ONLINE MARKETING

TRENDS

Search Engine Optimization

Search Engine Optimization

 Search Engine Optimization, is the process of improving the ranking of a website on Internet

search engines.

Search Engine Optimization

Search Engine Optimization -

Tools

• Optify • Moz

Paid Search

Paid Search

Paid search is the process of gaining traffic by purchasing ads on search engines.

Paid Search

Paid Search

Paid Search - Tools

• Google Adwords• Bing Ads Blog• Inside AdWords

E-mail Marketing

E-Mail Marketing

 Electronic mail marketing is directly marketing a commercial message to a group of people using

email.

E-Mail Marketing

E-Mail Marketing

Search Engine Optimization -

Tools

• Reach mail• MailChimp

Social Network Marketing

Social Network Marketing

Social media marketing refers to the process of gaining website traffic or attention through social

media sites.

Social Network Marketing

Social Network Marketing

Social Network Marketing

Social Network Marketing

Social Network Marketing

Social Network Marketing - Tools• HootSuite• TweetDeck

Blogging

Blogging

Blog software, also known as weblog software, blogging software, or blog ware, is software

designed to simplify creating and maintaining weblogs.

Blogging

Blogging

Blogging

Blogging - Tools• Blogger• Tumblr

Web Presence

Web Presence

Web Presence is the number of internet locations where information about a specific brand, company,

entity or individual can be located.

Web Presence

Web Presence

Content nesting allows consumers to browse through content fed to them through a single web page, or nest, so that they don't have to click on

links to individual websites all over the World Wide Web

Web Presence

Mobile Marketing

Mobile Marketing

Mobile marketing is marketing on or with a mobile device, such as a smart phone.

Mobile Marketing

Mobile Marketing

Online Video

Online Video

Video marketing allows businesses to present new content in an engaging format that will

improve the overall diversity of their product / service.

Online Video

Coupons, Discounts and Savings

Coupons, Discounts and Savings

Heavy discounting to attract sales and survive the economic downturn

Coupons, Discounts and Savings

Coupons, Discounts and Savings

Coupons, Discounts and Savings

Podcasting and Online Radio

Podcasting and Online Radio

A podcast is a digital medium consisting of an episodic series of audio, video, PDF, or ePub files

subscribed to and downloaded through web syndication or streamed online to a computer or

mobile device.

Podcasting and Online Radio

Podcasting and Online Radio

Other Tools

Blog Monitoring• BlackType Blog Comments• BlogPulse• Google Blog Search• Technorati – blog posts

Twitter• Monitter• TweetBeep• Tweet Later• Twitter Search

Link Monitoring• BackTweets• WhoLinksToMe

General• SocialMention.com• Google Alerts• BoardTracker• MonitorThis• Naymz• Purewire Trust• Yasni

ADVANTAGES

Advantages• Gives the ability to freely market products or services at an incredible low cost. • Nearly anything can be sold through internet marketing. • Payments can be collected conveniently online. It supersedes traditional businesses including orders and transaction. • Products or services are placed on a world wide audience. The product is marketed globally that can even reach the most remote places. • There are many available 'How to' resources' to improve marketing strategy. • Affiliate marketing can also be combined with online marketing while both provide passive source of income. • Online marketing can stay open 24 hours a day, 7 days a week.

DISADVANTAGES

Disadvantages

• Requires tremendous amount of skill to learn. • It can be very confusing to try, especially for beginners. • Online marketing sometimes loses its appeal shortly after six months. • It requires an overwhelming knowledge to understand. • Intense competition makes it very hard to succeed.• Requires ample time for site maintenance