one globe company credential 2016

Strictly Private and Confidential


W ho o f f e r b o t h

a 360˚ advertising agencywe are the one

online & offlineadvertising services in Myanmar



Our team with years of experienceExperts from both traditional advertising agency and online agency

Withaya Tangtanaporn (Wit)

Experience12 years with Leo Burnett/Starcom, creating a list of blue chip clients

3 years with OMD as GM10 years with Pandemic

Chanvout Sripor (Eak)

Experience10 years with Leo Burnett/Starcom, 2 years with OMD

10 years with Pandemic

Jinda Tangngamchit (Joo)

Experience1 years with E-Media4 years with Apricot


EXPERIENCES


Strictly Private and Confidential Strictly Private and Confidential

EXPERIENCES


Our strategy focuses on

Go Beyond Awareness

Beyond Demographic

Beyond Loose spots

Consumer Centric

Data Driven



History of Advertising Agency

TVC Centric

IDEA Centric

BRAND Centric

CONSUMER CENTRICNOW

EFFECTIVE

Real UNDERSTANDING

create more



Consumer Centric

Not just a Consumer ExperienceBut Base on Consumer Value



Understanding

GOOD DATALeads t o be t t e r

Solution &

DATA DRIVENStrictly Private and Confidential


UNDERSTANDING

MYANMARStrictly Private and Confidential


Republic of the Union of Myanmar

2nd largest and 5th most populated country in South East Asia

population 2015 : 54.87 millionSex ratio (males per 100 females): 97.1

GDP 2014 : 7.7% // GDP 2015 : 8.3% Currency: Kyats

• Two-thirds of the population live in 7 regions (rectangular area)

• 135 National Races across 14 regions (68% Bamar)

• Literacy rate: 88%

Basic Facts

Source : MMRD AC Nielsen & ADB


4.3%6.0%

5.4%

5.2%4.5%4.5%

4.4%3.7%

3.4%

3.5%2.6%

2.2%1.6%

2.8%

3.7%5.0%

4.4%

4.1%4.5%

4.2%

3.7%3.1%3.1%

2.8%2.2%

1.8%1.3%

2.0%

Young Population = High Growth Potential

38%17%

28%

50 - 599%

Up to 608%

0 - 4

5 - 9

10 - 14

15 - 19

20 - 24

25 - 29

30 - 34

35 - 39

40 - 44

45 - 49

50 - 54

55 - 59

60 - 64

65+

Under 19

20 - 29

30 - 49



3.6

5.14 5.35 5.916.7 6.5

7.7 8.3

0

2

4

6

8

10

2008 2009 2010 2011 2012 2013 2014 2015

Myanmar enjoy high 8.3% GDP Growth Rate in 2015

Strictly Private and Confidential Source : MMRD AC Nielsen & ADB


New Purchasing PowerConsumers are earning 90% more and spending 60% more on average than they were 6 years ago (2008 v. 2014)

-

50,000

100,000

150,000

200,000

250,000

300,000

2008 2010 2012 2014Avg HH Expenditure Avg HH Income

Average Monthly Household Income & Expenditure (2008 – 2014)

Avg. 257,000 / month

Avg. 155,000 / month



Internet use has grown considerably over the last 2 years

Video/VBD/DVD

TV

Radio

Journal

Newspaper

Magazine

Cinema

Internet Usage 15% (5.9 M)2% (1.0 M)

6% (2.2 M)

23% (9.1 M)25% (9.9 M)

56% (21.1 M)

41% (16.4 M)

70% (27.6 M)

Media Usage

Video/VBD/DVD

TV

Radio

Journal

Newspaper

Magazine

Cinema

Internet Usage 8.5% (3.5 M)2% (0.7 M)

6% (2.5 M)

13% (5.5 M)26% (10.3 M)

51% (19.9 M)

43% (17.2 M)

62% (24.6 M)Base : 10+ Total Myanmar population 2014 = 39.8 M Base : 10+ Total Myanmar population 2015 = 39.7 M

2014 2015



2%11%

27%

50%

0%

10%

20%

30%

40%

50%

60%

2012 2013 2014 2015

A Mobile only NationMobile phone penetration

87%

12%

1%Device use for Internet

Mobile

PC/Notebook

Other



Nearly three quarter use internet on their mobile daily!72

%

15%

12%

1%

61%

18%

18%

3%

50%

19% 25

%

6%

27%

17%

36%

20%

D a i l y O n c e a w e e k /se ver a l t i m e a w e e k S e v er a l t i m e a m o n th / l ess f r e quency n e v e r

Mobile internet Television Newspaper Radio

Mobile Internet Play Significant Role



To reach Myanmar people especially in urban area

You need both

ONLINE MediaTRADITIONAL Media

&



AND REAL DATA



Go Beyond AwarenessCurrent client demands are more elevate up than ever, but our Services serve all your Demands

Awareness

Trial

Buy

Brand Ambassador

EngagementTraditionalAdvertising

OnlineAdvertising

Seeding &Product Review Commerce

Channels

ManageSocial Media


• Gender• Age• Language • Location

DemographicPsychographic Tribe

Go Beyond DemographicStatistic based, more customer data mean better effectiveness

• Behavior• Lifestyle• Insight Hipster

Nerdy

Artist



Go Beyond Loose Spots

Loose Spots / TVCis communication platform

that createsONE WAY COMMUNICATION



Own Content

BrandedProgram

SpecificContent



OUR SERVICES



Offline• Branding Strategy• Brand Communications Planning• Advertising Campaign Planning

Offline• Graphic Design• TVC, Print, Radio, Billboard ect.• Activation Planning

Offline• Strategic media planning• Media buying• Strategic public relations Strategic

Online• Digital Marketing Strategy• Online Communication Planning• Social Media Strategy & Planning

Online• Digital Ads • AdWords, Search Marketing ect.• Viral Campaign• Content Creation

Online• Online Media Strategy• Media Buying• Monitoring and Analysis• Recommendation

Planning + Strategy Creative + Production Media + Implementation


OUR APPROACHCo-Creation ImplementationDiscussion Creative + Planning

Analysis + Recommendation Client Result Oriented

our systematic way of working



give us a GOOD BRIEFand we will come back

A GREAT SOLUTIONStrictly Private and Confidential


For more information Please contactJinda Tangngamchit (Joo)

(Country Manager)

+66 84 737 7576 (TH)+95 99 6137 8889 (MM)+662 168 1415+662 168 1416 (Fax)[email protected]
