Assignment

On

Service Marketing (Course: 513)

Topic: Online Tourism & Travel Services

Prepared for:

Dr. Serajul Hoque

Professor

Department of Marketing

Faculty of Business of Studies

University of Dhaka

Prepared by:

Md. Abdur Rakib

Roll No: 041

Section: A

Department of Marketing (14th)

Faculty of Business Studies

University of Dhaka

Date of Submission: 23rd July, 2012 eng.

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Introduction:

Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization

defines tourists as people traveling to and staying in places outside their usual environment for

not more than one consecutive year for leisure, business and other purposes.

It has become a popular global leisure activity. In 2011, there were over 983 million international

tourist arrivals worldwide, representing a growth of 4.6% when compared to 940 million in

2010. International tourism receipts (the travel item of the balance of payments) grew to

US$1.03 trillion (€740 billion) in 2011, corresponding to an increase in real terms of 3.8% from

2010. So, it shows that how important for a society or a nation is to behold its tourists places as

well as making a development of a nation. The marketing of tourism services of a country like

Bangladesh has opened a new era of services.

Origin & History:

Technology has been a very important issue for both the marketers & the competitors.

Information technology has been the most popular field among the study of technology. Various

services are available through this information technology or IT. As tourism and travelling has a

direct effect on the social, cultural, educational and economic sectors of nation, it should use the

IT. Using the IT sources such as the online medium, tourism can expand its services marketing

programs not only throughout the nation but also it can expand globally. An online tourism &

travelling incentive can be a great help to the society as well as our country Bangladesh. It has

created its brand value around the world as a remarkable tourist place.

Online Tourism & Travel Services:

As a huge population around the world are paying for tourism and are being motivated towards

the tourism places. Online tourism & travel services can be a popular service. A country like

Bangladesh with various remarkable tourist places & a potential global brand value for tourism

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creates the door of various opportunities. Besides tourism places in Bangladesh, other outbound

tourism places are included in the online & tourism services.

The following things will be available in the online tourism and travel services.

Online tourism services will be available with various types of information.

Various tourist places will be visualized.

Transport services and options will be illustrated. Transport fares and contact numbers will

be available.

Tourist packages for individuals, families, or groups will be offered. Various relevant

conditions, procedures & facilities will be discussed later.

Social community forum will be an added value to attract the consumer as well as to find the

weaknesses, threats, opportunities and thus to stay in the competition.

Various useful guidelines will be provided with the services.

Tourist guides will be provided as a matter of cost for a particular time period.

Global social communities will be added for both the people of resident country living

abroad and the foreigners.

Hotel/Motel/Resort reservations online.

User accounts for customers.

Various documentary and financial facilities for the travelers and the tourists.

Corporate event management

Tourism & travel logistic provider for research team & film makers.

Receiving & transfer services.

Visiting places information in brief.

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Students’ study/picnic/vacation tour arrangements.

Various programme arrangements services.

Online chat with service informer services for direct information.

Delivery Process:

The tourism market is initially segmented for the 3 basic target markets.

Domestic tourism, involving residents of the given country traveling only within this

country.

Inbound tourism, involving non-residents traveling in the given country.

Outbound tourism, involving residents traveling in another country.

Services for each of the segments will be delivered in the same process. Both value-based and

cost-based approaches will be taken. There will be ready cost efficient packages for the

customers offered by the company. On the other hand, customer can interact with the informers

through online chat, direct call or through SMS. Here, the company can serve on the basis of the

needs and demands of the customers.

The transactions will be made through the following ways.

1. Depositing cheque or draft.

2. Cash payment in the office or service branches.

3. Visa, Master Card or ATM card payment online.

4. Mobile billing payment.

5. Bkash payment.

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The services will be sold in the following 2 methods of service delivery process:

Method: 1

Method: 2

Company representatives such as the branch employees, local company guides, local informers,

& company agents etc. will be delivering directly in the method 1. And in the method 2, the local

service agents or firms will provide the services from the company representatives. This is how

the service will be delivered.

Significance:

Tourism is important and in some cases, vital for many countries. It is recognized as an activity

essential to the life of nations because of its direct effects on the social, cultural, educational and

economic sectors of national societies and on their international relations. Tourism brings in

large amounts of income in payment for goods and services available, accounting for 30% of the

world's exports of services, and 6% of overall exports of goods and services. It also creates

opportunities for employment in the service sector of the economy, associated with tourism

Company Representatives

Customer

Company Representatives

Local Service Agents or Firms

Customer

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services. These service industries include transportation services, such as airlines, cruise ships

and taxicabs; hospitality services, such as accommodations, including hotels and resorts; and

entertainment venues, such as amusement parks, shopping malls, music venues and theatres.

However, online tourism services have the similar but a few different significant reasons to

study.

Tourism for a particular country is represented.

The effectiveness of tourism in the society and the nation.

The impact of online tourism can reach to the mass people.

It is a great and good use of IT.

A promising service sector to the serve the service market.

Easy access for anyone who are online.

Disadvantages:

There are a few disadvantages that may appear in such kind of services as the following:

The procedures may be complicated for some customers.

Payment options may not be suitable for some customers.

Not accessible for those who do not have the online access.

Some uncertain variability can create difficulties for the customers.

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Conclusion:

Online tourism & travel services will lead the tourism and hospitality of nation to a new era. As

the IT sector is growing and improving day by day in Bangladesh, it can play an important role

in the economic development of our country. Tourism as an important resource of Bangladesh,

can improve its various macroenvironmental forces. To study it online tourism & travel services

can be a good option.

References:

www.wikipedia.org

Zeithmal & Bitner/ 5th edition/ Services Marketing

www.mof.gov.bd

Kotlet & Armstrong/ 13th

edition/ Principles of Marketing