MedData Point is a market research program powered by MedData Group that collects and analyzes data to provide healthcare marketers with insights into the latest trends, technologies and perceptions in healthcare among physicians and other healthcare professionals and across a variety of specialties and practice sizes. The following survey was fielded as a partnership between MedData Group and Capko & Morgan, and the survey data is reflective of 194 U.S. physicians.

The ever-changing healthcare market is constantly forcing physicians to evaluate the effectiveness of

their practice management structure. In this survey we gain insight into what physicians deem to be

the greatest priorities impacting their practice management in 2016.

on 2016 Practice Management Priorities

Insights into Physicians’ Practice Management Priorities for 2016

When asked, “Which of the following healthcare technologies do you expect will have the biggest impact on your practice in 2016?”, EHR continues to be the number one response for three years running, at 34%.

About MedData Group: MedData Group provides demand generation, content marketing, and data services for providers of healthcare technology, medical devices, pharmaceuticals, medical education and others looking to engage with hard-to-reach physicians and other healthcare communities and audiences by using a fundamentally unique approach. Learn more about our services for healthcare marketers or contact us today.

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0 5 10 15 20 25 30 35 40

36%Develop and execute a plan for growing the practice

34%

31%

26%

23%

26%

23%

14%

Improve patient collections

Add new or update existing clinical technologies

Increase patient engagement

Hire or replace staff

Evaluate and deploy front office technologies to improve efficiency

Evaluate new technologies for patient convenience (e.g., mobile, online scheduling, online bill payment)

Explore concierge practice, direct pay, or other new patient service/payment model

However, this percentage has dropped significantly from 65% in 2015 and 55% in 2014. Reputation Management was number two at 24%.

0 10 20 30 40 50 60

60%

37%

36%

27%

24%

22%

21%

10%

Manage my practice more efficiently and cost effectively

Get exposure to innovations relevant to my specialty

Fulfill CME requirements via online programming

Improve upon or learn a specific clinical skill

Understand what my peers are doing

Attend more in person or virtual events

Learn of new technology solutions related to better managing the business

Learn more advanced business skills through university management coursework (online or live) or an MBA program

Manage my practice more efficiently and cost effectively has been the number one professional development goal for three consecutive years. This response supports the top two practice management priorities for 2016, practice growth and improved patient collections.

Of the practices that indicated this to be their number one professional development goal:

Physicians were asked about their top 2016 professional development goals:

Physicians were asked about the biggest priority areas for their practice in 2016, and results are not

surprising with practice growth and improved patient collections coming in TOP 2.

0 5 10 15 20 25 30 35

34%

24%

21%

20%

20%

19%

17%

17%

EHR

Reputation Management

Online Scheduling

Diagnostic Technologies

Telemedicine Technologies

Mobile Solutions for Patients

Practice Management Software

Front office add-on tools like kiosks, online verification, pre-authorization

64%primary care practices

specialty practices

36%

About Capko & Morgan: Capko & Morgan is a medical practice management consultancy with over 20 years of experience serving physicians and healthcare organizations. Our consulting services make practices of all sizes more efficient and profitable. We also work with marketing teams at healthcare IT, pharmaceutical, and medical device companies to help them position and sell their products to medical practices. Learn more about Capko & Morgan at www.capko.com.