Online Marketing and Measurement Framework

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The BlackBox online marketing kit consists of comprehensive range of optimization applications for visitor acquisition, conversion, online analytics and channel analytics and works on a unified script concept. The product is modular and flexible, allowing customers to tailor the suite to meet their specific business requirements. Customers can utilize individual products, a combination of products and services or the entire suite.


<ul><li> 1. introduction</li></ul><p> 2. Blackbox: The Online Marketing SuiteThe BlackBox online marketing kit consists of comprehensive range of optimization applications for visitoracquisition, conversion, online analytics and channel analytics and works on a unified script concept. The product ismodular and flexible, allowing customers to tailor the suite to meet their specific business requirements. Customerscan utilize individual products, a combination of products and services or the entire suite. 3. Black.Box framework{ }{} With Engage, marketers can create user sites to Plumb helps marketers quickly identify the most capture user insights and behavior by way of profitable paths through their Web site, determine blogs, reviews, and surveys, polls, rating scales, where visitors are navigating away from their site, and identify critical success metrics for onlinevideos &amp; shadow application and identify key product factors by measuring user sentiments marketing campaigns. for each product{ }{}Customers have an increasing number of choices for QuanT5 allows you to perform complex datahow they interact with a businessstore, call center,mining queries on historical click-stream dataATM, Web siteand correlating information across and other keyword crawling across the web andthese channels can provide marketers with unique report user buzz, ad buzz and reputation mining.insights into understanding customer behavior. It also gives you the flexibility to generateMultimedium provides business intelligence analyststargeted re-marketing lists based on specificwith the ability to gain rapid and deep business segments of visitors online behavior.insights across all customer touch points 4. Summary: Employing Black.Box for Marketing Helps in measuring website traffic and help theuser create visitor database Whats Helps in understanding visitor behavior on thehappening?website and create custom communications Helps in managing closed loop processing in terms Why did itof email communication and get them registeredhappen? Helps in engaging his registered customers bybuilding social sites and use them as effectivefeedback system by setting up focused What is likely todiscussions, surveys and pollshappen? Helps in monitoring customer sentiments aroundhis productsWhats the Helps in research activities by crawling across blogs prescription?and review sites and find product related sentiments Helps in collating all data sources containing userinformation and overlay data to study user buyingtrends 5. Digital Marketing Consumption Cycle ANALYTICAL SERVICES Data Applying Analytics to theavailable data CollectInsights Measure your responsesDerive Insights to Alignand reanalyze the data fornew insights CommunicateCreate Send out communicationDevelop Communicationand track all sources forbased on insightsresponsesDIGITAL MARKETING SERVICES 6. BlackBox Distribution by Components 7. walkthrough 8. LIVE DASHBOARD 9. TRAFFIC SOURCESGet a roll down onreferral traffic basedon AffiliateCampaigns, MailCampaigns, AdwordCampaigns or evensocial media sourcesYou can set thecampaign URLs orCampaign pages tothe attribute managerto understand theconversion funnel.This helps inmeasuring campaignsperformance and ROI 10. CONTENTContent Analyticscovers Page Wise Analytics Page Popularity byLocation Page Popularityamong user groups Entry Analytics Exit Analytics Share Analytics FB Like Analytics Page level heatmapIf recommendationwidget is enabled,then we can get dataon recommendationclick-throughs 11. CONTENT OPTIMIZATION Content Optimization Features 1. Heat Map 2. Variate Tests 3. Page Load Content Optimization for Search 1. Semanticevaluation 2. Title Checker 3. KeywordDensity Checker 4. Site MapCreation 12. CONTENT OPTIMIZATION Create Banner options/HTML boxes that you need to test Collect Embed code and add it to your variant test pages Analyze impressions and click through and gather publishing insights 13. VISITOR ANALYTICSUser demographic details, OS, Browser, Provider, Company is also available for each user. This individual report is part ofthe visitor roll-up report 14. VISITOR ANALYTICS 15. VISITOR ANALYTICSEngagement tab covers the site feedback, survey, poll participation reports and the buzz tab covers the userspostings, user comments and sentiments about the product 16. CONVERSIONSCreate behavior basedwin-back forms to enablecontact generationThe site offers scripts toenable site feedbackwidget for datacollectionAutomate conditionbased or location basedvalue offers on the flyHi, You seem to be interested inthis {product}. We can offer coolcustom deals. Activate Chat when avisitor has achieved aPlease leave your contact addressparticular goal path 17. COMMUNICATIONSend emails to thecontact generatedImport email listsfor mail campaignsand run mailcampaignsEnable dripworkflow for mailcampaigns if thefollow-ups need toautomatedUnderstand theeffectiveness ofthe campaign byanalyzing open,click through andopt out dataMeasureeffectiveness ofemail message 18. ENGAGEMENT The Engage configurator The Site Admin can configure a community site for his users Features Discussion board- support text, images and video comments Surveys Polls Tasks Points Contacts Groups Screeners The site can be configured for both public or private domain Since this medium is mostly one-on- one, analyzing buying behavior of an individual user within the community will get more streamlinedThe site owner can login to his user management console and track every individual users siteactions. This data with the help of custom patterns can inform fine-grained user reports in terms ofusage, survey or poll answers, blog content and its buzz weight. The administrator can now drivecustom communication based on analyzed user profile and insights. 19. ENGAGEMENT- USE CASEThis engagement model was configured to create a Microsoft Azure Community @ the Caf When we register the user, we capture profile information, which will help in understanding the user group Each participation accounts to user insights which will help in publishing custom content The Manager @the Caf can group his users by any of the demographic filter and send out group messages within the caf The Manager can send out one-on-one messages to any user and learn more about the user The User can invite friends, import contacts, post text/video discussions, rate, review and recommend interested products, participate in a survey, take a poll and earn points 20. BUZZ ON THE DEEP WEB USER COMMENTS AND SENTIMENTSGet usersentiments acrossthe web byspecifyingkeywordsGet reports acrossfacebook, twitter,blogs, discussionforums, video sitesand other pagesavailable ongoogle searchYou can automatethis process andmonitor brandreputation 21. BUZZ ON THE DEEP WEB USER COMMENTS AND SENTIMENTSCross-sect brandmentions andunderstand theuser perspective ofyour brand interms of featuresKnow who yourbrand influencersare and neutralizenegativeinfluencersIdentify positiveinfluencers andreward them forreferrals 22. PLUG OTHER SOURCES The current import feature supports dat. Sav, csv, xls data formats Automated data normalization Customization for Analysis requirements Basic cross tab reports Deck Generator 23. SCORES BY RELATIONSHIP Visited twice directly scores for sourceVisited twice Integrated Scoresscores for frequency Scores from External data 8 models 63 CompleteOne FB Post Conversion FunnelScores for FB scores for pathPosting andits influences37completions One Review67TransactionsScores forExternal212 scores for successfultransactions andPostingswish-list additionsabout thebrand 12 3 Participated Twice11Recommended Once scores forTook the SiteSurvey recommendations and and Feedback surveyUsed FB Likes thrice forwardsscores for FB likes 24. comparison 25. FeatureOmniture SiteCatalystGoogle AnalyticsBlackBox PlumbAds / Conversions / Goal Tracking Omniture uses the SearchCenterBecause Adwords and AnalyticsIntegrating PPC providersapplication to integrate PPCcan be directly linked, theincluding Adwords for anproviders including Adwords for conversion tracking for PPC goalsadditional cost can be additional cost. Conversionis free and simple to setup. Smart PPC campaigns can help intracking can be tedious and Conversions tracking on Google grouping users following theconfusing in Omniture.can also group users that follow same funnelthe same path on the site beforea conversion.Dashboard/Customized ReportsCan email hourly reports in Excel,Can email daily reports in PDF,Can email hourly reports in Excel,PDF, HTML &amp; Word. LargerXML, CSV, and TSV. Limits each PDF, HTML, XML &amp; Word. Largerreports can be slow during high user to one defaultreports can be slow during hightraffic periods.dashboard/report per site. traffic periods.User &amp; Access ManagementAdministrators can assign accessGoogle Analytics only allows two Administrators can assign accessat many different levels andlevels of access (read-only or at many different levels andorganize people into groups.admin) and users must have a organize people into groups.Their contact info is also retained Google account. No contactin SiteCatalyst.information is stored onAnalytics.Data Accuracy The number of visits recorded Many people have found thatThe number of visits may varymay vary depending on how Google Analytics under reports based on script configuration. Noextensively the site ownertheir page visits. This might be loss of data due to browserconfigures SiteCatalyst. Tracking caused by slow loading pages and settings as we serve first partycode will not function on users leaving the page before thecookies for on-premisebrowsers with high security tracking code loads. Trackinginstallationssettings due to third party cookiecode will not function ondeliverybrowsers with high securitysettings due to third party cookiedeliveryCosts Annual Packages. Cost for bothAnnual Packages. Limited Annual Packages. Cost forframework and resources impressions. Cost for Resourcesframework and resources 26. Feature Omniture SiteCatalyst Google Analytics Decisive BlackBoxSite Overlay Tools Omniture offers ClickMap whichGoogles site overlay feature Referred as Heat Map, we create is installed and run from the (sometimes referred to as popularity of the site elements users computer to view content heatmap) runs through Googlewithin a page using page tags and popularity of the site elements servers, so it doesnt require theanalytical intelligence. It doesnt within a page. There is a delay user to download and installrequire the user to download and issue when accessing data for anything. It allows the user to install anything. It allows the user ranges larger than a day. look at content popularity data to look at content popularity data Compatibility with new browsers from any given date range over afrom any given date range can also be an issue. 2 year period without any time lag.Importing Data Data can be imported from Analytics does not allow any data Data can be imported from various sources like video usageimporting various sources. Custom import and mobile traffic. feature for any data source can also be createdExporting Data ExcelClient plugin allows directTatvic Excel Plugin uses theExcel plugin allows direct data data export into Excel for analysis Analytics API to pull data directly export into Excel for analysis &amp; &amp; custom-formatted reports. into Excel for analysis.custom-formatted reports.Custom Variable / Event / Link SiteCatalyst allows the user to Google Analytics has the ability to Blackbox allows the user to trackTracking track different types of variablestrack only 5 custom variables ondifferent types of variables to to help organize the trafficany one page, which can behelp organize the traffic metrics metrics in multiple groups. limiting. The Custom link and in multiple groups. Custom Custom events, and links can also event tracking is comparable to events, and links can also be be tracked which are useful for Omniture. tracked through JQuery Methods tracking user actions that do not refresh the page or lead to pages without tracking code installed.Application SupportOmniture has a 24 hour supportNo guaranteed support fromIs not a self service model yet. line and a complete onlineGoogle, but their forums areFramework delivered based on resource with common questionsregularly monitored and updated request and information about its with support information. There applications. They also use are also Google certified Twitter to answer support consulting companies that questions.provide support. 27. Feature Omniture SiteCatalystGoogle Analytics Decisive BlackBoxTraffic Filtering Not as many filtering options as Traffic can be filtered by domain,Traffic can be filtered by domain,Google, but traffic can be filteredIP address (or range), site section,IP address (or range), site section,by a IP address (or range).geography, referrer, client browser geography, referrer, client browser settings, and more. settings, and more.Rollup/Multi-SuitingFor an additional cost, Omniture Analytics does not have the rollupAll kinds of rollup reports availableallows you to track overall page capability, but its ability to displayfor subdomain, subsites or evenviews, unique visitors, and to metrics for a specified group ofmultiple sites. Needsperform correlations for different sites together allows the user to customization, but no extra coststraffic segments via multi-suiting do similar analysis. This data canfor managing multiple Web sites. be sorted by day, week, monthAnother way to manage multiple and year and the user will also seesites in Omniture is by using Rollup the percentage change from theaccounts. This feature is limitedprevious time period. Google alsobecause correlations cannot be has a multi-tagging feature tosetup for specific traffic segments, gather traffic data for multipleand data is delayed for about 2sites. The key advantage fordays.Google is that all of this is available for free.Segmenting/Correlations Each segment must be manuallyVery flexible allows for custom Very flexible allows for customsetup and all of the data is not segments and is already setup withsegments and is already setup withretroactive unless setup using many segments allowing formany segments allowing foranother Ominture product calledalmost instantaneous analysis ofalmost instantaneous analysis ofDataWarehouse. This can take upcorrelated, retroactive datacorrelated, retroactive datato 72 hours to process new But works for small Datareports.System &amp; Account Limitation - The number of users is limited by- Page views are limited to 5 Account limitation for on-demandcontract million per month unless the user version is based on impressions..has an active Adwords account On-premise version has no- Correlations are limited for each(spending $1/day) account limitationsreport suite, and rollup report.suites cannot have any - Limited to 50 profiles percorrelations.account, but you c...</p>


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