promotion strategy online
TRANSCRIPT
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Promotion StrategyOnline Promotions
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Marketing 101 - Promotion
Soma Jurgensen, Intentional Growth
Strategies
Why include online promotion? How to begin – email & opt-in Compare and contrast IRL & online Deep dive into online offers Getting the right mix
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Why include online in the mix?• Spending projected to reach $83 billion• Consumers respond• Online tactics mirror promotion in real life (IRL)• Others born online
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Email – Where online promotions begin Audience = email list Get permission – it’s the law Some promotions designed to build list Design combination of targeted promotions
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What’s similar? What’s different?Offline Online
Personal selling
On-shelf discount
Point of purchase display
In-person event
Webinars
Opt-in offers
White papers
Mobile offers
Contests
Sweepstakes
Coupons/Rebates
Samples
Cause marketing
Loyalty programs
Surveys/focus groups
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Clarification Contests vs. sweepstakes
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Dive Into Online Promotions
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Find the right mix
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