ong sze min 1001128506 lui chi ting 1001129109 ho jun hui 1001025203
TRANSCRIPT
Ong Sze Min 1001128506Lui Chi Ting 1001129109Ho Jun Hui
1001025203
history1932
1950
1960
1973
1976
1990
2001
2005
Michael & Pierre Van Melle
“Peppermint caramel candy”Start production in
Rotterdam
product
competitors
*websites images as reference
target audience
15-40 yrs old
*websites images as reference
insight
Realistic Ideal
CREATIVE ANGLE
Mentos chewing gum is more than a
taste, it makes consumer refresh
from tiredness, feel more energetic.
Chewing gums are only gummies that are flavored, do not have any benefits
for consumers.
tagline
Deep FRESH in Mentos
storyboard
Video: Stan come out from office, Eve walks out from shopping centre. Both look tired and exhausted. Eve starts to call, Stan receives a call. Audio: “Good Time-SamTsui Cover”BGM/SFX: -
MS
MA
Video: Both characters take out Mentos Pure Fresh, eats one.Audio: “Good Time-SamTsui Cover”BGM/SFX: -
MS
MA
Video: They feel more energetic and refreshing, starts to change while they walk. Audio: “Good Time-SamTsui Cover”BGM/SFX: -
MS
MA
Video: They walk with confidence. People along the street stare at them with admiring look. Audio: “Good Time-SamTsui Cover”BGM/SFX: -
MS
MA
Video: They reach a corner. Stan turns to left, Eve turns to right. Audio: “Good Time-SamTsui Cover”BGM/SFX: -
MS
MA
Video: Stan comes in from right, Eve comes in from left. They meet each other, and hold hand face to face. Stan turns to the camera, then throw the Mentos Pure Fresh container to the audience.
Audio: “Good Time - SamTsui Cover”BGM/SFX: (Narrator) “Deep fresh in Mentos.”
MS
MA
Mentos
2c’s
Character
Copywriting Style
Comparison, Careful & Cautious, Cynical
Ego, Social, Ration
Transformational, Likable