Online Marketing: Phase IV - Measurement

Download Online Marketing: Phase IV - Measurement

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How to measure your online marketing investments, including Social Media

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<ul><li> 1. Online MarketingSession IV: Measurement</li></ul> <p> 2. Our Flight Plan 3. Our Flight Plan1:00 - 1:15 Review 4. Our Flight Plan1:00 - 1:15 Review1:15 - 1:45 Exercise: Site Audit 5. Our Flight Plan1:00 - 1:15 Review1:15 - 1:45 Exercise: Site Audit1:45 - 2:30 Why Measure? 6. Our Flight Plan1:00 - 1:15 Review1:15 - 1:45 Exercise: Site Audit1:45 - 2:30 Why Measure?2:30 - 2:40 BREAK 7. Our Flight Plan1:00 - 1:15 Review1:15 - 1:45 Exercise: Site Audit1:45 - 2:30 Why Measure?2:30 - 2:40 BREAK2:40 - 3:30 Basic Overview of Tools 8. Our Flight Plan1:00 - 1:15 Review1:15 - 1:45 Exercise: Site Audit1:45 - 2:30 Why Measure?2:30 - 2:40 BREAK2:40 - 3:30 Basic Overview of Tools3:30 - 3:45 Exercise: Pick 2 Tools 9. Our Flight Plan1:00 - 1:15 Review1:15 - 1:45 Exercise: Site Audit1:45 - 2:30 Why Measure?2:30 - 2:40 BREAK2:40 - 3:30 Basic Overview of Tools3:30 - 3:45 Exercise: Pick 2 Tools3:45 - 4:00 Cheat Sheet 10. The Road Ahead In 4 Classes 11. The Road AheadIn 4 ClassesResearch 12. The Road Ahead In 4 ClassesResearch Strategy 13. The Road AheadIn 4 ClassesResearch Strategy Execution 14. The Road AheadIn 4 ClassesResearch Strategy Execution Measure 15. review 16. reviewResearch 17. reviewStrategyResearch 18. reviewExecutionStrategyResearch 19. reviewMeasureExecutionStrategyResearch 20. reviewVersion 2.0AdaptMeasureExecutionStrategyResearch 21. reviewVersion 2.0AdaptMeasureExecutionStrategyResearch 22. review 23. review Research 24. reviewResearch1. Develop a Persona (We Are Not The Target Market) 25. reviewResearch1. Develop a Persona (We Are Not The Target Market)2. Use Tools to Rene 26. reviewResearch1. Develop a Persona (We Are Not The Target Market)2. Use Tools to Rene Forrester Social Technographics 27. reviewResearch1. Develop a Persona (We Are Not The Target Market)2. Use Tools to Rene Forrester Social Technographics Google AdWords and Trends Tools 28. reviewResearch1. Develop a Persona (We Are Not The Target Market)2. Use Tools to Rene Forrester Social Technographics Google AdWords and Trends Tools Research databases (Federal, EBSCO Host, Hoovers) 29. reviewResearch1. Develop a Persona (We Are Not The Target Market)2. Use Tools to Rene Forrester Social Technographics Google AdWords and Trends Tools Research databases (Federal, EBSCO Host, Hoovers) Press websites 30. reviewResearch1. Develop a Persona (We Are Not The Target Market)2. Use Tools to Rene Forrester Social Technographics Google AdWords and Trends Tools Research databases (Federal, EBSCO Host, Hoovers) Press websites3. Talk to existing customers and tweak Persona 31. review 32. review1. Persona provides a tight target market 33. review1. Persona provides a tight target market2. POST: People, Objectives, Strategy, Technology 34. review1. Persona provides a tight target market2. POST: People, Objectives, Strategy, Technology3. Know your Keyword phrases - Personas pain points 35. review1. Persona provides a tight target market2. POST: People, Objectives, Strategy, Technology3. Know your Keyword phrases - Personas pain points4. Identify What to Measure 36. reviewStrategy1. Persona provides a tight target market2. POST: People, Objectives, Strategy, Technology3. Know your Keyword phrases - Personas pain points4. Identify What to Measure 37. reviewOccupation: CEO of mid-size company.Company: Apartment Renovations Inc.Clients: Landlords, Real estate investorsCulture: Laid back, friendly, professional, qualityMEASURABLE: Increase web trafc from this geography by 30% Develop a blog around ways to increase protability Grow opt-ins for monthly newsletter to 200 Create videos on Pain Points and post to YouTube 38. reviewOccupation: CEO of mid-size company.ExecutionCompany: Apartment Renovations Inc.Clients: Landlords, Real estate investorsCulture: Laid back, friendly, professional, qualityMEASURABLE: Increase web trafc from this geography by 30% Develop a blog around ways to increase protability Grow opt-ins for monthly newsletter to 200 Create videos on Pain Points and post to YouTube 39. (Great Content) 40. Execution(Great Content) 41. Execution(Great Content) 42. Execution(Great Content)email 43. Execution(Great Content)email 44. Execution(Great Content)email search 45. Execution(Great Content)email search 46. Execution(Great Content)email searchadwords 47. Execution(Great Content)email searchadwords 48. Execution(Great Content)email searchadwordsvideo 49. Execution(Great Content)email searchadwordsvideo 50. Execution(Great Content)email searchadwordsvideo updates 51. Execution(Great Content)email searchadwordsvideo updates 52. Execution(Great Content)email searchadwordsvideo updates podcast 53. MeasureexerciseLets Audit a Site 54. MeasureMeasure 55. ExampleMeasureTrafc on your Website 56. Example Measure Trafc on your WebsiteGoogle Analytics 57. Example Measure Trafc on your WebsiteGoogle Analytics Free 58. Example MeasureTrafc on your WebsiteGoogle Analytics Free Must embed code 59. ExampleMeasure Trafc on your WebsiteGoogle Analytics Free Must embed code Can be tied to AdWords 60. ExampleMeasure Paid Search 61. Example Measure Paid SearchGoogle AdWords 62. Example Measure Paid SearchGoogle AdWords Bid system 63. Example Measure Paid SearchGoogle AdWords Bid system Ties into Analtyics 64. Example Measure Paid SearchGoogle AdWords Bid system Ties into Analtyics Set a Daily Budget 65. ExampleMeasure Facebook Insights 66. ExampleMeasureFacebook InsightsFacebook Insights 67. Example Measure Facebook InsightsFacebook Insights Set up a FB Page 68. Example Measure Facebook InsightsFacebook Insights Set up a FB Page Get 30 Users to Like 69. Example Measure Facebook InsightsFacebook Insights Set up a FB Page Get 30 Users to Like Analyze 70. Example MeasureManaging Social Media 71. Example MeasureManaging Social MediaHootsuite 72. ExampleMeasure Managing Social MediaHootsuite Manage Social Media 73. Example MeasureManaging Social MediaHootsuite Manage Social Media See what Tweets work 74. Example MeasureManaging Social MediaHootsuite Manage Social Media See what Tweets work Schedule updates 75. Example Measure Listening Online 76. Example Measure Listening OnlineGoogle Alerts 77. ExampleMeasure Listening OnlineGoogle Alerts Instant Updates 78. Example MeasureListening OnlineGoogle Alerts Instant Updates Enter your name, brand, competitors, keywords 79. Example MeasureListening OnlineGoogle Alerts Instant Updates Enter your name, brand, competitors, keywords Respond in real-time 80. PrinciplesMeasure Cheat Sheetwww.DigitalWaxWorks.com/MSU</p>