Online giving days are growing in popularity and often lead to significant increases in new donor acquisition and overall fundraising. That said, most higher ed institutions have yet to conduct a giving day.

$1,000,000Nearly a quarter of those institutions who conducted a giving day raised more than $1 million— nearly half raised more than $100,000.

$100,000

58% of higher ed institutions have not conducted an online giving

day in the last 3 years

25%nearly

who did, raised more than$1,000,000

Spring appears to be the most popular time of year for

hosting a giving day. 40%SPRING

7%WINTER

20%FALL13%

SUMMER

20% #Giving Tuesday

13%around a

campus event

When Hosted

Giving Day Results

A wide range of staff were dedicated to planning a giving day, with just as many institu-tions dedicating less than one FTE as those that dedicated more than 3 FTEs to the effort.

<1 1–2 2–3 >37%40% 27%26%

Number of FTEs

75%of respondents stated that less

than half of their online donors were

young alumni

Donor Age

Contrary to popular belief, giving days attract donors at every age level, not just young donors.

Staffing

Online Giving Days

Online giving days often help development departments exceed annual fund and

overall fundraising goals.

24-hour giving days are, by far, the most popular duration.

Online giving days continue to be a strong avenue

for acquiring new donors.

47%Exceeded participation goal.

47%Exceeded dollar goal.

12

9 3

6

66%Held 24-hourgiving days.

50%Had more than

20% new donors

Copyright © 2014 Bentz Whaley Flessner

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