one irdeto: looking back, moving forward
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Irdeto WestTaurus Avenue 1052132 LS HoofddorpP.O. Box 30472130 KA HoofddorpThe Netherlands
Irdeto EastF3/6, Beijing Sunflower TowerNo. 37 Maizidian StreetChaoyang DistrictBeijing 100125China
Copyright Irdeto 2010
TABLE OF CONTENTS
A message from the CEO, Graham Kill 6
Irdeto Timeline 8
Determination, Foresight and Risk 10
Den Toonder in the News 22
South Africa and the Birth of M-Net 24
Remembering CEO Jac van der Merwe 34
The Italian Job 36
Entering the Digital Age 44
A profile of former CEO, Martijn Hfelt 64
Adventures in the Far East 68
Marketing the Irdeto Brand 82
A profile of Irdetos CEO, Graham Kill 98
Irdeto Keeps on Growing 102
Phil Weber Award 120
One Irdeto 122
Irdeto in Motion 126
Equipped for the Future 132
Celebrating milestones is an important part of
life; we mark the passing of each year, entering
a new phases of our lives, the anniversaries of
momentous events in our personal or collective
history. The year 2010 is indeed a momentous
year for Irdeto; we have defined a new mission
and vision for the company, realigned our
corporate structure and opened our brand new
Western Headquarters in the Netherlands, after
celebrating our 40th anniversary in 2009. So
I believe it is important to mark all of these key
milestones by taking a look back at our history, so
that all of us as part of Irdeto can appreciate our
roots, and begin to write our new Irdeto history as
we move forward together.
One Irdeto - Looking Back, Moving Forward reflects
upon the past four decades, and brings the early
days of our legacy to life. The book tells the story
of the founding of Irdeto by Pieter den Toonder,
whose fascination as a youth with radio technology
was the catalyst for the origins of the company. It
also details the strong connection we have with our
South African roots and parent company Naspers,
and showcases how our unique technologies
and strategies have enabled everything from the
worlds first digital satellite pay-TV network to
the worlds first mobile broadcast TV service
distinguishing Irdeto on the international stage.
Irdeto has grown to where we are now by having
strong, visionary leadership and dedicated,
innovative employees who were not afraid to
take a few risks along the way. This history of
innovation continues today, as we expand our
solution offerings to meet the demands of the
ever-changing connected marketplace.
I know you will enjoy reading One Irdeto - Looking
Back, Moving Forward as much as I did. I am
truly honored to lead such a dynamic organization
and look forward to adding our own chapters and
success stories to One Irdetos history.
1951 TV broadcasts begin in the
Netherlands, with just 3 hours of programming per week..
1954- RAI begins the first television
broadcasts in Italy.
1969- Irdeto Access B.V. registered
at the Netherlands Chamber of Commerce by Pieter den Toonder.
- TV is transmitted from the moon. Six hundred million people see
it live. - Ninety-five percent of U.S.
households have TV.
1970 Irdeto founder, Pieter den Toonder
continues working on antenna technology and establishes fundamental Pay TV technologies.
1972 Half of the television sets in the
U.S. are now in color.
1975 Home Box Office (HBO) opens its doors. One of HBOs first broadcasts is the Thrilla from Manila boxing
match, between Muhammad Ali and Joe Frazier.
1976 Sony introduces the Betamax
videocassette recorder. The South African Broadcasting
Corporation (SABC) introduces South Africas first television service.
Italys highest court approves local television broadcasts from private companies.
1977 Pieter den Toonder continues work
with U.S. based Oak Technologies on Pay TV technology.
1980 Oak Technologies purchases
the rights for the Ali vs. Holmes boxing match. The match could be viewed only by paying subscribers.
1981 Japans Nippon Hoso Kyokai
(NHK) demonstrates HDTV.
1983 First commercial use of smart
cards by Tlcarte in France.
1984 With the rapid explosion of technology in the 1980s, the information age begins. Irdeto becomes a leading
innovator in Pay TV technology. The South African government
starts accepting the countrys first applications for pay television licenses.
1985 Irdeto is contracted by South Africas first pay television station M-Net.
1986 M-Net launches South Africas first private subscription television service.
1987 Half of the U.S. TV households
(about 55 million) subscribe to basic cable.
M-Net broadcasts the boxing match between Marvin Hagler and Sugar Ray Leonard to 90,000 subscribers.
1989 Irdetos South Africa office is set up and work starts on satellite platforms.
1990 The Broadcasting Act of 1990
legalizes private television at the national level in Italy.
1991 Irdeto begins to develop next
generation cable products. Irdeto moves to Noordlanden
building in Hoofddorp and holds its first User Group. Irdeto helps launch Telepi, Italys first pay TV network.
1992 The first digital-to-cable service is introduced. The new Integrated Business
System (IBS), is launched and deployed at Lumiere TV in Cyprus.
1993 The Digital Video Broadcasting
(DVB) standards are developed in Europe. Irdeto introduces VideoCrypt 2.
1994 DirecTV is the first high-powered
direct satellite TV system in the U.S.
1995 Irdeto deploys the first digital
conditional access system in Australia with Galaxy.
Irdeto launches worlds first MPEG-2/DVB system.
Irdetos smart card entitlement center opens in Hoofddorp.
M-Net launches their digital satellite service, DStv in South Africa.
1996 FCC approves standard for HDTV
and sets time line for digital-TV transition in the U.S.
More than 1 billion people worldwide have TVs.
1997 Irdeto designates Beijing,
China as its APAC regional headquarters.
1998 MIH is awarded a contract for
Chinas Village to Village Project a trial delivery of TV and radio programming to remote areas of China by satellite, using Irdeto technology.
2000 Entriq is founded to focus on
emerging broadband markets. The average American watches
about four hours of TV every day. Lockstream launches the first
DRM client on a 3G network. The Irdeto smart card v2 is
released. Irdeto introduces CypherCast to protect IPTV broadcasts.
2002 Irdeto is the 1st approved
foreign CA system in China. The Salt Lake City Olympics
launches the first joint international HDTV production.
MTV reports that it reaches 250 million homes worldwide.
Irdeto introduces the PIsys conditional access system.
2004 Irdeto launches the first IPTV
deployment in North America. Debut of Irdetos Epsilon Smart
Card with FlexiFlash.
2005 Irdeto acquires Lockstream. Irdeto helps Telecom Italia Media
launch their pre-paid television service CartaPi La7.
Worlds first mobile Pay TV CA deployed in South Korea by Irdeto.
Irdeto receives Hamel Trade Award in South Korea.
2006 Irdeto acquires Philips Cryptoworks.
2007 Irdeto acquires Cloakware and IDway. Irdeto launches a dual HQ
strategy: Amsterdam and Beijng and CEO moves to China.
Sun Direct in India uses Irdeto technology to secure their new Direct-To-Home service.
Irdeto CEO Graham Kill receives the Phil Weber Award from Naspers.
2008 Irdeto acquires IBS Interprit and Entriq.
2009 Irdeto celebrates 40 years in business. Irdeto launches software- based conditional access for broadcasters. Irdeto launches an upgraded,
best-in-class conditional access system: Irdeto CAS 3
Irdeto launches SmartStart On Demand, a digital pay-TV
platform that enables cable operators and content rights owners to nearly unlimited entertainment options through
a highly customizable interface.
2010 Irdetos European Headquarters
moves to a new high-tech and ecological office on Taurus Avenue in Hoofddorp, the Netherlands.
DETERMINATION, FORESIGHT AND RISK
He not only developed breakthrough technologies
Pieter was also a catalyst for Irdetos spirit and
personality. The determination, foresight and can
do attitude Irdeto is known for started with a single
technology enthusiast in the Netherlands.
WARTIME RADIO TINKERINGS
When the Germans invaded the Netherlands, Pieter
den Toonder was in his early teens. Perhaps it was
a touch of resistance than inspired him to begin
tinkering with transistors and old radios at a time
when owning a radio was strictly verboten! With
his crude radio sets, Pieter was able to listen to
signals broadcast from Great Britain, where Queen
Wilhelmina of the Netherlands lived in exile.
Then Nazis discovered what this bright kid was
doing, and Pieter was deported to a German
work camp. He was only released at the end of
the war, after spending eight long months under