onsnow demo guide sia snow show 2016

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OFFICIAL PUBLICATION OF THE 2016 ON-SNOW DEMO/SKI-RIDE FEST PUBLISHED BY ACTIVE INTEREST MEDIA Show and Tell Top Buyer Insights Alpine, snowboard and Nordic retailers share their strategies for the Demo (p. 13). On-Snow Demo Advice Brands and reps on how you can get the most out of your work- ing vacation (p. 8). The Details Your schedule, how to get there and where to eat (p. 3). PLUS: The new On- Snow pricing tiers (p. 5) and photos (p. 6-7). Gear up for the largest Demo in North America

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Page 1: OnSnow Demo Guide SIA Snow Show 2016

OFFICIAL PUBLICATION OF THE 2016 ON-SNOW DEMO/SKI-RIDE FEST

PUBLISHED BY ACTIVE INTEREST MEDIA

Show and TellTop Buyer InsightsAlpine, snowboard and Nordic retailers share their strategies for the Demo (p. 13).

On-Snow Demo AdviceBrands and reps on how you can get the most out of your work-ing vacation (p. 8).

The DetailsYour schedule, how to get there and where to eat (p. 3). PLUS: The new On-Snow pricing tiers (p. 5) and photos (p. 6-7).

Gear up for the largest Demo in North America

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IN THIS ISSUE | CONTENTS

3EVENTSTesting, seminars, competitions, happy hours and more.

4 THE DETAILSRegistration tips, transportation info and hot spots for dining and drinking.

6 PHOTOSScenes from the On-Snow Demo.

8 ACTION PLANReps and brands share how to get the most out of the day.

11 ACCESSORIZEDon’t forget to add goggles, helmets, socks and more to your testing list.

12SNOWBOARDINGTips for testing boards from reps and retailers.

13 RETAILER TIPSTop retailers share what works, what doesn’t at the Demo. CO

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Your AgendaHERE’S WHAT’S HAPPENING AT THE DEMO, INCLUDING PARTIES, SEMINARS AND MORE DURING YOUR TWO DAYS AT COPPER

LEARN Nordic State of the Industry PresentationMonday, Feb. 1, 8:30-9 a.m.; Copper Sta-tion, East Village

Get an inside view of what’s going on in cross country and snowshoe from retail sales, regional data and consumer behavior from SIA Research Director Kelly Davis.

Nordic Happy HourMonday, Feb. 1, 3 p.m.; Boot Room

After a day on the demo loops, join SIA and suppliers for a Monday happy hour in the boot room with mini-presentations on changing and care of Skin Ski Technology and custom boot-fitting.

Cross Country RoundtableMonday, Feb. 1, 8:30-9 a.m.; Copper Sta-tion, East Village

Hear about current trends and issues fac-ing retailers and resorts, moderated by Re-ese Brown, SIA Nordic director.

WORKOn-Snow Demo/Ski-Ride Fest and Nordic Demo Monday, Feb. 1, 9 a.m. – 3:30 p.m. Tuesday, Feb. 2, 9 a.m. – 3:30 p.m.

SIA returns to Copper Mountain Resort for the 2016 On-Snow Demo in conjunc-tion with Western Winter Sports Reps As-sociation (WWSRA) and in partnership

with Cross Country Ski Area Association (CCSAA). Test hundreds of 2016-17 skis, snowboards, boots, poles, helmets and ac-cessories. The Nordic Demo will also be at Copper, in the East Village for both days.

COMPETEUphill/Downhill Challenge Monday, Feb. 1, 2 p.m. (Official Start)

Join us for the longest-running fund-raising industry event of its kind, benefit-ing the Colorado Avalanche Information Center (CAIC). Costumes are required! This isn’t a race ... it’s a challenge. Grab some of next year’s best gear from the Demo area and slap on some skins for the climb. The COSMIC elite freaks will do it all over again for a second lap while you get to chill by the fire with a cold one. A $20 entry fee donation is requested, and all donations go to CAIC. Interested? Go to the Scarpa booth at the Snow Show or register onsite at the Demo before noon on Feb. 1. Find entry forms and details at SIAsnowshow.com/uphilldownhill.

Après Happy HourMonday, Feb. 1, 3:30 p.m.; base of Copper by snowboard/ski demo areaKick back after a day of testing gear and connecting with old friends. Stop by at 3:30 for happy hour near the main demo area.

Elan 70th Anniversary PartyMonday, Feb. 1, 8 p.m.; Incline Bar & GrillRSVP to [email protected].

EVENTS | GUIDE TO THE DEMO

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GUIDE TO THE DEMO | DINING

FOOD & DRINKCenter Village

Alpinista Family Bistro: Head on in for some baked Brie, Hungarian goulash soup and cheese fondue.

Belgian Bean: Stop by for a java, burritos and Belgian-style waffles and fresh pastries in its new location in Flyers Grille on the mountain.

Camp Hale: With locations in Solitude Station, Center and East Villages, this is the spot for a latte and a breakfast sandwich.

C.B. Grille: Serves artisan pizzas, Choice Angus steaks, plus an upscale happy hour.

Endo’s Adrenaline Café: Open all day. Stop by for nachos, soup and turkey melts. From 3–6 p.m., pack in for Happy Hour.

Gustino’s: New York-style pizza with tomatoes imported from Italy and dough from scratch. View of West Lake.

Incline Bar & Grill: Tuck in for steaks

and seafood, and 20 beers on tap. Jack’s Slopeside Grill: Fare from chick-

en fingers to Pho Ga in food court layout; open from breakfast to happy hour (3-6 p.m. daily).

Jill’s Umbrella Bar: On sunny days, sip cocktails and nosh on apps on the deck.

Mahi’s Street Tacos: New at Copper, this spot serves up tasty fish, chicken, shrimp and steak tacos.

Mountain Melt: Open from 11 a.m. to 5 p.m. daily, this is where you get your creamy mac ‘n cheese and grilled cheese.

Mulligan’s Irish Pub: End your night at this locals’ late-night bar with games and a full menu until close.

Storm King Lounge: Grab a seat at the Japanese sushi bar for nigiri, rolls and a late-night happy hour.

Sugar Lips Mini Donuts: Fried up while you wait in a cozy shack on West Lake, plus

Feed Your AppetiteWHERE TO FUEL UP AFTER A LONG DAY ON THE MOUNTAIN

TOAST A SUCCESSFUL DAY AT THE DEMO AT MULTIPLE HAPPY HOURS AT COPPER’S BARS AND RESTAURANTS.PH

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DETAILS | GUIDE TO THE DEMO

specialty coffees and ice cream.

East Village Double Diamond: A cozy family-owned

Copper institution near the base of Super Bee. Try the baby back ribs or pizza.

Grand Hall Market: Variety of food court fare; check for the $5.99 lunch special.

JJ’s Tavern: Slow-smoked BBQ in an 1800s atmosphere based on the legacies of JJ and Molly Brown. Meats are smoked in-house. Happy hour from 3-6 p.m. daily.

TRANSPORTATIONColorado Mountain Express offers shared-ride shuttles, charter vans and private car services from downtown Denver to Cop-per Mountain for the On-Snow Demo. Dis-counted rates are $25 one-way per person from downtown to Copper, and $50 one-way from Copper to the Denver airport. Call 800-519-9613 or reserve your spot online at Col-oradoMountainExpress.com/SIA with the promo code SIASNOW. Get more on trans-portation options at SIAsnowshow.com.

Demo DetailsGET IN EARLYPre-register for the best deal for the 2016 On-Snow Demo/Ski-Ride Fest and Nordic Demo, and save time and money when you get up to Copper. The price rises to $50 onsite. Avoid the lines: Register before 10 a.m. on Sunday, Jan. 31.

DEMO BADGESIf you’ve pre-registered, pick up your Demo badges at the Show Registra-tion at the Colorado Convention Center.

DIN SETTINGSPick up your DIN settings at the Show Registration at the Colorado Convention Center.

LIABILITY WAIVERTo secure credentials, attendees must submit a liability waiver.

*Register before 10 a.m. on Jan. 31. Onsite registration opens Monday, Feb. 1, at 8 a.m. at Copper Mountain Resort.

GOLD PACKAGEPACKAGE INCLUDES

2 Single-Day Lift Tickets/Trail Passes Happy Hour on Monday Daily Breakfast (Monday, Tuesday) Daily Lunch (Monday, Tuesday)

PRICING Pre-registration*: $35 Onsite: N/A

SILVER PACKAGEPACKAGE INCLUDES

2 Single-Day Lift Tickets/Trail Passes Happy Hour on Monday

PRICING Pre-registration*: $15 Onsite: $50

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GUIDE TO THE DEMO | PHOTOS

THIS PAGE, CLOCKWISE FROM THE TOP: MORE THAN 120 BRANDS CONVERGING ON COP-PER FOR THE DEMO; GLIDING ALONG AT THE NORDIC DEMO IN THE EAST VILLAGE; RINGING IN THE START OF THE DEMO; AND GETTING A BOARD READY TO RIDE.

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THIS PAGE, CLOCKWISE FROM THE TOP: DISCUSSING THE MERITS OF A SKI; LEADING THE CHARGE; SHELTERING IN THE WESTON SNOWBOARDS SNOWCAT; AND HEADING UP AT THE START OF THE UPHILL/DOWNHILL CHALLENGE.

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AFTER FOUR DAYS OF OGLING OVER the gear and accessories on the Snow Show floor, it’s time to get out there and test. The On-Snow Demo is the perfect place to give alpine ski, snowboard and Nordic gear a run for the money.

“The On-Snow Demo is a great opportu-nity for retailers to test out the newest gear that they’ve just seen at the Show in one place at one time, that they might not always have the time or place to do so, especially from some of the smaller brands,” says Ana Van Pelt, creative director for Niche Snow-boards, a Demo exhibitor. “It’s also a great opportunity to take a few laps with people and friends they don’t always get a chance to.”

Snow Show Daily spoke with reps and brands to get their take on how to get the most out of your day.

TAKE NOTESYou think you’ll remember how each ski or board felt, but after two days on the moun-tain? Probably not. So take notes at the end of each run, according to Larry “Gully” Gullickson, G Force, who reps for Dalbello. “Use test cards supplied by your reps, or use a pocket notepad and a pencil,” he recom-mends. “This is the only way to keep your impressions of product organized.”

Rob Aragon, PNW Sales, agrees. “At the end of the Demo, a lot of the boards tend to blur together,” he says. “Taking even the sim-plest of notes really helps a ton.” Aragon reps Nitro Snowboards and other brands.

ORGANIZE BY CATEGORYStart with one category of gear, and then move to another. “Jumping from front-side carving skis to powder skis and back again will not yield valid results,” Gullickson says. And for that matter, pick a run and stay on it for each ski in a category.

“Make both carving and skidded short and long radius turns with each ski to deter-mine how easy it is to turn, how well it holds on hard snow, how stable, how quick, etc.”, he says. “Does it dance on the terrain or does it power through anything in its way? Different strokes for different folks.”

It can be hard to get to everything, so Aragon recommends bringing a team. “By bringing key staff and/or team riders, you

Your Action PlanREPS, BRANDS OFFER TIPS TO MAKE THE MOST OF YOUR TIME

GUIDE TO THE DEMO | ADVICE

DEMO-GOERS BROWSE THE AISLES FOR THEIR NEXT TRIAL RUN.

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help cover more ground. Big Demos like SIA and WWSRA don’t happen that often. Take advantage of them,” he says.

And with the growing number of options for women’s-specific gear out there, make sure you have women do the testing. “Use female testers and make certain they give their impressions to your entire sales staff,” Gullickson says.

CONTROL THE VARIABLESIf you’re planning on testing boards, bring your own boots and bindings. If you’re going to test bindings, bring your boots and board, Aragon says.

And don’t blame the tune if you have a bad run, Gullickson says. “Despite what your reps may say, few skis come out of the wrapper with an absolutely perfect tune, but all should be good enough to ski comfortably when new,” he says. “Very few people, including reps, even consider tuning today’s skis when new, so if a demo skis poorly and you blame the tune how can you expect your customer to have a good experience?”

MIX IT UPAragon recommends just two to three runs per ski or board. “Remember, you didn’t make all the effort to go to the Demo to only try out a couple of new boards,” he says. “You should have a pretty good idea of how the board rides in three or less runs. This is also really important to the reps and brands. They want to make sure as many people as possible try. Don’t bum them out by taking out their most popular model all day.”

THE RIGHT LEVELS FOR THE RIGHT GEARDave Bluestein of Blue Action Sports, rec-ommends using your best skiers to test out higher performance skis, and try to have less-er-skilled testers try out gear that’s designed for the easier end of the spectrum, such as

Your Action Plan

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Boot-Testing TipsApex Ski Boots President Kevin Tice provides his insight on testing boots at the On-Snow Demo:

Ski the same ski for all boot tests so you can isolate the performance of each boot.

Use your cus-tom insoles for each boot you test.

Standardize boot adjustments across the boots you test, including cuff alignment, buckle tension and forward lean.

Ski a minimum of two runs on each boot, and vary your skiing style and speeds.

Analyze the boot’s performance from your customer’s perspective – what are they looking for?

SKI-TESTERS GET DIALED IN BEFORE HEADING OUT ON ANOTHER RUN AT COPPER.

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skis that are lighter and narrower with deep-side cuts. “How these work for you will be a valid review that will help your buyers,” he says. Bluestein reps for Helly Hansen, Nor-dica and Gordini, among others.

KEEP YOUR CUSTOMER IN MINDAnd finally, perhaps one of the most im-portant things to keep in mind: Don’t for-get about the customer. “Remember, we are matching each ski type to the primary need of each customer, so consider that as you test,” Gullickson says. And ski at the same speed as your typical customer on your typi-cal mountain. Racing to the bottom may be fun, but will not help if you’re testing the gear.

“There are very few truly bad skis today,” he says. “But there are very different char-acteristics in various models. Try to match

those characteristics with your target cus-tomers and to your region’s terrain and snow conditions.”

With so many brands and products to demo you’ll want to stay focused on which features matter most to your customers, says Nick Castagnoli, brand and communica-tions manager for Group Rossignol North America. “Creating a hit list of the products that are most relevant to your shop or region should come first – then dip into some to some products and brands you might not be as familiar with,” he says.

Aragon agrees. “Go with a purpose. Many people don’t have an attack plan when at-tending a Demo. Make a list of brands and specific models you want to check out. It re-ally helps to stay focused.”

—Lindsay Konzak

GUIDE TO THE DEMO | ADVICE

ON-SNOW DEMO GUIDE 2016 | SIAsnowshow.com

THE DEMO LETS YOU TEST GEAR AND CONNECT WITH OTHERS IN THE

INDUSTRY AT THE SAME TIME.

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| GUIDE TO THE DEMO

Don’t Forget to AccessorizeIT’S JUST AS IMPORTANT TO TEST OUT ACCESSORIES AT THE DEMO

ACCESSORIES ARE A MAJOR PART of the On-Snow Demo. Look for the latest models of goggles, helmets, poles, insoles, gloves, protective gear and more. The add-on opportunity for your shop could be a lucra-tive one if you uncover the right new sales opportunity.

Patty Duke, owner of Point6, will be of-fering socks at the Demo. “Be aware of your feet and how they feel,” she says of what tes-ters should be thinking about when slipping on a pair. The fit should be not too tight, but not too loose.

“It’s also very important to have a flat-toe seam and a deep heel pocket to keep the sock from slipping down into your boot.”

Dragon Alliance will be showcasing its goggle line at the Demo. “It’s important to test out product in the elements as it validates the features of a snow goggle in real time,” says Rick Irons, global brand manager. He recom-mends looking at fit, peripheral vision and lens-changing options. “With changing condi-tions and weather going from blue sky to over-cast/snowing at times, your goggles need to be able to adapt.”

Nordic DemoTAKE ADVANTAGE OF VARIED TERRAIN, NEW EDUCATIONAL OFFERING

THE NORDIC DEMO IN COPPER’S EAST VILLAGE FEATURES THE LATEST in skate skiing, classic cross country, touring and snowshoeing. Take a loop on the Demo’s custom-built 5K Nordic trail system, which incorporates short test loops and varied terrain to optimize your testing experience. Brands including Atomic, Fischer, Madshus, One Way, Rossignol, Salomon, Sporten, Start, Exel, Leki and SWIX will be sharing their wares.

This year, there will also be two seminars, including one on the state of the industry and a roundtable. And wrap up your first day with the Nordic Demo’s new happy hour boot-fitting event. Attendees will be able to speak with suppliers at the boot booth, covering boot fit and adjustments and base care of no-wax skis. “We hope this will grow to become an interactive and educa-tional part of the Demo,” says Reese Brown, SIA Nordic Director.

AMY PURDY IN ACTION

ACCESSORIES/ NORDIC

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THE TRADE SHOW WRAPS UP THIS weekend, and for first time show-goers, this could signal the end of an extremely productive and educational week-long event. But don’t be fooled. The days that follow are actually some of the most knowledge-packed that SIA has to offer: the annual On-Snow Demo up on Copper Mountain. Industry vets in the know will tell you that this is the most crucial piece of the entire SIA Snow Show experience.

This year, Copper will draw sales reps and retailers from across the country to test what’s new and build industry relation-ships. “Although it’s a great gathering of old friends, retailers can really use the time to try new product that’s being strongly con-sidered for their business,” says Flow Re-gional Account Executive Greg Oakley. “Sharing some chairlift time and making turns with a variety of people, including other retailers, reps, presidents, and prod-uct designers, can lead to new relationships and strengthen business ties. Where else can that happen in one place?”

Here’s how snowboard specialty shops can make the most of their time:

CHANGE IT UP“Get people with different riding styles to the Demo,” says evo Snowboard Buyer Joseph Notaro. This allows for the most comprehensive feedback on a wide range of boards. For those returning attendees, it helps to not limit yourselves to the same

old routine. Mix it up, and test your comfort level. You just might learn something new.

NOTABLE MOMENTS“Don’t trust your memory—make a list,” says Never Summer Sales Manager Mike Gagliardi. Note your thoughts on what works for your shop, and be sure to work in a wildcard or two.

THE OTHER HALFMake sure you have at least one woman in your crew try out female-specific gear, says Nicole Nemmers, sales rep for Mervin Man-ufacturing, Quiksilver, and Sun Bum.

MAINTAIN MOTIVATIONIt’s easy to get caught up in the camaraderie and fresh powder (we hope!), but it pays to keep in mind why you are there in the first place—to bring knowledge back to your loy-al customers. Test out different price-point models in addition to premium boards. “You should know how well they ride for all ability levels.” Royal Boardshop’s Ryan Robertson says his strategy is “riding everything” at the Demo to make a more informed order when it comes to pre-booking.

—Kailee Bradstreet

Make the Most of the Demo

| SNOWBOARDINGGUIDE TO THE DEMO POWERED BY

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Name: Scott OreschnickShop: Cal SurfYears as Owner: 17Years at SIA Show: 25Home Resort: Hyland Hills, Buck Hill, Trollhaugen

HOW DO YOU PREPARE FOR THE DEMO?I prioritize product with which I am less fa-miliar or on the fence if I am going to order. I will try to line that stuff up for day one and then use the second day to test new models or technologies from brands I have had in the shop.

WHAT DO YOU LOOK FOR MOST?I like to check out emerging brands and products that are relevant to the Midwest style of riding. I generally spend most of the time checking out boards and bindings, but I do like to mess around with goggles. We do not have bright sunny days in the Midwest winters, so it is cool to check out different lens colors and technologies so we are better equipped to make sugges-tions for our customers that travel out of our zone.

HOW DO YOU MANAGE YOUR TIME?I map out a course across the mountain. I only allow the same amount of time for each brand or setup. I often require my reps to meet me in the middle of the run with a new setup if I am going to go over my personal allotted Demo time. They may need to bring tools or a boot changing mat. I love being on-hill and will try to ride the entire day.

TIPS FOR A FIRST-TIME DEMO-GOER?HYDRATE! The air is thin up there. Get a good breakfast. First run through the Demo area and find out where your vendors are located and which product they have with them. Ride with your rep – take advantage of the shared on-hill time together and the opportunity to ask questions as you are us-ing the product.

HOW DOES THE DEMO HELP YOUR SHOP?It helps remind me how much I enjoy spending time with other people in the in-dustry. It also helps me solidify some buying decisions. I haven’t taken advantage every year, and I regret the ones I missed.

—Eric Smith

Ride With Your RepTAKE ADVANTAGE OF TIME ON-HILL WITH PRODUCT EXPERTS

SNOWBOARDING | RETAILERWISDOM

Make the Most of the Demo

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RETAILER WISDOM | SKI

Become an ExpertBUILD CREDIBILITY WITH CUSTOMERS WITH SOLID UNDERSTANDING OF NEW GEAR

Name: Mike VlassShop: MTNSIDE Ski and Ride / Wachusett MountainYears as Buyer: 20Years at SIA Show: 32Home Resort: Wachusett Mountain

HOW DO YOU PREPARE FOR THE DEMO?Our prep starts with our regional shows for an overview and then we create a list of skis and boards for both our male and female testers that we are interested in exploring. At SIA, we focus on new models and new tech that we think is going to have a strong marketing push in the fall, so we can an-swer the question of “what’s new this year” in September.

WHAT DO YOU LOOK FOR MOST?We look for new trends and product with strong value. What is going to resonate with our skiers and riders in our demo center next

winter? How broad will the appeal be? What demographic is going to respond to this model? We are always on the lookout for that hidden gem, so we do try to set aside some time to go ride something not on the list.

HOW DO YOU MANAGE YOUR TIME?The challenge is always to find the ski or board in the right size, so we eat lunch early, look to grab a change of model when the masses have dropped off their morning rides and have headed in for lunch.

TIPS FOR A FIRST-TIME DEMO-GOER?Go with a plan and a back-up. If a particular vendor doesn’t have what you need, move on to the next and make your time produc-tive. Take notes and pictures, voice-record notes on the chairlift ride. It’s hard to recall, with clarity, the performance of your morn-ing ride from 9:30 a.m. when you are trying to recap over a cold beer at 5.

HOW DOES THE DEMO HELP YOUR SHOP?It provides instant credibility when we are asked by a customer to recommend a model. We’ve been on it, put it through the test and can speak to its personality. It’s the crux of specialty winter sports retail. In an atmosphere where the online hardgoods purchase is becoming more the norm, we need to present ourselves as the experts and back it up with real on-snow experiences, and continue to give the client a reason to seek out our knowledge.

—E.S.

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Manage Time WiselyPRIORITIZE DEMO TIME BY YOUR STORE’S REVENUE GENERATION

Name: Drew Gelinas, Director of Sports, The Trapp Family LodgeShop: The Trapp Lodge Outdoor Center, Stowe, Vt.Years as Director: 2 (property is owned by Johannes von Trapp)Home Resort: Maple Corner Farm, Granville, Mass., as a youngster; The Trapp Family Lodge, Stowe, Vt., as a collegiate athlete and ski rep

HOW DO YOU PREPARE FOR THE DEMO?I tend to do some online research and preview the catalogs prior to the Show. Having a solid idea on what I want to fo-cus on is critical because there is so much great equipment. I prioritize equipment that I will carry in both retail and rental for testing. Then I give myself two hours to test any new gear that I did not have on my radar.

WHAT DO YOU LOOK FOR MOST?I look for gear that skis well, regardless of brand. Oftentimes our guests are getting on skis or snowshoes for the first time. It is im-portant to get them on the best-performing equipment. I always spend a bit more on our rental gear because I have one chance for them to fall in love with the sport.

HOW DO YOU MANAGE YOUR TIME AT THE DEMO?I prioritize my time by how I generate rev-enue for the resort. My first priority is rental fleet (both ski and snowshoe). My second

priority is the retail shop. Lastly I test new technology that catches my eye.

TIPS FOR A FIRST-TIME DEMO-GOER?Buy gear that skis great. Don’t get caught up with trying to carry every brand. Align yourself with companies that will provide education for your staff, point-of-sale ma-terials, and demo and rental programs that will allow you to make your numbers and satisfy your guests. Sell what you rent!

HOW DOES THE DEMO HELP YOUR SHOP?The Demo helps our shop by being able to complete the order and know we are bring-ing in the best gear for our guests. If you have done your homework at the show and at the Demo, you can educate with certainty that you have the best gear for the guests. Do not overwhelm the customers; pick solid lines that perform well and ensure an amaz-ing on-snow experience.

—E.S.

NORDIC | RETAILER WISDOM

Become an Expert

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EWSRAEWSRA/NEWSR On-Snow DemoStratton Mountain, Vt.February 2-4; ewsra.org

Linda Irvin, [email protected]

MRAMRA On-the-Hill Demo & Winter MarketBoyne Mountain Resort, Mich.February 9-11; midwestreps.org

Bonnie Rathbun, [email protected]

MWSRANew Model DemoAfton Alps-Hastings, Minn.February 16-17; midwestwinterreps.com

Holly Grignon, [email protected]

NESREWSRA/NESR On-Snow DemoStratton Mountain, Vt.February 2-4; newsr.org

NESR Nordic On-Snow DemoBretton Woods, N.H.March 1; newsr.org

Maureen Bliss, [email protected]

SWRASWRA WinterFest On-Hill BlastSnowshoe, W. Va.; Feb. 29-March 1

Mary Kalis, [email protected]

WWSRAWWSRA/SIA National DemoCopper Mountain Resort, Colo.February 1-2

Northern California DemoMt. Rose, Nev.; February 8-9

Northwest DemoWenatchee, Wash.; February 9-10

Southern California DemoMammoth Lakes, Calif.; February 10-11

Intermountain DemoHuntsville, Utah; February 17-18

Cami Garrison, [email protected]

Regional Rep Demo ScheduleBEYOND THE SIA ON-SNOW DEMO, YOU’LL FIND A HOST OF LOCAL EVENTS FOR TESTING GEAR FROM THE REGIONAL REP ASSOCIATIONS

REGIONAL DEMOS | EVENTS