on premise march/april 2012

OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN

t lw.org

MARCH • APRIL 2012

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Also in this Issue:

Working with Family

Glasses. Ice. Coasters. Society.It’s what you need to do business.No matter how friendly the bartender, how tempting the drink specials

or how diverse the jukebox, a tavern just isn’t complete without TRIM

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dc.8036-3 TRIM_OnPremise.indd 1 5/6/09 11:55:43 AM

3Tavern League of Wisconsin 2012 March/April On Premise

FEATURES:

MAR/APR 2012 VOLUME 30, NO. 2

17

Glasses. Ice. Coasters. Society.It’s what you need to do business.No matter how friendly the bartender, how tempting the drink specials

or how diverse the jukebox, a tavern just isn’t complete without TRIM

coverage from Society® Insurance. At Society we proudly serve up some

of the broadest property/liability coverages available. And, best of all,

our TRIM program was concocted specifically for tavern owners like you.

If you’re thirsty for coverage made for your business, swing over

to societyinsurance.com and check out what we’ve got on tap.

Society Insurance is a corporate sponsor

of the Tavern League of Wisconsin:

150 Camelot Drive P.O. Box 1029Fond du Lac, WI 54936888-5-SOCIETY

(888-576-2438)societyinsurance.com

™

™

dc.8036-3 TRIM_OnPremise.indd 1 5/6/09 11:55:43 AM

4 PRESIDENT’S PERSPECTIVE

5 CORPORATE SPONSORS

8 FRONT RAIL

32 DISTRIBUTOR SPOTLIGHT

34 CORPORATE SPOTLIGHT

36 FEATURED AFFILIATES

38 ACCOUNTING HELP

39 NEW MEMBERS

41 AFFILIATE MEMBERS

42 LEGISLATIVE NOTES

44 STRAIGHT UP—SPIRIT PROFILE

45 LOCAL LEAGUE UPDATES

50 ADVERTISER INDEX

DEPARTMENTS:

LEAGUE PROFILE28 Barron County Tavern League

BUSINESS SPOTLIGHT29 Dale’s Twin Pines

CHARITY SPOTLIGHT

30 Pink Ribbon Advocacy, Inc.

LEAGUE SPOTLIGHTS:

10 Working with Family It’s Not Personal— It’s Just Business

14 Build Your Business with an Outdoor Space

SOCIAL NETWORK

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www.tlw.org

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On Premise 2012 March/April4 www.tlw.org

PRESIDENT’S PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

My column in this issue of On Premise is a

bit unusual. My purpose is two-fold. First, I

would like to introduce you to your new TLW

Senior Vice-President, Terry Harvath. Second,

as I travel around the state I see a lot of local

leagues facing many different issues. The Out-

agamie County Tavern League has certainly

had their share of controversy. Terry Harvath

was the face of the OCTL for several years as

their President. He did a fantastic job leading

the league through some hard battles and we

are proud to have him now serving on the TLW

Executive Board as Senior V.P. I have asked

Terry to introduce himself and share some of

his experiences through this article.

Please read on...

I would like to start by saying, Thank You for voting me to be your Senior VP! This is an honor that I promise will not be taken

lightly. For those who don’t know me, here is a little background. I have been married for fif-teen years to my lovely wife Deborah and have three daughters; Sydney, Olivia and Samantha (SOS). My sister and I bought the Wishing Well in Appleton in 1989 when I was 23, I became the sole owner in 2002.

I was introduced to the Tavern League from a business owner that encouraged me to get ac-

tive with the local league. I began attending meetings on a regular basis and truly enjoyed the camaraderie and meeting new people. It did not take long for me to become a local board member. My first duties were the responsibili-ties of Secretary and Treasurer. Because of the time involved, I began taking the second Tues-day as my day off. I enjoyed going to meetings and talking to other members who had similar business problems that I was facing. I received some valuable advice that helped me succeed in my business. I went on to become our County Vice President and eventually President.

The first problem I faced as President of the Outagamie County Tavern League was the issue of video gaming. At a time when competitors surrounding Appleton all had machines in their establishments, our city council had other ideas. Through the efforts of the OCTL working with the Appleton city council we were able to re

solve the issue thus putting us on a level playing field with our competitors.

Not all things ended that well, for years we fought the local smoking ban. Appleton, along with Madison, was singled out with smoking bans starting on July of 2005. We gained mem-bership and our meetings grew because of fear of the negative impact this would have on our busi-nesses. Despite a long fight that included two referendums and a city council vote the smoking battle was lost. Tensions and tempers started to flare. Some members and non-members started supporting a Statewide Ban. Businesses were closing and membership was in decline. Sadly the ban cost some of our members their livelihood. However, the OCTL remains a strong league today and membership continues to be a priority. Over the last few years our county has a rejuvenated board of directors. I encourage ev-eryone to attend meetings, not only to meet new people, but to share success stories and keep up with the current events. I tell everyone we’re a unique group of business people.

I enjoy traveling throughout the State and vis-iting member establishments. Every business is special as no two owners are alike. One of my favorite things is to observe how people run their businesses and pick up ideas that might help mine. Looking at menus, investigating pro-motions and learning the quirky gimmicks some have used to promote their business has helped me promote mine. I just love new ideas to get people through the doors. I look forward to shar-ing ideas with you as we meet during my travels as your TLW Senior Vice President. Please feel free to contact me anytime with any issues or just to stay in touch. I work for you!

Hope to see you soon, Terry Harvath TLW Senior Vice President

Welcome New Senior Vice President Terry Harvath

By Robert SwearingenTLW President

Terry HarvathTLW Senior VIce President



FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

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FEATURED AFFILIATES

CHARITY SPOTLIGHT

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NEW MEMBERS


CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT


SUPPORT THOSE WHO SUPPORT OUR ASSOCIATION

Make sure and thank these groups for their support and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

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President: Rob Swearingen

Senior Vice President: Terry Harvath

Secretary: Sue Bonte Lee

Treasurer: Tom Dahlen

Southern Zone Vice Presidents: Chris Marsicano, Jim Pickett

Eastern Zone Vice Presidents: Gene Loose, Dale VandenLangenberg

Central Zone Vice Presidents: Lori Frommgen, Robert “Bubba” Sprenger

Northern Zone Vice Presidents: Dan Corbin, Pete Olson

Editor: Pete Madland, Executive Director Tavern League of Wisconsin

Publisher: Barbara Slack Slack Attack Communications

Advertising Sales: Heidi Koch Slack Attack Communications [email protected]

Art Director: Ann Christianson Slack Attack Communications

Contributing Writers: Terry Harvath, Pete Madland, Kimberly Ruef, Rob Swearingen, Scott Stenger, Amanda Wegner, Kelly Slack Wolf

Printed By: Reindl Printing, Inc.Merrill,Wisconsin

On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: (800) 445-9221.

Published by Slack Attack Communications, 5113 Monona Drive, Madison,WI 53716, phone: (608) 222-7630. Printing is by Reindl Printing, Inc., Merrill,WI 54452. For advertising information, contact Slack Attack Communications.Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year.Address corrections should be sent to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005.

Second class postage paid at Madison, WI and other additional offices.

© Copyright 2012 by the Tavern League of Wisconsin, Inc.Permission to reprint must be secured in advance of publication and credit given to author and On Premise


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Employees: Friend or Foe?

By Pete MadlandTLW Executive Director

While traveling a few weeks ago, I stopped into a member establishment for lunch and asked if “John” was

working? The bartender simply responded “no” and went about her duties. I was disappointed that I missed John as I enjoy chatting with members if I get the opportunity while on the road. During my lunch, a salesman recognized me and came up and said “John is working, he just isn’t here”. That really struck a chord with me.

How often do you, as bar owners, hear “Don’t you ever work?” or “You decided to show up today?” Let’s face it, if you are not tending bar or cooking your customers do not think you are working. I can forgive them as most have never been self-employed and therefore do not understand all of the duties and delegations that go along with ownership. Tasks such as bookkeeping, placing orders, taking inventory, payroll etc. are not observed by the casual customer, thus they cannot identify with that part of the job.

But what about the employee? Wouldn’t it have been refreshing had the bartender in-stead said “Yes, John is working, he’s just not tending bar.” Why do I rarely hear this when I stop and ask for the owner?

All too often I feel the employee is not a partner but instead an adversary. A quip like “John’s never in” once in a while is cute; an attitude that I do all the work and the boss does noth-ing is a problem. If that is your situation, cor-rect it. Make your employees partners! Create an atmosphere of ownership among them and you will witness a positive energy among your staff as well as yourself, and your customers will benefit.

How do you get employees energized and on your side? How do you make them partners instead of adversaries? I have a few thoughts. First and foremost respect them. Don’t be afraid to ask their advice or ask their opinion. This is a great way to show them that you value

them as employees. You may not take their ad-vice or agree with their opinion but that is not the point; the point is you asked.

When was the last time you had a staff meeting? When was the last time you asked your staff for input rather than have a lecture session? Don’t sell your employees short. They see things and hear things you do not and unless they feel their opinion is important they are not going to con-fide in you.

What about a one-on-one monthly meeting? This is a great way not only to let employees vent, but to get to know them better. This is an opportunity to show an employee you care by asking about their family, parents, wife, girlfriend etc. as well as their job? This al-lows them a chance to brag, complain, reflect or whatever he feels like saying in confidence. The difference now is that the boss is really lis-tening. Trust me; this will go further than any twenty-five cent raise.

Corporate leaders always talk about teamwork and I don’t disagree. No matter how big the business or how small, teamwork should be something we strive for. We won’t have team-work if the players aren’t behind you, the leader. It is up to you to step up and create an atmosphere that promotes it. Share the praise when things go well and be careful when plac-ing blame. If someone does an exceptional job, congratulate him/her in front of others; if some-one makes a mistake, scold him/her privately.

Show appreciation! When was the last time you uttered those two profound words “Good Job!”? Do you remember how it felt when your parents, coach or boss said that to you? Make

it a point to say that simple phrase when it is deserved. It is not difficult, but it is important.

Often I tell the story of advice TLW Member Fred Kramer gave me years ago when I was new at the business. He suggested when I raise my prices that I also give my employees a raise. Be-ing the frugal person that I am, I didn’t buy in at first, but after giving it some thought I took his advice. The result was my employees de-fending me to complaining customers instead of joining the chorus. They were explaining to them how my costs have gone up so prices must also. I have a sneaking hunch that prior to that policy my employees were calling me a cheap SOB along with my customers! Fred was right.

Finally, communicate with your employees. It is difficult for an employee to say something other than “I don’t know”, when asked, if they don’t know what you are doing. Tell them if you are working on payroll, picking up soda or, bet-ter yet, going to a Tavern League meeting. This not only allows the employee the ability to give a proper answer when asked, but also demon-strates to them the wide variety of duties you embrace as a boss. I feel it is good business to educate your people about the “behind the scenes” obligations you, as an owner, have.

Get your people behind you. Show them re-spect, ask their opinion and tell them “Thanks”. If you are not currently doing this I promise you will see a change and you will be planting the seeds for a successful team that will result in a better business and an atmosphere you and your employees will enjoy. Then, hopefully, if I stop in and ask “Is John working?” the answer will be different and your employee will be more of a friend than a foe.


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NEW MEMBERS


CLASSIFIED ADS

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CORPORATE SPOTLIGHT



ON THE COVER

Amanda Wegner

Working With Family Members

It’s Not Personal - It’s Just Business

Family businesses are big business. In the United States, about 80% of all businesses are

family businesses and that number is equally strong in Wisconsin, where strong family

values lead to strong family businesses.

Four generations of family that have worked at Christy’s with the 5th being held and ready for their turn. Salud!

Founder Dennis O. Christenson with family and friends at The Waubesa Beach Club aka Christy’s Landing circa 1940


Shortly after purchasing the former “Swedish Village” and changing the name to the Village Supper Club, new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children; Nicholette, David, Christopher and Roxanne. All four Marsicano children were raised in and worked in the restaurant. Sons David & Christopher took over complete operation and ownership 1988 after the death of their father. Roxanne still waitresses full-time and Nicholette, an art teacher, host-esses on weekends.

ties because of the personal connection. To keep the business running smoothly, all employees need to be held accountable for their work, re-gardless of the relationship. If a non-family em-ployee sees a family member shirking his or her duties, they might think it’s OK to do the same. No matter how hard the family members work, other employees may look at them differently. Because of this, your family member employee will always need to hold him or herself at the

same or even higher level of account-ability than other employees.

BE FAIR TO FAMILY AND NON-FAMILY ALIKESome business own-ers try to help their family out by paying more than the aver-age wage for that em-ployment category,

which can impact the total payroll overhead. It is unfair to neglect the rest of the staff’s income because you want to give special treatment to a family member. You’ll see resentment and un-happiness build if this is the case. Remember, when morale goes down, productivity goes down. In addition to pay, gender difference or age dif-ferences that impact your relationship with your staff may feel intensified with your family em-ployees. Recognize that some conflict develops due to these differences and work at learning about better communication and leadership.

Working with family members brings a new set of challenges to the business world; there is little separation be-

tween the dining room and the stock room. While it’s easy to let things slide and for the lines to blur when working with family, a successful family business requires many of the same fundamental characteristics non-family businesses employ.

HAVE RESPECTAs family and business partners, the personal-professional line is often blurred; there can be too much emphasis on personal feelings and too little on metrics and goals. Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personal/home front. They may walk on eggshells at work, worried about how the family member might respond if they were treated the same as other employees. To minimize this, establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business.

Additionally, the way you speak to each other as family business partners can be very differ-ent than how you speak to your other colleagues. But should it be? Make it a priority to promote a work atmosphere that is more professional and less personal.

COMMUNICATION IS KEYGood communication, from day one, helps fam-ily avoid misunderstandings. Understand what each family member is signing up for and only renegotiate those agreements with everyone at the table.

Talk through issues before they turn into problems or cause resentment. If family em-ployees can’t get along, you must resolve the issue; if you don’t, the business ultimately will suffer. While it’s easier to brush these issues under the carpet, talking about them is ex-actly what you’ll need to do in order for your business to have a harmonious atmosphere. If you find your employees don’t get along, you’ll need to facilitate the discussion. To help take the emotional side of the problem, ask yourself: Is whatever is happening in the best interest of customer care? Is whatever is happening in the best interest of the business as a healthy busi-ness?

KNOW YOUR ROLESEach family member needs to know his or her own role in the business. Not only does this keep from employees duplicating efforts, but it also minimizes frustration and infighting as each

family member has designated responsibilities.

This leaves less room for “stepping on one an-

other’s toes” as decisions are made based on

professional roles versus personal choices.

HOLD PEOPLE ACCOUNTABLE FOR THEIR WORKBeing a family member and an employee can put

anyone in a difficult position; it’s easy to pass the

buck to another family member or shrug off du-...Working with Family continued on page 12

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WHAT ARE THE TRAITS OF A GREAT FAMILY TEAM MEMBER?

If you are an employee in your family member’s business, there are several things you can do to keep things running smoothly:

• Be early

• Be dependable

• Pay attention to your work re-sponsibilities; be accountable.

• Follow through

• Be friendly and have fun

• Be encouraging. Use the words “Absolutely!” and “Certainly!”

• Be a mentor

• Take an active role in learning about the business; be excited about your industry

• Always speak positively about the owner and the business, both in and out of the office

• Offer advice when asked or ask first before discussing a concern


...Working with Family continued from page 11

WORKING WITH FAMILY CONTINUED...

ADVICE AND ANECDOTES

With lots of personality and personal history, running a family business isn’t easy. We asked the owners of five family-owned Member establishments for their advice and anecdotes.

On disagreementsYou never want family members walking away mad. “There are times when you argue,” says Chris Marsicano, co-owner of The Village Supper Club, “but don’t walk away mad. Get it resolved before the end of the day.”

“You have to resolve your problems quickly,” adds Jerry Rasmussen, owner of Kenosha’s The Brat Stop. “If you don’t, they’ll turn into bigger problems as you go on.”

At Lehman’s Supper Club, which is in the fourth gen-eration, the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours, says owner Butch Lehman.

Eric Christenson, who co-owns Madison’s Christy’s Landing with his five siblings, suggests dividing du-ties evenly and showing unity to employees. Keep the family arguments away from the rest of the staff. “Probably the biggest thing is for the family to run the business and not let the business run the family. Hav-ing a thriving healthy business is great, but a strong, close family can’t be replaced.”

On trust“You have a trust that you put in your family mem-bers,” says Rasmussen, “and that’s a trust you can believe in. If you can’t, maybe you shouldn’t be in busi-ness together.”

“In a family business,” says Christenson, “You definitely know you are working with someone who truly cares about the business and your reputation. They will go the extra mile as it is a reflection on you and them.”

On expectations“In a family business,” says Marsicano, “there are higher expectations placed on other family mem-bers. You’re actually a little harder on them. You hold them to higher standards because everyone looks to them.” That can also make things difficult.

Last summer, when Marsicano’s granddaughter started busing tables, he was very honest with her regarding expectations.

On future generations“It’s a pretty great experience to be in business to-gether and have parents or children working along-side each other,” says Lehman. “It’s not something a lot of people get to experience, yet it’s so valuable. Whether they choose to stay or move on to some-thing else, all kids working in a family business receive

experience that is really valuable for whatever they go on to do in life.”

While they want the business to continue into future generations, the Lehmans encouraged their children to go to college first and get experience outside the family business.

“We wanted them to get that piece of paper,” says Lehman. “First and foremost, we want them to see what the world’s like; after that, if they want to come back and try, that’s fine, too. We think it’s just a good rule to follow.”

Bringing a new generation into the business is a chal-lenge, but moving one out is difficult as well. Wayne Machut, who co-owns Two Rivers’ Machut’s Supper Club with his two siblings, had that very experience.

“The founder, Norman Machut, was forced into retire-ment in 1990 by me. It was a very hard thing to do and he took it very hard. Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation. But we all do get along with Mom other than business ideas.”

On having funA sense of humor, says Lehman, helps as well. “We’re kind of practical jokers, which is always fun. We’ll serve each other rock potatoes or when no one but my son is here, I’ll come in and scare him. We keep it lighthearted.”

At Christy’s Landing, the Christenson family has “Mon-day night board meetings” that mix business and fun.

It may have taken a few years, but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football! And get a little work done!

Michael Lehman, John Lehman, Butch Lehman, Trudy Lehman


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ON THE COVER

It might only be March,

but Wisconsinites are a

hardy stock. If you have

an outdoor space,

maybe with some cover

and a little warmth,

you would be

heating up your sales,

even on chilly days.

By Amanda N. Wegner

Build Your Business with an Outdoor Space


“In today’s economy, everyone wants to continue to grow their business,and patrons now have a choice,” says Randy

Wyngard, Sales Manager with Gustave A. Lar-son’s Appleton office. “I believe outdoor spaces are becoming, more and more, a deciding fac-tor with consumers. If you’re a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable. In return they receive more people that generate more revenue.”

The smoking ban left taverns scrambling for ways to accommodate smokers, but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike, while driving additional business. If you’re thinking about adding an outdoor space (or want to revamp it) this season, it pays to do it right. Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields.

IT STARTS WITH A PLANPreplanning, says Tony Szak, Owner of Empire De-velopment & Construction, Onalaska, is important.

“Consult with a professional whenever possible,” he says. “I’ve seen enough dream projects get squashed before they even got started because there wasn’t adequate planning on the front end.”

Critical to preplanning is knowing local codes. Andy Moon, owner of Baraboo Tent & Awning, says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed.

Another consideration is occupancy. “It’s some-thing a lot of owners don’t think about, but you can only have so many people per square foot,” says Szak. He adds that local ordinances may vary, but it basically “comes down to bathrooms.”

Also, check if your liquor license carries any restrictions. Szak’s company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence. However, due to restrictions set by the city for Class B liquor licenses, the type of license the business had, Szak could only build out the space with a three-foot-tall fence.

“Especially in the city, you want some kind of segregation between the area and the public space,” says Szak. “That’s not as important if you’re in the middle of nowhere.”

Speaking of rowdiness and segregation, consider your neighbors and how you can minimize dis-

turbances in the design of your outdoor space.

“Give courtesy to your neighbors as to not dis-turb them,” says Moon.

Finally, think accessibility, adds Moon; if you’re thinking about a deck, is there a way, for in-stance, for individuals in wheelchairs to access the deck? As a new version of the Americans with Disabilities Act went into effect last March, taking on a new project is the perfect time to make these kinds of accommodations.

CHOOSE YOUR SPACEGoing hand in hand with preplanning is having a budget, which drives the design of your space.

“Unfortunately, there is no such thing as an unlim-ited budget,” says Szak, “and knowing how much you can spend will drive the materials you use.”

Luckily, your options are endless. The in-gredients for a great outdoor space, says Moon, is protection from sun, rain and wind, yet a place that brings the scenery in. “People are attracted to places where they can enjoy a casual conversation, a nice view, good food and a drink,” he says. “But these outdoor spaces need to shelter their guests from the harsh weather, too.”

If generating extra revenue is a priority this sea-son, it can be as simple as pouring a concrete pad, says Szak. But aesthetics matter and in a year or two, it’s easy to dress up that concrete with an overlay, decorative railing or an awning.

“The nice thing is that you don’t have to do it all at once; you can spread out the expense,” says Szak. “You can do part now and fancy it up in the future. What is too bad is that a lot of owners just

think it can’t be done. The least you can do is call a contractor; it’s always a good thing to ask.”

For something more open, Baraboo Tent & Awning offers canopies and retractable aw-

nings that can be coupled with a deck or patio; add side curtains for protection from the wind. “With retractable awnings and canopies,” says Moon, “there is a flexibility to protect the area when it’s raining or to enjoy the sun when you want. Outdoor bars and restaurants that offer comfort to their guests often enjoy good business, because guests will come back with more friends.”

Or, perhaps you’re looking for something more permanent. Affiliate Member Sunroom Design Group, an independently owned and operated affiliate of Four Seasons Sunrooms, offers a product that’s all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space.

“The glass is warranted for 20 years on seal fail-ure and breakage. So if a beer bottle flies, which has every chance of happening in a smoking room, in 20 years, it’s covered.”

The company’s standard product, adds Luke Hoh, Senior Designer/Design Team Leader with Neenah’s Sunroom Design Group, has enough opening space to be a legal smoking room, yet everything opens and closes to keep the breeze flowing through or the heat in. This product can be attached to your building or a stand-alone, but it’s best attached, says Hoh.

Both Moon’s company and Hoh’s company will come to your place of business and take photos, which allow them to provide, with a little digital photography magic, a visual representation of what their products will look like once complete.

“We come out, take a picture of where the sun-room or smoking room will be and then using virtual 3D, place it on the tavern,” says Hoh.

“You get to see the aesthetics, what the final will look like, which helps with the sizing and place-ment.”

...Working with Family continued on page 16

“Unfortunately, there is no such thing as an

unlimited budget and knowing how much you

can spend will drive the materials you use.”

— Tony Szak, Owner,

Empire Development & Construction


...Build Your Business continued from page 15

OUTDOOR SPACES CONTINUED...

“Everyone has that option and can certainly try to do it themselves, we’ve helped many of our dealers complete patio’s. All we want is to help your project be a successful one for your busi-nesses. We know what to look for and how to make your customers comfortable regardless of the temperature outside.

Szak seconds that: “You might think you’ve thought of everything,” he says, “but there are a lot of ways a building project can go wrong or get derailed. At the very least, I recommend consult-ing with someone on the front end. It will save you a lot of headaches and get your business booming faster.”

Source List:Baraboo Tent & Awning • Andy Moon PO Box 87 Baraboo, WI 53913608-356-8303 • [email protected]

Empire Development & Construction • Tony Szak200 Mason St. #5, Onalaska, WI 54650608-782-2988 • [email protected]

Gustave A. Larson Company • Randy Wingard680 Hickory Farm Lane, Appleton, WI 54914920-739-4451 ext 303 • [email protected]

Sunroom Design Group • Lucas Hoh2100 American Drive, Neenah, WI 54956920-734-4786 • [email protected]://sunroomdesigngroup.com

Krantz Electric •Joe Krantz2650 N Nine Mound Rd, Verona, WI 53593608-845-9156 • [email protected]

MBA Corp • Mark Krumnow4388 S. Kansas Ave, Milwaukee, WI 53235414-481-0505 • [email protected]

tion, air conditioning and refrigeration (HVACR) equipment. Wyngard is responsible for [RW] In-door & Outdoor Fireplace sand outdoor heating products for bars, restaurants and homes. Gus-tave A. Larson Company offers an array of prod-ucts perfect for taverns, including fire pits, elec-tric and gas heaters and more.

Gustave A. Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey, to assesses the space and talk to with the owner; “it helps to talk to someone,” says Wyngard. “Often, customers are not sure what they want: Do they want to just accommo-date smokers or have a full-blown beer garden? Open or closed? If heat, what kind of fuel? Meet-ing with us can help sort these things out.”

If going with an open design, we have to take in to consideration like the wind direction, says Wyngard. “You don’t want to lose your heat. Wind direction is important and will help dictate where to put glass or canvas to contain the heat.”

Another heating option is radiant heat, which Verona’s Krantz Electric offers.

“Radiant works on the concept of heating ob-jects, not the air,” says Joe Krantz, Owner of Krantz Electric. “These heaters send the heat onto a table, a chair, a person, while a typical forced-air heater blows air out. Here, the heat is attracted to the object, so you’re feeling warmer, not just being hit by a warm gust of air.”

Radiant heaters, he adds, are permanently wired in place and are mounted on buildings or brackets. From single-tube heaters up to four-tube heaters churning out 5,000 watts of heat, radiant heaters must be appropriately sized for the space.

“If I have a heated outdoor space,” says Krantz, “peo-

ple are going to come to my place instead of yours.”

DIY OR HIRED HELP?While it’s absolutely possible to build out an outdoor space yourself, consulting with a profes-sional will save time and money in the long run.

JUST ADD HEAT Once you’ve chosen a design, consider heating it up. Adding heat, says Mark Krumnow, a Profes-sional Engineer with Milwaukee’s MBA Corp., which offers HVAC and plumbing supplies to contractors in Wisconsin and Upper Michigan, including Solaira brand heaters, “can extend the season on either side of the coin. It’s not just September, October, November, but March, April, May, so you’re not only getting the bang for your buck in the fall, but the in spring also.”

Or, depending on the design, the “outdoor season” may never end. Krumnow’s company installed four Solaira heaters at a St. Germain establish-ment in the heart of Wisconsin’s Northwoods and now, patrons cozy up outside all winter long.

“They took their tiki bar, which had open sides, added four heaters and drop-down sides. The bar was originally only open until September and now it’s open all winter long, heated to 72 degrees. They now have a corner on the market in the area,” says Krumnow.

MBA Corp. offers a number of Solaira heaters. Very cost-efficient, the smallest unit, says Krum-now, costs only 18 cents an hour to run. Some 120v models can simply be plugged into a wall, but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters. The hardwired heaters have con-trollers that give a tavern control over the heat.

All electric, there are no fumes and no noise and the units heat up instantly; “we’re talking as soon as you flip the switch. In four seconds, it’s nice and warm,” says Krumnow.

Because there are no external byproducts like carbon dioxide, no ventilation is needed either.

Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available. Try to hang heaters as much as possible to keep as much space available as possible to set tables. It also gives the best and most even heat. Wyngard is often asked whether one should use electric or gas, that’s really up to them and the installing contractor, each has their own benefits. Gas heaters should be hung higher than electric heaters; because it burns hotter, the heat from a gas heater can get too un-comfortable. Clearances to combustible objects is also very important to take into consideration.

Gustave A. Larson Company is the Midwest’s leading wholesale distributor of heating, ventila-

Schedule of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Seminars & Keynote . . . . . . . . . . . . . . . . . . . . . . . . . . 19Registration Form . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Entertainment & Host . . . . . . . . . . . . . . . . . . . . . . . . . 21Exhibitor List . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23, 25Auction Form . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

17

SPONSORED BY

MONDAY, APRIL 2, 2012• 9:00 AM to 5:00 PM TLW Board of Directors Meeting – New Orleans North

• 9:00 AM to 4:00 PM Food Service Sanitation Course & Exam – Directors 1 Room

(Class Registration open to members and non-members)

• 12:00 PM to 1:00 PM Board Lunch – New Orleans Center• 3:00 PM to 6:00 PM Registration – Lobby Cafe• 8:00 PM to 1:00 AM Milwaukee County Welcome Party Location: Classic Lanes in Oak Creek

Band: Rockin’ Robins

TUESDAY, APRIL 3, 2012• 8:30 AM to 5:00 PM Registration & $2 Bill Exchange –Lobby Cafe

• 9:15 AM to 12:00 PM General Session – Grand Ballroom •AttendanceDrawing •HostLeagueIntro–

Chris Marsicano, So. Zone VP •OpeningCeremony–

Milwaukee County President – Sharon Nowak

•VicePresidentReport– TerryHarvath

•President’sReport– Rob Swearingen

•Secretary’sReport– Sue Bonte Lee

•Treasurer’sReport–TomDahlen •LegislativeReport–

Scott Stenger •ExecutiveDirectorsReport–

Pete Madland •President’sAward •AttendanceDrawing •First-TimersOrientation• 12:00 PM to 5:00 PM TradeShow–BatonRougeHall VideoBowlingContestforTIPAC• 12:00 PM to 4:00 PM SilentAuction–Lafayette• 1:00 PM to 2:00 PM Seminar – Preventing Loss and Promoting Profit Behind the Bar – PartII

Presented by Wayne Roth – Mardi Gras Ballroom

• 3:00 PM to 4:00 PM Seminar – Red Wine Tasting – Sponsored by Badger Liquor

Mardi Gras Ballroom

• 8:00 PM to 1:00 AM Cocktail Party & Costume Contest – Grand Ballroom

Theme: Bases Loaded, You’re Up – “SCOREWITHTHETLW”

Costume:BrewersAttire Band:TheFreistadtAlteKameraden Band (AffiliateMembers)

• 9:00 PM to 10:00 PM LiveAuctionforDirectGivers

WEDNESDAY, APRIL 4, 2012• 9:00 AM to 4:00 PM Registration & $2 Bill Exchange –Lobby Cafe

• 9:30 AM to 11:00 AM General Business Meeting – Grand Ballroom

•AttendanceDrawing •ABLReport–BobSprenger •KeynoteSpeaker–

MilwaukeeBrewers HallofFamer RobinYount

•GoodandWelfare •AttendanceDrawing• 9:00 AM to 2:15 PM SilentAuction–Lafayette• 11:45 AM to 12:15 PM SafeRide Meeting – Grand Ballroom

• 11:00 AM to 3:00 PM TradeShow–BatonRougeHall VideoBowlingContestforTIPAC• 2:00 PM to 2:45 PM Vendors Drawings (Attendeesmustbepresenttowin)–TradeShowArea

• 2:45 PM to 3:00 PM Exhibitor Booth Drawing (Exhibitor must be present to win) –TradeShowArea

• 3:00 PM to 4:00 PM District Caucuses: 3rd District – New Orleans South 4th District – Directors 1 5th District – New Orleans Center 7th District – New Orleans North• 4:00 PM to 5:00 PM District Caucuses: 1st & 9th District – New Orleans South

6th District – Directors 1 2nd District – New Orleans Center 8th District – New Orleans North• 5:00 PM to 6:30 PM President’sTIPACReception–Marti Gras Ballroom

- Event & Entertainment sponsored by Precision Pours

THURSDAY, APRIL 5, 2012• 9:30 AM to 12:00 PM General Business Session – Grand Ballroom

•AttendanceDrawing •NewCharityCOREDrawing–

Joyce Bartelt •GuestSpeaker/Entertainer–

Comedy Sportz •President’sClosingRemarks •HostLeagueDrawing •TradeShowBuyersRaffle •AnnouncementofRaffleDrawing •Good&Welfare •DVDPresentation •AttendanceDrawing

• 12:00 PM Milwaukee County President’s Reception–

Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve Milwaukee,WI53220-0727 (414) 545-9768

Note: Times and events are subject to change without notice.

SCHEDULE OF EVENTSSCHEDULE OF EVENTS

SEMINARSSEMINARS

18

SPONSORED BY

TUESDAY, 1:00 - 2:00 pm, Mardi Gras Ballroom Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth

If you don’t have the right tool – use a bigger hammer! Unfortunately this old adage doesn’t work very well in the bar business. As a sequel to last fall, this seminar focuses on how to use the right tools to increase your revenues and decrease your costs. Tools and Strategies important to all bars including “Knowing your Custo-mer”, “How to Evaluate Pricing”, “How to Eliminate Theft”, “POS/Cash Register Do’s and Don’ts”, “How to Get the Most from your Staff”, can all be added to your tool belt. Preventing loss and promoting profit behind the bar is more important now than ever before.

Wayne Roth has over 30 years of experience in the hospitality industry. With humble beginnings as a bartender to Director of Food & Beverage, Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage, evaluating pour costs and the standardization of comp policies, ordering and recipe standards. Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide.

KEYNOTE SPEAKERKEYNOTE SPEAKER

SEMINARSSEMINARS

Former Milwaukee Brewer great, three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning. This is a rare opportunity to hear from one of baseball’s greats. Drafted at he age of 18, Robin was one of the youngest regulars ever to play in the Major Leagues. Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences.

MLB DEBUT April 5, 1974 for the Milwaukee BrewersFINAL GAME October 3, 1993 for the Milwaukee Brewers CAREER STATISTICS

Batting Average: .285Home Runs: 251Hits: 3,142Team: Milwaukee Brewers (1974-1993)Career Highlights and Awards• 3-time All-Star (1980, 1982, 1983)• Gold Glove Award winner (1982)• 3-time Silver Slugger Award winner (1980, 1982, 1989)• 2-time American League MVP (1982, 1989)• American League pennant (1982)• Finalist MLB All-Century Team (1999)• Member of the National Baseball Hall of Fame

(Elected 1999) Vote: 77.5% (first ballot)

POST-PLAYING CAREER• First base and bench coach for the Arizona Diamondbacks (2002 – 2004)• Threw out the ceremonial first pitch at the

MLB All-Star Game at Miller Park with Hank Aaron, Warren Spahn and Bob Uecker (2002)

• Bench coach for the Milwaukee Brewers (2005 – 2006)

ROBIN YOUNTMILWAUKEEBREWERS

#19(RETIRED)POSITION:

Shortstop/OutfielderBATTED:RightTHREW:Right

TUESDAY, 3:00 - 4:00 pm, Mardi Gras Ballroom Red Wine Tasting Sponsored by: The wine business is booming and here is your opportunity to learn more about various Red Wines on the market. Kimberly Fisher, a certified Sommelier, will discuss the subtle and not so subtle differences. No matter if you are a wine snob or just getting into wines, this will be an educational and entertaining event.

With a combined experience of over 15 years, Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years. Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company.

Currently, Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators.

19

Wednesday, 9am-Noon, General Session

19

APR IL 2-5

Name ______________________________________________ Spouse/Guest Name _______________________________________________

Signature(s) ________________________________________________ / _______________________________________________________

Business Name _______________________________________________________________________________________________________

Mailing Address ______________________________________________________________________________________________________

City/State/Zip ________________________________________________________________________________________________________

Business Phone __________________________________________ Home Phone _________________________________________________

Local League _______________________________________________________________________________________________

n This is my first convention n I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 3/21/2012. MEMBER NON-MEMBER TOTAL

Full Registration Member: $50 Non-Member: $70 . . . . . . . . . . . . __ x $50 + __ x $70 = ________Registration One Day Member: $30 Non-Member: $35 . . . . . . . . . . . . __ x $30 + __ x $35 = ________ circle one . . . Tuesday or WednesdayPostmarked AFTER 3/21/2012 Member: $60 Non-Member: $80 . . . . . . . . . . . . __ x $60 + __ x $80 = ________

TOTAL FEES = ________I would like to contribute $5.00 of this registration fee to: (please check one only)

n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation

n CORE - Children of Restaurant Employees

Please complete and mail this form with payment to:TLW, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005

METHOD OF PAYMENT

Total Amount Due $ ______________________________________

Check # _______ n n nCard # ____________________________Exp. Date ____________

Cardholder Name ________________________________________

Signature ______________________________________________

Cardholder Address ______________________________________

City/State/Zip____________________________________________

HOTEL: RATE: DISTANCEWyndham Milwaukee Airport $112 single HostHotel & Convention Center $112 double4747 S. Howell Ave. $112 tripleMilwaukee, WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date: 3/12/12

Wyndham Milwaukee Airport Hotel and Convention Center

4747 S Howell Ave • Milwaukee, WI 53207 • (414) 615-8000

For reservations call (800) 558-3862. Rates are subject to local and state tax that is currently 14.6%. $20 rental fee plus tax for a rollaway bed. Ask for TLW rate.Reservations will only be accepted with a one-night’s deposit or credit card guarantee provided at the time the reservation is made.Cancellation Policy - Reservations not canceled by 6:00 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax. Guaranteed reservations will be held for the first night only, not for the entire length of stay.

Wyndham Milwaukee Airport

Hotel & Convention Center4747 S. Howell Ave.

W. Layton Ave.

94

94

43

43

894

41

41

119

38

38

S. Howell Ave.S. Howell Ave.

GEN. MITCHELL INTL. AIRPORT

MILWAUKEE, W I

20

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

SPONSORED BY

What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band. Many of the band members are related to each other, brothers, grandfather, father, sons, uncles, cousins. Through marriage there are brother-in-laws and sons-in-law. The band is showing no signs of slowing down anytime soon. Two members Harold Pipkorn and Wilmer Wetzel, have played with the band since 1942. Harold Schoessow, Franklin Klug, Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band. The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen.

The Rockin’ Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin. The Rockin’ Robins is a five piece band consisting of Freddie Marquez, Mario Marquez, Steve Heebsh, Tommy Malta and Jessica Zdanowicz. In addition, the Robins also have a variety of horn players to draw on adding that special “Do-Wop” and “Funky Soul” feel to musical selections. The members years of experience range from 25 years to 49 years. They are no strangers to performing and pleasing audiences that love to dance to great Rock ’n Roll.

They have opened up shows for Marshall Tucker, Blood Sweat & Tears, Grand Funk, Chubby Checker, Roy Orbison, Sam & Dave, Tommy James, Bobby Vee, The Who, The Beach Boys, Paul Revere and the Raiders, Blue Cheer, Buddy Guy, Bobby Blue Band and more.

America’s Newest Sport, ComedySportz, was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the U.S. from New York to Los Angeles, along with a team in Manchester, England. The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes — all based on audience suggestions and participation. While no audience member will ever be forced to participate, volunteers are welcomed and encouraged, to join the players for games and scenes...making this a morning of fun you’ll remember (or have to live down) for years to come.

Pictured from left to right:

Steve Schweitzer, Fran Daniels, Charlene Gray, Sue Kasprzyk, Mary Nehlsen, Cindy Girmscheid, Jim Losiniecki, Sharon Nowak, Deb Seibel, Gina Cook, Sam Grosch, Joe Janz, Annie Kasianowicz, Duane Nowak. (lower row) Kathy Daniels, Lorie Knaack-Helm. (not pictured) Scott Giesegh & Tammy Dopp

ENTERTAINMENTENTERTAINMENT

YOUR HOST LEAGUEYOUR HOST LEAGUE

MONDAY NIGHT

Rockin’ Robins

THURSDAY MORNING

Comedy Sports —3-Player Exhibition

TUESDAY NIGHT

The Freistadt Alte Kameraden Band

21

buy 1 get 2nd of equal or lesser value free

City Lounge • 3455 E. Layton Ave., Cudahy, WI • Tel: 414-747-8408

With this coupon. Present coupon when ordering. Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge • 3455 E. Layton Ave., Cudahy, WI • Tel:

414-747-8408With this coupon. Present coupon when ordering.

Limit 1 per visit. Not valid with other offers. Offer Expires 4-15-12.

OPEN: Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 2:30am |

Having a Party?Come Celebrate at City Lounge!

HAPPY HOUR Mon-Fri: 3-6pm (2nd Shift Sun-Thurs: midnight - 1:45am) Half price on all tap beer, wine & single rail mixers

WEEKLY SPECIALSMONDAY “Manic Martini Monday” $5 martinis (3-11pm)

TUESDAY “Girls’ Night Out” Ladies buy your 1st drink, receive 2nd drink of equal or lesser value free. Enter raffle to win monthly prizes!

Half price appetizers, $4 Long Islands, Sex On The Beach & Victoria’s Secret (8-11pm)

WEDNESDAY “Customer Appreciation Night” Half price all tap beer, wine, single & double mixers (8-11pm)

THURSDAY “Bottle Night” 50¢ Wings ∙ $2 Domestic Bottles $3 Select Import/Micro & Malternative Bottles

FRIDAY & SATURDAY “Dancing in the City” Live DJ spinning all your favorites (9pm - 2:15am) St. Patrick’s Day (open 6am)

SUNDAY “Singing in the City” Fun Time Karaoke (8pm - 1:30am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs • 3 Large Projection TVs • Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www.3DachshundsBeer.com

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebook.com/CityLoungeCudahy

twitter.com@citylounge1

STAY CONNECTED…

3455 E. Layton Ave. ∙ Cudahy, WI (½ mile east of 794 & the airport) | Tel: 414-747-8408 | www.CityLoungeSmokeFree.com

VISIT U

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coupons in this ad.

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

8 Line SupplyBooth #: 2,3,4Jesse Nelson1841 Plane Park Dr, Ste DDe Pere, WI 54115-6853(920) 347-0333 • Fax: (920) [email protected] Devices and Parts

Advance Computer ServicesBooth #: 29Patrick McManus16960 Ridgeview DrBrookfield, WI 53005-1382(262) [email protected]’s and POS Systems

Affiliated Investment GroupBooth #: 33James J. Ropel234 N Clark StMayville, WI 53050-1047(920) 387-5952 • (800) [email protected] Services & Retirement Plans

Anheuser-Busch IncBooth #: 21,20Mike D. Prather5118 Merwood LaneMadison, WI 53718-7041(608) 230-5365 •(773) 203-7751Fax: (314) 256-6985www.anheuser-busch.commichael.prather@anheuser-busch.comAssorted Malt Beverages

B & K Bar & Restaurant SuppliesBooth #: 80,81Donald Falk7100 W Greenfield AveWest Allis, WI 53214-4735(414) 259-9161 • Fax: (414) [email protected] Stools, Pub Tables, Popcorn Machines, Glassware, chemicals and all your bar supply needs

Bay Tek GamesBooth #: 85Holly Meidl1077 E Glenbrook DrPulaski, WI 54162-9765(920) 822-3951 • Fax: (920) [email protected] Ball-Adult/Bar “Skee Ball” game w/league & tournament software

Benedict Refrigeration Service, IncBooth #: 15Mike MattsonP.O.Box 3008Eau Claire, WI 54702-3008(715) 834-3191 • Fax: (715) 834-8533www.benedictrefrigeration.commmattson@benedictrefrigeration.comKitchen, Bar & Restaurant Equipment, Design, Sales & Service

Bi-State Point Of Sale SolutionsBooth #: 32Mel Welch4317 Maray DrRockford, IL 61107-4967(815) 395-1234 • Fax: (815) [email protected] intergrator of POS, Sales, Service, Supplies, POS Systems, Camera Surveillence Systems

Brakebush BrothersBooth #: 26Don MaesN4993 6th DriveWestfield, WI 53964(800) 933-2121 x1368 • Fax: (920) [email protected] Value Added Chicken Products

Bromak Sales IncBooth #: 68Gary KellerE9770 7th StClintonville, WI 54929-9520(715) 823-4429 • Fax: (715) [email protected], Restaurant Equip., Food, Chicken, Appetizers

Campari AmericaBooth #: 16Erik Schultek715 Sumac StreetOregon, WI 53575(608) 291-2344 • (608) 358-4433 (cell)Fax: (608) [email protected]

Cornerstone Processing SolutionsBooth #: 9Brad Palubiak1600 S Main StreetOshkosh, WI 54902-6914(888) 878-2615 • (888) 878-2615Fax: (920) [email protected] and Processing of ATM’s,Credit/Debit Equipment, POS, Cash Registers

Disher/Society Insurance ServicesBooth #: 12Mike DisherP.O.Box 179Stevens Point, WI 54481-0179(715) 344-8383 • (800) 675-5137 Fax: (715) [email protected] & Casualty & Workmans Comp Insurance

DJ TriviaBooth #: 57Charlie Petrach6929 Mariner Dr Ste CRacine, WI 53406-3950(262) 632-6828 • Fax: (262) [email protected] Bar Trivia - Live Host

Don Q Rums, Death’s Door Spirits & Blackbeard Spiced RumBooth #: 40Zachary Correa2335 E Morgan AveMilwaukee, WI 53207-3754(414) [email protected] of Rums, Vodka, Gin andWhite Whiskey

Edge One IncBooth #: 42Kris Zahn161 Business Park CircleStoughton, WI 53589-3391(608) 873-3311 • Fax: (608) [email protected] Sales & Service

El Cortez Hotel & CasinoBooth #: 28Tony Gurovsky600 E Fremont StreetLas Vegas, NV 89101-5614(702) 385-5200 • (800) [email protected] & Gaming

Emil’s Pizza, Inc.Booth #: 27Sue KraemerP.O.Box 168Watertown, WI 53094-0168(920) 262-9756 • Fax: (920) 262-2920www.emilspizza.comWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth #: 96Rick Landreville3851 Clearview CtGurnee, IL 60031(800) 393-8287 • Fax: (630) 762-6288www.facilitec-central.comrick.landreville@facilitec-central.comKitchen Exhaust Cleaning, Fire Suppression

Game Management Corp.Booth #: 76,77,78James Donker45 W Snell RdOshkosh, WI 54901-8105(920) 237-2428 • Fax: (920) [email protected] Poker and Progressive System

Greater Insurance ServiceBooth #: 8Heather Heidtke414 Atlas AveMadison, WI 53714-3106(608) 221-3996 • Fax: (608) [email protected], Health and Property and Casualty w/Specialized Guaranteed Acceptance

H & S Protection SystemsBooth #: 17Mark WeidemannN8W22520 Johnson Dr, Unit HPewaukee, WI 53186(262) 574-7777 • Fax: (262) [email protected] and Life Safety Products and Services

Halftime Frozen PizzaBooth #: 6Glenn Greenwood3133 Cypress CtMc Henry, IL 60051(847) [email protected] Pizza

Holiday Wholesale IncBooth #: 22,23,24Dixie MarquardtP.O.Box 177Wisconsin Dells, WI 53965-0177(608) 254-8321 • (800) 333-8321 ext 102Fax: (608) 254-8003www.holidaywholesale.comdmarquardt@holidaywholesale.comFood, Packer & Badger Items

JustISolutionsBooth #: 94Becky Nelson116 W Grand Ave, Ste 107Port Washington, WI 53074-2242(262) 442-2832 • Fax: (262) 821-5290www.justisolutions.combecky.nelson@justisolutions.comDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies & Fein BrothersBooth #: 93Kevin Kananaugh2920 Bryant RoadMadison, WI 53713-3004(608) 271-8514 • Fax: (608) [email protected], Refrigeration, Cooking, Ice, Glassware, Barware, Kitchenwares, Table Top

Kessenich’s LtdBooth #: 56Cheri Martin131 S Fair Oaks AveMadison, WI 53704-5820(608) 249-5391 • (800) 248-0555Fax: (608) [email protected] and Food Service Equipment and Supplies

Kobussen Buses, LtdBooth #: 30Joe KobussenW914 County Rd CEKaukauna, WI 54130-3712(920) 766-0606 • Fax: (920) [email protected]/Travel Rental of Luxury Motorcoaches and School Buses

EXHIBITOR LISTEXHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge • 3455 E. Layton Ave., Cudahy, WI • Tel: 414-747-8408

With this coupon. Present coupon when ordering. Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge • 3455 E. Layton Ave., Cudahy, WI • Tel:

414-747-8408With this coupon. Present coupon when ordering.

Limit 1 per visit. Not valid with other offers. Offer Expires 4-15-12.

OPEN: Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 2:30am |

Having a Party?Come Celebrate at City Lounge!

HAPPY HOUR Mon-Fri: 3-6pm (2nd Shift Sun-Thurs: midnight - 1:45am) Half price on all tap beer, wine & single rail mixers

WEEKLY SPECIALSMONDAY “Manic Martini Monday” $5 martinis (3-11pm)

TUESDAY “Girls’ Night Out” Ladies buy your 1st drink, receive 2nd drink of equal or lesser value free. Enter raffle to win monthly prizes!

Half price appetizers, $4 Long Islands, Sex On The Beach & Victoria’s Secret (8-11pm)

WEDNESDAY “Customer Appreciation Night” Half price all tap beer, wine, single & double mixers (8-11pm)

THURSDAY “Bottle Night” 50¢ Wings ∙ $2 Domestic Bottles $3 Select Import/Micro & Malternative Bottles

FRIDAY & SATURDAY “Dancing in the City” Live DJ spinning all your favorites (9pm - 2:15am) St. Patrick’s Day (open 6am)

SUNDAY “Singing in the City” Fun Time Karaoke (8pm - 1:30am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs • 3 Large Projection TVs • Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www.3DachshundsBeer.com

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25

Lebby’s Frozen PizzaBooth #: 18Nickolas & Doris DemetropoulosP.O.Box 147Lebanon, WI 53047-0147(920) 925-3216 • Fax: (920) 925-3216www.lebbyspizza.comWholesale Frozen Pizza’s, Pernat / Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth #: 67Carl SchwibingerW3830 Cty Hwy KBelgium, WI 53004-9402(920) 994-4884 • Fax: (920) [email protected] Frozen Pizza

Mark Enterprises, Inc.Booth #: 5, 34, 39Mark Hyman12200 Marion Ln W #5208Minnetonka, MN 55305(952) 544-6175 • Fax: (952) [email protected] Insoles and other foot care products

Mass Appeal Specialties IncBooth #: 83,82Thomas G. Wilkinson2247 Shawano AveGreen Bay, WI 54303-4835(920) 469-2000 • (800) 345-5432Fax: (920) [email protected] of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth #: 35Steve MeyerP.O.Box 196Saint Nazianz, WI 54232-0196(920) [email protected] Fashioned Cocktail Mix

MillerCoorsBooth #: 10,11Beth Mulcahy3939 W Highland Blvd, Bldg 35Milwaukee, WI 53208-2816(414) 931-6390 • (414) 292-6692 [email protected]

Modern Cash Register SystemsBooth #: 87Tom JonesP.O.Box 574Neenah, WI 54957-0574(920) 749-8007 • Fax: (920) 749-8011www.moderncashregister.comtom@moderncashregister.comStand-alone Cash Registers and Point of Sale Systems, Sales, Service, Supplies & Peripherals

Motion Technology, Inc. (Autofry)Booth #: 25Kathy K. Smith10 Forbes RdNorthborough, MA 01532-2501(612) 850-4533 • (612) 964-4923 cellFax: (612) [email protected] Equipment

NCM LeasingBooth #: 7Jesse JollieN82W23447 Five Iron WaySussex, WI 53089-1556(262) 820-2437 • Fax: (262) [email protected] -op Equipment Leasing and Service

Pabst Brewing CompanyBooth #: 51Jerry Malcore20655 Tennyson DriveBrookfield, WI 53045-4024(262) 439-9173 • Fax: (262) [email protected] Products

Pantheon BCBooth #: 43Timothy Lantz200 S Executive Drive, Ste 101Brookfield, WI 53005-4216(262) 780-1559 • (414) 719-5128 [email protected] Consulting, Performance& Opportunity Assessments

Pepsi Beverages Co.Booth #: 41Tim Michels2541 W 20th AveOshkosh, WI 54904(920) 234-4454 • Fax: (920) [email protected] Products

Phillips DistillingBooth #: 91John Albert1367 Circle DriveSun Prairie, WI 53590-4488(608) 834-9970 • Fax: (608) [email protected], Revelstoke, Prairie, Phillips

Precision Pours, IncBooth #: 31Richard Sandvik12837 Industrial Park BlvdMinneapolis, MN 55441-3910(800) 549-4491 • Fax: (763) 694-9343www.precisionpours.comWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use.

R & S MarketingBooth #: 13Bob HaydenP.O.Box 620271Middleton, WI 53562-0271(608) 518-1418Gifts, Promotion Items, Collectables

SanimaxBooth #: 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul, MN 55075-2413(651) 451-6858 • (800) 765-6453Fax: (651) [email protected] & recycling of used cookingoil, Grease trap servicing, Line jetting& Power washing

Swanel Beverage Inc./BanzaiBooth #: 14Ron MusialP.O.Box 1186Hammond, IN 46325-1186(800) 279-2635 ext 318 • (800) 932-7607Fax: (219) [email protected] Drink (Banzai), Juices, Fountain Syrups

Taylor Ent of WI IncBooth #: 44John MlsnaN8108 Maple StIxonia, WI 53036-0345(262) 567-7286 • (800) 242-9510Fax: (262) [email protected] Penny Cooking Equipment, Perfect Fry Fryers, Taylor Slush, Shake & Soft Serve

The Insurance CenterBooth #: 95Deb Zais3301 Golf Road Suite 101Eau Claire, WI 54701-9085(715) 703-0996 • (715) 703-0996 (cell)Fax: (715) [email protected], Life, Disability Insurance,Medicare Advantage Plans

Tito’s Handmade VodkaBooth #: 36Barry Busa431 Norway CircleYorkville, IL 60560-9814(630) 248-3504 • (630) 248-3504 cellFax: (630) [email protected]’s Handmade Vodka

Toccata Gaming International, LLCBooth #: 90Joy YinglingP.O.Box 854Neenah, WI 54912-0854(920) 727-4700 • Fax: (920) [email protected] Entertainment Systems

Tricky Dick & Joyce SpecialtyBooth #: 88,89Dick Van Den Heuvel1315 Doty StGreen Bay, WI 54301-4308(920) 435-8217Novelties, New Years & Pull Tabs

Vern’s Cheese IncBooth #: 92Kurt Knoespel312 W Main StChilton, WI 53014(920) 849-7717 • Fax: (920) [email protected] Items, Cheese, Snacks, Appetizers

Vital TokensBooth #: 55Scott Glor680 Vandeberg StBaldwin, WI 54002-3251(715) 684-5300 • Fax: (715) [email protected] Imprinted Tokens, DrinkTokens, Bomb Cups, Car Koozies, SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth #: 1Walter Bohrer1860 Executive Drive Suite EOconomowoc, WI 53066-4839(414) 217-1731 • Fax: (262) [email protected] Milk-Cap Pulltabs &Vending Machines for Pulltabs

26

AUCTIONAUCTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC. Individual members and suppliers have been very generous in the past, allowing thousands of dollars to be raised at each show.

Individual members are encouraged to donate items for both the live and silent auctions. The live auction takes place during the band break at 9:00 PM on Tuesday night. The silent auctions take place on Tuesday from 12 – 4:00 PM, and on Wednesday from 9:00 AM – 2:15 PM. Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention.

Then bring your items to the registration booth immediately

upon arrival. He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee. All

items are appreciated.

The most popular items are travel packages, sports memorabilia and fine clothing. But don’t limit your

ideas to these suggestions. Be creative. Again, auctioneer Colonel Pete Madland has been coerced into working for free. Bring your items and bring your wallets to this great event. Remember, all items must be paid for by personal check, personal credit card or cash.

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference. Please complete the form below and send it to the Auction Committee Chair, Pete Olson.

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions.

Item: ___________________________________________________________Value:____________________________

Item: ___________________________________________________________Value:____________________________

Item: ___________________________________________________________Value:____________________________

Item: ___________________________________________________________Value:____________________________

Item: ___________________________________________________________Value:____________________________

Thank you for your participation! Return this form by March 15, 2012 to Pete Olson, 416 Chestnut, Black River Falls, WI 54615

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Barron County Tavern LeagueNew SafeRide Option in 2012

The Barron County Tavern League has something to be excited about: a new SafeRide option! This option is a new cab

service in Rice Lake, Barron County’s largest community. The League is working with the own-er of the cab service to coordinate its SafeRide Program. They are hoping to take some of the burden off tavern owners within a 15-mile radius of Rice Lake, which includes Cumberland, says Kris Zappa, owner of Bourbon’s Bar (previously called Bourbon Bill’s when her mother owned it).

“Barron County members have to pay extra, which is understandable, but it means getting someone home safe. Having more options for SafeRide, that’s always a plus,” says Zappa. “We are always and forever working on SafeRide and looking for new avenues to make it bigger and better.”

“Right now, if someone at my bar needs a ride, I just have somebody give them a ride. This new service is going to be wonderful,” says Shirley Hayes, owner of Rice Lake’s The Big O and Trea-surer of the Barron County Tavern League.

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years; her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President. The Big O is a nickname that dates to the 1960s; it’s short for The Omaha, which is near what used to be the Omaha line depot. “Born and raised in the bar,” Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896.

“Besides me, the only other longstanding family-

owned business around here is Lehman’s Supper Club, owned by Butch Lehman. But he hasn’t been around as long as The Big O,” says Hayes with a chuckle.

Last year, the Barron County League gave away more than $4,000 to charities. Half of which went to hospice and the other half went to other deserving charities, such as Pink Ribbon Advocacy.

The League regularly holds a golf fundraiser in July, as well as a cash calendar raffle. This year’s cash calendar fundraiser, says Zappa, runs Val-entine’s Day through St. Patrick’s Day, with the

money raised going to hospice; Hayes says the League sells about 400 each time. Additionally, the League is looking into a curling event to raise money for SafeRide.

The Barron County Tavern League holds its meetings the second Tuesday of each month. Zappa explains that they’ve roughly divided the county into three different areas — Rice Lake, Cumberland and Chetek — and rotate among bars in each of those areas so they are more ac-cessible to members.

Currently, the Barron County League has 70 members, which is about half of the license

holders in the county. They are trying to visit our members and say thanks, as well as always try-ing to recruit new members.

A membership drive started after the first of the year, says Zappa, who has been involved with the Barron County Tavern League since 1994; she’s served as secretary since 1996, though she took a break for a few years to give someone else an opportunity to serve.

“We’re all like one big family, trying to do the best for our niche. Each member trying to grow and better our business. In these trying times

it’s important to use every strength we can, and if we work together as a group we all see the benefits. Five thousand fighting for one cause is better than three or four.”


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“Right now, if someone at my bar needs a ride,

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Dale’s Twin Pines

Wisconsin’s tavern industry is filled with family history and Dale’s Twin Pines, located in Cumberland, is no

exception. “My mother bought this place in 1962 and I started running it in 1974,” says Owner Dale Bergeson. “I officially bought it in 1989 and I’ve had it ever since. And it’s always been Twin Pines.”

Except, now it’s Dale’s Twin Pines instead of Irene’s. His mother Irene, a first-time tavern owner, bought the bar when her son was seven years old and Bergeson “grew up in the bar.” When he graduated in 1973, he moved away but not for long. Just seven months after leaving, he returned when his mother got sick. “She was then in a wheelchair and had arthritis, so she asked me to come home and run the business.”

While it’s been passed from mother to son, friends and neighbors are like family here and are important parts of the daily grind at Dale’s Twin Pines. In a wheelchair himself, Bergeson says, “I have a lot of good neighbors and a lot of good friends who help me out and drive me around.”

Being a second-generation family business, Bergeson just chuckles when asked about the history of the bar. “There’s a lot of history in this place, a lot of good times, but we don’t have all day. Besides, it’s just all in a day for me.”

Open daily from about 9 a.m. until bar time —

“however late the crowd stays ‘til,” says Berge-son — Dale’s Twin Pines is a happening place. The tavern has a 400-foot track specially built for truck and tractor pulls. Built in 1995, Dale’s Twin Pines hosts two or three pulls each year. In the summer, there’s a co-ed volleyball league on Wednesdays; and in the winter, it’s a hot spot for snowmobilers. The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place, says Bergeson. After a long ride, Dale’s Twin Pines is a great place to grab a pizza or sandwich, as well as a drink.

We used to have mud wrestling, “but the insur-ance just got too nasty,” he says.

The crowd at Dale’s Twin Pines is mostly locals due to the county’s location in the west-central part of the state. “A lot of people have cabins up here and they become locals after awhile,” says Bergeson, “but we’re not far enough up that peo-ple plan trips here. They go farther up north.”

Bergeson has been a member of the Tavern League for as long he can remember; his mother was a member as well.

“We’ve been around awhile. I went to Tavern League meetings with her and for her.” Berge-son had served as Barron County President for six years before he “got out and let someone else take a try. But I’ve always been active.”

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business. The Tavern League of Wisconsin does a lot for us. I believe that numbers speak and we need more, of course. When we voice an opinion, people listen.

The membership perks are important to this Tavern League Member too. “The Tavern League offers programs for insurance and other benefits I can’t get any where else. It’s important to real-ize what you can save on insurance more than pays for your dues.” The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone. “Let’s face it, when we travel around and patronize our fellow members for meetings etc. what we spend helps pay for their dues.”

Source List:Dale’s Twin PinesDale R. Bergeson, Owner64 24 3/4 Avenue, Cumberland, WI 54829 715-822-2554


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In Barron County, no one has to. Pink Ribbon Advocacy, Inc. (PRA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment. This includes help with co-pays and deductibles, transportation costs, daycare expenses, wigs, prosthetics and more. PRA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group, YANAs, which stands for You Are Not Alone.

“No one wants to go through a diagnosis and treatment of Breast Cancer alone,” says Barb Ritzinger, PRA’s Executive Director. “Having friends and community for support during a patient’s Breast Cancer journey was one of the reasons Pink Ribbon Advocacy was formed. The community’s support of our mission has been overwhelming.”

In 2011, PRA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams.

The organization, says Ritzinger, started in October 2002 when a group of friends from the Rice Lake Curling Club created Curl for a Cure, their attempt to “do what they could” to help in the fight against Breast Cancer. That first event raised over $13,000, far exceeding the group’s expectations. At that time, however, no local avenue existed to assist Breast Cancer patients in the area, so the money was donated to The Susan G. Komen Breast Cancer Foun-dation. The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer Research Foundation. “But the group still wanted to help local Breast Cancer patients with this fundraiser and Pink Ribbon Advocacy, Inc. was created,” says Ritz-inger; in 2004, PRA became a 501(c)3 organiza-tion. That year, fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League, allowing PRA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses.

“Pink Ribbon Advocacy, Inc. is a true grassroots organization,” says Ritzinger. There is no office location or any employees. Phone calls go to a voicemail system and are responded to by board members. Mail goes to the treasurer’s house. In-formation is shared among board members via email and meetings are held on an as-needed basis.

To date, PRA hasn’t had to turn down any quali-fied applicants; the organization has had funds available to help all those who have applied, up to the $1,000 limit defined in the group’s bylaws.

That’s because the people of Barron County, in-cluding the Barron County Tavern League, have been “exceptionally generous.”

The unstable economy, high gas prices and ris-ing health care costs have created more need for PRA’s service. Major annual fundraisers include Curl for a Cure, Taste for the Cure, an annual Poker Run, Golf Fore a Cure, Shoot for a Cure, Bunco for Breast Cancer and a Polar Plunge. Additionally, local taverns hold fundraisers in conjunction with PRA’s Curl for a Cure event each year.

“We can only help people as long as we have the funds to do so,” says Ritzinger. “Fundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors, as well as more exposure throughout the community so we can help more people. Many people hear about PRA and the services we can help pay for through these fundraisers. And, of course, the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancer.”

Source List:Pink Ribbon AdvocacyBarb Ritzinger, Executive Director715-537-1400www.pinkribbonadvocacy.org [email protected]


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No one should have to go through Breast Cancer alone.

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Representing over 300 wineries and some of the top names in liquor, Madison’s Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928.

“We are a long-standing, locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern League,” says Marv Levy, President of Phillips Distributing. “There is tremendous potential for partnership between the Wisconsin Wine & Spir-its Institute and the Tavern League of Wisconsin. We’ve long had a productive relationship.”

Now in its third generation, Phillips Distribut-ing offers, among other brands, Bacardi rum, Dewar’s scotch, Bombay Sapphire gin, Wind-sor Canadian whiskey, DeKuyper cordials, Grey Goose vodka, Phillips cordials and spirits, UV vodka and Paul Masson brandy, as well as those 300 wineries.

“We represent a lot of liquor brands,” says Levy. Covering 22 counties in western and southern Wisconsin, including Madison and La Crosse, Phillips Distributing also carries a complete line of “trade-down” spirits, which nicely serve the new the latest national trend.

“Nationally, sales of liquor and wine are increas-ing and sales of beer are declining,” says Levy. “Our brands help Tavern League members tap into that trend. We carry a complete line of what I would characterize as ‘trade-down’ spirits for a tavern’s well.”

Those spirits, Levy says, are big profit producers, as liquor typically accounts for more than half the profit of the average tavern. This trend, he adds, started as the economy contracted in 2008, when “a lot of consumers traded down in brand preferences to save money.”

“While we have seen relatively stable sales for bigger name brands,” says Levy, “there is inter-esting growth in the trade-down category.”

Another driver of this trend, adds Levy, is the “lack of versatility” of beer. “If you have a bottle of vodka or a bottle of rum, you can mix it with almost anything,” says Levy. “You can’t really mix beer with anything. The taste of beer is relative-ly narrow and the lack of versatility has become a real challenge.”

Of course, running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on. The distributor can provide taverns with an array of services, such as building drink specials, samplings, bar

night programs, drinks menus and more.

“Wisconsin has a huge number of on premise licenses,” says Levy. “Compared to Minnesota which has the same population, we have two-and-a-half to three times the on premise licens-es, so bars here have to be very competitive. We want to help them succeed and provide services aimed at bringing in more sales and profit.”

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs, such as banners, drink lists, table tents and more. The company also has access to other branded promotional goods, such as mirrors, signs, even branded guitars.

“Products like these are that silent salesperson you have on the inside,” says Levy. “We cover the waterfront in terms of what a tavern wants if they’re going to do a promotion. And you’ll do more business if you do promotions.”

Phillips Distributing does another type of pro-motion as well: advertising in local newspapers and magazines.

“That’s really different from every other whole-saler and this is unusual,” says Levy. “Our local advertising is designed to help customers move product, build brand equity and create consum-er demand.”

Additionally, Phillips Distributing has given over $1 million to local charities over the years.

Taken together, the giving spirit, focus on promo-tion, excellent service and a deep product line

helps Phillips Distributing help its customers.

“How can we help you become more competi-tive? All too often, the typical tavern is just serv-ing cheeseburger and fries, fish on Friday and has a few signs. But consumers today vote with their wallets. Drink promotions or something unusual they can’t experience some other place is going to help move your business forward,” says Levy. “We have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitable.”

Source:Phillips DistributingMarv Levy, President3010 Nob Hill Road, Madison, WI 53713608-222-9177www.phillipsdistributing.com


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“If you have a bottle of vodka or a bottle of rum,

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—Marv Levy


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If you want to get paid, you need a payment solution. Enter TSYS Merchant Solutions. A Corporate Sponsor of Tavern League of Wis-

consin, this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses. TSYS makes it possible for hundreds of millions of consumers around North America to use their credit, debit, prepaid and chip cards safely and securely at their favorite establish-ments.

“We provide a high level of service and have been in business a very long time,” says Chris McNul-ty, Senior Director of Sales & Business Develop-ment for TSYS Merchant Solutions, “so we’re not a fly-by-night organization. We are here to stay and our history and our success in the indus-try gives you confidence in that you know who you’re doing business with.”

TSYS, formerly known as First National Mer-chant Solutions, offers a wide range of point-of-sales solutions, including register systems and stand-alone terminals for credit and debit cards. Additionally, TSYS is one of the top 10 payment processors in the nation. For customers that al-ready have the necessary equipment, TSYS Mer-chant Solutions holds certifications on many of the POS systems available today, enabling the company to process payments regardless of the existing system a Tavern League Member has in place.

Safely and securely accepting credit and debit card payments is a challenge for many business owners.

“The industry has a lot of complexities, but every business needs it,” says McNulty. “There are a lot of shady companies and a lot of businesses have been mistreated. We treat customers differently. We don’t hide fees or sneak things in. We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor, but that often comes with more risks and headache.”

In addition to transparency, TSYS is committed to customer service; in fact, the company’s “cus-tomer covenant” is printed on the backs of TSYS business cards. That covenant assures that TSYS “will take 100 percent responsibility for every customer experience through collaboration, in-novation and unparalleled service delivered by caring team members. We will treat our custom-ers the way we want to be treated — building lasting relationships, trust and integrity.”

One part of building trust and integrity is a dedi-cation to education. “Because this is a complex industry, it’s hard for small business owners to know all the ins and outs and to stay up-to-date,” says McNulty.

For instance, if there is a data breach and in-formation, such as credit card information, is stolen from the premises, the business owner is liable.

“A data breach can cost a business owner thou-sands of dollars in fines,” says McNulty. “There are a lot of risks that a lot of businesses are not aware of. Having the right solutions in place, protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the sale.”

All major credit card companies — Visa, Master-Card, Discover and American Express— period-ically change their fees, which then get passed on to our customers. Sometimes they get passed on incorrectly. For instance, Congress passed the Durbin amendment last year, which lowered the cost of accepting debit cards. Some proces-sors, notes McNulty, have not passed these lower rates onto merchants.

“A lot of competitors,” says McNulty, “look for

any and all opportunities to grab margin. We try to keep as transparent as possible.”

There are many changes and advances coming in the industry. Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers.

That includes near field communications (NFC), or tap-and-go systems where a radio signal from a smartphone is used to make payment. Chip-based cards, which offer a higher level of secu-rity and fraud protection, are also debuting in the United States, yet require a special device to accept payment.

“There are a lot of small companies and start-ups on the forefront of these advances and we’re identifying the right partners,” says McNulty. “We’re literally dealing with the big-gest out there in terms of creating partner-ships. This ultimately helps Tavern League Members not just in accepting payments, but helping them understand what’s coming.” TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011. The company is run-ning a limited-time special promotion for Tavern League members: receive a $50 gift card when you have a consultation with a TSYS merchant advocate. In the consultation, TSYS will review a member’s existing program, process and pricing structure.

“We’ll review what you currently have to make sure you’re getting the best and we’ll show you our best,” says McNulty. “It’s worth the 15 min-utes of your time.”

TSYS Merchant Solutionswww.tsysmerchantsolutions.com/assoc/gen888-749-7860


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KOBUSSEN BUSESAs the last vestiges of winter melt into the ground, it’s time to think of the warmer days of spring, summer and fall. These are the seasons of outdoor parties, festivals and concerts, baseball and football. If you’re thinking about a party bus this season, Kobussen Buses Ltd. is the Affili-ate Member to call.

Kobussen is headquartered in Kaukauna, with nine total locations around the state to serve Members. “Chatting with members about transportation, there is a real need for safe, reliable and comfortable options,” says Larry Brincks, Motor Coach District Sales Manager. “That’s why we joined the Tavern League of Wisconsin.”

A Tavern League Member for two years, Kobussen Buses Ltd. offers motor coaches and school buses to get patrons to a concert, Brewers game, or other events planned through your establishment. “As mem-bers look for ways to expand their business, more are looking to special events and outings,” says Brincks. “We make it simple to get people to and from their events.”

Brincks explains the different types of transportation they offer. Motor coaches are the best option for longer travel as they offer comfort features like restrooms, reclining seats, cupholders and climate control; some coaches even offer WiFi. School buses are the economical choice for moving many people a short distance. Both coaches and buses come in a variety of sizes to accommodate parties of all sizes.

A family-owned business since 1938, Brincks feels Kobussen has a lot in com-mon with Tavern League Members, many of which are also family-owned.

“Our slogan is ‘Family pride in every ride,’” says Brincks. “We understand what it means to be a family business and have many years of experi-ence. We always strive to do it right the first time.”

Safety is important for the company. Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates. Kobussen has achieved a No. 1 rating with the Department of Defense for its quality and safety.

“The industry is becoming more and more critical when it comes to safe-ty,” says Brincks. “We are working hard to stay on the front edge of that.”

Should anything go awry, however, Kobussen is a member of Trailways, a national network of transportation providers that can take over should a coach or bus break down while on the road. “Rather than missing the game,” says Brincks, “our affiliation with Trailways will get you back on the road so you don’t miss the action.”

Spring is Kobussen’s peak season, so if you’re thinking about a game day opener, Brincks encourages you to call as soon as possible. In fact, it’s not uncommon for customers to book their ride six months to a year in advance. Additionally, Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen.

“Even if you’re only thinking about an outing, just call,” says Brincks. “We’re happy to talk through your ideas and needs.”

Kobussen Buses, Ltd. Larry Brincks, Motor Coach District Sales Manager 920-766-0606 ext.136 [email protected] • www.kobussen.com

Waupaca’s D & D Amusements LLC, a coin-machine company, does a lot more than just provide fun—they want to help you increase your bottom line.

“As a coin-machine operator, what can I do better than my competi-tors? I can help you fill those bar seats as best as I can,” says Scott Dougherty, who co-owns D & D Amusements with Geno Dankemeyer.

D & D offers sanctioned dart and pool leagues, tournaments and on-location promotions.

The company talks with bar and tavern owners to help form teams, preferably in the same geographic area for convenience and supplies all the paperwork. Once D & D has a good group, they hold a captain’s meeting to answer any questions, explain how the league will work and to fill out rosters.

“It is a business builder,” says Dougherty. “Leagues can fill the gap on slow nights by bringing dart and pool players to an establishment. It’s good business for both of us.

We do all the work from start to finish. We built that from four leagues up to 11 dart leagues and two pool leagues, with over 700 dart players.” All leagues are run online. “You don’t have to pick up a pen at all,” says Dougherty. With paperless dart leagues, for instance, players just throw their darts; stats are downloaded overnight, then scores are calculated and sent back to the dartboard. Leagues can be run on anything, adds Dougherty, if it will get people in the door. That includes Silver Strike bowling, Golden Tee golf, shuffleboard and more.

In addition to coin-op games, D & D supplies jukeboxes, electronic dart machines, pool tables, video games and TouchTunes digital jukeboxes. The company also provides 24/7 service on the equipment it supplies.

D & D Amusements serves ten counties in the greater Central Wiscon-sin region; cities include Antigo, Neillsville, Wisconsin Rapids, Adams-Friendship, Clintonville and parts of Wausau and Portage and Green Lake counties.

Formed in 1990, D & D first joined the organization about 10 years ago as a member of the Wood County Tavern League. The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago.

Dougherty says there are “a lot of reasons we joined [the state League]. We have a state association also, Wisconsin Amusement and Music Operators, or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area. Together, we all have a stronger voice for ourselves.”

Dougherty is on WAMO’s board of directors. D & D is also a member of the Amusement and Music Operators Association and the National Dart Association. D & D and Tavern League members have a lot in common. “We supply bars and restaurants, which are a huge part of our business. I feel it’s important to show support by joining their as-sociation.”

D & D Amusement Games Scott Dougherty & Geno Dankemeyer, Co-owners 1090 W. Fulton Street, Waupaca, WI 54981 [email protected] • www.ddamusement.com (715) 258-3777

D & D AMUSEMENT GAMES


COMPANY NAME

COMPANY NAME

PER MAR SECURITYChances are, your business is your largest asset. But is it ad-equately protected?

A third-generation company in business since 1953, Per Mar has six locations around Wisconsin, including Eau Claire, La Crosse, Green Bay, Madison, Milwaukee and Wausau. They offer physical and electronic security, monitoring, consulting and investigation.

“A lot of bars feel it’s important to have security,” says Carlos Clayburn, Per Mar’s General Manager of Electronic Security. “Whether that’s physical security for major events, if a member needs a camera system or assistance with an investigation, background checks, we offer it all for Tavern League Members. Plus, it’s easy to blend all of the services together to fully protect your business.”

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services, such as back-ground screenings, fraud investigation, undercover investigation, due diligence, interview and interrogation and more.

“I think it’s very important to minimize your liability,” says Clayburn. “For instance, if there’s an underage situation, video surveil-lance will show if proper procedures were followed, which can help protect your business. Pre-employment screening will help ensure you’re not hiring a convicted felon, which can open up a whole can of worms for other liabilities.”

An Affiliate Member of the Tavern League for three years, Clay-burn says Per Mar joined the organization to better serve the community. “We want to be a part of the community and Tavern League is a part of the community.”

“Bar and tavern owners certainly want to protect their property and their profits and we can help do that,” says Clayburn. “We’re an established company and we’re local. We pretty much cover the whole state and are constantly growing all the time; if any-thing goes wrong, we want to maintain a good positive relation-ship and will do what we need to.”

If there are issues, Per Mar has a highly rated central call station, so “you’re calling into the right people,” says Clayburn.

While Per Mar can accommodate physical security requests on a relatively short notice, the more notice, the better. “With physical security, we are pretty fast and will accommodate most anything very quickly,” says Clayburn.

Per Mar Security launched a brand-new website in December, which offers a world of information on the company’s services and the ability to request a quote or consultation online. The company also offers special rates for Tavern League Members; just be sure to ask.

Per Mar Security Carlos Clayburn, General Manager of Electronic Security 800-473-7627 [email protected] • www.permarsecurity.com


2012 Tax Round-up

There continue to be a lot of changes in the tax environment. Some of these changes we have known would be coming for a while, some are unexpected and some are still only possibilities.

UNEMPLOYMENT TAXESWisconsin taxpayers are going to be paying more unemployment taxes in 2012. The Federal unemployment rate (FUTA), which is an employer tax on the first $7,000 of wages, has been 0.8%. Beginning in July, 2011 the tem-porary surcharge of 0.2% expired, thus lowering the rate to 0.6% for most taxpayers.

Numerous states (including WI) began seeing an increase in their FUTA tax due to State loans from the Federal unemployment fund. This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund. This credit reduction (i.e. tax increase) was 0.3% for 2011 and is scheduled to increase to 0.6% for 2012. In 2013, the credit reduction will be 0.9% for Wisconsin employers.

What does that mean in terms of dollars? For any employee in 2010 making more than $7,000 the maximum FUTA tax for Wisconsin employers was $56. In 2012, the maximum tax for each employee (for most employers) will be $84 ($105 in 2012).

In addition, if you have been an employer since 2010 with a taxable payroll of more than $25,000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a “Special Assess-ment for Interest” on the same loans causing the Federal credit reduction. This special assessment is expected to recur in September 2012-2014. The estimated rate for 2012 is 0.218% of your 2011 WI taxable payroll (up to $13,000 per employee), or up to $28.34 per employee.

SOCIAL SECURITY REDUCED RATEThe reduction of the Social Security withholding rate we saw in 2011 (from 6.2% to 4.2%) has been extended through the end of February 2012. As of the drafting of this article, we are still waiting to see if it will be extended through the end of 2012. If additional legislation is not passed, the em-ployee withholding rate will revert to 6.2% on March 1, 2012.

Please note that this is a reduction benefiting employees, not employers. Employer Social Security rates remained at 6.2% for 2011 and will remain at that same level for 2012.

RETIREMENT PLAN/HSA LIMITS INCREASEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17,000 (up from $16,500 in 2011).

The maximum deferral into s SIMPLE plan remains at $11,500.

The maximum contribution that can be made to a health savings account in 2012 is $3,100 for self-only coverage and $6,250 for family coverage (up from $3,050 and $6,150 in 2011 respectively).

HIRE RETENTION CREDITA credit of up to $1,000 per worker hired under the HIRE Act and retained for 52 consecutive weeks is available on your income tax return for 2012.

An employee hired under the HIRE Act was qualified if they:

• Began employment after February 3 and before January 1, 2011

• Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

• Weren’t hired to replace another employee unless that employee left voluntarily or was fired for cause

WAS NOT RELATED TO THE TAXPAYERIf you took advantage of this credit, you would have received a credit of the 6.2% employer Social Security tax on these employees.

Now, if you retained those workers for 52-consecutive weeks and:

• Was employed on any date in 2011

• Whose wages during the last 26 weeks of the 52-week period equaled at least 80%

The credit is 6.2% of wages paid during the 52-week period (limited to $1,000 per eligible employee).Source:Kimberly Ruef, CPA is a partner with Wegner LLP, CPAs & Consultants and Wegner Payroll Group with offices in Madison, Baraboo and Waukesha. She has been providing accounting and tax services to businesses and business owners for over 20 years. This article is not intended to give you complete tax advice, but a general review of the subject matter. Phone: (608) 274-4020 • Email: [email protected]

By Kimberly Ruef, CPA


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November 2, 2011 to February 18, 2012DISTRICT 1

Kenosha City

Big Daddy’sBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A. GrenoKenosha

Screamin Mimi’s LoungeMimi RuffoloKenosha

Kenosha County

Kickstand Bar & GrillKenny Zandrowicz, Jr.Camp Lake

Goodfella’s Restaurant & BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

Racine City

EnviDoug NicholsonRacine

Rock County

Diamond LanesDaniel BucholtzBeloit

Bad Brad’s Wing and a PrayerBrad B. VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South Central

Deb’s Bar Inc.Debra A. NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

Walworth County

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine & SpiritsTim ShirodaElkhorn

Elk’s RestaurantKen & Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

DISTRICT 2

Columbia County

Bird’s RathskellerRoberta HebelPardeeville

Riley’s Bar & GrillBob & Lisa ThompsonPortage

Dodge County

Brownsville Community ClubTrisha SchwankeBrownsville

CJ’s BarClyde PurvisFall River

Snappers Sports BarTroy & Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolina’s Legion BarCarolyn MuellerWaupun

Jefferson County

Kurtz’s Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

Madison/Dane County

BorlandsNancy ButtsBelleville

Paoli Pub & GrillMike FranklinBelleville

Heathers Rockdale Bar & Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coach’s ClubDave RomineCross Plains

Springfield InnKendall J. DuhrDane

Hummer’s HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeck’s BarLarry RingMadison

Liliana’sDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deak’s Pub & GrillJamie BushStoughton

Halverson’s Supper ClubRyun BibroStoughton

Pleasant Springs PubBob & Connie GieshirtStoughton

Buck & Honey’sTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar & Restaurant (The)Mark FranklinVerona

Gray’s Tied HouseSean FoleyVerona

Waukesha County

Richy’s D.S. BarRichard A. PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Mutt’s Bar and GrillWilliam C. HoltWaukesha

Sprizzo Gallery Caffe, LLCKarla L. HarperWaukesha

DISTRICT 3

Crawford County

Norwegian Hollow HideawayCasey HalversonViroqua

Grant/Iowa County

Lake Louie Brewing LLCTom H. PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar & Grill (The)Douglas KruserHazel Green

Juneau County

Valley InnMarty KoeneckeReedsburg

La Crosse City/County

Eagles NestTim AlbertsLa Crosse

Earl’sBill FlottmeyerLa Crosse

Two Mary’s IncMaggie’s RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue & Stu HigdonWest Salem

Monroe County

Wildcat BarRobert Schwanter & Ilene KnightOntario

Einstein’s LLCRick LeeTomah

Sauk County

Sprechers Restaurant & PubJimmy CaparelliWisconsin Dells

Vernon County

Nothin Fancy Bar & GrillLolita A. KohlerDe Soto

DISTRICT 4

Calumet County

Ethel’s Pub & GrillCheri SteffenChilton

Manitowoc County

Happy HourDave BaskenManitowoc

Oshkosh City

Peabody’s Ale HouseRyan TuskowskiOshkosh

Sami’s on MainDon WalkerOshkosh

Ozaukee County

FarmsteadCatherine HeebnerCedarburg

Sheboygan County

NZ’s Bar & GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan.

Washington County

Sports Corner Bar and GrillRobin BirdGermantown

Winnebago County

Dick’s Wheel InnRichard J. PataskaMenasha

DISTRICT 5

Adams County

Shermalot MotelJudy KleiberNekoosa

Green Lake Area

CH of Center House, LLCCarla M. VanRossumRipon

Marathon County

Kurt N Jo’s Eats and TreatsKurt HandrickMarathon

Piggy’s PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd & Peggy WoldWausau



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November 2, 2011 to February 18, 2012Marquette County

Chucka’s Bar & GrillTasha SeverOxford

Portage County

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar & GrillKathy SawyerBancroft

Donna’s ShowboatDonna DistasioJunction City

Shawano County

Long Branch SaloonCarol J. BucholtzGresham

Otter’sRobert LaddTigerton

Waupaca County

Schmidt’s CornersEric PetersonIola

BallPark Bar (The)Dale A. DanielsonWaupaca

Waushara County

Shorty’s Bar & GrillHeather L. NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J. SattlerPoy Sippi

Billy B’sGary BurmeisterWautoma

Wood CountyGreat ExpectationsRyan & Amy ScheideWisconsin Rapids

DISTRICT 6

Brown CountyDenmark SaloonMichael JohnsonDenmark

B.C.’sCarol M. KruseGreen Bay

Eve’s Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy & Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

Door County

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest CountyMudslingersJay & Karen DeJardinCavour

Kewaunee CountyGreger’s Bad Habit SaloonGreg DuquaineGreen Bay

Sheila’s Bar IIPatricia JurczykowskiKewaunee

Billy’s on MainAlan HoppeLuxemburg

Marinette CountyTrackside SaloonVito J. Congine, Jr.Crivitz

Oconto CountyPour Haus Bar & GrillEd & Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

Outagamie CountyBleachers Bar & GrillBrandon LuedtkeKaukauna

Beck’s Home PlateJanet & Paul BeckMenasha

Wilson’s T & T LanesTim WilsonShiocton

DISTRICT 7Barron CountyGilligansJulie A. StangleChetek

Sunset View Golf CoursePatrick & Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

Chippewa County

Back 40 Dining & CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M. OlsonChippewa Falls

Eau Claire City/County

Danas Grill & Sports BarJeff L. RootEau Claire

Jackson County

Jack’s Or BetterPamela S. CullenBlack River Falls

Crazy Jerry’s Northfield Pub & GrubJerry JohnsonHixton

Pierce County

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnnie’s BarDave & Cheryl DintemannRiver Falls

Polk County

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar & GrillBrian MottazDresser

Shafer’sTyrone A. ShaferMilltown

St Croix CountyRoosters RoadhouseCyndi KastensNew Richmond

Trempealeau/ Buffalo CountyBuzz’s Bar & GrillKenneth E. HarmonMondovi

DISTRICT 8Burnett County

Last Call Bar & GrillJeff PavelkaSiren

Greater NorthwoodsBeer Barrel Inc.Rick LanctoeHurley

Dumb Dum’sDan WhitburnHurley

Harmel’s Bear DenDennis B. HarmelHurley

Frontier InnMargaret HalterPark Falls

Lakeland AreaBlue Waters BayColette M. ChapmanLac Du Flambeau

Matt Morgan’sCatherine DavisMinocqua

Fritz’s Bar & GrillJames PremoWoodruff

Goodreau’s Family RestaurantAmanda GoodreausWoodruff

Oneida CountyClub 47Kimberly A. MarkoRhinelander

Bonnie’s LakesideBonnie LambThree Lakes

Sankey’s Pub & GrillRandy SankeyThree Lakes

Price County

Trail BreakScott Morford & Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer CountyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior/ Douglas County

High FivesBonnie DouglasSuperior

Northwest Beverages, Inc.Frank A. PlatoSuperior

Taylor CountyHappy Joe’s Pizza & Ice Cream ParlorMary & Al WilliamMedford

Spirit Lake Bar & GrillPaul & Marie QuednowRib Lake

Tomahawk/Merrill AreaWhats Your PointChris Endl & Beth BurkeTomahawk

Vilas CountyBoulder Beer BarJames Van RossumBoulder Junction

Guide’s Inn (The)James D. Van RossumBoulder Junction

Washburn CountyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon & CampgroundLes & Deb HashbargerTrego

DISTRICT 9Milwaukee County Hospitality68 Street PubDiane HammerlingGreenfield

Fin ‘N FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark & Carolyn SilberMilwaukee

VintageWilliam S. GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark & Carolyn SilberWest Allis

Sarge’s CornerRick SergeantWest Allis



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Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers, LLCAllied Games, IncAllied Insurance Centers Inc.American Entertainment Services, IncAmerican Income LifeAmerican Welding & GasAmusement Devices IncArden CulinaryATM Network IncB & K Bar & Restaurant SuppliesB-M Music & GamesBadger Hood CleaningBaer’s Beverage Inc.Bar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent & AwningBarsGuru Enterprises LLCBay Tek GamesBay Towel/Linen RentalBeechwood Distributors, Inc.Benedict Refrigeration Service, IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards/ Sterling GraphicsBill’s Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems, Inc.Chambers TravelCintas CorporationCoffee Express, Inc.Corporate Casuals & Promotional ProductsD & D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company Inc.Dierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements Inc.Edge One IncEl Cortez Hotel & Casino (The)Electro-Kold CorporationEmil’s Pizza, Inc.Empire Development & Construction Inc.Energy DistributingEngels Commercial Appliance, Inc.ExploreWisconsin.comFlanigan DistributingFleming’s Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert, Finerty & St. John, S.C.G & K ServicesGame Management Corp.Games Are Us IncGeneral Beer - Northeast, Inc.General Beverage Sales CoGlavinsured Agency, Inc.Great Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions, IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef, Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad & SportswearImpact Seven, Inc.Independent Insurance Services Inc.Indianhead Foodservice Dist. IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJim’s Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist. Inc.JP Graphics Inc.Just in Time Refrigeration LLCJustISolutionsKessenich’s LtdKobussen Buses, LtdKrantz Electric Inc.Lakes Business Group IncLamers Bus LinesLebby’s Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM & R Amusements & Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA Corp.Micro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty Co.Modern Cash Register SystemsMoy, Borchert, Erbs & Associates, LLPMurphy Desmond S.C.Mutual Of OmahaMyBarWI.comNational Chemicals, Inc.New Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP & M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing, Inc.Payroll Company (The)Pehler Brothers DistributingPep’s Pizza / BenettiPer Mar Security ServicesPlunkett’s Pest ControlPortesi Italian Foods, IncPrecision Pours, IncPreferred Distributors, LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRed’s Novelty LTDReindl PrintingReinhart Food Service, LLCRiverside Foods, Inc.S & S Distributing, Inc.Saloons N Spoons/Turbo ChemicalSam’s Amusement CoSanimax Marketing LTDSaratoga Liquor Co, Inc.Schmidt Novelty

Serralles USA BrandsShirk’s PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin, Inc.Stansfield Vending IncStar Connection, Satellite & SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage Inc./BanzaiThis Drinks on Us, LLCTicket King Inc.Toccata Gaming International, LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick & Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20


Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin. From 1995 to 2009 there was a 13% increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15% decline in alcohol related fatal crashes. Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II. A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years.

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders. In ad-dition, Wisconsin has put resources into treatment programs which have proven effective. The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs.

The TLW lifesaving SafeRide Program has also been an important tool in reducing alcohol re-lated fatalities. The TLW first began its SafeRide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram. In 2010 the TLW SafeRide program oper-ated in 50 of Wisconsin’s 72 counties. The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired. In the 2009-2010 reporting period the SafeRide Program providing 62,358 free rides home at a cost of $610,000. Funding for the SafeRide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues. The SafeRide Program is available to participat-ing Tavern League of Wisconsin members.

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities, however, there

is still work to be done. Efforts focusing on repeat offenders and high BAC offenders, coupled with effective treatment programs have yielded positive results. In addition, the increased participation of the TLW SafeR-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities. With the continued success of the SafeRide program comes the need for additional funding. The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin.

For more information on Wisconsin’s alcohol traffic facts please go to the following website:http://www.dot.wisconsin.gov/safety/motorist/crashfacts/index.htm

For more information on the TLW SafeRide Program please go to the TLW website:http://www.tlw.org/index.php?module=cms&page=3

By Scott StengerStenger Government Relations


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OWI STATISTICS - 2005 VS. 2010

*Source: WisDOT’s 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 % Change from

2005 to 2010

Licensed Drivers 4,049,450 4,114,622 1.6%

Registered Vehicles

5,371,800 5,482,518 2.1%

Alcohol-Related Crashes

8,768 5,751 -34.4%

Alcohol-Related Fatalities

330 220 -33.3%

Alcohol-Related Injuries

5,992 3,511 -41.4%


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DISTRIBUTOR SPOTLIGHTPull quote

Leave it to American author Mark Twain to put it in perspective: “Too much of any-thing is bad, but too much of good whis-

key is barely enough.”

From the Irish name uisce beatha and Latin phrase aqua vitae, both meaning water of life, we get whiskey, a spirit with a long and sordid history. Originally used as an anesthetic, an external antibiotic and as a treatment for col-ic, palsy and smallpox, today this “life water” represents a $1.4 billion spirits category in the United States.

Worldwide, whiskey is a strictly regulated spirit with many classes and types. This distilled alco-holic beverage is made from a fermented grain mash; different grains are used for different varieties, including barley, malted barley, rye, malted rye, wheat and corn. Whiskey is aged in wooden casks, with the aging period varying widely among grain types and countries.

While the exact origins of whiskey are unknown, distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks. Since grapes didn’t grow well in these climates, barley beer was distilled into liquor, becoming a rough, early version of what we now call whis-key. Until the late 15th century, only apothecar-

ies and monasteries could manufacture distilled spirits. (Interestingly, it was a German physician, surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included, among other things, how to make “aqua vitae,” in 1500.) Between 1536 and 1541, however, King Henry VIII of England dissolved the monas-teries; needing income, the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes.

In the earliest days, whiskey was crude, potent, undiluted and often consumed with little aging. It took someone drinking from a forgotten cask to realize aging produced a smoother, easier-to-drink whiskey.

The Irish claim whiskey is their invention; this island nation is, after all, home to Bushmills, which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world.

The first settlers to the New World reportedly unloaded a still from the Mayflower, bringing whiskey to America. Whiskey enjoyed a rela-tively quiet existence here, even serving as cur-rency in the Revolutionary War (as well as in the European theaters of the two World Wars). That is, until 1791.

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the United States to raise revenue. Farmers in western Pennsylvania, many of whom distilled and sold whiskey, hated the idea and started the Whiskey Rebellion. In July of 1794, the rebels burned down a tax collector’s house in Pennsylvania. In response, President George Washington put state militias on the ready and sent in negotiators. When talks proved fruitless, Washington took Hamilton’s advice and sent 13,000 militia troops — as large as the force that had defeated the British — into western Pennsylvania. But by the time the federal force arrived, the rebellion had collapsed and most of the rebels had fled. Two men were convicted of treason and later pardoned by Washington.

Prohibition in the United States was when all al-cohol sales were banned in this country in 1920. All alcohol, that is, except whiskey that, with a doctor’s prescription, people could get through a licensed pharmacy. Walgreens capitalized on this exception, growing from 20 retail stores to nearly 400 during Prohibition. Those who weren’t obtaining their whiskey legally at that time probably got it from a bootlegger. Because stills sent up smoke, bootleggers would make their untaxed, illegal whiskey, called moonshine, by the light of the moon to keep their operations under wraps. Making moonshine is still an ac-tive pastime in some areas of the South, but also comes with health risks; homemade stills often contain lead, which gets transferred to the spirit in the distillation process.

Scotch, Irish whiskey, Bourbon, single malt or blended, whiskey — or whisky, as it is some-times written — has a long and illustrious his-tory in both the world and the United States. Your bar patrons might not know the highlights and low points of whiskey’s career, but they do know this: it sure is smooth going down.

Recipe: When it comes to well-to-do whiskey drinks, the Kentucky Derby has the Mint Julep. The Preakness, the second leg of the Triple Crown horse race, has the Black Eyed Susan. (The Belmont Stakes, the first leg in the series, can’t seem to find a classic cocktail to take the crown.) Both Bourbon-based drinks, here’s a recipe for the less-famous of the two, the Black Eyed Susan:

: WHISKEY



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4th District Caucus

Dodge County Tavern League

2nd District Caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13, 2012. Over 50 Members and guests from the leagues in the 2nd District attended the event. TLW President, Rob Swearingen, spoke to the group along with 2nd District Directors, Joyce Bartelt, Dick Story and Central Zone Vice President, Lori Frommgen regarding TLW issues.

Brown County Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay. Over 60 TLW Members were on hand to hear TLW President, Rob Swearingen as well as 6th District Director, Judy Vandenhouten discuss TLW issues. In addition, Brown County Presi-dent, Barry Fitzgerald, accepted a $2,500.00 check to SafeRide from Dean Distributing. Great job Barry, John, Larry and Carrie!

TLW 4th District met at Gene & Helen’s Bar in Potter on January 23, 2012. District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham, Representative Bob Ziegelbauer and TLW President Rob Swearingen. Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad. Always a treat!!

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus. TLW President, Rob Swearingen, was on hand to swear in the new slate of officers. Also, several contributions were given to various charitable organizations within Dodge County. Congratula-tions Dodge County President, Kathy Martin and all the Officers of the Dodge County Tavern League.



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Oshkosh City Tavern League

Oshkosh City Tavern League President, Pat Purtell, held the Janu-ary meeting at Bottom’s Up in Oshkosh. The meeting drew good attendance to hear guest speakers, TLW President, Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County. In addition, representatives from Lee Beverage offered samples of new products. Great job Pat, Jake, Dave & Jamie on another informative meeting.

The Winnebago County Tavern League held a December Holiday Meet & Greet re-organizational meeting at the Eagle’s Club in Neenah. The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members. Future goals include establishing a SafeRide Home Program and community involvement. Good luck Winnebago leadership!

Winnebago County Tavern League

Waukesha County Tavern League held their December 5, 2011, Christmas Party at the Olympia Village in Oconomowoc. Over 100 TLW members, friends, vendors and supporters attended the annual event. TLW President, Rob Swearingen, was on hand to swear in the new League Leaders. Congratulations to President Terrie Boehnen and husband, Bob, along with Kim Stukel and Shawn Finn for hosting a great evening.

Waukesha CountyTavern League

MillerCoors Festival of Lites

On Dec 1, 2011, Members of the TLW were invited to a sneak peek of this year’s annual Festival of Lites in the Miller Valley. The annual event was kicked off by a presentation from Tom Cardella, President & CEO of Tenth & Blake Beer Co. along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea. The evening continued with a great re-ception complete with great food, fantastic beer and music by the Miller Band. Special thanks to Jr. Wright & Beth Mulcahy for the invitation!



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6th District Caucus

The Brown County Tavern League hosted the 6th District Caucus at St. Brendan’s Inn Green Bay on January 30, 2012. All District Directors as well as Eastern Zone Vice Presidents, Gene Loose and Dale VandenLangenberg, along with TLW Senior Vice President, Terry Harvath and TLW President, Rob Swearingen were on hand to discuss TLW issues. Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols. Thank you Barry Fitzgerald for a good location and a great meal for this event!

Legislative Hearing

TLW Governmental Affairs Director, Scott Stenger, along with Exec. Director, Pete Madland and TLW President, Rob Swearingen, have been busy in the Wisconsin State Capitol in early February. The three have been involved in committee hearings, providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation.

Pepin County Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand. TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event. Pepin County President, Rick Doerr gave special recognition to Brenda Traun, an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League. Congratulations Rick, Sally and Paul for hosting a great evening!

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Oneida County Tavern League

Oconto County Tavern League

Langlade County Tavern League

Oneida County Tavern League is making membership a priority. The league held a special membership meeting, inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW. TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion. Thank you Oneida County President Russ Fisher, Vice President Aaron Schultz and membership chairman, Geri VanHarpen for promoting the TLW and membership. Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch!

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar & Grill in Sobieski. TLW President Rob Swearingen was invited as the Guest Speaker. The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW “Class A” Director Earl Macha. Congratulations Oconto County President Dave Van Lanen for a well run, professional monthly meeting. Thank you Nick Golik and staff for all of your hospitality.

On November 7, 2011, The Langlade County Tavern League celebrat-ed their 75th Anniversary! The evenings event included TLW Dignitar-ies from across the State. Congratulations Langlade County Tavern League President Eric Langer, 5th Dist Director Ray Bruch and all for hosting a fantastic event.



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Walworth County Tavern League Wood County Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charlie’s in Wisconsin Rapids on January 29, 2012. Close to 100 members, guests and supporters enjoyed a great evening with food and music. Guests included State Representative, Amy Sue Vruwink and TLW President Rob Swearingen. Congratulations Sharon, Dave, Stan and all on hosting another fun evening.

The Walworth County Tavern League held their annual Installation Banquet at Hawk’s View Golf Club in Lake Geneva on February 13, 2012. Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch, along with Walworth’s own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson. Past TLW Senior Vice President Sharon Ward, was the evening’s special guest. Congratulations Walworth County President Trevor Wheeler and all for a great evening.


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