on-farm direct marketing amp and proposed changes to rtf procedures · 13-12-2012 · on-farm...

On-Farm Direct Marketing AMP

And Proposed Changes to

RTF Procedures

December 13, 2012 SADC Meeting

AMP Development – Process

� AMP working group convened (May 2010 – Dec. 2011)� Reviewed RTF Act and prior SADC farm market / agritourism efforts

� Staff outreach and research in 2011 – visited 75 farms

(hot topics: signs; ability to sell products not your own; a reasonable local review process; flexibility of standards; temporary parking)

� Initial AMP draft reviewed by SADC (Dec. 2011)

� Draft circulated to agricultural community and public for comments (Jan. – April 2012)

� Outreach presentations at Ag Convention, Rutgers agritourism seminars, and CADB mtgs. (Jan. – April)

AMP Development – Process

� AMP working group reconvened (June – Oct. 2012)� Comments reviewed; revisions discussed

� 52 commenters (13 farmers, 10 towns, 9 CADBs, 6 residents, 4 county boards of agriculture, 2 attorneys, 2 planners, Farm Bureau, Rutgers, others)

� Feedback compiled –� agricultural community appreciative of the effort

� many small suggestions for specific revisions (e.g., on signs, setbacks, activities, event plans, definitions)

� general agricultural community concern that draft AMP was deferring too much authority to municipalities (e.g., regarding municipal site plan review)

� general municipal concern that too much review authority was being taken away from municipalities

� Revised AMP prepared for SADC review (Dec. 2012)

AMP Development

Overall purpose, intent, goals

� Develop consistent AMPs that farmers, the public, municipalities, and CADBs can rely on

� Have standards that are performance-based rather than prescriptive – to give reliable, statewide guidance to farmers, towns, and others without being overly rigid

� Add clarity to the RTF Act – to better define the Act’s numerous terms and what's protected

Three Components of New Rules

Part I: Definitions

Part II: AMP Provisions

Part III: RTF Process & Procedures

Draft AMP Overview

� Definitions

� General provisions

� Hours of operation

� Lighting

� Sanitary facilities

� Safety

� Signs

� Parking areas

� Buffers

� Outdoor sales areas

Draft AMP Overview

� Activities and Events (agritourism) provisions

� Use of structures or improvements

� Land use

� Specific activities (PYO, Xmas trees, crop mazes, hayrides, animal activities, bonfires)

� Event management plans

� Facilities (farm markets) provisions

� Approval of site plan elements for new or expanded facilities

� Relevant federal and state laws and regulations

� Additional provisions

� Allowance for site-specific AMPs

� Protection from unduly restrictive local standards

The Right to Farm Act Context –What’s Protected

Currently, the RTF Act (N.J.S.A 4:1C-9) protects:

� Farm markets: “Provide for the operation of a farm market, including the construction of building and parking areas in conformance with municipal standards”

The Right to Farm Act Context –What’s Protected

Currently, the RTF Act (N.J.S.A 4:1C-9) protects:

� Activities and events: “Conduct agriculture-related educational and farm-based recreational activities provided that the activities are related to marketing the agricultural or horticultural output of the commercial farm”

The Right to Farm Act Context –What’s Protected – Farm markets

RTF Act (N.J.S.A 4:1C-3) definition of farm market:

� “A facility used for the wholesale or retail marketing of the agricultural output of a commercial farm, and products that contribute to farm income”

� If used for retail marketing: At least 51% of the annual gross sales is from the farm's output, or at least 51% of the sales area is devoted to the farm's output

RTF Act (N.J.S.A 4:1C-3) definition of farm market:

� “A facility used for the wholesale or retail marketing of the agricultural output of a commercial farm, and products that contribute to farm income”

� If used for retail marketing: At least 51% of the annual gross sales is from the farm's output, or at least 51% of the sales area is devoted to the farm's output

The Right to Farm Act Context –What’s Protected – Farm markets

Part I: Definitions: OFDM

Goal: Create a broad umbrella for Farm Markets and Agritourism: “On Farm Direct Marketing”

“On-Farm direct marketing” (OFDM) means the on-farm facilities, activities and eventsthat are used to facilitate and provide for direct, farmer-to-consumer sales of the agricultural output of the commercial farm and products that contribute to farm income”. (Definitions, p.3)

� OFDM Facilities: “On-farm direct marketing facility” (p. 3) – any type of farm market, including the permanent & temporary structures, improvements, equipment, and apparatuses necessary to facilitate direct market sales…

Includes farm stands, farm stores, CSAs (p. 2),

and PYOs (p. 4)

Part I: Definitions: FACILITIES

Part I: Definitions: ACTIVITIES

� “On-Farm Direct Marketing (OFDM) Activities”Means Ag-related happenings that are accessory to, and serve to increase, the direct market sales of the agricultural output of the farm;

� Activities are designed to attract customers to the farm by enhancing the experience of purchasing ag products;

� OFDM Activities include, but are not limited to:

1) Agriculture-related educational activities

2) Farm-based recreational activities

3) Ancillary entertainment-based activities

� “Ag-related education activities” (p.1) means on-farm educational offerings that have an ag’l focus and are related to marketing the ag or hort output of the farm… accessory to, and serve to increase, the direct-market sales of the ag output of the farm by enhancing the experience of purchasing ag products for the purpose of attracting customers to the farm

� Examples:- school trips - hands-on farming activities

- educational displays

- farm tours - farm-task experiences

- wine tastings

- agriculture-related lectures and classes (canning, freezing, cooking with fresh produce, pie making, pruning,

beekeeping, animal care, gardening, etc.)

- farm open houses

Part I: Definitions

Ag-Related Education Activities

� “Farm-based recreational activities” (p.2) means recreational offerings that are uniquely suited to occurring on a farm and are related to marketing the ag or hort output of the farm… accessory to, and serve to increase, the direct-market sales of the ag output of the farm by enhancing the experience of purchasing ag products for the purpose of attracting customers to the farm.

� Examples:

- crop mazes - hayrides

- farm animal display/petting areas

- farm tours - horseback riding

- pony rides - hiking

- bird watching - sleigh rides

- hunting and fishing

- bonfires - tractor pulls

Part I: Definitions

Farm-Based Recreation Activities

Part I: Definitions

Ancillary Entertainment-Based Activ’s

� “Ancillary entertainment-based activities” (p. 1)

means non-agricultural offerings commonly used as incidental components of OFDM activities (e.g., background live or recorded music; face painting;story-telling; sandbox area; small swing set or playground equipment; pedal carts for children;picnic tables)

� if they have fees associated with them, such fees are de minimus compared to the income from the sale of the farm’s ag output

Part I: Definitions: EVENTS� “On-Farm Direct Marketing Events”(p.3) means ag-related functions that are accessory to, and serve to increase, the direct market sales of the agricultural output of the farm

� Events are designed to attract customers to the farm by enhancing the experience of purchasing agricultural products;

� May include OFDM activities as components;

� Are either product-based or farm-based;

� Occur seasonally or periodically

Part I: Definitions: EVENTS

� Some examples of OFDM events, provided they demonstrate the required relationship to marketing the farm’s output, may include but are not limited to:

� Ag product festival at a farm producing that particular product (e.g., apple, pumpkin, wine)

� Seasonal harvest festival at a farm producing such seasonal products

� Farm open house events

� CSA membership meetings

� Farm-to-table events that showcase the farm’s agricultural output

� “Agricultural output of the commercial farm” (p.1) means the items produced by the commercial farm and the value-added or processed products produced from those items, provided that the primary and predominant ingredients used to produce such product area grown or raised by the commercial farm.

Part I: Other Definitions

“Products that contribute to farm income” (p. 4) – means “complementary” and “supplementary” products that are sold to help attract customers to the farm market through a broadening of the range of products available and an enhancement of the experience of purchasing the farm’s agricultural output

“Complementary products” – items commonly

used to facilitate the use or consumption of the

farm's ag output, and promotional items that help

market the farm

“Supplementary products” – the ag output of other

farms, and additional customary food and

drink items


� “Sales area” (p. 4) – the indoor, outdoor, covered, and uncovered areas whose primary use is the display, marketing, and selling of products;

� doesn’t include PYO fields, pastures with animals, or farm-based recreational activity areas


� Hours of operation (p. 5) – 6 am - 10 pm (may be extended to 11 pm)

� Lighting (p. 5) – Need to provide when open after dark

� Sanitary facilities (p. 5)

� Must provide facilities (restrooms/porta-potties) if providing seating for eating, if activities/events promote people staying on-site for more than 90 minutes, or if required by state retail food code or UCC

� Number of facilities must be sufficient to accommodate volume of visitors

� Safety (p. 6)

� Provide visitors with any OFDM-related rules/safety procedures; may include notice that visitors should also use common sense, be aware of inherent risks, and wear farm-appropriate attire

Part II: AMP General ProvisionsFor Facilities, Activities, and Events

� Signs (p. 6) - Generally permits use of permanent and temporary signs to promote facilities, activities, events

� Includes advance signs along the farm’s road (up to 1/2 mile away); off-site signs, e.g., directional signs; farm business signs; other signs

� Sign standards for:

� Maximum size (16 sq. ft.)

� Overall combined square footage (160 sq. ft.)

� Above size standards do not apply to primary farm business sign(s); commercial billboards; TODS; FPP signs; traffic signs; and interior signs not intended to be visible from road

� Primary farm business sign(s) standards – maximum size (32 sq. ft.); maximum height of top of the sign above the ground (15 ft.); setback (10 ft.)

Part II: AMP General Provisions

Signs

� Parking areas (p. 8)� Because of strong language in RTFA noted earlier, construction of

parking areas (for farm markets) must be in conformance with municipal standards

� AMP – still includes general standards for parking areas (for facilities, activities, and events); says that in the absence of municipal standards applicable to facilities, AMP’s standards apply to facilities’ parking areas

� General parking area standards in AMP� Safe, off-road parking shall be provided

� Ingress/egress, driveways, parking areas arranged to provide safe traffic circulation

� May have areas permanently and temporarily devoted to parking

� Parking area surfaces and improvements need not involve greater than the minimum level of improvements necessary to protect public health and safety


Parking

� Buffers (p. 9)� Buffers (setbacks and screening) may be used as effective tool to

mitigate impacts on adjacent properties (noise, dust, light)

� In the absence of applicable municipal standards, AMP’s setback standards apply to facilities

� Screening may consist of vegetation or structures, such as trees, bushes, fences, or walls

� AMP’s setback numbers (next slide) are NOT for existing OFDM facilities, activities, and events, but for new or expanded ones


Buffers


Buffers (for new or expanded operations)

New or expanded

facilities’ permanent structures

New or expanded

activities and events

New or expanded

areas permanently devoted to parking

50-foot setback from road 25-foot setback from road 25-foot setback from road

50-foot side-yard setback 50-foot side-yard setback 50-foot side-yard setback

50-foot rear-yard setback 50-foot rear-yard setback 50-foot rear-yard setback

If the distance between the new/expanded facility and an existing, occupied residence not located on the farm is less than 100 ft., screening shall be installed

100-foot setback from an existing, occupied residence not located on the farm

� Setbacks of a lesser distance permissible if screening is considered (and installed if appropriate) and if farm gets site-specific AMP determination

� Existing OFDM facilities, activities, and events are not subject in current layout and configuration to above standards; if situated as lesser distances than standards above, consider screening

� Existing and new structures or improvements may be used for activities and events (p. 12)

� Existing – as long as use does not adversely affect continued use for ag production

� New – as long as construction and use hasnegligible impact on continued use of landfor ag production

� Land Use (p. 13) – Activities/events shall have negligible impact on continued use of land for ag production

� Overnight lodging (p. 17) – not protected

� Site-specific AMPs (p. 18) – Farms may request SSAMPs; SSAMP determinations must be consistent with the AMP


Additional provisions

Part II: AMP Provisions:

Activities

� Standards for specific activities (p. 13-15)� PYO

� Choose-and-cut Xmas trees

� Corn, sunflower, other crop mazes

� Hayrides and wagon rides

� Livestock and animal activities

� Bonfires

� Event Management Plans for Events (p. 15)� If having a large event with significantly more traffic/visitors, need a plan for addressing potential public health and safety issues (emergency vehicle access, traffic management, and public health management)

� Plan must be in writing and provided to municipality at least 30 days in advance as an advisory notice and to enable any coordination that may be necessary

� Alternatively, a farm could also get a special events permit from the town, if the town has a provision for such permits

Part II: AMP Provisions:

Events

� “Construction of building and parking areas in conformance with municipal standards”

� Because the language of the law is so specific, OFDM operators must comply with applicable municipal building and parking area standards

� But – how does this relate to site plan review?

o Municipal site plan review often a major burden for OFDM operators

o Recurring questions – whether farmers can seek site plan approval from CADBs instead of municipalities?

o What is the CADB’s role vs. municipal role?

o What about stormwater management review?

Part II:

Approval of Site Plan Elements

� AMP approach

� Review of site plan elements is often needed (access, egress, parking, stormwater management, etc.) for new or expanded OFDM facilities

� CADBs cannot charge escrow fees for review

� Complexity of site plan review process might exceed the financial or technical capabilities of CADBs

� CADBs maintain primary jurisdiction over SSAMP requests, but…

� CADBs do not have statutory jurisdiction to review some elements (e.g., stormwater; farm mkt. building and parking area construction standards; UCC codes, etc.)

Part II:


� So, farmers will either:

1. Apply to CADB for SSAMP – and CADB can give approval of many site plan elements, but reserving municipal review over others, or

2. Apply to municipality for site plan review – and seek relief from specific requirements with the CADB afterward

� CADBs and/or municipality can waive or reduce requirements based on site specific considerations, e.g., scale, intensity, farm’s setting, road, minimum improvements needed for safety

Part II:


Part III:

RTF Process & Procedures

� 2:76-2B.2: Eligibility of pick-your-own operations for

Right to Farm protections

� Amended for consistency with On-Farm Direct Marketing AMP

� “PYO Operations” now addressed in AMP (N.J.A.C. 2:76-2A.13)

Part III:


� 2:76-2.3: SSAMP Determination Where CADB Exists

� CADB determines RTF eligibility

� Commercial farm

� Agriculture permitted under zoning

� Operation/practice eligible for RTF protection

� On-site CADB inspection

� Resolution of findings

� CADB Checklist

� Discretion to reduce/waive checklist items as appropriate

� SSAMP approval/denial


Part III:


� 2:76-2.4: SSAMP Determination Where NO CADB Exists

� SADC determines RTF eligibility

� Commercial farm

� Agriculture permitted under zoning

� Operation/practice eligible for RTF protection

� On-site SADC inspection


� SADC Checklist

� Discretion to reduce/waive checklist items as appropriate

� SSAMP approval/denial

� Resolution of findings considered a final administrative agency decision

� Appealable to Appellate Division of NJ Superior Court

Part III:


� 2:76-2.5: Use of AMP & SSAMP Practice & Procedures

� Commercial farm owner/operator may request SSAMP

� If believe municipality or county standards unduly restrictive

� If believe municipality or county unreasonably withholding approvals

� SSAMP requests

� For activities set forth in AMPs recommended & adopted by SADC

� MUST BE CONSISTENT with AMPs recommended & adopted by SADC

� SSAMP obtained

� CADB/SADC resolution can be presented to municipal officials

� Can be used to obtain appropriate permits, if applicable

Part III:


� 2:76-2.7 Conflict Disposition

� Person aggrieved by operation of commercial farm

� Written complaint to CADB (or SADC where no CADB exists)

� Must include detailed facts about the contested operation/practice

Part III:


� 2:76-2.7 Conflict Disposition (continued)


� CADB determines:

� (1) If commercial farm; and

� (2) If dispute concerns activities addressed by an AMP or SSAMP approved by the CADB

� If YES to (1) & (2), CADB holds public hearing concerning the dispute; but

if NO (not a commercial farm), CADB dismisses the complaint

� CADB decision in form of a detailed resolution with findings of fact and conclusions of law

� CADB decision appealable to SADC, whose decision is final agency decision appealable to the Appellate Division of the NJ Superior Court

Part III:




� CADB determines:

� If commercial farm; and

� If dispute concerns activities NOT addressed by AMP or SSAMP, then CADB determines whether activities are permitted under N.J.S.A. 4:1C-9

Part III:



� IF YES, CADB forwards complaint to SADC for determination of whether operation is a generally accepted operation or practice

� SADC authority to review N.J.S.A. 4:1C-9 determination by CADB

� If SADC disagrees with CADB, complaint is dismissed

� If SADC agrees with CADB, SADC holds public hearing limited to considering whether or not disputed agricultural activity is a generally accepted operation or practice

� SADC decision is final agency decision appealable to the Appellate Division of the NJ Superior Court

� If NO, CADB dismisses complaint

� CADB decision in form of a detailed resolution with findings of fact and conclusions of law

� CADB decision appealable to SADC, whose decision is final agency decision appealable to the Appellate Division of the NJ Superior Court

Part III:



� If SADC determines operation IS a generally accepted operation or practice:

� Determination sent back to CADB for public hearing on allegations of the complaint

� CADB then issues findings and recommendations that are appealable to SADC

� If appealed to SADC, then SADC holds public hearing on allegations of the complaint

� If not appealed to SADC, CADB decision is binding

� If SADC determines operation is NOT a generally accepted operation or practice, the complaint is dismissed

Part III:


� 2:76-2.8 Public Hearing Procedures (NEW)

� Apply to both CADB and SADC

(after jurisdiction determined)

� For SSAMP Requests

� Commercial farm gives written notice (at its own expense) at least 10 days before hearing, via certified mail, return receipt requested and/or by personal service to:

� Municipalities

� Property owners within 200 feet of commercial farm property

� SADC

� County planning board (where applicable)

� Commissioner of NJ Dept. of Transportation (where applicable)

Part III:


� 2:76-2.8 Public Hearing Procedures (NEW) (continued)

� Required contents of Written Notice for SSAMP Requests:

� Date, time & place of hearing

� SSAMP that will be considered at the hearing

� Identity of commercial farm property

(street address and/or lot and block number(s))

� Location & time when support documents available at CADB office

� When public comments will be accepted by CADB

� CADB hearings on SSAMP Requests must be held in accordance with the Open Public Meetings Act (N.J.S.A. 10:4-6, et seq.)

Part III:


� 2:76-2.8 Public Hearing Procedures (NEW) (continued)

� For complaints filed by aggrieved persons against commercial farms

� CADB provides written notice of the complaint (within 10 days of receipt) to:

� Commercial farm owner

� Commercial farm operator (if applicable)

� SADC

� Municipalities where commercial farm is located

� CADB hearings on complaints must be held in accordance with the Open Public Meetings Act (N.J.S.A. 10:4-6, et seq.)

Part III:


� 2:76-2.9 (Reserved for future use).

� 2.76-10 (Reserved for future use).

AMP Development Process –

SADC next steps

� SADC approval of draft rules

� Publish rule proposal in NJ Register� 60-day public comment period

� Final adoption

on-farm direct marketing amp and proposed changes to rtf procedures · 13-12-2012 · on-farm...

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