open analytics 2014 - pedro alves - innovation though open source

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@pmalves

OpenAnalytics.es

The Future of

Analytics

Pedro Alves


Critical mass achieved

• Over 1,200 commercial customers

• Over 10,000 production deployments

Innovation through open source

• Open, pluggable, purpose-built for the future

• Early sustained leadership in big data

ecosystem with technology innovation

Modern, cohesive data integration and business analytics platform

• Full spectrum through advanced analytics for all key roles

• Embeddable, cloud-ready analytics

• Big data blending for analytics in real-time environments

• Broadest and deepest big data integration

WHAT WE DO

We enable the modern, big data-driven business


40000

30000

20000

10000

Exa

byte

s o

f D

ata

Source: IDC’s Digital Universe Study, sponsored by EMC, December 2012

YOU ARE

HERE

FROM 2010 TO 2015

77% of data relevant to

enterprises will

be unstructured

We all know the amount of data in the world is growing exponentially


EXABYTES

PETABYTES

TERABYTES

GIGABYTES

INCREASING DATA VARIETY AND COMPLEXITY

BIG DATA

WEB

CRM

ERP

TRANSACTIONS INTERACTIONS

The opportunity for big data is greatest

when it can seamlessly connect to the

rest of the data in your organization


Pentaho Addressable Market

1) Embedded Source – Gartner, IDC, Forrester – Assumes 8% of SaaS Market

2) Big Data Analytics – BAML – Big Data research – 3/12 (BI and Data Integration portion) – Assumes 20%

CAGR 2012 - 2016

Total Addressable

Market

Year Size 2012 $19B

2014 $41B

CAGR 47%

• Web, Social,

Device

• Advanced Analytics

• Cloud

• ISV

• OEM Model

Pentaho value is at the intersection of two

high growth multi-billion dollar markets

Big Data Analytics ($17B2)

Embedded Analytics ($2B1)

• Web, Social,

Device

• Advanced Analytics

• Cloud

• ISV

• OEM Model

Pentaho


Two key pressure points are disrupting the

traditional analytics market

On the road to the modern big data driven enterprise

Effectively

Administer,

Manage & Deploy

Easily Interact,

Visualize &

Explore

Blend Data for

Comprehensive

View Different Audiences

Different Needs Business Managers

Business Analysts

Data Scientists

Admins

IT

Escalating Need for

New Data Types

Velocity, Volume, Variety, Value

Next Wave of Self-

Service Analytics

Beyond Business Analysts


ANY Analytics

• Reports • Dashboards

• Visualizations • Discovery • Predictive

• Any role

Analytics

ANY Environment

• Data warehouses • Data marts

• Stack vendors • Cloud • Embedded

Existing & New Data

Infrastructure &

Processes

ANY Data

• Relational • Operational

• Big Data • Data sources not

yet anticipated

Billing

Location

Social

Media

Customer

Web

Network

OUR VISION

The New Reality: Powerful yet simplified analytics for all users

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 8 © 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 8

OPERATIONAL DATA BIG DATA DATA STREAM PUBLIC/PRIVATE CLOUDS

DBA/ETL/BI DEVELOPER BUSINESS USER BUSINESS/DATA ANALYST

ANY

ANALYTICS

ANY

DATA

ANY

ENVIRONMENT

An architecture for any future, analytics for any data


WHAT WE BELIEVE

Big data is completely altering the market requirements for analytics

Even big data

needs to play

well with others

1 The most powerful

insights come from

blending data on

demand and at the

source

2 You can’t prepare

for tomorrow with

yesterday’s tools

3

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 10 © 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 10 © 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 10

38% 38%

16%

4% 4%

More detail from

customers, suppliers, etc.

Social

media content

Commercially

available data

Publicly

available data

Existing

underutilized “dark data”

Getting Value from Big Data, Gartner Webinar, May 2012

+ ROI + + + =

The most compelling insights come from data

combinations

“Which source of data represents the most immediate opportunity to transform your business?”


Improve operational effectiveness

Machines/sensors: predict failures, network attacks

Financial risk management: reduce fraud, increase

security

Reduce data warehouse cost

Integrate new data sources without increased database cost

Provide online access to ‘dark data’

Drive incremental revenue

Predict customer behavior across all channels

Understand and

monetize customer behavior

Begin to monetize data

as a service

Emerging big data use cases demand

blending multiple data sources


Entry

Tra

nsfo

rm

Advanced

Op

tim

ize

Big Data Opportunity

What the Market is Deploying Today and Planning for Tomorrow?

Data Warehouse Optimization

Streamlined Data

Refinery

Big Data Exploration

Next Generation Applications

Big Data Predictive Analytics

Use Case Complexity

Busin

ess I

mpact

Customer 360 Degree

View

Harnessing Machine &

Sensor Data

On-Demand Big Data Blending

Internal Big Data as a Service


Streamlined Data Refinery Extracting Value from Wi-Fi data at scale

Business Challenge

• Make highly scalable analytics solution to

accommodate hundreds of thousands of Wi-Fi

access points and millions of user sessions per

customer

• Create embedded analytics environment that

streamlines out data in a highly governed,

multi-tenant environment

Pentaho Benefits

• Rapid time to market and increased revenue

generation

• Improved end-user analytics insight with

advanced analytics tools, including a custom

built Apache Kafka plugin, which was donate to

the open-source marketplace


“Pentaho has delivered a solution that could both handle non-

relational data at massive scale and provide easy-to-use analytics

in an intuitive user interface.”

Business User Reports and

Dashboards on KPIs

End Users Dashboards and Reports on Data

Usage

PDI

Business

Analytics

Server

Data Scientist Data Mining and Data Governance

Account and

ERP Data

Unstructured

Wi-Fi Data

Machine and

Network Data

PDI

Created custom PDI

plug-in and donated

to open-source


Customer 360° View

Business Challenge

• Report and analyze a complex, growing data

ecosystem to improve patient services and

research

• Fulfill commitment to digital innovation, open

source tools and share information for free to

any other third sector organization who wants

to adapt it for their cause

Pentaho Benefits

• Dramatically improved analytical insights from

CRM, social media and ERP data to boost

annual event contributions

• Contributed code to CiviCRM, sharing their

work so that volunteering for one charity can

potentially benefit thousands

Using Business Analytics to Fight Cancer


Open http Access

“Pentaho is putting data in the hands of the business, managing information via

data blending dashboards and reporting that would have been impossible with our

existing technology. We are at the start of a journey with the business intelligence

and Pentaho will enable us to deliver our mission to beat blood cancer.”

Internal User Reporting & Data

mining

Hadoop Cluster

CRM Data

Sponsor ERP

Social Media and Web Tracking

Web Registration

PDI

Business

Analytics Server

Multi-tenancy Support

Medical Researcher Dashboarding and

Event Tracking

© 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 17 © 2014, Pentaho. All Rights Reserved. pentaho.com. Worldwide +1 (866) 660-7555 17

Next Gen Applications Enabling informed decision making and improved productivity

Business Challenge

• Need web application that gives access to

trades, positions, cash movements and

other information

• Meet customer needs, while ensuring

governance through risk monitoring

Pentaho Benefits

•Improved customers satisfaction due to a

major improvement of time to market for new

queries, dashboards and reports

•Forecasted an annual 60% cost reduction of

running and maintaining ABN AMRO

Clearing’s readables (standardized reports)


Business User Leverage Real-Time

Reporting

Transaction and Financial Data

Web-Stream and Web-Services

End Users Agile BI capabilities

and self-service

PDI

Customer Demographics

Multi-tenancy Support

Single Sign-on

Business

Analytics Server

“Implementing Pentaho gives our clients this

opportunity to more accurately satisfy their

information needs in an interactive environment.”

Global Exchange Data

Data Scientist Analysis and Data

Mining


The most powerful insights

come from blending data on-

demand and at the source


From a world of captured data……….

The next generation of analytics will be about

blending data where it lives, right now

To a world where data is connected, open, and fluid


Blending brings the two worlds together Evolving big data architectures

P

D

I

Existing

ETL Tool or PDI

EDW Data

Marts

Analytics

Existing

ETL Tool

or PDI

Customer

Provisioning

Billing

BI Tools

Location

Web

Social Media

Network

Existing

Process

or PDI

Hadoop

Cluster

NoSQL

P

D

I

Analytic

DB

On-Demand Integration & Blending

5.0

5.0


You can’t prepare for tomorrow with yesterday’s tools


Evolving Big Data Analytics Requirements

Analytics

Analytics

Analytics

Native

On-Demand

Blending Blended

Advanced

Analytics Advanced

Analytics

• Reporting, Visualization & Discovery

• Reporting, Visualization & Discovery • Embedded Analytics • Instaview

• Predictive Analytics • Search and Text Analytics • Real-Time


Embedded Analytics is key

part of future


SaaS enterprise application

market to grow at 17.2%

CAGR through 2015,

to over $22 billion -Gartner (2012)

Big Data is Fueling Application Innovation

Vendors are leveraging massive data sets & powerful processing to:

• Deliver faster, more responsive applications

• Harness machine & device data for operational insight

• Create robust predictive engines based on online behavior

Increasing strategic importance for software/SaaS value proposition


• Simplified integration and extensibility for OEMs

• Embed into your workflow or application

• Work with simplified REST services

• Eliminate start-up time with an extensive, rich library of samples

Analytic power unlocked for your application Simplified embedding anywhere


Architected for any future


In Sum…


Data integration

Business analytics +

The IT department

Lines of business +

Big data Any data +

Any data. Any environment. Any analytics.

The strength of Pentaho lies in the power of combination


Thank You

blog.pentaho.com

@Pentaho

Facebook.com/Pentaho

Pentaho Business Analytics

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