older people & public transport – challenges and chances experiences from the fieldwork...
TRANSCRIPT
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Older People & Public Transport – Challenges and Chances
Experiences from the fieldwork
Matthias Fiedler
Rupprecht Consult – Forschung & Beratung GmbH
EMTA General Meeting
Bilbao, 27 April 2007
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EMTA General Meeting, Bilbao, 27 April 2007
Overview
Challenges
Facts about Age & Mobility
Expectations of Older People
How does PT react?
Best Practice from European cities
Is PT prepared for Ageing Societies?
Which Role could PTA’s take?
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EMTA General Meeting, Bilbao, 27 April 2007
“In our region, PT will be 100% accessible in 5 years…”
Germany 1990
Low floor buses and trams: <5%
Persons aged 70-75 holding a driving license: ~33%
...and 2020
Low floor buses and trams: >90%
Persons aged 70-75 holding a driving license: ~90%
In the future, older people will not be captive users anymore!
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EMTA General Meeting, Bilbao, 27 April 2007
Challenges: Demographic Shifts
Population 65+ is expected to double between 1995 and 2050 in the EU-25
At the same time, number of younger people and “active population“ will decrease
Shifts in population balance
0
5
10
15
20
25
30
35
40
1995 2005 2050
Source: EUROSTAT 2006
Sh
are
of
60
+ in
%EU-25
France
Germany
Spain
Sweden
UK
Various Impacts on Public Transport Demand Patterns (Time,
Space, Quantity) Needs and Expectations
of Passengers
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EMTA General Meeting, Bilbao, 27 April 2007
Challenges: Trends in Mobility Behaviour
The Car Generation grows old Increasing car ownership, particularly
among older women Quality of Life = maintain driving as
long as possible? People are less familiar with Public
Transport
Changing Mobility Patterns People stay active and fit for a longer
time Maintaining “mobility style” Changes in land use patterns
Diversification of the Older Population Ethnic minorities Lifestyles & personal preferences
gain importance
“Transport socialisation” more important than actual age!
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EMTA General Meeting, Bilbao, 27 April 2007
Age related personal mobility constraints
Ageing has impacts on Mobility of limbs & physical power Senses & Reactions Cognitive Processes & Psychology Rate of Chronic Diseases
Ageing is a process rather than a stage
However: Age is not an Impairment!
“Older people” are not a homogeneous group
The sum of efforts is crucial, not particular barriers
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EMTA General Meeting, Bilbao, 27 April 2007
Age related changes in mobility behaviour
Shifts from private car to Walking, PT and Cycling
Shorter trips concentrating on the proximity
Still ~3 trips/ day
Minimised mobility in very old age (85+)
Objective: Organise daily life independently
Coping strategies
Unmet travel need
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EMTA General Meeting, Bilbao, 27 April 2007
What do Older People expect?
Ease of use
Seamless & non-exhaustive travel
Customer attention & approachable staff
Safety
Security & courtesy
Adapted environment
Removal of barriers for non-frequent users
Cleanliness & appearance
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EMTA General Meeting, Bilbao, 27 April 2007
How does Public Transport react?
Focus on vehicles/ infrastructure
Security & safety mainly refers to CCTV schemes
Lack of activities to ease the use of PT
Low priority of soft measures and marketing
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EMTA General Meeting, Bilbao, 27 April 2007
The KOLLA Project in Göteborg
Targets Make public transport accessible for
everybody Reduce costs
Activities Improve infrastructure & information Include walk to the next PT stop Integrate mainstream PT & DRT &
Flexible Lines Improved management of non-
mainstream PT Accompanied by staff & passenger
training, personal assistance
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EMTA General Meeting, Bilbao, 27 April 2007
Staying mobile in the older age in Salzburg
64% of all PT accidents with people older than 65 years
Targets Enhance Safety Keep older people mobile Promote public transport
Activities Safety handbook Training of senior citizens (theory & practice) Staff training & improvements on vehicles Yearly “Mobility Day” Costumer service & communication Close cooperation with senior citizens’ organisation is
key to success
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EMTA General Meeting, Bilbao, 27 April 2007
Proximity Mobility Planning in München
Mobility in older age focuses on the proximity of the own flat/ house
Targets Improve daily mobility of (older) urban dwellers Implement on less costly, organisational
measures Integrate strong participative elements
Micro-scale mobility planning in a inner city neighbourhood Small area selected (44.000 inhabitants, 4km2)
All modes – focus on walking, cycling and PT Different stakeholders – user organisations,
police, PT operator, city council Identifying issues & gaps Elaborating solutions in workshops with citizens
and planners
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EMTA General Meeting, Bilbao, 27 April 2007
Friendly Agents in Lille
Driverless metros and security issues led to image problems
Targets Improve security Enhance service & quality Better image of PT
“Friendly Agents”: One solution for various issues Improved security avoiding menacing
appearance Enhanced information for all passengers Personal assistance for older & disabled people Decrease in fraud and vandalism “Giving PT a friendly face”
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EMTA General Meeting, Bilbao, 27 April 2007
Innovative Tariff Schemes
Bremen: BOB-Ticket E-ticket that automatically selects best price
No knowledge on tariffs and zones necessary
Designed for non-frequent users
Rhine-Ruhr Area: “Bears’ Ticket” Addressing frequent users
Interested in activity & culture
Allows for free 1st class use
Embedded in activity campaign
Exclusive cultural events for ticket holders
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EMTA General Meeting, Bilbao, 27 April 2007
Are we prepared for the future?
Efforts are necessary to gain older passengers – danger of steadily decreasing patronage
Physical accessibility has been improved but this is only one part of the job!
Land use issues
Persons with immigration background
Familiarise non-frequent users with PT
Promote the active, multimodal older passenger
Need for Integrated Approaches Consider the whole trip chain
Integrate all modes
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EMTA General Meeting, Bilbao, 27 April 2007
Which role could PTA‘s take?
Define standards (information, training, environment,…)
Set-up integrated concepts
Link with urban planning issues
Involve stakeholders at the local level
Implement marketing & communication campaigns
Tariffs: Easy to use & attractive for non-frequent users
Push forward new & innovative schemes