionnaires etc. Secondary sources of data collection. Guidelines for Questionnaire Design – Electronic Questionnaire Design and Surveys. Special Date Sources: Focus Groups, Static and Dynamic panels. Review of the Advantages and Disadvantages of Various Data-Collection Methods and When to use each. Sampling Techniques .Probabilistic and non-probabilistic samples. Issues of Precision and Confidence in Determining Sample Size. Hypothesis testing. Determination of Optimal sample size. 10

4. A refresher on some multivariate statistical techniques :Factor Analysis – Cluster Analysis – Discrimnant Analysis – Multiple Regression & Correlation – Canonical Correlation – Application of SPSS Package 15

5. The Research report:The purpose of the written report – concept of audience – Basics of written reports. The integral parts of a report – The title of a report, The table of contents, The synopsis, The introductory Section, Method of sections of a report. Results Section – Discussion Section – Recommendations and Implementation section. 5

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Text Books:1. Donald R. Cooper and Ramela S. Schindler, Business Research Methods, Tata McGraw

Hill Publishing Company Limited, New Delhi, 20002. Uma Sekaran,Research Methods for Business, John Wiley and Sons Inc., New York,

2000.3. C.R.Kothari, Research Methodology, Wishva Prakashan, New Delhi, 2001.

Reference:1. Donald H.McBurney, Research Methods,ThomsonAsia Pvt. Ltd. Singapore, 2002.2. G.W.Ticehurst and A.J.Veal, Business Research Methods, Longman, 1999.3. Ranjit Kumar, Research Methodology, Sage Publications, London, New Delhi, 1999.4. Raymond-Alain Thie’tart, et.al., Doing Management Research, Sage Publications,

London, 1999.

BA 114 COMMUNICATION SKILLS

L T P C0 0 4 2

1. Oral Communication:Verbal communication, body language, one to one communication, one to many and many to many communications, making presentations, communicating to mass media, listening techniques- interview techniques.

The students are required to identify topics of interest and to make oral presentation in the class. The course instructor shall evaluate the student'spresentation skills and suggests methods for improvement. 20

2. Written Communication:Characteristics of business letters / Electronic communication - graphic and visual Aids, generating business reports, Structuring analytical reports. Preparing tenders, Quotations, Comparative statements.

The students are required to submit a written report on the topicsas per the schedule suggested by the Course instructor.The report is evaluated on various dimensions of writtenCommunication and suggestions for improvement will be offered. 20

3. Group Communication:Effective Group Discussion, essentials - role playing, Team building, Integrated Communication, In-basket exercises.

Group Communication exercise will also be given and evaluatedby the Course Instructor. 20

------------60

------------References:

1. Lesikar, Pettit and Flatley, Lesikar’s Basic Business Communication, Tata McGraw Hill, 2001.

2. Mattukutty, M.Monippally, Business Communication Strategies, Tata McGraw Hill, 2001.

3. Courtland L Bovee & John V Thill, Business Communication today, Prentice Hall, 2000.

4. R.K.Madhukar, Business Communication and Customer Relations, Vikas Publishing House, 2001.

5. Joseph D.Andrew, Claire B May & Gorden S.May, Effective writing -A hand book for finance people, Prentice Hall, 1999.

6. A.C.Krizan, Business Communications, Thomson Asia Pvt.Ltd., 2002.7. Shirley Taylor, Communication for Business, Pearson Education 1999.8. Teri Kwal Gamble and Michael Gamble, Communication Works, McGraw Hill, 2002.

BA 231 INTERNATIONAL BUSINESS MANAGEMENT L T P C

3 0 0 31. Introduction :

Definition - Trade and Investment flow -Economic theories - forms of international business.

8

2. International Business Environment : Globalization of business - WTO and trade liberalization - emerging issues-implications for India - Regional Trade Blocks - Inter- regional trade among regional groups.

103. Global Business Strategic Management

Structural design of MNEs - Strategic planning -Strategic considerations - National vs Global competitiveness.

104. Control and Evaluation of International Business :

Control for MNEs- approaches to control - the role of information systems - performance measurement-mechanics of measurement - various performance indicators- Evaluation and Evaluation systems. 10

5. Conflict in International Business and Negotiations :Factors causing conflict- Conflict resolution actions - the role of negotiations in international business - therole of international agencies in conflict resolution.

7-----45-----

Text Book: 1. John D. Daniels and Lee H.Radebangh, International Business, Pearson

Education Asia, New Delhi, 2000.2. Richard M.Hodgetts and Fred Luthans, International Management, Irwin

McGraw Hill, New Yark, 2000. Reference:

1. Charles W.L.Hill, International Business, Irwin McGraw Hill, New York, 2001.2. Anand K.Sundaram and I. Stewart Black, the International Business Environment, PrenticeHall of India, New Delhi,2001.3. Michael R. Czinkota, Ilkka A. Ronkainen and Michael H. Moffeff,

International Business, Harcourt Thompson Learning, Singapore, 2002.

4. Don Ball and Wendell McCulloch, International Business,Irwin McGraw Hill, New York, 1999.

5. Roger Bennett, International Business, Pearson Education, 1999.

BA 232 BUSINESS POLICY AND STRATEGIC MANAGEMENT

L T P C 3 0 0 3

1. IntroductionThe Strategic Management process, Mission and Goals; CorporateGovernance and social responsibility. 5

2. Competitive AdvantageExternal Environment, Porter’s Five Forces Model, Strategic GroupsCompetitive changes during Industry Evolution, Globalisation andIndustry Structure, National Context and Competitive advantageResources, Capabilities and competencies, Low cost and differentiationGeneric Building Blocks of Competitive Advantage, DistinctiveCompetencies, Resources and capabilities Durability of competitiveAdvantage, Avoiding failures and sustaining competitive advantage. 8

3. StrategiesBuilding competitive advantage through functional level strategies,Business level strategy, Strategy in the Global Environment, VerticalIntegration, Diversification and Strategic Alliances, Building andRestructuring the corporation. 8

4. ImplementationDesigning organisational structure, Designing Strategic ControlSystems, Matching structure and control to strategy, ImplementingStrategic change; Politics, Power and Conflict. 8

5. Other Strategic IssuesManaging Technology and Innovation, Entrepreneurial venturesAnd small business, Not for Profit organisations. 8

6. Cases in Strategic Management. 8 ------- 45 -------

Text books :

1. Charles W.L.Hill & Gareth R.Jones – Strategic Management Theory;An Integrated approach – Houghton Miflin Company, PrincetonNew Jersey, All India Publisher and Distributors, Chennai, 1998.

2. Thomas L.Wheelen, J.David Hunger – Strategic Management Addison Wesley Longman Singapore P.Ltd. – 6th Edition, 2000.

References:1. Azhar Kazmi – Business Policy & Strategic Management , Tata McGraw Hill

Publishing Company Ltd., New Delhi – Second Edition 1998.2. Harvard Business Review – Business Policy – Part I & II, Harvard Business School.

3. Saloner, Shepard, Podolny – Strategic Management – John Wiley 2001.

BA 116 PRINCIPLES OF MANAGEMENT 3 0 0 0

1. Foundations of Management

Definition – Management Science concept – Management Practice – Technical, Human and Conceptual Requirements – Principles of Management – Nature of Managerial Job – Managers vs. Entrepreneurs – Managers vs. Leaders – Guidelines for Managerial Excellence and success. 5

2. Historical Evolution of Management theory Schools of Management – Management Practice – Planning – Organising- Coordinating -

Controlling – Management Process – Universality of Management. 8

3. Planning and OrganisingObjectives – Nature of objectives – Types of Plans - Strategy and tactics –Implementation of Plans – Resistance to plans - Standards – Budget – Program – MBO –SWOT -Management by Exception- Organisational Structure and Design – Authority and Responsibility Relationships – Delegation – Informal Organisations – Decision making – Styles of Decision Making - Conflict. 10

4. Directing and ControlNature of Evaluation Design and Problems – Appraising Techniques– Developing Compensation Plans – Direction – Co-ordination - Quantitative and Qualitative measures of Control – Feed back Management. 10

5. Contemporary Management IssuesGlobalisation and Managers – Technology Enhanced Management- Social Responsibility – Managing Innovation -Ethical Dilemmas - Stress Management.

12-------- 45--------

Text Books:1. Stephen P. Robbins and David A. Decenzo, Fundamentals of Management,

Pearson Education, Third Edition, 2001. 2. J.S.Chandan, Management Concepts and Strategies, Vikas Publishing

House,2002.

References:1. Tim Hannagan, Management Concepts and Practices, Macmillan India Ltd., 1997.2. Hellriegel, Jackson and Slocum, Management: A Competency-Based Approach,

South Western,9th edition,2002.3. Stewart Black and Lyman W. Porter, Management – Meeting New Challenges,

Prentice Hall, 2000.4. Koontz, Essentials of Management, Tata McGraw Hill, 5th Edition, 2001.5. Bateman Snell, Management: Competing in the new era, McGraw Hill Irwin, 2002.

BA 031 STRATEGIC MARKETINGL T P C

3 0 0 3

1. New Paradigms in Marketing - Corporate strategy vs marketingstrategy - strategic marketing and marketing management. 5

2. Marketing environmental audit- Assessing internal environment- mission-Vision-Core competence-Strategic intent - studies of excellence. 5

3. Customer analysis - grouping of customers - adoption process-brand loyalty analysis -Market analysis - broad market characteristics - segment -Selection-structural market changes - technology assessment-product analysis-cost dynamics-experience curve. 10

4. Competitor analysis - different models of competition-Porter's Five Force Model - Value chain analysis - competitive advantage - Global competition-information technology enabled competition -competitive intelligence - competitive strategies. 10

5. Strategy formulation - strategic market planning - threeCs framework-generic strategies-strategic position and actionevaluation- growth strategies - Intensive, integrative anddiversification growth-survival strategies - strategic alliances-strategies for domestic players-strategies for global players. 15 -----

45-----

Text Books:1. David A.Aaker, Strategic Market Management, John Wiley, 2001.2. Orville C.Walker,Jr.,Marketing Strategy, Tata McGraw Hill,2001.

References:1. Linda E.Swayne, Cases in Strategic Marketing, Prentice Hall, 2000.2. Donald J.Bowersox, Strategic Marketing Channel Management,

McGraw Hill, 2000.3. Glen L. Urban and Stevan H.Star, Advanced Marketing Strategy, Phenomena, Analysis,

Decision, Prentice Hall, 1999.4. M.J.Xavier, Marketing in the New Millennium,Vikas Publishing House, 2001.

BA 032 RELATIONSHIP MARKETINGL T P C

3 0 0 31. Conventional marketing approach - drawbacks - emerging

challenges in the marketing front- Relationship marketing-definition- concepts - relevance of relationship marketingapproach- significance. 10

2. Understanding buyers expectations - building customerloyalty - types of loyalty-influencing factors-loyaltyladder-significance of loyal customers-impact of lostcustomers - computing cost of lost customers. 10

3. Creating customer data base - process and approachesto data base marketing - application of data base marketing in relationship building. 10

4. Concept of customer-Driven organisations - learning organisations - internal Marketing. Customer satisfaction audit, Developing relationship strategies for differenttypes of business under different competitive environment. 10

5. Information Technology application in building customerrelationship - emerging new trends. 5

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References:1. Jagadish N.Sheth and Atul Parvatiyar, Hand book of Relationship

Marketing, Response Books, 2002.2. Daragh O' Reilly, Building Buyer relationships, Macmillan

India Limited, 2001.3. Knapp, A guide to Customer Service Skill, Thomson Learning,2001.4. Gosney, Customer Relationship Management Essentials, Prentice Hall, 20005. Angus Jenkinson, Valuing your customers, McGraw Hill, 2001.6. Ken Burnett, Key Customer Relationship Management, Pearson

Education, 2001.

BA 033 SERVICES MARKETING

L T P C3 0 0 3

1. Foundations of services marketing- concepts - scope anddimensions- services marketing environ ment -globaland national perspectives. 5

2 . Classification of services-distinctive features of services-service market potential - factors contributing to thegrowth of service marketing in the Indian context. 10

3. Assessing service marketing opportunities - service market segmentation-targeting service users-positioning

strategies- developing brand new services - pricing ofservice-issues relating to distribution. 10

4. Designing communication mix for promoting services-advertising and publicity for services - personal sellingin relation to services-Information Technology impacton service marketing. 10

5. Building marketing strategy for hospitality, tourism,travel, medical, information technology, educational, financial, entertainment services. 10

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Text Books:1. Christian Gronroos, Service Management and Marketing, John Wiley & Sons Ltd, 2000.2. Valarie A. Zeithaml, et al, Service Marketing, Tata McGraw Hill,2000.3. Christopher Love Lock, Service Marketing, Pearson Education Asia,2001.

References:1. Kruise, Service Marketing, John Wiley & Sons Ltd, 2000.2. Tom Powers, Marketing Hospitality, John Wiley & Sons Inc.2000.3. Philip Kotler, Marketing of non-profit organization, Prentice Hall, 2000.4. Helen Woodruffe, Services Marketing, Macmillan, 2001.

BA 034 ADVERTISING AND SALES PROMOTIONAL MANAGEMENT L T P C 3 0 0 3

1. AdvertisingAdvertising Concept – Economics, Social and Legal Aspects – Major Institutions Involved in Advertising. 52. Advertising CampaignCampaign Planning, Execution and Evaluation AdvertisingObjectives Budget – Appropriation. 5

3. Advertising Media and Media PlanMedia Structure – Characteristics – Media Decision – MediaBuying – Media Strategy and Scheduling – Media Plans –McDonalds – MEDIAC – ADMOD – Media Research. 10

4. Copy DecisionCopy Structure – Creative Approaches and Styles – CopyTesting – Validity and Reliability 5

5. Advertising ProductionDesign – Layout – Visualization – Visual Elements – Productionof Print – Radio and T V Commercials. Productions of Advertising Films – Fundamentals of Production. 10

6. Coordination of AdvertisingCoordination of Advertising with Personal Selling, Distribution Channels , Sales Promotion and Public Relations-Advertising and Product Management. 5

7. Advertising BusinessFull Service Advertising Agencies – In house Agency – SpecialService Groups – Research Suppliers 5

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------ Text Books:

1. David A.Aaker, Rajeev Batra and John G.Myers, Advertising Management, Prentice Hall of India Pvt. Ltd., New Delhi – 2001 2. BELCH, Advertising & Promotion, Tata Mc Graw Hill, 2002. References:

1. U.C.Mathur, Advertising Management, New Age International Publishers 2002.

2. William F.Arens, Contemporary Advertising, Mc Graw Hill, 2002. 3. Mahendra Mohan, Advertising Management, Tata Mc Graw Hill Publishing Company Ltd.,New Delhi – 2001.

BA 035 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

L T P C3 0 0 3

1. Money and capital markets:Trends of savings and financial flow the Indian money market and capital market institutions. 8

2. Stock exchanges:Structure and functioning: The stock market in India, listing ofsecurities in stock exchange-OTCE-New Issue Market-mechanics oftrading in stock exchanges. 10

3. Investment analysis:Common forms of investment, types of securities, Governmentsecurities, Government securities market, economic and financialdata for investment. 8

4. Prediction of Share Prices:Factors influencing share prices, forecasting stock prices-Fundamental analysis technical analysis-Efficient Market Theory-Risk and Returns. 10

5. Portfolio Management:Portfolio theory, portfolio management, Practical aspects. 9

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Text Books:1. Donald E.Fischer & Ronald J.Jordan, Security Analysis & Portfolio Management

Prentice Hall of India Private Ltd., New Delhi 2000. 2. V.A.Avadhani – Securities Analysis & Portfolio Management – Himalaya Publishing

House, 1997.

References:

1. Punithavathy Pandian, Security Analysis & Portfolio Management – Vikas Publishing House Pvt. Ltd., 2001.

BA 036 ADVANCED FINANCIAL MANAGEMENTL T P C3 0 0 3

1. Investment decision:Appraisal of Risky Investments, certainty equivalent cash flows and risk Adjusted discount rate, risk analysis in the context off DCF methods using Probability information, nature of cash flows, sensitivity analysis: Simulation . And investment decision, Decision tree approach in investment decisions, Capital asset pricing mode(CAPM) context. Evaluating project in terms of The total risk of the firm, reconciliation of the above two approaches. 16

2. Financing decisionSimulation and financing decision, fixing norms for investment in Working Capital, discounting of current ratios, cash inadequacy and cash insolvency, Determining the probability of cash insolvency, Financing decision in the Context of option pricing model and agency costs. Leasing as an investment And financing decision, Inter-dependence of investment, financing and Dividend decisions. 14

4. Cost of capital:Weighted average cost of capital, company's cost of capital and divisionsCost of capital. 5

5. Management of accounts receivable:Credit and collection policies, evaluating credit applicants. 3

6. Cash Management:Application of some inventory models to cash management, dynamic Programming. 3

Emerging areas in Financial Management 4-----45-----

Text Books:1. I.M.Pandey, Financial Management, Vikas Publishing House Pvt.Ltd. 8th edition 1999.Reference Books:

1. Hrishikesh Bhattacharya, Working Capital Management, Prentice Hall India Private Ltd., New Delhi, 2001.

2. Thomas E.Copeland and J.Fred Weston – Financial Theory & Corporate Policy, Addison –Wesley Publishing Company.

3. Raj Aggarwal – Capital Budgeting under uncertainty. Prentice Hall Englewood Cliffs, New Jersey 1993.

4. Cooley – Advances in Business Financial Management, The Dryden Press – 1990. 5. James C.T.Mao – Quantitative Analysis Financial Decision – The Macmillan Company,

New York.

BA 037 INDUSTRIAL FINANCEL T P C3 0 0 3

1. Finance and Development:Indian Financial System - Basic problem of Industrial Finance in India. 2

2. Long Term Finance:Debt finance-Institutional arrangements-Role of All India Financial Institutions, Reserve Bank of India, Investment Institutions, MutualFunds, Indigenous Bankers. 6

3. Appraisal of Projects:Different schemes of finance Components of loan arrangements. 10

4. Equity-Debenture Financing:Guidelines from SEBI procedures, advantages and disadvantagesand cost of each. 6

5. Lease Financing, Hire Purchase Financing 46. Short term-Working capital Finance

Estimating working capital requirements- Approach adopted by Commercial banks, Commercial paper. 4

7. Finance for rehabilitation of sick units 28. Public deposits and inter-corporate investments 29. Finance from International Sources and Financing of exports-

Role of EXIM bank and Commercial banks. 310. Recent Developments- Merchant banking - Functions of a

Merchant bank- Securitisation of Govt./Public Sector Dept.in India-Institutional structure for merchant bank in India. 6

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Text Books:1. Machiraju, Introduction to Project finance, Vikas Publishing House P.Ltd.20012. Machiraju, Indian Financial System, Vikas Publishing House P.Ltd. 2nd edition, 2002

References: 1. Economic Dailies like Economic Times, Financial Express.2. Periodicals like Journal of Institute of Company Secretaries, India.3. Annual Reports of IDBI, ICICI, IFCI, etc.4. Report on currency and banking, Reserve Bank of India, Mumbai (Annual

Publication.)5. Report on Development Banking in India- Industrial Development Bank of India,

Mumbai (Annual Publication.)

BA 038 INTERNATIONAL FINANCE L T P C

3 0 0 31. Introduction:

The International monetary system, the internationalisation process . 3

2. Foreign exchange:Balance of payments, exchange rates, the basic equations, foreignexchange markets, theories and empiricism on exchange ratemovements, definitions of foreign exchange risk, financial accounting and foreign exchange. 7

3. Hedging:Principles of exposure management, internal techniques ofexposure management, external techniques of exposure management. 9

4. DerivativesSwaps, Financial futures and foreign exchange, currencyoptions, interest rate risk, financial engineering. 8

5. International Capital Budgeting:Exchange controls and corporate tax in International investment,International capital budgeting framework, Internationalcapital budgeting model, International investment, politicalrisk. 9

6. International financing:International debt instruments, financing the multinational andits overseas subsidiaries, project finance, financinginternational trade and minimizing credit risk, other issues in international finance. 9

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Text Book:1. Adrian Buckley, Multinational Finance, Prentice Hall of India,3rd edition-1998.2. Levi, International Finance, Tata McGraw Hill, 3rd Edition, 1997.

Reference:1. Shapiro, Multinational Financial Management, Prentice Hall of India, 4th edition,2001.2. Madura, International Financial Management, South Western, 6 th edition, 2001.3. Adrian Buckley-International Capital Budgeting, -Prentice Hall of India Pvt.Ltd., New Delhi-1996.4. P.G.Apte, International Financial Management, Tata McGraw Hill, 2000.5. Eun Resnick International Financial Management, McGraw Hill Irwin, 2001.

BA 039 MERCHANT BANKING & FINANCIAL SERVICES

L T P C 3 0 0 3

1. Merchant Banking in India – An overview-Recent developmentsand challenges ahead – Institutional Structure – Functions ofMerchant Banking – Legal & regulatory framework relevantProvisions of Companies Act, SERA, SEBI guidelines, FERA,Etc. – Relation with stock exchanges, OTCEI and NSE. 5

2. Issue Management – Appraisal of projects, Designing capitalStructure and instruments – issue pricing – preparation of Prospectus – offer for sale – Selection of Bankers, Adverti-sing consultants, etc. – Role of Registrars - underwriting Arrangements, Placement with FIs, MFs, FIIs, etc. IssueMarketing – Advertising strategies – Brokers & Investors,NRI Marketing – Dealing with Bankers to the issueUnderwriters, Registrars, brokers, etc.– Post issue activities-Private placement – Bought out deals – off – shore issues GDRs , etc. 12

3. Mergers and Acquisitions, Portfolio Management servicesLeasing and hire purchase, Bills discounting credit syndication. 10

4. Financial Services – Recent developments in factoring andForfeiting, consumer finance, credit cards venture capital,Mutual funds, real estate financing, credit rating. 18

---------45

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Text Books:1. M.Y.Khan, Financial Services – Tata McGraw Hill, 2ndEdition 2001 2. Machiraju, Indian Financial System – Vikas Publishing House, 2nd Edition 2002

References:1. J.C.Verma, A manual of merchant banking, Bharath Publishing House,

New Delhi, 2001.2. K.Sriram, Hand Book of Leasing, Hire Purchase & Factoring, ICFAI, Hyderabad, 1992.3. Economic Dailies, Relevant Publications of AMFS.

BA 040 MANAGEMENT CONTROL SYSTEMSL T P C3 0 0 3

1. Introduction:The Nature of Management control, Control, Control and Organisational Behaviour, Goals and Strategies - ManagementControl view, Information. 12

2. The Management Control Structure:Responsibility Centres: Revenue and Expense Centres, Profit Centres,Transfer pricing, Investment Centres. 10

3. The Management Process:Programming, Budget preparation, Analyzing and Reporting financialPerformance, the budget in the control process, executive incentiveCompensation plans. 12

4. Special Management Control Situations:Multinational Companies, Service Organisations, Non-ProfitOrganisations, Management Control of Projects. 11

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Text Book:1. Robert N.Anthony & V.Govindarajan – Management Control Systems – Tata McGraw

Hill – 10th edition, 2002. Reference Books:1. Joseph A Maciariello & Calvin J-Kirby, Management Control System –Prentice Hall of

India, Second Edition (Second Printing) 1999.2. Ramanathan Kavassari, Management Control in Non profit organization, John Wiley &

Sons, New York, 1996.

BA 041 DECISION SUPPORT SYSTEM L T P C

3 0 0 31. Decision Support System:

Decision Concept - Steps-Decision Support System-Components-Characteristics-Classification and Applications. 6

2. Model Management:Models - Modeling Process-Types of Models-Optimization-Simulation-Heuristic-Descriptive-Predictive-Model Base-Modeling Languages-Model Directory-Model Base ManagementSystem-Model Execution, Integration and Command Processing-Model Packages. 15

3. Data Management System:Data Base-Sources of data-Data Directory-Data Structure and Data Base Languages-Query Facility- Data Management System-DBMS as DSS Development Tool. 7

4. Dialog Management:User Interface-Graphics - Multimedia-Visual Interactive Modeling-Natural Language Processing-Speech Recognition and Understanding-Issues in User Interface. 7

5. Development of Decision Support System:Development Process-Software and Hardware and Data Acquisition-Model Acquisition-Dialog Development-Integration -Testing and Validation-Training and Implementation. 10

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Text Book:

1. Efraim Turban and Jay E. Aronson, Decision Support Systems andIntelligent Systems, Prentice Hall International, 1998.

References:

1. Janakiraman V.S. and Sarukesi.K, Decision Support Systems; Prentice Hall of India, 1999.

2. Lotfi, Decision Support System and Management, McGraw Hill Inc., International Edition, New Delhi, 1996.

3. Maraks, Decision Support System, Prentice Hall International Paperback Edition,Delhi, 1998.

BA 042 RELATIONAL AND OBJECT ORIENTEDDATABASE MANAGEMENT SYSTEM

L T P C 3 0 0 3

1. Data models - Conceptual Data Modelling – ER diagrams – Hierarchical Network and Relational Models – Normalisation – Boyce Codd Normal Form- Case Studies 10

2. Query processing and concurrency management – Strategies – Representation – Transformation – Relations – Improvements – Concurrent transaction – Controls – Atomicity, Recovery. 8

3. Object orientated modelling – Object oriented concepts, principles – Object structure – business process and transaction modelling – object interaction modelling – object life cycle modelling 12

4. Object oriented development process – Feasibility analysis – requirements – Objects, classes and patterns – Business Analysis – Testing and Acceptance. 8

5. Analysis and guidelines – Identifying Relationships - inheritance – Aggregation – Operations – design pattern – guidelines for quality design. 7

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----

Text Books:1. Gary W.Hansen and James V.Hansen , Database Management

and Design, Prentice Hall, 1996.2. Ronald J.Norman, Object oriented Systems Analysis and Design, Prentice Hall, 1996.References:1. Bipin C.Desai , An Introduction to Database systems, Galgothia Publications, 1996.2. Carlo Batini, Stefano Ceri and Sham Kant B.Navathe, Conceptual

Database Design – An Entity Relationship Approach, BenjaminCummings Publishing, 1992.

3. Fred R.McFadden, Jeffrey A Hoffer and Mary B.Prescott,Modern Database Management, Addison Wesley, 2000.

4. Edward Yourdon, Katherine Whitehead, James Thumann, Peter Nevermann and Karin Opel , Mainstream Objects: An analysis and Design approach for Business, Prentice Hall, 1995.

5. James Rumbaugh, Michael Blake, William Lorensen, Frederick Eddy and William Premelani , Object oriented modelling and design,Prentice Hall, 1991.

BA 043 INDUSTRIAL RELATIONS AND LABOUR WELFARE

L T P C 3 0 0 3

1. Industrial RelationsConcepts – Importance – Industrial Relations problems in thePublic Sector – Growth of Trade Unions – Codes of conduct. 7

2. Industrial ConflictsDisputes – Impact – Causes – Strikes – Prevention – IndustrialPeace – Government Machinery – Conciliation – Arbitration –Adjudication. 12

3. Labour WelfareConcept – Objectives – Scope – Need – Voluntary WelfareMeasures – Statutory Welfare Measures – Labour – Welfare

Funds – Education and Training Schemes. 84. Industrial Safety

Causes of Accidents – Prevention – Safety Provisions – IndustrialHealth and Hygiene – Importance – Problems – OccupationalHazards – Diseases – Psychological problems – Counseling –

Statutory Provisions. ` 95. Welfare of special categories of Labour

Child Labour – Female Labour – Contract Labour – Construction Labour – Agricultural Labour – Disabled – Statutory Provisions –Social Assistance – Social Security – Implications. 9

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--------Text Books:1. Mamoria C.B. and Sathish Mamoria, Dynamics of Industrial

Relations, Himalaya Publishing House, New Delhi, 1998.2. Dwivedi.R.S. Human Relations & Organisational Behaviour, Macmillan India Ltd., New Delhi, 1997. References: 1. Pylee.M.V. and Simon George, Industrial Relations and

Personnel Management, Vikas Publishing House(P) Ltd., New Delhi, 1995.

2. N.G.Nair ,Lata Nair, Personnel Management and Industrial Relations ,S.Chand ,2001.3. Srivastava, Industrial Relations and Labour laws ,Vikas , 4 th edition,2000.4. C.S.Venkata Ratnam, Globalisation and Labour Management Relations,

Response Books, 2001.

BA 044 LABOUR LEGISLATIONS

L T P C 3 0 0 3

Legal Provision relating to

a) Wages b) Working Conditions and Labour Welfare

c) Industrial Relations d) Social Security

Contained in the following acts are to be studied.

1. The Factories Act, 1948 5 2. The Trade Unions Act, 1926 5 3. The Payment of Wages Act, 1936 4 4. The Minimum Wages Act, 1948 2 5. The Industrial Disputes Act, 1947 5 6. The Workmen’s Compensation Act, 1923 2 7. The Payment of Gratuity Act, 1972 3 8. The Payment of Bonus Act, 1965 3 9. The Employee’s Provident Fund and Miscellaneous Act, 1952 310. The Employees State Insurance Act, 1948 411. The Industrial Employment (Standing Orders) Act, 1946 3 12. The Apprentices Act, 1961 213. The Equal Remuneration Act, 1976 214. The Maternity Benefit Act, 1961 2

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------- Text Books:1. Kapoor N.D. Elements of Industrial Law, Sultan Chand, 1998.2. Srivastava, Industrial Relations and Labour laws ,Vikas , 4 th edition,2000.

References: 1.Respective Acts. 2.Dhandapani, Commercial and Industrial Law, Sultan Chand, 1998. 3.Das Gupta, Maintaining Industrial Discipline, Response Books, 2002.

BA 045 ENTERPRISE RESOURCE PLANNING FOR MANAGERS

L T P C3 0 0 3

1. Enterprise Resource Planning: Principle – ERP framework – Business Blue Print – Business Engineering vs Business process Re-Engineering – Tools – Languages – Value chain – Supply and Demand chain – Extended supply chain management – Dynamic Models – Process Models 10

2. Technology and Architecture: Client/Server architecture – Technology choices – Internet direction – Evaluation framework – CRM – CRM pricing – chain safety – Evaluation framework. 10

3. ERP System Packages: SAP,. People soft, BAAN and Oracle – Comparison – Integration of different ERP applications – ERP as sales force automation – Integration of ERP and Internet – ERP Implementation strategies – Organisational and social issues. 10

4. Oracle: Overview – Architecture – AIM – applications – Oracle SCM.SAP : Overview – Architecture – applications -Before and after Y2k – critical issues – Training on various modules of IBCS ERP Package-Oracle ERP and MAXIMO, including ERP on the NET 7

4. ERP Procurement Issues – Market Trends – Outsourcing ERP – Economics – Hidden Cost Issues – ROI – Analysis of cases from five Indian Companies. 8

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Text books:1. Alexis Leon ,ERP Demystified, Tata McGraw – Hill Publishing company limited,

New Delhi, 20022. Brady, Enterprise Resource Planning, Thomson Learning, 2001

References:1. Sadagopan.S , ERP-A Managerial Perspective, Tata McGraw Hill, 2001.2. Jose Antonio Hernandez , The SAP R/3 Handbook, Tata Mcgraw Hill, 2001.3. Vinod Kumar Crag and Bharat Vakharia, Enterprise Resource Planning Strategy, Jaico Publishing house, Mumbai, 1999 4. ERPWARE , ERP Implementation Framework, Garg & Venkitakrishnan,

Prentice Hall, 1999. 5. Vinod Kumar Grag and N.K.Venkitakrishnan, Enterprise Resource Planning,

Prentice Hall of India, New Delhi, 2001.

BA 046 E-COMMERCE – TECHNOLOGY AND MANAGEMENTL T P C

3 0 0 31 E-commerce Technology : Principles – Potential – Data Warehousing –

Temporal Coherency – Networking Infrastructure – Software Tools – IP, TCP HTTP, HTML – Cryptography – Consumer Interface Technologies – OALP & Data mining – Case studies. 10

2 E-commerce: Effect on job, growth, trade, international co-operation – Tax problems -Application of E-commerce in different sectors – service, industry, domestic etc., - multidisciplinary approach to E-commerce – Softwares – case studies. 7

3 E-commerce Management: Net Centrism – Navigation – Digital Design – Web Metrics – Business models – Hyper Markets – Intelligent Agents – Auctions – Design, Protocol – Case Studies. 8

4 Channel conflict management: Security and Encryption – Abuse

and Netiguette – Internet Governance – Economics of E Commerce – Equilibrium price – Electronic Marketing – Taxing – E business – Road map for success – case studies. 10

5 E-commerce – Legal Issues: Software Intellectual property law – Contract law for E-commerce, Warranties and New Products – Cyber law issues – Privacy and Transborder flows, Fraud – Security of Information and Risks – Electronic Highway Robbery – Consumer Protection – Case Studies. 10

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Text Books:1. Kalakota & Whinston, Frontiers of Electronic Commerce, Addison Wesley, 2001.2. Efraim Turbon, Jae Lee, David King, H. Michael Chung, Electronic Commerce, A

Managerial Perspective, Pearson Education Asia, 2001.References:1. Nabil R.Adam, Oktay Dogramaci, Aryya Gangopadhyay

and Yelena Yesha , Electronic Commerce, Amazon, 1999.2. Nabil R.Adam and Oktay Dogramaci , Electronic Commerce:

Technical Business and Legal Issues, Prentice Hall USA, 1998.3. Doernberg, Richard L and Hinnekens Luc , Electronic Commerce

and International Taxation, Peachpit Press, USA, 1996.4. Greenstein Firsman, Electronic Commerce, Tata McGraw Hill,1999.5. Charles Trepper, E-Commerce strategies, Microsoft, Eastern Economy Edition, 1999.5. Napier, Judd, Rivers and Wagner, Creating a winning E-Business, Thomson Learning, 2000.

BA 047 MANAGERIAL BEHAVIOR AND EFFECTIVENESS L T P C 3 0 0 3

1. Defining the Managerial JobDescriptive Dimensions of Managerial Jobs – Methods – Model –Time Dimensions in Managerial Jobs – Effective and Ineffective Job behaviour – Functional and level differences in Managerial Job behaviour. 8

2. Designing the Managerial JobIdentifying Managerial Talent – Selection and Recruitment –Managerial Skills Development – Pay and Rewards – ManagerialMotivation – Effective Management Criteria – Performance AppraisalMeasures – Feedback – Career Management – Current Practices. 12

3. The Concept of Managerial EffectivenessDefinition – The person, process, product approaches – Bridging theGap – Measuring Managerial Effectiveness – Current Industrial andGovernment practices in the Management of Managerial Effectiveness-The Effective Manager as an Optimizer. 7

4. Environmental issues in Managerial EffectivenessOrganisational Processes – Organisational Climate – Leader – GroupInfluences – Job Challenge – Competition – Managerial Styles. 8

5. Developing the Winning EdgeOrganisational and Managerial Efforts – Self Development –Negotiation Skills – Development of the Competitive Spirit –Knowledge Management – Fostering Creativity. 10

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References:1. Reddin W.J. Effective Management, Tata McGraw Hill Company, New Delhi, 1998.2. Timpe D.A.(ed.) The Art and Science of Business Management: Performance, Jaico Publishing Company, New Delhi, 1996.3. Frances A.Clark, Total Career Management, McGraw Hill/ Henley Management Series, 1994.4. Helga Drummod, Effective Decision Making, Wheeler Publishing, 1995.5. Rao, S.L. Successful Negotiation, Wheeler Publishing, 1998.6. Chakraborthy, Managerial effectiveness and Quality of Work life: Indian Insights, Tata McGraw Hill,2 000.

BA 048 ENTERPRENEURSHIP DEVELOPMENTL T P C3 0 0 3

1. Entrepreneurial Compétence:Entrepreneurship concept - Entrepreneurship as a Career-Entrepreneur - Personality Characteristics of Successful.Entrepreneur- Knowledge and Skills Required for an Entrepreneur. 6

2. Entrepreneurial Environment:Business Environment - Role of Family and Society-Entrepreneurship Development Training and OtherSupport Organisational Services - Central and StateGovernment Industrial Policies and Regulations -International Business. 12

3. Business Plan Preparation:Sources of Product for Business - Prefeasibility Study - Criteria for Selection of Product - Ownership - Capital -Budgeting Project Profile Preparation - Matching Entrepreneur with the Project - Feasibility Report Preparation and EvaluationCriteria. 12

4. Launching and Development of Small Business:Finance and Human Resource Mobilization Operations Planning-Market and Channel Selection - Growth Strategies - Product Launching-Monitoring and Evaluation of Business - Preventing Sickness and Rehabilitation of Business Units. 15

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Text Books:1. Hisrich, Entrepreneurship, Tata McGraw Hill, New Delhi,2001.2. P. Saravanavel, Entrepreneurial Development, Ess Pee kay

Publishing House, Chennai -1997.3. S.S.Khanka, Enterpreneurial Development, S.Chand and Company Limited, New Delhi, 2001.

References:1. Prasama Chandra, Projects - Planning, Analysis, Selection,

Implementation and Reviews, Tata Mc Graw-Hill Publishing Company Limited, 1996.

2. P.C.Jain(ed.), Handbook for New Entrepreneurs, EDII, OxfordUniversity Press, New Delhi, 1999.

3. Staff College for Technical Education, Manila and Centre for Research and Industrial Staff Performance, Bhopal, Entrepreneurship Development,

Tata McGraw Hill Publishing Company Ltd., New Delhi,1998

BA 049 LOGISTICS AND SUPPLY CHAIN MANAGEMENT L T P C

3 0 0 31. Overview of SupplyChain Management

Role of Supply Chain Management: Scope and Importance, CustomerDriver Strategies, Logistics and Competitive Strategy: Systems view 5

2. Co-ordination and Management of TransportationInventory, Order Processing, Purchasing, Warehousing, Materials Handling, Packaging, Customer Service Management. 5

3. Interfaces with other areasMarketing and Supply Chain Interface, Finance and Supply ChainInterface. 5

4. Distribution Requirement PlanningDistribution Network Planning and Warehouse Location, IntegratedSupply, Production, distribution Policies and Plans. 10

5. International LogisticsOcean Carrier Management, Import-Export Logistic Management 10

6. Decision ModelsDecision support models of supply chain management: TransportationSystems, Warehouse Design, Distribution Inventory Policies,Transshipment, etc Information Systems. 10

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------Text Books:1. Donald J. Bowersox & David J. Closs, Logistical Management, Tata McGraw- Hill Editions,

New Delhi, 2000.2. Jeremy F. Shapiro, Modelling and Supply Chain , Thomson Learning, 2001.3. Martin Christopher, Logistics and supply chain management, Financial times management,

2000References:1. David Taylor and David Brunt, Manufacturing Operations and Supply Chain Management,

Vikas Thomson Learning, 2001.2. Philippe - Pierre Dornier, Global operations & logistics, John Wiley & sons Inc, New York,

2002.3. Monczka / Trend / Handfiled, Purchasing and Supply chain management, Thomson south-

western college publishing, 2000.4. B.S. Sahay, Supply chain management for global competitiveness, Macmillan India Ltd,

Delhi, 2000.5. David Hutchins, Just in Time, Jaico Publishing House, Mumbai, 20016. David Simchi – Levi & Philip Kaminsk, Designing and Managing the supply chain,

McGraw-Hill Companies Inc, 2000.

BA 050 SOFTWARE QUALITY MANAGEMENTL T P C3 0 0 3

1. Software QualityQuality Management – Principles – Software Quality – Software IQUE (Inplant Quality Evaluation) – Software Configuration Management –Software Life Cycle Model – Software Quality standards – StrategicPlanning for Software Quality Improvement – Case studies. 6

2. Quality MetricsFundamental measures, size, effort, defects, Software Quality metrics,Complexity metrics, FURPS + (Functionality, Usability, Reliability,Performance, Supportability) model, Defect identification & removal efficiency – Economics of software quality Improvement – New metrics –Research proposals – Case studies. 7

3. Software Quality Management ToolsManagement Quality Control tools (7 New QC Tools) – Poke Yoke –Statistical Quality Control for software – Quality Function Deployment(QFD)-Failure Mode and Effect Analysis (FMEA) – Benchmarking of SoftwareQuality metrics – Continuous Improvement Tools – Case studies. 10

4. Software Quality AssuranceSoftware Quality and Reliability – Reliability models – Quality Manual –ISO 9000 series standards – Program Installation – Software Risk Identi-fication & mitigation Software Testing and Acquisition Management –Zero defect software development – Case studies. 12

5. Capability Maturity ModelCapability Maturity Model (CMM) for Software – Personal CMM – Levels and Road Map – CMM structure – Operational features –Capability evaluation methods – Certification procedures – TQM forSoftware – System and Human Components – Case studies 10

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Text Book:1. Gordon Schulmeyer G and James L.McHanus, Total Quality Management

for Software, International Thomson Computer Press, USA, 1990.

References:1. W.S.Humphrey, Managing the Software Process, Addison Wesley,

Reading, MA, 1989.2. Grady Robert B, Practical Software Metrics for Project Management and

Process Improvement, NJ Prentice Hall, 1992.3. Dunn Robert M., Software Quality: Concepts and Plans, Englewood Cliffs,

Prentice Hall Inc., 1990.4. Grant RE and Leavenworth RS, Statistical Quality Control, 6th Ed, McGraw

Hill Inc., NY, 1988.5. Burrill, Claude W. and Ellsworth, Leon W., Quality Data Processing,

Tenafly:Burrill-Ellsworth Associates, Inc., 1982.6. Mordechai Ben Menachem and Garry S. Marliss, Software Quality-Producing Practical,

Consistent software, Thomson Learning, 2001.

BA 051 RISK MANAGEMENT

L T P C 3 0 0 3

1. IntroductionProcess of Decision Making – Nature of Major Decisions – Nature of Decision Making – Risk Ranking and its application. 5

2. Risk AssessmentApproaches to Risk Assessment – Financial Institutional view pointof risk – Methods to assess risks acceptability – Assessment of risks in lending to foreign countries, Investment risk in a company. 5

3. Problems of Assessing RiskTheoretical Considerations – Theoretical concerns – Uncertainty ofAssessment – Application of fuzzy data analysis, problems of assessingRisk – Technical – Economic – Sociopolitical. 15

4. Assessing Risk AcceptabilityRisk Ranking Technique – Alternative methods like Review by expertsPublic debate – Systems analysis – Statistical techniques includingSimulation – Cognitive Mapping – Game Theory – Multivariate AnalysisDecision theory etc. – Comparison of the efficiency of alternate methodsof analysis 12

5. Methods of Assessing Decision OptionsComparison of Risk Ranking technique with the methods used by Financial Institution, Methods used by Insurance Industry. 8

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Text Books1. C.Arthur Williams, Jr & others – Risk Management and Insurance, McGraw Hill International Editions, 2000.2. James T.Gleason, Risk: The New Management Imperative in Finance, Jaico Publishing House, 1999.

References:1. John C.Chicken, Managing Risks & Decision in Major Projects –

Chapman & Hall, London, 1994.1. Ian M.Johnstone & Bryden, Managing Risk, Avebury, England,1995 2. Kevin Dowd – Beyond value at Risk, John Wiley & Sons, West

Sussex, England, 1998.3. Bob Ritchie & David Marshall – Business Risk Management,

Chapman & Hall, London, 1996.4. J.Woodhouse – Managing Industrial Risk – Chapman & Hall,London, 1993.

BA 052 ENVIRONMENT MANAGEMENT L T P C

3 0 0 3

1. IntroductionThe greening of business – Commercial Aspects of green competitivenessEnvironment Review – Physical environment of business: Resources,Effluents, Waste 5

2. Environmental ConcernsScience/Technology/Academia, Media, Environmental Groups, LocalCommunities, International Agencies, Political arena 5

3. Government RegulationNational – International – ISO 14000 series 5

4. Environmental Review & AuditEnvironmental Impact Assessment (EIA) – Environmental Survey –Eco auditing – Eco Labelling – Supplier Audit – Local Authorities –External Audit 10

5. Life Cycle Analysis & Assessments 5

6. Waste Minimisation, R&D and Investment in cleaner Technologies Control of Energy Costs – Cost of Waste – Package & Recycling

7. Issues in Greening of Finance & Marketing 10 --------- 45 ---------

Text Books:

1. Linda J.Speeding – Environmental Management for Business, John Wiley & Sons, England, 1996.2. Forest L.Reinhardt & Richard H.K.Victor, Business Management and the Natural Environment, South Western College Publishing, Ohio, USA, 1996.

References:1. Suzanne Pollack – Improving Environmental performance, Routledge, London, 1995.2. Gray – Accounting for the Environment – The Chartered Association of Certified

Accountants, London, 1993.3. John F.Wasik, Green Marketing & Management – Black Well, Cambridge,USA, 1996.4. George Winter – Blue print for Green Management - McGraw Hill, England, 1995.

BA 053 INFRASTRUCTURE MANAGEMENT L T P C 3 0 0 3

1. IntroductionDemand supply Gap and Resource Requirements – Issues in InfrastructureDevelopment 5

2. TelecommunicationPrivatisation – Unbundling Strategies – Tendering and Bidding –Role of Judiciary and Telecom Regulatory Authorities. 6

3. PowerRole of Government – Political Economy 6

4. TourismProject Structuring 2

5. TransportationPrivatisation – Unbundling of Strategies – BOT and BOLT schemesEnvironmental Concern. 8

6. Urban Infrastructure Appraisal and Financing 6

7. Infrastructure FinancingProject financing concepts, Appraisal & Financing 12

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Text Books:1. G.Raghuraman, Rekha Jain et al, Infrastructure Development and Financing –

Macmillan India Ltd, First Edition, 1999.References:

1. World Development Report, Infrastructure for Development,World Bank, Oxford University Press, New York, 1994.

2. UNIDO – Guidelines for Infrastructure Development ThroughBuild Operate Transfer (BOT) Projects, Vienna, 1996.

3. Brockman, Royston A.C, Williams Allen – Urban Infrastructure Finance,Asian Development Bank, Manila, 1996.

4. IBRD – Financing Private Infrastructure, World Bank, Washington D.C. 19965. Infrastructure Leasing & Financial Services Ltd., Multimedia Information

Highway, A conceptional Framework, New Age International, New Delhi, 1996.

BA 054 WEB ENABLED MARKETING MANAGEMENTL T P C3 0 0 3

1. Web enabled Marketing features - structural requirements – specific characteristics and components of Marketing mix under web enabled environment.

6

2. Organizational and environmental scanning and designing of marketing programmes .5

3. B2B Marketing – focus, scope - organizational buyer behaviour - different forms of B2B - organizational buying decision process- marketing mix relevant to B2B. 10

4. Collaborative product commerce – customised product design – supply chain management-product data management-introduction to CAD/CAM-Product – Centric Business Solutions. 10

5. B2C – Focus & scope - Individual buyer behaviour - decision process – factors influencing process –customer relationship management. 8

6. On-line marketing – On-line retail – On-line sales promotion – Web enabled advertisements.- Web based Marketing research. 6

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References:1. David Whiteley, E-commerce Strategy, Technologies and Applications, McGraw

Hill,2000.2. Henry Chan, E-Commerce, John Wiley Sons,2001.3. Thomas J.Kuegler,Jr., Web Advertising and Marketing, Prentice Hall India Ltd.4. Michael H. Morris, Industrial and Organisational Marketing, Mac Millan-1999.5. Leon G. Schiffman, Consumer Behaviour, Prentice Hall India Ltd., 2001.6. F.Robert Dwyer John F.Tanner, Business Marketing, McGraw Hill,2001.7. Nabil R.Adam, et.al. Electronic Commerce, Amazon-20008. Rafia. Mohammed, Internet Marketing, McGraw Hill,2001.9. David Ferris and Larry Whipple, Building an Intelligent E-Business, Prentice Hall of

India, 2001.

BA 055 SYSTEM ANALYSIS AND DESIGN 3 0 0 3.

1. Foundations of Systems DevelopmentAnalysis, fundamentals, Players in the systems game, System Characteristics, Information System building block, Creativity vsDiversity, Development, project initiation, project management. 8

2. Making the Business CaseSystems Analysis, Gathering information, Discovery, Feasibility - Economic, technical, operational, schedule, Analysis, Cost Benefit Analysis, Risk Analysis, System Proposal. 10

3. AnalysisData Modelling and Analysis, Process Modelling, Logic Modelling,Conceptual Modelling, Alternative Design Strategy, Distributed data Modeling. 10

4. DesignSystems Design, Application Architecture and Modelling, Forms andReports, Interfaces and Dialog, Logical data modeling, Database design, Output design and prototyping, Input design and phototyping,User Interface design, Designing distributed systems. 9

5. Implementation, Maintenance & Object ApproachSystems construction and Implementation, Maintenance,Systems Operations and Support, Object Oriented Analysis and Design, Rapid Application development . 8

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Text Book:1. Hofter, Joey F. George, Joseph.S Valacich, Modern Systems Analysis

and Design, Addison Wesley, 2001.2. Alan Dennis and Barbara Haley Wixom, ‘ Systems Analysis and Design’,

John Wiley & Sons, Inc.,2000.3. Jeffrey L.Whitten, Lonnie D. Bentley and Kevin C. Dittman, Systems Analysis

and Design Methods, Mc Graw Hill, Irwin, 2001.

References:1. Hawryszkiewycz, I.T, ‘Introduction to Systems Analysis and Design’,

Prentice Hall, 2001.2. Yourdon and Constantine , ‘Structured Design: Fundamentals of a Discipline of

Computer Program and system Design’, Prentice Hall, 1995..3. Ivar Jacobson, Object Oriented Software Engineering, Addison Wesley, 2000.4. Alan Pennier and Barbara Haley Wixom, Systems Analysis and Design-

An Applied Approach, John Wiley, 2002.5. John W. Satzinger, Robert B.Jackson and Stephen D. Burd, Systems Analysis

and Design in a changing World, Thomson Learning, 2001.

BA 056 PROJECT MANAGEMENT FOR SOFTWARE DEVELOPMENTL T P C3 0 0 3

1. IntroductionProduct Life Cycle, Project Life Cycle models, Process models. 6

2. Umbrella Activities in Software Project ManagementMatrix, Software configuration Management, Software QualityAssurance, Risk Management. 9

3. Project Management Processes and ActivitiesProject Initiation, Project Planning and Tracking, Project closure. 10

4. Engineering ActivitiesSoftware requirements, Gathering, Estimation, Design and developmentPhase, Project Management in the testing phase and maintenance phase. 10

5. Implementation activitiesImplementation of various types of CMM (Capability Maturity Model) ISO 9000 10

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Text Books:

1. Gopalaswamy Ramesh, Managing Global Software Project, Tata McGraw Hill Publishing Company Limited, New Delhi,2002.

2. Roger S.Pressman, Software Engineering, A Practitioner’s approach, Mac-GrawHill International Edition, New Delhi, 2001.

References:1. Walker Royce, Software Project Management, A Unified frame work, Pearson Education

Asia, New Delhi, 2000.2. Steve McConnel, Rapid Development, WP Publishers & Distributors(P)

Limited, Microsoft Press, Bangalore, 1996.3. Bob Hughes and Mike Cofferell, Software Project Management, Tata McGraw Hill

Publishing Company Limited, New Delhi,1999.4. Kieron Conway, Software Project Management, Coriolis Group, Dreamtech Press, New

Delhi, 2000.

BA 057 INVESTMENT MANAGEMENT 3 0 0 3

1. Investment SettingSecurities & Securities Markets, Financial System in India, Investment avenues and their features, Tax and transaction costs in investment 6

2. Money & Capital Markets & InstitutionsOver view of capital market, Institutional structure in capital market, Reforms and state of capital market, New issue market and problems, Securities & Exchange Board of India (SEBI) 9

3. Stock Market & InstitutionsSecurities Trading regulation, Instruments of issue and trading, Stock markets in India, Over the counter Exchange of India, NSE, Stock market operations & functions, Trading in the stock market. 9

4. Security AnalysisFactors influencing share prices, forecasting stock prices, Fundamental analysis, Technical analysis, Efficient market theory – Risk and returns. 12

5. Portfolio ManagementPortfolio theory, Portfolio management, Some practical aspects. 9

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Text Books1. V.K.Bhalla, Investment Management, S.Chand & Company Ltd,

Seventh Edition 2000 2. V.A.Avadhani, Investment Management, Himalaya Publishing House,

Third revised edition 2000

References:

1. V.N.S.Raman, Investment Principles & Techniques, Vikas Publishing House Pvt. Ltd., 2001

2. Ham Levy, Introduction to investments, South Western College Publishing, 1996.3. Sharpe, Alexander & Bailey – Investments, Prentice Hall of India, 2000.

BA 058 CONSUMER BEHAVIOUR 3 0 0 3.

1. ApproachesApproaches to the study of consumer behaviour – significance - comprehensive

models of consumer decision process – different buy situations – programmed and non-programmed buying decisions. 10

2. Internal influencesInternal influences on consumer behaviour – needs and motives – personality –

demographic and psychographics factors – buyer as perceiver – as learner – Attitude formation – change of attitude – influencing factors – measurement of Attitude – Life style influence – Life cycle influence. 10

3. External influencesExternal influences on consumer behaviour – family – reference group – social

and cultural aspects – opinion leaders – role relationship – post purchase behaviour of consumers 10

4. Communication strategyDeveloping communication strategy to influence the adoption process – strategic

marketing decisions in response to consumer behaviour 10

5. On-line buyer behaviour On-line buyer behaviour - difficulties and challenges in predicting consumer

behaviour 5 --------- 45

---------Text Books:

1. Schiffman, Consumer Behaviour, Prentice Hall of India, 2001.2. Roger D. Blackwell, Consumer Behaviour,Vikas Thomson Learning,2001.

References: 1. Laudon & Albert Della, Consumer Behaviour, Tata McGraw Hill publishing, 2001.

2. J.Paul Peter & Jery C.Olson, Consumer Behaviour & Marketing Strategy, Mc Graw Hill, 2002.

3. S.L.Gupta & Smitra Pal, Consumer Behaviour: An Indian perspective, Sultan Chand, 2001.

4. Assael, Consumer Behaviour, Thomson Learning,2001.5. Matin Khan, Consumer Behaviour, New Age International,2001.

BA 059 INDUSTRIAL MARKETING 3 0 0 3

1. Nature and scopeNature and scope, difference between consumer marketing and industrial marketing, Distinctive characteristics of industrial marketing – Understanding industrial marketing environment - Inter relationship with other functions. 10

2. Industrial buyer behaviourIndustrial buyer behaviour – different buying situations – organizational procedures and polity aspects in industrial buying decisions – industrial buying practices – buying center – models of industrial buyer behaviour 10

3. Industrial Products

Industrial Products - Development – Product life cycle – Segmentation – experience curve- positioning strategy - Personal selling – industrial sales force management – sales force selection – training and control – evaluation. 10

4. Selection of vendorsSelection of vendors - evaluation - industrial product and service pricing methods - Competitive bidding – Negotiation skills. 5

5. DistributionIndustrial products distribution Channels – Physical Distribution – Logistics –– Communicating with industrial customers 10

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-------Text Books:

1. Michael H.Morris, Industrial & Organisational Marketing, Mac Millan 1999.References:

1. Krishan K Havaldar, Industrial Marketing, McGraw Hill, 20012. Reeder, Industrial Marketing, Prentice Hall, 20013. F.Fobert Dwyer John F.Tanner, Business Marketing, McGraw Hill, 2001.

BA 060 RURAL MARKETING 3 0 0 3

1. CharacteristicsIndian rural market environment – demographic details – Characteristic features specific to rural markets – Marketing opportunities and challenges under rural setting. 8

2. Rural BuyersUnderstanding rural buyer behaviour - Purchase Decision making process –

Influencing factors – Changes in the behavioral pattern 10

3. SegmentationRural market segmentation – Targeting – Positioning products

in rural market 8

4. Marketing MixMarketing mix relevant to rural market – Pricing methods – Rural

marketing channels 10

5. Communication & ResearchAdvertising and sales promotion under rural settings – Conduct of

marketing research in rural markets 9---------- 45

----------Text Book:1. C.S.G. Krishna Macharyulu and Lalitha Ramakrishnan, Rural Marketing, Pearson Education, 2002 References:1. T.P.Gopalaswamy, Rural Marketing Enviromment, Problem and Strategies, Wheeler Publications, 1999 2. R.L.Varshney & S.L.Gupta, Marketing Management, An Indian Perspective, Sultan Chand, 20003. V.S.Ramasamy & Namakumar, Marketing Management, Planning Implementing and Control, An Indian Context, Mcmillan, 1999.

BA 061 MARKETING RESEARCH 3 0 0 3

1. Research Process

Marketing Research Process – Research designs - exploratory – Descriptive – Casual – Problem definition-objectives. 10

2. Data CollectionPrimary and secondary data sources – designingof data collection tools – sampling techniques. 10

3. Data AnalysisQuantitative and qualitative analysis –Statistical techniques –testing hypothesis-correlation-regression-Discriminant- factor and cluster analysis – Multi dimensional scaling . 10

4. Preparation of Research ReportCoding and editing and presentation-essentials-Application of IT tools. 5

5. Application of marketing researchMarket potential – product launching – customersatisfaction – advertising - Customer Relationship Management – Distribution. 10

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Text Books:

1. Aaker, Kumar, Day, Marketing Research, John Wiley, 2000.2. Boyd, Marketing Research, Macmillan, 1999.3. Kinnear and Taylor, Marketing Research, McGraw Hill, 2000.

References:1. Joseph F.Hair,Jr, Marketing Research, McGraw Hill, 2000.2. G.C. Beri, Marketing Research,Tata McGraw Hill, 2000.3. Paul E.Green Donald S. Tull, Gerald Albaum, Research for Marketing

Decisions, Prentice Hall, 2001.

BA 062 STRESS MANAGEMENT 3 0 0 3

1. Understanding StressMeaning-Symptoms-Work Related Stress-Individual Stress –Reducing Stress-Burnout. 6

2. Common Stress Factors Time and Career PlateauingTime Management – Techniques – Importance of planning the day – Time management schedule – developing concentration – Organising the Work Area - Prioritizing – Beginning at the start – Techniques for conquering procrastination – Sensible delegation – Taking the right breaks – Learning to say ‘No’.Career Plateauing – Identifying career plateaus – Structural and content plateauing – Making a fresh start – Importance of sabbaticals – Counseling out – Executive leasing – Sustaining a marketable career. 12

3. Crisis ManagementImplications – People issues – Structure issues – Environmental issues – Psychological fall outs – Learning to keep calm – Preventing interruptions – Controlling crisis – Importance of good communication – Taking advantage of crisis – Pushing new ideas – Empowerment. 10

4. Work Place HumourDeveloping a sense of Humour – Learning to laugh – Role of group cohesion and

team spirit – Using humour at work – Reducing conflicts with humour. 55. Self Development

Improving Personality – Leading with Integrity – Enhancing Creativity – Effective Decision Making – Sensible Communication – The Listening Game – Managing Self - Meditation for Peace – Yoga for Life. 12

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References:1. Bhatia R.L., The Executive Track: An Action Plan for Self Development, Wheeler

Publishing, New Delhi, 1996.2. Charavarthy S.K., Human Values for Managers, Wheeler Publishing, New Delhi,

1996.3. Frances A Clark, Total Career Management, Mc Graw Hill/Henley Management

Series, 1995.4. Jeff Davidson, Managing Stress, Prentice Hall of India, New Delhi, 1998.5. Swami Ranganathananda, Eternal Values for a changing society, Bharatiya Vidya

Bhavan, 1995.

BA 063 CREATIVITY AND INNOVATION MANAGEMENT 3 0 0 3

1. The Winning Edge Concepts of Creativity and Innovation – Importance – Characteristics Common to Creative people and Innovators – Steps to develop Creativity – Provocation and Creativity – Creative Personality Creative Period – Group Creativity Theories – Creativity and Innovation – Significance to Competition Barriers to Creativity and Innovation.Meaning of Intrapreneuring – Qualities of an Intrapreneur – Identifying intrapreneurship – Opportunities and Intrapreneurship. 10

2. Lateral ThinkingBasic Nature of Lateral Thinking – Use – Techniques – Generation of Alternatives – Challenging Assumption – Attitudes towards Lateral Thinking – Suspended Judgement – Dominant Ideas and Crucial Factors – Synectics – Morphological Analysis – Brainstorming – Computer Aided methods. 10

3. Corporate ImaginationThe Creative Planning Process – Imaginative Strategic Thinking – Taking Creative Leaps – Building Strategic Concepts – Strategic Decision Making and Implementation – Leading Creative Teams – Creating the Competitive Difference – Leveraging the Organisation – Creative Corporate Restructuring. 10

4. Improvement ManagementCoping with change – Customer Focus – Employee Focus – Focus on quality – Focus on Productivity – Focus on Cost – Sharing and Learning. 7

5. The Learning OrganisationMeaning – New Paradigm of Management – Core Issues and Themes – Fostering Knowledge and Learning – Role of Information Technology in knowledge Management – Leveraging Organisational Knowledge – Knowledge Management Practices at Leading Companies – Change and the Learning Organisation. 8

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References:

1. Bhatia R.L., The Executive Track: An Action Plan for Self Development, Wheeler Publishing, New Delhi, 1996.2. Edward De Bono, Lateral Thinking, Pelican Books, 1995. 3. Kewal K.Nohria, Painless Transformation, Macmillan India Ltd, 1999.4. Tony Proctor, The Essence of Management Creativity, Prentice Hall of India, New

Delhi, 1998. 5. Rastogi P.N., Building a Learning Organisation, Wheeler Publishing Co. New Delhi

1998.

BA 064 TOTAL QUALITY MANAGEMENT 3 0 0 3

1. Principles of Quality ManagementDefinitions of Quality, Quality Philosophies of Deming, Crossby and Miller, Service vs Product Quality, Customer focus, Quality and Business performance leadership for quality management, Quality planning, Designing for Quality and Manufacturing for Quality, Vision, Mission Statements and Quality Policy. 10

2. Total Quality ManagementEvolution of TQM, TQM models, Human and System Components, Continuous Improvement Strategies, Deming wheel, Internal External Customer concept, Customer satisfaction Index, Customer retention, Team work and team building, Empowerment, TQM culture, Quality Circle, 5S principle, Top Management commitment and involvement. 10

3. Quality Management tools for Business ApplicationsPrinciples and applications of Quality Function Deployment, Failure Mode and Effect Analysis, Taguichi Techniques, Seven old QC tools, Seven New Management tools, Statistical Quality Control techniques, Mistake proofing, Benchmarking, 8D methodology, JIT, and Kanban 10

4. Quality Imperatives for Business ImprovementDimensions of Quality, Reliability prediction analysis, Total productive maintenance, Costs of quality, Business process reengineering, Process Capability analysis, Quality assurance and ISO9000 and QS9000 certification 10

5. TQM Implementation StrategiesOrganisational structure and mindset of individuals, Motivational aspects of TQM, Change Management Strategies, Training for TQM, TQM Road map, Quality improvement Index 5

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Text Book:1. Rose J.E., Total Quality Management, Kogan Page India Pvt Ltd, 1993

References:1. William J.Kolarik, Creating Quality, McGraw Hill, Inc, NY, 1995.2. Jill A.Swift, Joel E.Ross and Vincent K.Omachonu, Principles of Total Quality, St.Lucie

Press, US, 1998.3. Samuel K.Ho, TQM, An Integrated approach, Kogan Page India Pvt Ltd, 2002.4. Dale H.Besterfield et al, Total Quality Management, Pearson Education Asia, 2001.5. P.L.Jain, Quality Control and Total Quality Management, Tata McGraw Hill, 2001.6. John Bank J.E., Total Quality Management, Prentice Hall, India, 1993.

BA 065 MATERIALS MANAGEMENT 3 0 0 3

1. Objectives of materials management, organization of material function, materials planning, codification & standardization, value analysis in material management

7

2. Warehousing management, purchasing cycle ,materials handling ,vendor rating, contract management 10

3. Legal aspects of buying, spare parts management, material requirement planning, capacity management 8

4. Forecasting, Products & Processes, Just-in-time manufacturing, TQM, Incoming material quality 10

5. Cost- effectiveness & performance management, material management information system, stores management ,material management-cases 10

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---------Text books: 1. J. R. Tony Arnold & Stephen N. Chapman, Introduction to materials management, Pearson

Education Inc, 20012. P .Gopalakrishnan, Purchasing and materials management, Tata McGraw - Hill Publishing

Company Limited, New Delhi, 2001

References:1. P. Gopalakrishnan & M. Sundaresan, Material management an integrated approach, prentice-

hall of India private limited, New Delhi, 20012. A.K. Datta, Materials management, inventory control and logistics , Jaico Publishing house,

Mumbai, 20013. A.K. Datta, Materials management procedures, Text and Cases, Prentice-Hall of India private

limited, New Delhi, 20014. P. Gopalakrishnan & A.K. Banergi, Maintenance and spare parts management, Prentice Hall

of India Private limited, New Delhi, 2001

BA 066 VALUE ENGINEERING 3 0 0 3

1. IntroductionHistory, development and scope of value management, value analysis 10 Vs Value engineering, principles of costing &cost estimation, benefits

2. Basic concepts of value engineering 10Selection of project, team members, general phase, information phase, Creation phase, evaluation phase, investigation and implementation phase, audit

3. Project work: work sheets, objectives, techniques, guidelines, 8Checklist, cost worth model, role of creativity.

4. Value Engineering cases: Value Engineering raises production and 8 productivity, Value Engineering is intensive cost search, Value

Engineering prevents unnecessary uses of resources

5. Methodology, Industrial cases - Product manufacturing, 9 Chemical processing, Automated Production, Semi –Automated production.

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References:1. S.S. Iyer, Value Engineering, New Age International (P) Ltd, New Delhi, 2000.

2. A. K. Datta, Materials Management, Inventory Control and Logistics, Jaico Publishing House, Mumbai, 2001.

3. Miles . L. D, Techniques of Value Analysis and Value Engineering, McGraw hill, 2000.

BA 067 MODELLING AND SIMULATION 3 0 0 3

1. IntroductionSystems, Modeling, General Systems, Theory, Concept of simulation, simulation as a decision making tool, types of simulation. 5

2. Random NumbersPicado random numbers, methods of generating random varieties, discrete and continuous distribution, testing of random numbers. 10

3. Design of Simulation ExperimentsProblem formulation, data collection & reduction, time flow mechanism, key variables, logic flow chart, run size, experimental design consideration output analysis and interpretation validation. 10

4. Simulation LanguageComparison & selection of simulation languages, study of any one simulation languages.

10

5. Development of Simulation ModelsDevelopment of Simulation models using the simulation language (GPSS, EXTEND V, etc) studies for systems like, queuing systems, production system, inventory systems, maintenance & replacement systems, investment analysis & network.

10

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Text Books:1. Jerry Banks & John S.Carson, Barry & Nelson, David M Nicol, Discrete system

simulation, Pearson Education, Delhi, 3rd edition 2001.

References:1. Shanon R.E. Systems Simulation, the art and science, Prentice Hall, 1975.2. Thomas, J.Schriber, Simulation using GPSS, John Wiley, 1991.3. Wayne L.Winston, Simulation Modeling using at risk, Thomson – Learning

Publisher, New Delhi 2001.4. Averill M.Law and W.David Kelton, Simulation Modeling and Analysis, Mcgraw hill International series,New Delhi 2000.

BA 068 BUSINESS PROCESS RE-ENGINEERING 3 0 0 3

1. IntroductionProductivity concepts – Macro and Micro factors of productivity, productivity benefit model, productivity cycles 9

2. Productivity ModelsProductivity Measurement at International, National and organization level, total productivity models. Productivity Management in manufacturing and service sector. Productivity evaluation models, productivity improvement model and techniques.

8

3. Organisational TransformationPrinciples of organizational transformation and re-engineering, fundamentals of process re-engineering, preparing the workforce for transformation and re-engineering, methodology, guidelines, DSMCQ and PMP model. 8

4. Re-engineering process improvement modelsPMI model, Edosomwan model, Moen and Nolan strategy for process improvement, LMICIP model, NPRDC model. 10

5. Re-engineering Tools & implementationAnalytical and process tools and techniques – Information and communication technology – Enabling role of IT, RE – opportunities, process redesign – cases. Software methods on BPR – Specification of BP, Case study – order, processing, user interfaces maintainability and reusability. 10

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References:1. Sumanth, D.J., Productivity engineering and management, Tata Mcgraw Hill, New Delhi 1990.2. Edsomwan, J.A., Organisational transformation and process re-engineering, British Library Cataloging in Pub.data 1996.3. Rastogi, P.N., Re-engineering and re-inventing the enterprise, wheeler publications, New Delhi 1995.4. Premvrat, Sardana, G.D. and Sahay, B.S., Productivity Management – Systems approach Narosa Publications, New Delhi 1998.

BA 069 COMPUTER AIDED PRODUCTION MANAGEMENT 3 0 0 3

1. Automation and control technologiesIntroduction to automation – Industrial control systems - Numerical control – Industrial robotics. 7

2. Material handling and identification technologiesMaterial handling – An over view, principles and considerations – Material transport systems – storage systems – Automatic data capture. 8

3. Manufacturing SystemsComponents, Classification and overview of manufacturing systems – Group technology and cellular manufacturing – FMS (flexible manufacturing system) – Manual Assembly lines. 10

4. Quality Control SystemsQuality assurance, statistical process control, inspection principles and practices, inspection technologies. 10

5. Manufacturing Support SystemProduct design and CAD/CAM in the production system, process planning and concurrent engineering, production planning and control system – Lean production and agile manufacturing. 10

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Text Books:1. Mikell P.Groover, Automated Production Systems and Computer – Integrated

Manufacturing, Pearson Education Asia, 2nd edition, 2001, New Delhi.

References:1. Lee J.Krajewski and Larry P.Ritzman – Operations Management Strategy and

Analysis, Pearson Education Asia, 5th edition 1999, New Delhi.2. V.Ramtmirov, FMS and Control of machine tools, MIR Publishers, 1990.3. Radhakrishnan, P., Computer Numerical Control Machines, New Central Book Agency. 1992