olympics-advertising buzz
TRANSCRIPT
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ADVERTISING
BUZZ
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Sponsor sportsmen to be used in brand’s advertisement campaigns.
Sponsor sportsmen to use thebrand’s product or use the brand’swearable that will be featured uponattracting the fans following them.
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A campaign that touches people’slives by incorporating a brand’srole in order to solve a problem.
A campaign that createsdemand by introducing a newsales channel.
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Trees for life (Coca cola): To beexecuted in the Olympic park. TheOlympic park including the Olympicand Paralympic village, will be justover 185 acres in size.
Food delivery via Drone (Hello Food) :To be executed in the sportsmencourse.
Source: Telegraph.co.uk
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• A big digital billboard will be displayed at a public place.• A game will be projected on the billboard in which the participants can participate by
the help of their gestures.• The game will have a tree displayed upon, and participants will have to prevent the
woodcutter from cutting the tree. By means of the squash game the spectator will usetheir gestures to push the woodcutter out of the screen. The one who does thatsuccessfully will be awarded with a drink however the bottle’s cap will be locked. Arobotic bicycle will be installed along the road divider, having a tablet installed.Participants will peddle in order to move the robot to the next seedling. The robot willthen place the seedling in the ditch. Drink’s cap can be screwed open once the seedlingis planted and the bottle is connected to the robotic bicycle.
• Alongside the robotic journey, the participants can also see the augmented picture ofthe surrounding view when the trees will grow up in the near future. Moreover theparticipants can also tweet their experiences using the campaign allocated hash tags.
This solves the Deforestation problem and therefore will lead to the reduction of Airpollution. Moreover it will lead to participant’s engagement in an activity that will be both;fun, will have an sporty taste to it and will help achieve social cause.
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• Tourists who come to witness the Olympics facedifficulty in searching for their desired meal acrossrestaurants, and also face difficulty in getting theirmessage communicated due to language barriers.Hence an e-commerce food application having therestaurants and meals listed can serve the gap.
• However besides from these conventional features,the added features of customized origin languagebased menu can be displayed as well.
• Moreover, by means of the Geo fencing technologydrones can be used to deliver the food parcels to thedesired consumer’s seat.
This at one point will help the consumers from going in a hassle of searching for anoutlet for food, and creates an opportunity for the e-commerce food platform tocapitalize on.
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Danish HaroonIdea Engineer
Umair KhanDirector Application Services