online strategy artof.hr conference
TRANSCRIPT
Online Promotion Strategy
Online Promotion Strategy
AGENDA 13.6.
Online strategy(focus: real-time marketing)
TWITTERFACEBOOK
WEB SITE
- Publishing most interesting quotes
- Publishing photos- Communicating with other
Twitter users- Thanking everybody who
tweeted - Awarding the most popular
Twitter users
- Publishing the “Welcome video” by Lynne Montgomery
- Publishing photos and quotes from speakers right after they finish
- Sharing ARTof.HR web news
- Webpage redesign during the conference: from being sales oriented to informative
- Publishing updates news from the conference on daily basis
- Publishing all photos - Publishing most important
quotes from the conference
Online Promotion Strategy
Who was engaged?- Photographer (1)- Twitter user (1)- 1 Person for Twitter, Facebook, Webpage, Content
creation, Photos (1)
9:00am - 9:15am Conference opening
AGENDA 13.6.
REAL – TIME POSTS
9:00am - 9:15am Conference opening
AGENDA 13.6.
REAL – TIME POSTS
9:00am - 9:15am Conference opening
AGENDA 13.6.
REAL – TIME POSTS
9:00am - 9:15am Conference opening
AGENDA 13.6.
PARTICIPANTS’ ENGAGEMENT
9:00am - 9:15am Conference opening
AGENDA 13.6.
PARTICIPANTS’ ENGAGEMENT
9:00am - 9:15am Conference opening
AGENDA 13.6.
WE AWARDED THE BEST ONESPARTICIPANTS’ ENGAGEMENT
9:00am - 9:15am Conference opening
AGENDA 13.6.
PARTICIPANTS’ ENGAGEMENT
9:00am - 9:15am Conference opening
AGENDA 13.6.
PARTICIPANTS’ ENGAGEMENT
9:00am - 9:15am Conference opening
AGENDA 13.6.
SPEAKERS’ AND PARTICIPANTS’ REACTIONS
9:00am - 9:15am Conference opening
AGENDA 13.6.
SPEAKERS’ AND PARTICIPANTS’ REACTIONS
9:00am - 9:15am Conference opening
AGENDA 13.6.
INTERACTION
9:00am - 9:15am Conference opening
AGENDA 13.6.
SPONSORS
9:00am - 9:15am Conference opening
AGENDA 13.6.
CONTENT
-3.560 people have seen the “Welcome video” by Lynne Montgomery-We posted quotes after each lecture- We share updated news from our webpage
9:00am - 9:15am Conference opening
WEBPAGE
AGENDA 13.6.
CONTENT
- Redesigned webpage that is more information oriented (we removed book now option, prices, and reasons to visit ARTof.HR conference)
- The webpage contains all photos from the conference
- During the conference, 10 news articles were published (in four days)
- Speakers’ quotes were also published on the homepage
9:00am - 9:15am Conference opening
AGENDA 13.6.RESULTS
Online Promotion Strategy
9:00am - 9:15am Conference opening
AGENDA 13.6.2.371 Tweets443 Twitters
Online Promotion Strategy
9:00am - 9:15am Conference opening
AGENDA 13.6.756.411 people saw our posts
14.796.700 times.*each person out of 756.411 people saw our post 195 times on average about #ARTofHR
Online Promotion Strategy
9:00am - 9:15am Conference opening
AGENDA 13.6.
Excellent brand awareness for ARTof.HR and COTRUGLI
Online Promotion Strategy
9:00am - 9:15am Conference opening
WEBPAGE
AGENDA 13.6.
FUTURE PLANS
- Create a separate page for each speaker with photos and content including: best quotes from the lectures, biographies, conference presentations and a wallpaper with the most significant quote
- Create a Youtube channel where we will publish most interesting details from each lecture- Publish content every week in order to keep the webpage active
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