OnAir

WAEA, Zurich

May 2007

© OnAir 20072

Mobile OnAir

© OnAir 20073

Mobile OnAir

Passengers use their own mobile phones during flights• SMS, email & voice

• Supports BlackBerry™-type devices

• Invoiced by passenger’s home mobile operator, at international roaming rates

• Voice Off mode for night flight segments

Enhance value proposition to passengers

Service launch with regional flights in Europe, gradually extended worldwide by end-2008

© OnAir 20074

Launch customer

Commercial trials

Service coverage

Certification

H1/07

Ryanair

A320-family B737

H2/07

Service rollout

H1/08 H2/08 H1/09

Rest of the worldRoaming: +90% of ww subscribers

License: Europe, ME, APAC, etc

B777, B747, A330, A340, A380, A350

TAP bmiAir France

EuropeRoaming: +95% of subscribersLicense: 23 European countries

Note: Service deployment to the rest of the world is dependent on ALVAv2 availability

© OnAir 20075

Low Cost Carrier Strategies

LCC operators have a very different pedigree and history than traditional flag carriers

Natural Link between high growth economies and high growth airline start-ups; India, South America, China

Entrepreneurial, non-airline, non-government money

Exposure and activity in other markets; Telecommunications, Internet, Media in particular

As a result the airlines have been created & branded with ancillary revenue at the core of their proposition:

Both internal and external income streams

© OnAir 20076

LCC’s and Inflight Mobile Services

Good fit with emerging/high growth nations strategies

technology leadership and innovation

Value added services appear to be less important than brand extension

Enhancement of airline brand through partnerships

Increased exposure of Airline brand through terrestrial channels

Revenue source:

1. Income via passenger traffic

2. Income through promotions and partnerships

3. Sponsorships and advertising

Added benefits to service quality, personalising the inflight experience

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Roaming & regulatory

Roaming agreements:• 160 agreements signed or in progress

• Targeting 200 key mobile operators covering +90% of worldwide GSM subscriber base by end 2008

Spectrum licensing:• 2006: CEPT Framework adopted

• 2007: Secure national authorisations in most European countries

• From 2008: regulatory approvals in line with service availability

Priorities adjusted based on customer needs

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End-to-end service architecture

OnAir business systems

OnAir point of presence OnAir GSM

ground infrastructure

Repository

Ground station

@

© OnAir 20079

Airborne systemCockpit on/off

switch

Cabin control panel

Leaky lineGSM reception

antenna

Onboard channel selector

Picocell

Airborne GSM server

Component Description

Control panel Enables crew to control the system e.g. turn to Voice Off mode

Leaky line Distributes signals uniformly throughout aircraft to keep electromagnetic radiation at

minimum

Airborne GSM server Manages the overall system

Picocell Manages radio interface to mobile phones in the aircraft

Onboard channel

selector

Prevents onboard mobile phones from connecting to ground networks

© OnAir 200710

Integrated connectivity solution

© OnAir 200711

An integrated solution for broadband

connectivity

Laptop & PDA access to Internet & corporate

networks

Link OnAir

Laptop

In-seat system

IFE access to Webmail, Webchat & Internet

GSM mobile phone/smartphone

Third-party applications(IFE, telemedicine, EFB)

© OnAir 200712

Value proposition of the connected cabin• Improve Business/First Class service by enabling business

travellers to:−Access their corporate networks from their laptop

−Access emails from smartphones

−Receive & make voice calls

• Enrich the entertainment portfolio for leisure passengers:− “Chat” during flights, check personal email,

browse the Internet

− Text messaging

− Access sponsored consumer sites, shoppingthrough micro-payments

• Increase airline efficiency− EFB

− Cabin crew email, access to real-time information, i.e service recovery

OnAir

Keep in touch

www.onair.aero