Oktopost Case Study: Cloudera

Download Oktopost Case Study: Cloudera

Post on 31-Oct-2014



Social Media

0 download

Embed Size (px)


In April 2013 Cloudera found itself needing a social media marketing tool designed for B2B. They found Oktopost and created a campaign that would impress B2B marketers who are the most skeptical of social media's value


<ul><li> 1. For B2B Social Marketing Professionals November 15, 2013 | Customer Case Study: </li> <li> 2. Cloudera: Company Background Palo Alto based enterprise data management company Provides software, support, services and training to data driven enterprises Grew to 450+ employees within 6 years Needed to get serious about social media </li> <li> 3. With Oktopost we can clearly see how social media marketing generates value for our business (John Zuanich, Digital Marketing Manager) </li> <li> 4. Clouderas Conundrum The Problem What Cloudera Wanted Marketing department went from four to seventeen employees in a single year Managing daily posts across all social channels became extremely time consuming Could not measure ROI from ad-hoc social posting Tools like HootSuite and Sprout Social were overpriced and included features that were not relevant to their marketing needs To see real business value from social media Central location for largescale content distribution through social media Integration with CRMs like Salesforce.com Synchronized support for multiple team members across all social networks </li> <li> 5. Cloudera needed a social media strategy that could keep up with growth </li> <li> 6. Our Solution: Oktopost The first tool of its kind that was built for B2B The only tool that measures effectiveness of social media marketing for B2B The only tool that bridges the gap between social media content marketing and lead generation </li> <li> 7. Oktopost Solution for social media content marketing Cloudera was able to manage multiple social profiles and company pages from one place Participate in dozens of LinkedIn discussion groups related to big data Easily distribute content using all their social profiles and LinkedIn groups </li> <li> 8. CRM Integration Seamless syncing with top platforms Salesforce.com Oktopost synced all important lead information with Salesforce.com This valuable data helped significantly increase the rate in which leads converted to sales </li> <li> 9. Social Media ROI See real business value Cloudera was able to see exactly which campaign a specific lead had come from Able to see the real business value of their social marketing activities Assess what type of content, and which social network, produced the highest ROI </li> <li> 10. Successful Campaign: Training Webinar After starting to use Oktopost, Cloudera conducted a large scale campaign to bring attendees to a training webinar. The campaign was a huge success. Clicks Of 119 posts, the campaign received 986 clicks! Conversions The webinar campaign brought over 130 conversions to registered attendees Knowing which attendee eventually converted to a paid customer, Cloudera was able to establish actual ROI for their activities with this campaign </li> <li> 11. Cloudera Today Social Activities Growth Cloudera has tripled its social media activity since it started using Oktopost LinkedIn Groups Prior to using Oktopost, Clouderas primary focus on LinkedIn was managing its company page Now Cloudera 5+ posts a day on dozens of LinkedIn discussion groups </li> <li> 12. In working with Oktopost, Cloudera not only found a solution that could keep up with its growth, but accelerated its ability to keep growing </li> <li> 13. Thank You Questions? feel free to contact us @Oktopost or on Facebook </li> </ul>