MISSION

BRANDING STYLE

WEBSITE

SOCIAL MEDIA

LIVE EVENT

ADVERTISING

VIDEO

1

2

3

4

5

6

7

CONTENT

We´ve noticed that most Australians do not

wear a reflector when walking in the dark.

We want to change this by raising awareness

on the importance of using reflectors.

Putting on a reflector is easy. It takes

maximum 8 seconds, and can change

the number of deaths. It´s also the only

proven method of making pedestrians and

cyclists visible at distances sufficient for the

motorist to slow down. So we were thinking,

how can we make people aware of this,

and maybe save their own and others life?

As an integrated media campaign our

Operation Fireflies will use multiple

media channels and an event to spread

the importance, in addition to sell and

give away reflectors. It will also promote

the website and the webshop, and

make it more fashionable okay to wear.

MISSION

BRANDING STYLE

Clear sp

ace

Logo:

C: 0, M: 0, Y: 0, K: 100

C: 100, M: 90, Y: 34, K: 52

C: 15, M: 60, Y: 100, K: 11

C: 32, M: 0, Y: 100, K: 0

C: 0, M: 0, Y: 0, K: 0

BLACK NIGHT

DAWN BLUE

ROAD ORANGE

REFLEX YELLOW

LIGHTS

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ

abcdefghijklmnopqrstuvwxyzæøå

1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ

abcdefghijklmnopqrstuvwxyzæøå

1234567890

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Æ Ø Å

a b c d e f g h i j k l m n o p q r s t u v w x y z æ ø å

1 2 3 4 5 6 7 8 9 0

Gotham HTF Book

Avenir Next Bold

D Day Stenc i l

Aa

Aa

Aa

Fonts: Why:

Colours:

We decided to maintain a clean, rough branding,

that is easy to understand right away. It´s serious

and playful at the same time, getting our word out

there in a way that will make people take action.

WEBSITE

CLICK TO VIEW WEBSITE IN BROWSERor use link: http://operationfireflies.businesscatalyst.com/index.html

SOCIAL MEDIAThe Instagram and Facebook accounts will work together to promote our event, and

our webshop. The hashtag #OPfireflies will also be a part of promoting, and making

people aware and concious about the issue. Theese pages will also share information.

LIVE EVENT

ADVERTISING

CLICK TO VIEW VIDEOor use link: https://www.youtube.com/watch?v=j62bHhRKl8E&feature=youtu.be

THANKS!This campaign was made by Marte Fredriksen, André Nguyen and Linn Hamre