Social Media Lead Generation (LinkedIn, Facebook, Twitter, G+)

Oktopost is a platform for social media lead generation. It manages scheduling on LinkedIn

Groups, Facebook pages, and Twitter, using multiple social profiles and tracks all activities

from clicks to conversions

Now the first question you’re asking is…

What's the Difference Between Hootsuite and Oktopost?

• Hootsuite is a platform that was built for B2C• Oktopost is built around B2B requirements• Posting to many LinkedIn groups with different profiles is easy• Scout private LinkedIn groups for comments on discussions

that we initiated• Tracks social leads from the first click to a sale• Syncs detailed lead source information (Name; LinkedIn

Group)• Aggregated analytics (Which LinkedIn Group generated the

most traffic)

Measure the success of your social media campaigns from clicks to conversions to

sales.

Engage with prospects that comment on your LinkedIn

and Facebook posts.

Schedule posts on social platforms

Organize your social media posts within campaigns

Manage all your team's social profiles in one place

How Oktopost Works…Add Social Profiles

• Add any social profile – Facebook, Twitter, LinkedIn and G+

• Invite a colleague – Manage the profile of a person who’s not using Oktopost

• Search for LinkedIn Groups and join them directly

How Oktopost Works…Create a New Campaign

Organize your posts in different Campaigns

How Oktopost Works…Schedule a Post

You can post to specific tabs in LinkedIn groups: promotions, jobs and discussion.

Each post can be scheduled on multiple groups but on one tab at a time.

How Oktopost Works…Social Inbox

The social inbox aggregates all of your posts comments and enables you to respond on behalf of the original poster

How Oktopost Works…Campaign Analytics

The Campaign Analytics lets you track various metrics like – Clicks, Conversions, comments etc.

How Oktopost Works…Campaign Leads

• This is applicable when the landing page contains a lead form• The leads tab shows the social profile of the person who fills in the lead form and other information gathered from the lead form• Useful for remarketing

How Oktopost Works…Top Messages

Shows statistics for each message posted via Oktopost

How Oktopost Works…Top Groups and Pages

Shows LinkedIn groups with the maximum posts, clicks & conversions

How Oktopost Works…Integrations

Oktopost can be integrated with: Google Analytics, bitly, salesforce.com & Marketo

Pricing

Application to B2B Social Media Campaigns

• Search for relevant LinkedIn Groups• Schedule discussions in multiple LinkedIn Groups simultaneously• Post in Promotions tab as well as Jobs tab• Schedule LinkedIn Company page updates• Schedule posts on Facebook and Twitter • Monitor & reply to posts on multiple platforms using a single

interface• Get Campaign insights• Lead tracking• Integration with CRM

Reasons for Use• Potential Reach of LinkedIn Groups

– If each LinkedIn Groups has 5,000 members– And the message is posted in 20 Groups– Potential reach= 5,000 x 20 = 100,000*

• Saves time and manual work• Strategic Analysis of not only LinkedIn but Facebook posts and

Tweets and thus can help B2C campaigns track leads• New Opportunities

*subject to repetition of members in multiple groups

Thank You

Hope you enjoyed the presentation!